WILSONART
Early in 2017, Wilsonart introduced a new business-to-business (B2B) platform, and online eCommerce sales have doubled not only compared to preceding year, but also since the launch. Feedback has shown that customers enjoy the ability to find product, pricing, and inventory availability information online, and transact with Wilsonart 24/7. The company deals with many installers and fabricators who appreciate the opportunity to do business with Wilsonart online when they get back to their homes or offices after a day 214
on site. This has proven successful across the Americas and Wilsonart is now launching this in the UK shortly. Another example is the company’s efforts on branding. Wilsonart is #1 or
company has also launched a proprietary
#2 in key HPL markets globally, and
‘Visualizer’ tool, and a ‘Digital Wallboard’
continues to focus on gaining market
mobile app for interior designers,
share in products such as Quartz, Solid
renovation enthusiasts, architects,
Surface, TFL, etc. A lot of effort has
and distributors. It has seen an increase
gone into offering best-in-class user
of over 125% in organic web traffic
experience and making information
globally, and over 20 million renderings
readily available for customers online,
using its Visualizer. The ‘Digital Wallboard’
including placing products front and
app is a game changer and Wilsonart is
center, displaying designs in various
leading the industry in this area. These
BIM formats, pushing key performance
technologies are designed to add brand
and technical product information, and
value, increase service levels, and make
‘where to buy’ information. The
it easier for customers to do business.
NOVEMBER 2018