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1-2 times per week and still see positive growth in their presence and brand over time. Social media posting is not a “right-now” strategy but rather one that will drive continued growth for your business.

Getting started with social media doesn’t have to feel overwhelming. Consider starting small and growing your presence as you become more comfortable with the platforms and see how your audience engages with your brand. It’s important that you have an individual dedicated to proactively answering any questions that are posted on your social platforms or sent via any messenger applications. When potential clients reach out to you via these channels, they are often testing your customer service levels and response times! Most importantly, have fun with your social interactions, provide value to your readers and focus on education as opposed to self-promotion and you’re sure to grow your business with your investment in social media. Want more information, including tips and tricks? We created the North American Street Sweeper magazine for you! Subscribe online here for free: http://www.nasweeper. com/subscriptions/