ASIA
CLICK TO WATCH : ‘THE EMERGING RISK – GENERALI GROUP’ 313 flexible and adaptable so we can meet
a global level. Generali is also using
the needs of our clients in a timely
a customer relationship management
manner,” adds Seach.
(CRM) tool from Microsoft Dynamics
At GC&C, digital tools involve data
which allows it to manage and maintain
consolidation, business enablement,
customer relationships, track engage-
customer service and business
ments and sales, and deliver actionable
management. When it came to data,
data. Because Generali also provides
Seach says that the company “recog-
loss prevention and risk engineering
nised it had an enormous amount of
services to its customers, it has also
data available to it” as a multinational
utilised Maximo by IBM to make the
insurer but that it wasn’t effectively
related reports, actions and results
“leveraging this to its full potential”.
electronically available.
To promote data consolidation and
But data consolidation is only the
portfolio analytics, the business rolled
start. With its digitally-savvy mindset,
out a Corporate Data Warehouse at
Generali also plans to enable the w w w. g i g a b i t m a g a z i n e . c o m