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Broom Badger ®

Broom Badger ® is our new compact mechanical sweeper, a powerhouse machine that can handle dirty jobs and easily maneuver around tight turns, cul-de-sacs and tree-lined streets. And because it’s a reliable Elgin Sweeper, it’s a good value — hardworking yet fuel-efficient, technologically advanced yet easy to operate and maintain.

• No CDL required to operate

• Simplified and more intuitive operator controls

• Improved productivity with dual, 42” side brooms creating wider sweep path

• More fuel efficient and quieter variable speed, heavy-duty squeegee elevator

• Backed by strong and established dealer network

Broom Badger ®

A & G: THE ROAD CLEANERS

32 Years of Successful Growth and Operation

More than a quarter of a century ago, Abraham Tsherna founded the A&G The Road Cleaners LTD company on a simple business philosophy. That premise is that customer service is the key to success, and after 32 years of successful growth and operation, A&G is the existence proof of his theory.

For A&G, the standard is, as they say, “Complete customer satisfaction.” In reality, that’s a tough standard to live up to. After all, there will almost always be one customer who refuses to be happy, who believes mistakes can’t be remedied, or who just wants to complain. In the street sweeping business, the answer generally is that you stay on the job until the customer likes what they see, and with A&G, that’s ground zero.

Street Sweeping In A Tough Market

Curbside beautification in Toronto, Canada is not an easy market to get a foothold on. The visibility and the curb appeal of a business are among the most important continued on page 10 assets local-level businesses have. As any such business owner in that city knows, the customer has a lot of options, and if your parking lot looks dusty and the one next door doesn’t, then you can guess who’s getting the business that day.

Obtaining a competitive edge in an industry and market like that means you need to take customer service to the next level. So how does A&G do it?

A&G’S ABOVE & BEYOND SERVICE LIST continued page 12

Having a comprehensive list of “can-do’s” is a good start, and that’s where A&G really shows its strength. After all, suppose you’ve swept a parking lot and the customer isn’t happy. Suppose, further, you haven’t got the tools needed to deal with the mess they want to be cleaned up or the detail they want attended to.

Keystone Plastics has been manufacturing the industry’s leading replacement brooms for street sweeping and road construction since 1954. At Keystone we believe in reliable quality and strive to make the heaviest, longest lasting brooms in the industry. We also believe the only good broom is the one that arrives to you as promised. Contact us to find a distributor near you.

What do you do? You either call a 24/7 equipment rental service and eat your losses or drive away, hat in hand. A&G’s long list of services reduces the risk of this scenario to a minimum.

• Street & Parking Sweeping

• Street & Parking Flushing

• Power Washing / Water Supplies

• Sewer Cleaning & Hydro Excavation

• Tilt, Load & Float Services

• Municipal Snow Plowing Services

• Dump Trucks

• Disposal Bins

• Site Cleanup

• Water Trucks continued on page 14

Anyone who knows much about the road cleaning and street sweeping business knows most of these services are par for the course for a business like A&G. But what’s not obvious is the fact that there’s so much overlap between these services as to approach overkill. This is where A&G gets interesting, where the company’s strong customer service angle wins the day.

The way to deliver robust customer service capabilities is to have more than one way to accomplish the same task. For a street sweeper/ washer company, this means building functional redundancy around sweeping. To this end they have;

• Street & Parking Sweeping

• Street & Parking Flushing

• Power Washing / Water Supplies

• Site Cleanup

• Water Trucks

The above services are designed to accomplish the same task. But they do it in different ways, hitting the problem from different angles, and using different tools and materials. So if one service doesn’t complete the job, the next one will. It’s a bit like using a Swiss Army knife for a single task. If one tool doesn’t do the trick, you have at least four other ways to tackle it.

So, a more complete analysis of A&G would be to say that they offer multi-faceted street cleaning plus;

• Tilt, Load & Float Services

• Municipal Snow Plowing Services

• Dump Trucks

• Disposal Bins

But, of course, that’s not all. They also have Sewer Cleaning & Hydro Excavation. This is continued on page 16 generally far from the to-do list of the average streetsweeping company. It is A&G’s final ace in the hole, ensuring that no customer goes unsatisfied.

You might be thinking that all this variable angling for a strong customer service value proposition is coincidental. That does happen in this industry, but A&G themselves say,

“No other road cleaner in Toronto can match the breadth of our offerings, which now includes [...]”

In our opinion, that conclusively shows that they know what they are doing and they are doing it on purpose.

The Philosophy Of Robust Customer Service

Every business needs to have a customer service philosophy built into the fabric of the organization. For many street-sweeping organizations, that means continued on page 18 repeating work as a matter of course. This is where A&G rushes into the gap. Rather than relying on a single value proposition, they have a handful of them ready to deploy.

As Abraham Tsherna would tell you, “We have multiple solutions ready to deploy.” If one does not do the trick, you utilize the next and proceed until you’ve exhausted your options or the job is done.

But of course, that’s not the end of the customer service cycle. It ends after the customer says he is satisfied. That means when you get that call where they say you missed something, you can go two ways. You can throw up your hands in exasperation, or you can say, “Oh yeah, we have something for that.”

A&G takes the latter, and its growing customer base shows it.

Sources https://www.theroadcleaners.com/

Spotlight Index

SWEEPRITE ANNOUNCES SALES AND SERVICE AGREEMENT WITH Z&S PLATINUM SWEEPER SALES AND SERVICE

Breslau, Ontario Canada, January 18, 2023 –Sweeprite a Merit Manufacturing Company is pleased to announce our formal marketing, sales and service agreement with Z&S Platinum Sweeper Sales and Service of Rockville, Maryland.

Mr. Dekelbaum brings to our team decades of experience in the power sweeping industry as President of Quiet Sweep. Quiet Sweep is a leading maintenance supplier serving businesses and government agencies in the U.S Capital Region for over 20 Years.

Mr. Dekelbaum is a well-respected member of the North American power sweeping industry. He is known for his extraordinary depth of knowledge in both broom and air power sweeping technologies. His tireless focus on providing the very best in customer service is legendary in our industry and we’re proud to have him on-board.

Mr. Colin Zhao, President of Sweeprite is pleased to announce our formal representation agreement with Mr. Steve Dekelbaum President of Z&S Platinum Sweeper Sales and Service of Rockville, Maryland. Mr. Dekelbaum will represent Sweeprite in Southern New York State, New Jersey, Southern Pennsylvania, Delaware, Maryland, Washington DC, West Virginia, Kentucky, Tennessee and North Carolina. Z&S Platinum Sweeper Sales and Service will also provide parts, general maintenance and warranty services to Sweeprite’s growing legacy fleet Python and SuperiorRoads sweeping machines operating along the East Coast of the USA.

If you’re looking for either a new Sweeprite sweeper or perhaps parts for your older Sweeprite , Python or SuperiorRoads units, please contact Mr. Steve Dekelbaum:

Z&S Platinum Sweeper Sales and Service

7428 Westmore Road, Suite A Rockville, Maryland 20850

Phone: +1 240-832-5063

Sweeprite is a division of Merit Manufacturing Inc. which proudly manufactures and assembles its sweepers in Breslau, Ontario, Canada.

For further information, please contact Dario Manti at sales@meritsweeprite.com

Are you adequately reaching your target audience? Ever been tempted to start up a LinkedIn profile, Facebook page, Twitter account or Pinterest account but not sure where to get started? You’re in the right place! Starting a social media account for your business doesn’t have to be scary or difficult and can help you quickly and efficiently connect with your community. Let’s get started!

WILL SOCIAL MEDIA HELP GROW MY BUSINESS?

This is the million-dollar question, but the answer is usually “It depends.” Companies that sell directly to consumers may have a better idea of how to reach specific audience segments via social media, but what about those companies that work primarily with other businesses? Social media can still be a powerful tool for community outreach and help grow your sales. What’s vital is that you select the right social media accounts, the timing of your posts and engagement and the tone that you’re setting for your audience.