ORMOND GROUP
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seven years.” Forming good relationships with
ing our guests’ needs, wants and requirements is key to providing great
guests is vital in the hospitality industry,
service.” To manage its room bookings,
and Wong has implemented customer
Ormond Group partners with Sabre
relationship management (CRM)
Hospitality to leverage its SynXis Central
systems to better understand Ormond
Reservations system. Completing a trio
Group’s guests. “We went through
of core hotel systems is the property
a lengthy evaluation for all our systems,
management system (PMS), vital for
and picked Cendyn CRM,” he explains.
organising things such as maintenance
“One of the most important parts of our
and personnel. For its PMS systems,
data collection is knowing our guests.
Ormond Group relies on Opera by
In the hospitality industry, understand-
Oracle. “Every question that we asked
AUGUST 2019