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re-fill out forms with the same informa-
Factors can tell you about the past but
tion because it’s already in the firm’s
what it can predict in the future. “We
core records. “We get data from every
can take historic data and see what will
aspect of a person’s interactions with
happen if you do the same thing going
the system,” Havercroft explains. “The
forward but, more importantly, we can
other beautiful thing is that, as part of
also run scenarios.” In order to tackle
SAP, we can also pull data from other
the ever-growing data mountain, the
applications and areas of your business.”
firm sifts through data and zeroes in on
This allows you to identify trends: for
delivering true business outcomes.
instance, you might historically see
“The first thing I always ask my customers
a notable spike in resignations in the
before we get to the analytics is: what
first quarter that you want to remedy.
questions do you want to answer? This
However, the characteristic that excites
allows us to see what is irrelevant or
Havercroft most isn’t what Success-
quality data. It saves our customers
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