G I A DA R I V E L L A art director
PORT 2 F OL IO 1 9
“GENIUS is one percent inspiration, ninety-nine percent
PERSPIRATION.” Thomas Edison
“Being creative means first of all doing something unusual... On the other hand, however unusual it may be, the idea also has to be reasonable for people to take it seriously.” This Howard Gardner’s phrase represents what design means to me. It means to create innovation staying rational. Making design means to integrate psychology and creativity. It means to listen to people and to use your own creativity to satisfy new desires with the birth of an idea.
T I C TA C FRESH+ 2019
Kinder col azione p i ù i nt e g r a l e p. 7
2019
p. 13
D OT TO R E S S A
UNICR EDI T website 2019
p. 17
VIBlà
R E YNALDI IMAGE 2015 - 2016 p. 53
2017
p. 47
BRICO CENTER
M A r at h o n
D I G I TA L
E d u c at i o n a l
ST R AT E G Y
video
2017-2018
p. 21
THESIS: DESIGN FOR D i S L E X YA 2019
p. 41
2018
p. 29
Booktrailer of "W.B. the son of happ iness" 2017
p. 35
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art direction _ video _ graphic | Tic Tac Fresh+
T I C TA C F R E S H + Bitmama 2019
The goal of this digital campaign was to communicate the intense taste of freshness of the new product of the brand Tic Tac, called Tic Tac Fresh+. Starting from the ATL advertise of this product, I decided to exploit the idea of birth of this product from the ice. This one rapresents one of the main ingredient of this candy, made with ice crystals.
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FIRST POST FACEBOOK
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SECOND POST FACEBOOK
THIRD POST FACEBOOK
FOURTH POST FACEBOOK
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art direction _ video _ graphic | Tic Tac Fresh+
For this product was designed four weekly Facebook post for the italian page of Tic Tac, and three sponsored Instagram stories. The stoires and two posts were animated in motion graphic bringing up the pakaging to the ice. Also the DEM was designed to recall the idea of the ice, as well as the cover of Facebook and You Tube.
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art direction _ video | Kinder Colazione più integrale
K i n d e r c o l a z i o n e p i ù i nt e g r a l e Bitmama 2019
To Kinder Colazione più integrale we realized five contents designed to be posted like Facebook posts, Instagram stories and You Tube videos. The goal was to communicate to the people that this new product is the right snack to wake you up with in the morning. The Tone of voice of the campaign was playful and funny, targeting to the 25-50 years old people.
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YOU TUBE VIDEO
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POST FACEBOOK
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art direction _ digital strategy | UniCredit website
UNICR EDI T webs i te Bitmama 2019
At the beginning of 2019, was started the process of UniCredit website redesign. With this goal I took care of the re-styling of the main products web pages. Among the most important contents that have been redesigned there is the webpage of the new UniCredit Mobile App. This is designed to be responsive for all device, and to
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art direction _ digital strategy | UniCredit website
immediatly communicate to the users the main customer benefits of this App. The main features are clearly explained with some gif that shows the App interface.
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concept _ digital strategy _ video | Brico center digital strategy
B R I C O C E N T E R D I G I TA L ST R AT E G Y Politecnico di Milano 2017 - 2018
This project starts from the desire of Bricocenter to increase its audience. Analysing the competitors, our team understood that the female target was not really considered from the bricolage company. So, to understand the reason why, we decided to do a study on the social media, using also a survey. This last one received 550 answers from women in only 48 hours, making really clear that the bricolage world is not only for man, but also that that
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concept _ digital strategy _ video | Brico center digital strategy
woman were not really confident with this activities. Starting from these considerations and the values of the brand, was designed a strategy placement able to show Bricocenter like the woman’s accomplice. After this reseach we defined the goals of the digital strategy: • Marketing goal: to increase the audience, bringing the young woman to the stores • Communication goal: to reassure the woman about bricolage and the relative tools useful to do its.
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STEP1
STEP3
STEP4
STEP2
STEP5
ENGAGEMENT
CONSULTANCY
EVENT
MOTIVATION
SHARING
BRICOLAG E PROBLEM
ACCOMPLICE’S HELP
ROLLING SHUTTER
WHATSAPP BRICO CENTER
DRILL
BRICO CENTER TUTORIAL
TILE
BRICO CENTER CLECK
EVENT PARTECIPATION
PROBLEM SOLUTION/ AWARENESS
SHARING
FIX THE ROLLING SHUTTER
BRICO CENTER
OVERCOMES FEAR OF DRILL
FIX THE TILE
THE CREATION BECOMES A GIFT
concept _ digital strategy _ video | Brico center digital strategy
STEP 11 FASE ENGAGEMENT GGIO INGA
• Claim: “your accomplice in the bricolageâ€? The channels chosen for this strategy were facebook, that is the main one, instagram, newsletters and the website of the brand. For this stategy we designed three parallel stories of the three woman identified like the main target. From this stories has been created the contents to post online, following the editorial plan. Among these contents we design also three video episodes for each main character able to tell their story and messages with a catchy and ironic tone of voice.
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STEP 12 FASE MOTIVATION GGIO INGA
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STEP 13 FASE CONSULTANCY GGIO INGA
STEP 14 FASE EVENT GGIO INGA
STEP 15 FASE SHARING GGIO INGA
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concept _ illustration _ video | Marathon - educational video
M A R AT H O N
E D U C AT I O N A L V I D E O
IADE - Universidade Europeia 2018
This project started from the wish of the University in Physical Education of Lisbon to design for his students an educational video about the marathon. The design started from a voiceover text decided by the university, that was the useful to decide the storyboard and the style of video and characters. The palette used is made by vivid
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concept _ illustration _ video | Marathon - educational video
and bright color, and the characters are designed to be funny and catchy, but also consistent with the physical features described by the voiceover. The same style was used also for the icons, that have the goal to make more visible the main part of the text. The biggest challenge of this project was the animation of the body’s movement of the characters, and expecially the running movements. This project was chose by the University to be used in ther classes.
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concept _ illustration _ video | Booktrailer of “W.B. The son of happiness”
BOOKTRA ILER of "W.B. the son of h a p p iness" Politecnico di Milano 2017
This booktrailer is made for the second contest of MIMESIS Edizioni. The book chosen was “Walter Benjamin. The son of happiness”, an essay that aims to explain some pieces of the books of the philosopher, telling his life. Designig the storyboard was crucial to take into account the interpretation evoked by the title of the book: the philosopher spent his whole life researching the happiness,
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concept _ illustration _ video | Booktrailer of “W.B. The son of happiness�
but without ever find its. So, the booktrailer was designed to evoke the strong emotions of the book. Because of that the voiceover give the apparence that the philosopher is telling is life using some pieces of his book. Gaining inspiration from the sketches of Walter Benjamin, the style of the drawings looks like scribbles. The video use colorwather stains that, expanding and dissolving themselves, emphasize the different emotions of the philosopher’s life. The video was also modified to be more usable by the people with disabilities.
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concept _ product _ Illustration | Thesis: Design for Dislexya
T H E S I S : D E S I G N F O R D i S L E X YA Politecnico di Milano 2018 - 2019
My graduation thesis aims to meet the needs to the students with some specific learning disability. With this goal I did a carefully analysis of the possible targets through many interviews of the stakeholders of this research, and through a market analysis. At the end of this process the target of my project was been found on the students of the middle school with dislexya.
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On top: Tools system used by the dyslexic student during the learning On the right: Icons of the multimedia and interactive tools used in the prototype.
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School Home
concept _ product _ Illustration | Thesis: Design for Dislexya
Video
Google Maps
Digital test
Digital space activity
Epic dizionary
Speech synthesis
Digital dizionary
Epic challenge
Video - passage
Insights
To help this target in its learning process, I designed a system of tools for the dislexyc students of the middle school, able to create a connection between the textbooks, that rapresents the main tools for the student’s learning in the school, and different helpful multimedia and interactive tools. All of this is based to the principles of the inclusive pedagogy, and is possible through the use of the interactive witheboard, videos and cooperative learnings activity. This project take the form of a prototype of a new interactive
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PER CONOSCERE L’ILIADE
LEGGIAMO INSIEME
L’ILIADE A CLASSE CAPOVOLTA
COMPRENDERE 1. Che cosa chiede il poeta alla dea? ___________________________ __________________________________________________________
Introduzione all'Iliade Come introduzione all’Iliade guarda questo breve video divertenti e rispondi alle seguenti domande. Mi raccomando, leggi bene le domande prima di guardare i video!
2. Nel primo verso compare il nome di Achille: perché? Anche lui ha origini divine È l’eroe centrale del poema È il vincitore della guerra
https://www.youtube.com/watch?v=C7TvL1U0aAg
3. Il culto della sepoltura era molto sentito presso gli antichi Greci: esserne privati era considerata una grande sventura. Quali versi te lo confermano? Trascrivili. __________________________________________________________ __________________________________________________________
1. Da chi e quando è stata scritta l’Iliade? 2. Quanti giorni di guerra vengono narrati nell’Iliade? 3. Cosa significa e da cosa deriva la parola Iliade? 4. In quanti canti è suddivisa l’Iliade?
4. Gli antichi Greci attribuivano le cause degli avvenimenti agli dèi. In quali versi è evidente questa concezione religiosa? __________________________________________________________ __________________________________________________________
ANALIZZARE
5. Chi è Achille? 6. Perchè Achille riprende a combattere? 7. Cosa sono le teomachie?
Le vicende
APPROFONDIMENTO
5. Il proemio è costituito da due parti: un’invocazione alla Musa e una pròtasi, che è l’enunciazione in breve dell’argomento che il poeta tratterà nel poema. Distingui le due parti, sottolineandole con colori diversi.
LINGUAGGIO EPICO
Guarda questo breve video divertente e i seguenti estratti del film Troy. Ordina le frasi riportate al fondo della pagina successiva e realizza poi lo storyboard degli eventi narrati nell’Iliade collegandoli con le frasi. Puoi farlo anche nell’aula digitale! Correggilo ed integralo poi in classe con i tuoi compagni.
DIZIONARIO EPICO
6. In una società patriarcale come quella dell’antica Grecia, era molto diffuso l’uso del patronimico: nome formato con l’aggiunta del suffisso -ide al nome proprio del padre, e che significa “figlio di…”. Per esempio, Pelìde significa “figlio di Peleo”. Il patronimico permetteva di identificare una persona tramite il nome di suo padre o di un progenitore. Trova e sottolinea nei versi un altro patronimico.
L’Iliade di Omero in quattro minuti e mezzo https://www.youtube.com/watch?v=9WaERm70124 Ettore ed Andromaca https://www.youtube.com/watch?v=57iGTe5colI https://www.youtube.com/watch?v=WdJiI6zjvFI Il duello tra Achille e Ettore https://www.youtube.com/watch?v=T1ScB_ngkd4 https://www.youtube.com/watch?v=2Jzw7YgNEuM https://www.youtube.com/watch?v=tm49Tf-fou0&t=4s
7. Nei versi del Proemio possiamo notare una delle caratteristiche del linguaggio omerico: l’uso degli epiteti, cioè appellativi, aggettivi ricorrenti che accompagnano personaggi, luoghi oppure oggetti, e che permettono a chi ascolta di riconoscere facilmente di chi o di che cosa si sta parlando. Per esempio: “ira funesta”. Con l’aiuto dell’insegnante trascrivi altri epiteti. __________________________________________________________ 2 _ L’epica
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L’incontro tra Priamo ed Achille https://www.youtube.com/watch?v=222GpAHPK6E
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2 _ L’epica
concept _ product _ Illustration | Thesis: Design for Dislexya
CLASSE CAPOVOLTA
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and mulimedia textbook (starting from a Capitello textbook) with a new organization of the texts and with the use of a font designed for dislexyc people, and a map of design guidelines that the publishing companies have to respect to give life to a democratisation of the learning process.
Agamennone rifiuta la richiesta di Crise. Apollo lancia una pestilenzia sui greci Agamennone restituisce Criseide, ma si prende la schiava Briseide La lite tra Agamennone e Achille Achille abbandona la battaglia Patroclo indossa le armi di Achille La morte di Patroclo Il duello tra Achille ed Ettore Il corpo di Ettore trasportato da una biga Priamo chiede ad Achille di restituirgli il corpo di Ettore La cerimonia funebre di Ettore
2 _ L’epica
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The last phase of the project was of testing, not only with the supports of some dislexyc students belonging of the target, but also of the main important italian association for the people with specific learning disability.
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concept _ product _ brand | Viblà
VIBLà Politecnico di Milano 2017
Viblà is a project that aims to improve significantly the quality of life of the deaf people, trying to solve their daily problems. For this reason the project started from a deep field research useful to better understand the target’s needs. From the involved stories about the real problems told by our respondents, we decided to design a technological tool useful to reduce the communication problems of the
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pronunciation (phonemes)
insecure
proactive
speech therapist
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listening and understanding
conversation
concept _ product _ brand | ViblĂ
maintenance
deaf people, since their young age. Our approach wanted to overcome the frustration that this target suffers because the wrong teaching method of languages. With this goal we chosen to use the vibrations, that were considered by our respondents really helpful for to understand the words and their rhythm. For this project we prototyped a neckless that, with the vibrations helps the deaf people to learn a new lenguage. With the goal to make the project more functional, we designed two App, one for the deaf patient and one for the Speech Therapists. These
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concept _ product _ brand | ViblĂ
App, linked to the technological neckless, are helpful for the patients to train themselves, receiving a feedback about their improvement and creating ties with other people with the same disability. Also the brand image of the project wants to remind the vibrations, used to make fore funtional the neckless.
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brand _ packaging | Dottoressa Reynaldi image
D OT TO R E S S A R E Y N A L DI I M A G E Dottoressa Reynaldi 2015 - 2016
Dottoressa Reynaldi’s project wants to design a new and strong brand identity for this cosmetiques brand. The corporate image aims to underline the high quality and the science behind the brand. At the same time, the new concept wants to underline the Dottoressa Reynaldi female role. The logo has become more scientific through the stylization of
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Original logo
Redesign - Stylization of the calendula’s logo and use of the sans serif font “Futura”.
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brand _ packaging | Dottoressa Reynaldi image
the calendula and by the use of a modern sans serif for the naming. This change was essential to create a more charming image, solving printing problems. This image was adopted for all company’s media. The packaging’s formats were reduced promoting a bigger standardisation. This approach is able to give more strength to the brand identity, reducing costs and waste.
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brand _ packaging | Dottoressa Reynaldi image
The packagings selected for the project were PEHD bottle and glass vase with a glazed effect. This trait, together with the use of ureaformaldehyde stopper, facilitates the product’s preservation.
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brand _ packaging | Dottoressa Reynaldi image
Tha labels are designed to solve the printing problem of the brand. In fact the company can print independently the information on our label after a first typography printing. This choice guarantees a greater flexibility in the text changing. Label’s layout is fixed, except for the colour that changes and typifies the beauty line. Moreover, every label shows to the costumers the main information about the singular product through the use of, simple but clear icons.
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PORT 2 FO LIO 1 9