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re-fill out forms with the same informa-

Factors can tell you about the past but

tion because it’s already in the firm’s

what it can predict in the future. “We

core records. “We get data from every

can take historic data and see what will

aspect of a person’s interactions with

happen if you do the same thing going

the system,” Havercroft explains. “The

forward but, more importantly, we can

other beautiful thing is that, as part of

also run scenarios.” In order to tackle

SAP, we can also pull data from other

the ever-growing data mountain, the

applications and areas of your business.”

firm sifts through data and zeroes in on

This allows you to identify trends: for

delivering true business outcomes.

instance, you might historically see

“The first thing I always ask my customers

a notable spike in resignations in the

before we get to the analytics is: what

first quarter that you want to remedy.

questions do you want to answer? This

However, the characteristic that excites

allows us to see what is irrelevant or

Havercroft most isn’t what Success-

quality data. It saves our customers

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