LIBERTY GROUP
Liberty Group and Standard Bank have joined forces to create Liberty Short-Term Centre of Excellence, an innovative hub where digitally disruptive tools are being brought to the fore.
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implicity, transparency and flexibility: this is a well-versed mantra at Liberty Group and it was also the shrewd
thinking behind its latest business venture. The South African business used to solely focus on life insurance but, more recently, the company 452
has made its first foray into the short-term insurance market, offering a quick and easy way to get car and household insurance through its brand-new unit, Liberty Short Term Centre of Excellence. Championing cutting-edge technologies, this business group is not only driving benefits for Liberty Group and its majority stakeholder Standard Bank, it’s also helping to deliver a customer experience quite like no other. Deepesh Thomas helped to build the shortterm insurance business from scratch. Now Chief Executive Officer at the unit, he says that the Centre of Excellence was initially conceived as a “technology firm which would build the insurance and technology capabilities that didn’t already exist in the group”. It would also provide greater portfolio differentiation, allowing both Liberty Group and FEBRUARY 2019