BA Portfolio - Mar'17

GIORGIA ROSSI design and photography portfolio

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04 resume 06 design projects 08 essentia b&m sup’a’boat 14 tabula 18 tastybox 22 28 airport family side uniboint 34 debo 38 42 pimmy by ariete 48 photography analog 50 digital 52

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resume

birth

september 19th 1994, in bologna, italy

languages

italian (native), english (c1, cae 2013), french (b2, delf 2013)

e d u c at i o n

2013-july 2016 product design student at university of bologna (avg. 28.7/30) 2009-2013 international scientific high school “luigi galvani” (grade 86/100)

professional

dec 2015 - present: internship at “mario nanni virgola” sep 2015: photographer and graphic for “bologna design week”

freelance skills

photographer, dancer and traveler freehand sketching, rendering, digital rendering, analog and digital photography, filming, prototyping

software

photoshop, lightroom, illustrator, indesign, after effetcs, premiere, alias autostudio, ptc creo, keyshot, alias vred

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DESIGN PROJECTS

8 essentia

10542

tota l b l ac k

essentia dat e type of work

june 2015 jewellery design contest (winner group project)

for references

baume & mercier mr. alexandre peraldi (b&m design director)

role

sketches, concept, photomontage, render

tools

autocad, hand drawings, photoshop

10 product design

in a team of four students, we were asked to design two concepts of wristwatches for the great maison horlogière baume & mercier.

our brief was about the theme of luxury: we thought about luxury experience as a lifestyle. it’s all about choosing the best without showing it off, nurturing not only the appearence but also the substance.

in a world where more and more is mass-produced, only craftmanship lends objects a unique disposition.

arts, simplicity, elegance and tact are our keywords: our watches offer a formal minimalism accompanied by an excessive attention to details, materials and crafts.

WINNER PROJECT

12

“apparently invisible, substantially yourself. the delicate luxury shields your essence.�

10543

essentia

the first watch is in step with the maison’s historical tradition, since it is inspired by a model of its collection. the main

time markers

were

and with the bottom

cut out

in sapphire glass, they show gears’ beauty and precision.

essentia

10542

for the second one, we presented something more refined: needles

cut outs

in the

make every single

minute precious and unique showing little by little a new shade of its essence. from there essentia originates.

14

s u p ’ a ’ b oat dat e type of work for references role

february 2016 group exam assignment university of bologna engeneer alfredo liverani research, benchmark, concept, 3d model, render

tools

ptc creo, keyshot, photoshop

16

we were asked to offer a

product design

realistic proposal for a boat

racing

following r3 classed

centerboards restrictions from “mille e una vela cup”, a racing competition among italian universities.

the biggest restriction was to conceive it in materials

natural

for at least the 70%

of the boat.

we carefully studied our competitors and finally took inspiration from 3 existing boats: “earth sup”, for its hull shape and materials; “mirabaud”, for its wings; “tiwal”, for its simple structure. the result was a 15ft skiff (kind of a centerboard) for 2 people in cork

it is

and

paulownia wood, bio-epoxy resin.

lightweight, cheap

really

performant,

and

but is

a professional boat which requires an steered.

expert

team to be

18

ta b u l a dat e type of work

january 2016 (wip) group product project

for

alma mater foundation

references

archs. sabina betti and daniele baratta

role

concept, 3d model, render, real prototypes

tools

autocad, ptc creo, keyshot, photoshop

20

the alma mater foundation

product design

asked us to design a product inspired by palazzo poggi museum, in bologna, suitable for its shop.

the

museum

hosts the

collections from the old “istituto delle scienze� and among the exposed scientists we focused our interest on luigi galvani (1737 1798), the italian physician who discovered

animal

electricity.

we found really interesting an experiment by which lichtenberg figures

were

burn into wood through a transformer and

tabula

is

the result of the incredible behaviour of

electricity on

wood.

it consists in a set of trays,

two made of

modular wood

and decorated through electrocution and a third one that contains the others, in ceramic, scale

1:5

tradition.

following romagna’s

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ta s t y b o x dat e type of work

may 2015 project management for product design group exam

for references role

university of bologna prof. davide iannice project management activities, concept, render

tools

ptc creo, keyshot, microsoft project, illustrator

24

we had to research, study

product design

and develop a new lunchbox

wbs

concept for an exam, following project management

main

rules.

we first built up our team and decided the roles for each of us: i was the project manager.

planning

is indispensable for

an effective design process: and

gantt scheduling

wbs

are useful

tools for checking activities

gantt scheduling

feb mar 16 17 18 19 20 21 22 23 24 25 26 27 28 1 2 3 4 5 6 assumptions & risks smart objectives

progresses. of course we had to take into

qfd requirements

consideration the project

concept drawings

stakeholders, our target and benchmark, building useful matrix and tables. s ta k e h o l d e r s m a p

the most difficult part was to control agencies

study the quality function deployment

(qfd house) which

shops

recaps all the assumptions, risks, requirements and smart objectives we defined for our product. but thanks to this working well method we finally have our concept: the “tastybox�.

workers marketing agencies

investors students

designers

workers sellers

associates

turists producers

transporters other clients

banks

advertising agencies

tastybox

is a good compromise to

microwavable and efficiently seals

make lunch moment special even

food inside, so you can put it in

if you are not at home.

your backpack without taking care

it is a lunchbox that allows

of leaks. you can separately buy

you to easily bring a complete

each part of the kit and choose

meal in a slim space. it is

your favorite color or texture for

transportable, modular, ergonomic,

every single piece.

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product design

28

family side dat e type of work for references role

january 2016 service design group exam g. marconi airport - bologna arch. francesca rizzo concept, render, animations, photography

tools

photoshop, illustrator, indesign, modeling, after effects

30

family side

service design

in a situation where space is precious, family side allows families to crop a little area for themselves.

family side

2,5

where time flies

h

family side is an entertainment service within airport areas to handle travelling stress of some

r: 170 g: 203 b: 231

r: 255 g: 205 b: 56

r: 18 g: 105 b: 173

specific passenger categories. font

communication

small airplanes draw a long yellow line that accompanies families from strategically located advertising to the family side zone. just like a leaving plane, the signages climb the walls next to the interactive screens. foldable flyers are also available in each airport info point and hotspot. interactive screens and mobile app

children of all ages can play with the

interactive screen

and take photos with their parents, who can find and share them through the bologna airport mobile app.

h

dk lemon yellow sun

r: 67 g: 67 b: 67

e

2,5 h h

R: 255 G: 205 B: 56 R: 67 G: 67 B: 67

ata da piccoli aerei parte da poster strategici, e accompagna le famiglie

ta decollando, anche la segnaletica si ri in prossimitĂ delle pareti interattive.

32 service design service design

family case bag cloth prototype on seat

family case bag

with family case bag it is possible to dress up airport seats to satisfy kids’ needs and entertainment. available at every family side point, family case bags are tiny yellow pursues: some blank sheets and feltpens are bound to the external side, while on the inside there is a folded envelope to coat the seat and backrest of airport chairs to crate a

babykeeper.

foldable tables

another innovation are foldable tables, which operate by means of a spheric joint and can be attached to the armrests. offering

two

possible configurations,

they

may be employed by both adults as a support and by children as a dining table or a playtime desk.

34

knowledge frames dat e type of work for references role tools

may 2015 service design group exam fam - alma mater foundation arch. sabina betti concept, 3d modeling, render hand drawings, photoshop, illustrator, autocad, alias autodesk

36

we were asked to bring university of bologna

service design

in a new identity position through the study of its official merchandising.

unibo’s brand simbolizes strenght and tradition and its merchandising should emphasize those concepts, bringing awareness to bologna’s citizens and students. that is the reason why we designed our infopoint system: “knowledge frames” with informational purposes and which can also offer users additive solutions, for example a little studio office with tiny tables

and

sockets.

“uniboint” is designed to be placed either outdoor,

indoor or

since it is composed

in naval plywood, steel and plexiglass. it is

modular

and

thanks to the wheels system beneath it can be easily transported and closed

for

any safety reason. finally, through a sticker system that colors the walls, uniboint can be easily updated when any new information comes.

Sez A-A

AA

1:50 scale

configuration samples

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debo brand manual dat e type of work

january 2015 graphic/communication design group exam

for

university of bologna product design course

references role tools

roberto malpensa graphic designer research, concept, graphic design hand drawings, photoshop, illustrator, indesign

40

the task was to define our

graphic design

product design course identity,

colored logotype coated

brand

uncoated

following university of

bologna tradition and history.

562 u

greyscale logotype solid coated

the acronym “debo” merges the words “design” and “bologna”

1805 c

424 c

uncoated neutral black u payoff

and it can be adapted to any

coated cool gray

class of the school through the

solid coated neutral black c

10 c

aid of the payoff. typhography

so we build up debo identity guide,

brand

describing every

single section of our research: we defined our concept and aims and studied our target, competitors and benchmark placement.

Apex new thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 \|!”$%&/()=^’,.-;:_

through keywords and moodboards we started our reflection about payoff

logotype

and

colors and tipography

and then structure the correct and incorrect logo applications.

we also thought about the communication strategies and the real application on advertising or merchandising products.

type editing

dimensions suggested

minimum

minimum without payoff

15 mm 30 mm 50 mm

communication graphic behaviour

since there are many conferences and events, organized by university of bologna professors, “debo” would be often associated with different subjects and spaces. here are two examples where “de” is textured to refer to the event subject the school is partecipating at.

debomantm

the logotype vertically rotated reveals a stylized human being. this figure would be used for promotional purposes, like a mascot.

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pimmy ariete dat e type of work for references role

june 2015 product study university of bologna prof. fausto brevi measurement, sketches, 2d and 3d modeling, render

tools

hand drawings, autocad, alias autodesk, photoshop

44

i was asked to create the 3d

product studies

model of a mini pimmer produced by Ariete. the aim of the course was to learn how to replace a photographed object with a virtual one.

first of all, we had to study the object in every single part, disassembilng each piece and taking the exact measures of it. then we transported the measures in autocad and also i drew some sketches in order to simplify the modeling part but also to explain our interlocutors how did the product work. to realize the model, we used autodesk alias design, one of the best programs to work with for surfaces and curves.

rendering the model has been really difficult, due to the reflactive materials th product was made of and the really coloured scene where i decided to photograph my object.

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P H OTOG R A P H Y

50

analog

camera lens settings film dat e s

nikon d80 35-70mm manual ilford 400 asa 2015

52 digital

camera lens

nikon d3000 18-55mm 70-200mm

settings theme

manual architecture

54 digital digital

camera lens

nikon d3000 18-55mm 70-200mm

settings theme

manual portraits

56 digital

camera lens

nikon d3000 18-55mm 70-200mm

settings theme

manual journey portraits

giorgia.rossi20@studio.unibo.it +393485620797 103, via santo stefano 40125, bologna, italia