L AT I N A M E R I C A
Aldana Sanín, Senior VP, CDO and CTO at Avianca Holdings. Santiago Aldana Sanín graduated in Industrial Engineering from Universidad de los Andes (Colombia); he then earned a Master’s in Economy from the University of Illinois (USA), and an MBA from MIT (Massachusetts Institute of Technology, USA). Transformation has become a constant throughout Aldana’s career, either working for companies such as Telefónica and Citibank,
or as a digital services supplier on companies created on his own. Restructuring and two-gear digital transformation Once Avianca’s transformation journey began by changing its top executive, the next step involved redefining command structures, which may have not been rigid, but nevertheless resulted in slower processes. This meant cutting in half the 24 VP positions and the eight hierarchy levels
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