such a transformation. “From a digital experience perspective,” he says, “the risk of being disrupted comes from the connection and the experience that the consumer has on a very individual level – does the bank or insurance company understand me? Is it offering me the right products and the right level of engagement for my specific needs, and does it give me optionality and anticipate what I may need before I have to ask? These are essential questions to answer and the challenge is that, when you move to something like the financial services sector, the depth of that experience becomes even more complicated because there are multiple ways in which companies can interact with the consumer.”
E XE CU T I VE PRO FI LE
Kevin Deveau A senior executive with over 30 years’ international experience. Kevin is Vice President & Managing Director for FICO’s operations in Canada, as well as heading the company’s North American Insurance business segment.
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