“At Spreadshirt, our goal is to remain specialists, improve profitability and stay robust against our strongest competitor yet” — Philip Rooke, CEO, Spreadshirt
10% or 20% off that Amazon can offer. So, you can’t just offer the same thing, hence the need to specialise, but you also need to think about scale, which may come in the form of alliances, acquisitions or a merger. In some industries, it’s possible that several brands may merge or build multi-brand groups with combined operations and supply chains. Creating groups like this makes it possible to generate significant scale and unit economics that could beat Amazon. We are surviving the onslaught of Amazon and managing to compete. Our response has been to take a good look at ourselves and our plan for the future. Competing against Amazon is extremely tough. To succeed, companies will need to offer an excellent, high-service and specialised brand; be brilliant for their customers. At Spreadshirt, our goal is to remain specialists, improve profitability and stay robust against our strongest competitor yet.
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