ASIA
“We’re rolling out a new placement
“It looks at several metrics and
test that basically assesses our stu-
sends a warning if it identifies that a
dents’ English ability and tells them
student is struggling or going off track.
the level that they should be starting
This allows our staff members to step
at when they join our course,”
in and intervene. We want to ensure
Garcia explains.
that our students have a great experi-
“Our students want a course that is tailored to their needs and can be
ence and progress.” Adapting to the ever-changing needs
adjusted depending on their progress.
of the market is perhaps one of the big-
Some students may want to move
gest hurdles facing Wall Street English
more quickly, while others want to take
today, but by partnering with agile
their time and put a bit more emphasis
technology partners Garcia says the
on certain topics. We’re using data to
firm is ready for consumers’ education
adapt the course to their needs.
needs of tomorrow.
“Today, we have a patented algo-
“We value the partners that really
rithm which considers several factors
take the time to understand the
to understand how a student is pro-
dynamics of our business and
gressing through their learning
want to evolve with us,” he adds.
journey,” continues Garcia.
“It is with such
BIO
Michael Garcia is Chief Technology Officer at Wall Street English. With 16 years of experience, Michael leads the business’ technology strategy, ensuring key platforms are fully supported and provide the best customer experience. He also provides crucial support to global franchisees, helping them to maintain and grow operations. w w w. g i g a b i t m a g a z i n e . c o m
139