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have skipped using PCs and have been using the internet only on mobile. “Therefore, from that standpoint, we have really focused on mobile and revamped our entire mobile platform,” he continues. “Over the last 18 months, our traffic on mobile has grown at a fairly fast pace. Today 75-80% of our traffic is on mobile and almost 50% of our transactions happen on mobile and that is the part that has been growing fast.”
Scalable, accessible In a traditional travel company, tools for search, booking, customer support, and housekeeping are usually standardised with staff providing domain expertise, personal service and trust. While this model works, says Verma, it’s not scalable and efficient, whereas in a technology company the interface for customers are endpoints like websites, mobile apps