Invest in Moreland

Invest in Moreland

1

BUSINESS MORELAND

Contents

INVEST IN MORELAND

Welcome to Moreland’s Economy

04

Why do business in Moreland?

06

Outlook

08

Strong population growth

09

Talented and diverse workforce

10

Inner city location with vibrant employment precincts

12

Investment locations

14

Brunswick Activity Centre

14

Coburg Activity Centre

18

Glenroy Activity Centre

20

Brunswick, North Coburg and Newlands Core Industrial Areas

22

Strategic Sectors

24

Health Care and Social Assistance

28

Retail and Food Services

30

Education and Training

32

Construction

34

Professional, Scientific and Technical Services

36

Creative and Cultural

38

Manufacturing

40

Planning for growth

42

Get in touch with Business Moreland

44

BUSINESS MORELAND

Welcome to Moreland’s Economy Located in Melbourne’s inner north, Moreland has been shaped by numerous waves of migration, creating a proudly diverse population and a mix of enterprise and opportunity.

Today Moreland is home to a diverse service sector economy driven by strong population growth, ideas and creativity.

In 2019 Moreland generated $6.2 billion in economic activity and supported over 47,000 jobs. Moreland is Victoria’s eighth largest Local Government Area by population being home to over 185,700 people.

Economic overview Key indicators - 2019

Gross Regional Product $6.2 billion

Jobs 46,840

Employed Residents 102,039

Businesses 14,333

Largest employing industries - 2019

Health Care & Social Assistance

4

Retail

Education & Training

Construction

Manufacturing

INVEST IN MORELAND

Moreland Locational Context

Activity Centres Brunswick

Coburg

Glenroy

(1) Parkville Cluster - refers to Parkville National Employment and Innovation Cluster (Biomedical Research and Tertiary Education) Created with Datawrapper

City of Moreland Brunswick Coburg Glenroy Commercial Area Industrial Area Industrial transitioning to Commercial Moreland Local Government Area Hospital Train Station Brunswick Design District (1) (1) See page 39. Created with Datawrapper

5

BUSINESS MORELAND

Why do business in Moreland?

Outlook 16,400 jobs Strong investment potential with jobs forecast to increase by 34% over the next 15 years.

Strong population growth Moreland population growth

2018-19 was + 4,000 or +2.2%

Population forecast to grow by 25% over the next fifteen years.

Businesses also draw customers and workers from a large catchment.

This catchment is home to 1.15 million people with 575,000 employed persons in 2019.

Population in catchment forecast to grow from

1.15 million people to 1.55 million by 2035 6

The forecasts presented in this ebook do not directly model the long term impact of COVID-19 which may result in slower job and population growth

INVEST IN MORELAND

50%

ne metro av ur

age er

ve abo Melbo ell

Highly skilled resident base with half of employed residents having a bachelor degree or higher

37%

W

The occupation mix in Moreland is diverse with jobs catering to people with different skill levels, qualifications and previous experience

Talented and diverse workforce

Inner city location with vibrant employment precincts Inner city infrastructure

major roads

2x train lines

5x tram lines

Major commercial areas • Brunswick • Coburg • Glenroy

Proximity

CBD

Parkville Cluster

25%

Melbourne Airport

Major industrial areas • Brunswick • Coburg North • Newlands

7

BUSINESS MORELAND

Outlook Economic and job growth is forecast to continue and will be driven by population growth, infrastructure investment and a range of economic development actions facilitated by Council.

Employment in Moreland is forecast to grow by around 16,400 jobs over the next 15 years. Growth sectors include Health Care and Social Assistance, Retail and Food Services, Creative and Cultural sectors, Professional, Scientific and Technical Services, Education and Training and Construction. Manufacturing remains prominent and is forecast to be Moreland’s 9th largest industry in 2035.

Service sector growth will drive demand for a range of commercial developments including shops, supermarkets, cafes, restaurants, gyms, hairdressers, dental clinics, indoor fitness and medical and office suites.

With the diversification of manufacturing there is an opportunity to use industrial buildings for specialised and small scale manufacturing businesses or as creative and flexible spaces.

Economic Forecast 2020-35 Forecast job growth +16,400 / 2.1%Pa

48,587 2020

Forecast industry job growth

64,960 2035

Health Care & Social Assistance +5,400 Education & Training +2,200

Forecast commercial floor space growth

+256,000 square metres (Activity Centres)

Brunswick Activity Centre and Coburg Activity Centre1 are expected to experience significant growth Brunswick + 6,500 Coburg + 4,000

8

Retail +2,000

Professional services +1,700 Hospitality +1,500

Source: NIEIR forecasts (2020) and .id (2020) 1 Activity centres are vibrant community hubs where people shop, work, meet, relax and often live.

INVEST IN MORELAND

Strong population growth Population growth has been a major driver of Moreland’s economy over the past decade. Over this period, Moreland’s population grew by 2.2% p.a., on par with Greater Melbourne’s strong growth rate of 2.3%. This growth has increased local expenditure, driving demand for local services such as doctors, nurses, childcare workers, shop assistants, baristas, teachers, trainers and hairdressers.

Also contributing to economic growth was a substantial increase in the employment participation rate of residents due to the strong population growth in working age groups.

Population growth is set to continue with the population forecast to grow by 25% over the next fifteen years. Population in the catchment is forecast to grow from 1.15 million people to 1.51 million by 2035.

Moreland’s businesses also draw customers and workers from a large catchment2.

Around 1.15 million people and 575,072 employed residents live within the labour force catchment. This offers business access to customers with a wide range of skills and qualifications.

Draws from a large catchment Catchment today

Employed residents

Future growth 2020-2035

1.15m

572,072

+360,000

people

employed residents

people

Based on the main LGAs where Moreland draws its workforce from. The LGAs included in this catchment are: Moreland, Hume, Darebin, Moonee Valley, Brimbank and Whittlesea.

2

9

BUSINESS MORELAND

Talented and diverse workforce Moreland’s amenity and accessibility means that it has attracted a highly skilled resident base. In 2016, around 46.9% of employed residents had a bachelor’s degree or higher, well above the Greater Melbourne average of 37.0%. The skill profile in Moreland is also rapidly changing with the number of workers with a bachelor’s degree or higher increasing by almost 9,700 between 2011 and 2016. Young workers are driving much of this growth in skills. Between 2011 and 2016, the number of 25-34 year olds living in Moreland with a bachelor’s degree increased by 4,522 people. This skill advantage is likely to increase further given forecast population growth and will provide local businesses with a large and skilled labour pool to draw from.

Large talent pool for businesses to draw from Compared to Greater Melbourne, people who live in Moreland are more likely to: Have Society & Culture (eg. Human Welfare & Law) + Creative Qualifications

Be employed as Professionals compared to

31.1%

25%

Have Bachelor or Higher Degrees

compared to

19.2%

Be aged 25-34 years old

compared to

46.9%

10

37%

Source: ABS Census of Population and Housing, 2016

12.8%

compared to

33.4%

25.5%

The occupation mix in Moreland is diverse with jobs catering to people with different skill levels, qualifications and previous experience. The top five occupations and qualifications illustrate the diversity on offer. This diverse occupation mix provides a wide range of employment opportunities for residents in Moreland and it’s wider labour force catchment.

Top 5 Occupations

Sales Assistants & Salespersons

School Teachers

Child Carers

Personal Carers & Assistants

Food Trade Workers

Top 5 Fields of Qualifications

Teacher Education

Business & Management

Building

Source: ABS Census of Population and Housing, 2016

Human Welfare Studies & Services

Nursing

11

BUSINESS MORELAND

Inner city location with vibrant employment precincts Moreland is one of the largest inner-Melbourne local government areas with a population of 185,700 people. Its vibrant commercial and industrial areas provide jobs and attract communities.

The key business activity and employment precincts in Moreland are: Activity Centres

Industrial areas

Brunswick, Coburg, Glenroy

Brunswick, Coburg North, Newlands

These precincts benefit from Moreland’s strategic transport links including two train lines, five tram lines and 16 bus networks. This provides great access to the local population and its wider catchment. Not only is the CBD on the doorstep, but the growing Parkville Health and Research precinct means Moreland is well placed to be an area of choice for any business. Melbourne Airport is also close by for professionals who wish to access markets beyond Melbourne In recent times, investment activity has been focused on Brunswick Activity Centre and Coburg Activity Centre. Combined, these centres account for around 36% of all jobs in Moreland. Brunswick Activity Centre is the largest centre with around 12,500 jobs (26% of total).

12

INVEST IN MORELAND

New Age Coffee, Brunswick

13

BUSINESS MORELAND

Investment Locations Brunswick Activity Centre As Moreland’s largest job cluster, Brunswick Activity Centre plays an important economic role in the northern region of Greater Melbourne. The centre is designated as a Regionally Significant Commercial Area by the State government.

The centre plays an important regional role in Melbourne’s North and West being the 12th largest employment cluster with a similar number of jobs to the Broadmeadows Metropolitan Activity Centre. Compared with other top 20 employment clusters in Melbourne’s North and West Region, Brunswick has a larger share of professional and manager workers (33%), highlighting the knowledge intensive role it plays in the northern and western regions of Melbourne.

14

INVEST IN MORELAND

Brunswick Activity Centre has developed key specialisations in several linked sub-industries including creative sectors, professional services (accounting, design, architectural, consulting) and computer system design. Its job density combined with related diversity, a plus for supply chain activities, supports interaction between traders, dining, services and institutions with the potential to generate knowledge spill overs, driving innovation and growth. Brunswick Activity Centre also draws from a regional catchment which elevates its economic role.

Brunswick has the potential in the medium term to emerge as an inner city office precinct given it shares the fundamentals offered by other fringe office locations such as its local talent pool, creative industry mix, highly accessible location with rich public transport network and proximity to CBD and Parkville.

Brunswick Jobs in 2020

Forecast Job Growth 2020-2035

12,500

+6,500

Largest employing industries 2020

Retail

Health Care & Social Assistance

Source: NIEIR (2020) and .id (2020)

Manufacturing

Accommodation & Food Services

Professional, Scientific & Technical Services

15

16

INVEST IN MORELAND

Moreland is not only our place of business, but our home since 1969.

With a diverse supportive community right here on our doorstep, you’d be hard pushed to choose a better location.”

Kirstie Mananov Owner, Otto and Spike Brunswick

17

BUSINESS MORELAND

Coburg Activity Centre Coburg Activity Centre is the second largest employment precinct in Moreland, supporting around 9.7% of Moreland’s jobs. The centre is designated as a Regionally Significant Commercial Area in the Melbourne Industrial and Commercial Land Use Plan (MICLUP). Employment growth in the centre is on par with the Moreland average at 1.8% per annum over the past five years to 2020. The main drivers of growth were Health and Business Services.

Coburg is a major shopping and community centre that is well served by public transport. The centre is home to Moreland City Council which employs over 800 staff. Recent investment such as the removal of level crossings and the new Coburg Station has improved the public realm and accessibility.

Coburg has significant development opportunities that will attract new investment over the next fifteen years. It is expected to build on its substantial number of existing businesses to become a major provider of Health Care services and Retail and Food Services.

Coburg Jobs in 2020

Forecast Job Growth 2020-2035

4,694

+4,000

Largest employing industries 2020

Retail

18

Health Care & Social Assistance

Source: NIEIR (2020) and .id (2020)

Education & Training

Accommodation & Food Services

Public Administration & Safety

INVEST IN MORELAND

“We chose to locate in Coburg because it is a strategic location due to its proximity to the CBD and being one of the only places in metropolitan Melbourne to have access to several major arterial freeways.

This enables our teams to be able to get out and to their destinations quickly.

Moreland is a great place for businesses to locate because being close to the city, the various freeways you have access to and the cultural-diversity the city boasts 1234all without the traffic of the CBD! Moreland boasts a thriving, multi-cultural community that is in demand. Investing in Moreland is a great opportunity for you to be part of the action and realise strong investment returns over the long term.”

Adam Centorrino Founder and Chief Executive Officer - Centorrino Technologies

19

BUSINESS MORELAND

Glenroy Activity Centre Glenroy Activity Centre is designated as a Regionally Significant Commercial Area in MICLUP with a very high share of Health Jobs (38% of centre jobs).

Retail (17%) and Business services (15%) jobs.

Glenroy Jobs in 2020

Forecast Job Growth 2020-2035

1,650

+500

Largest employing industries 2020

Health Care & Social Assistance

20

Retail

Source: NIEIR (2020) and .id (2020)

Education & Training

Manufacturing

Transport, Postal & Warehousing

INVEST IN MORELAND

Glenroy has all the key signs of a gentrifying suburb. Having lived in the area, I saw a market opportunity to open up a business here, and offer the community a service they hadn’t had before.

Moreland has a booming population growth, with a high level of disposable income. Others will be able to capitalise on this and take advantage of being the first mover in their field.”

Dr. Aidan Sianidis (Osteopath) Managing Director - Glenroy Osteopathy Hub

The exciting thing about operating a business out of Glenroy is that there is such a diverse market of clients in a growing area. The people of Glenroy and Moreland more broadly bring a huge range of backgrounds and experiences so there are countless opportunities to connect with a range of groups to promote your message. As the facilities and infrastructure continue to improve, Glenroy will be an exciting place for businesses to grow.”

Matthew Kimball Director and Podiatrist Glenroy Foot Clinic

21

BUSINESS MORELAND

Brunswick, North Coburg and Newlands Core Industrial Areas Moreland has three large concentrations of industrial zoned land in Brunswick, North Coburg and Newlands. Combined they support around 7,500 jobs and are major locations for manufacturing and other industrial related businesses. These areas are changing as they transition to a wider range of activities including food and beverage manufacturing, wholesale trade, warehousing, household and business services.

Major Industrial Areas Brunswick, Coburg & Newlands Jobs in 2020

Forecast Job Growth 2020-2035

7,100

+1,700

Largest employing industries 2020

Manufacturing

22

Wholesale Trade

Transport, Postal & Warehousing

Other Services

Education & Training

INVEST IN MORELAND

Our family loves food. One of the reasons why we chose Brunswick as our home is because of its rich multicultural culinary legacy. You can find true passionate foodies in every corner and enjoy the most diverse products and ingredients from countries all over the globe.

Moreland is a very special place with a strong sense of community. People appreciate food and the simple pleasures of life, which makes this area welcoming, warm, friendly, and fun! Moreland is also a very special area for food and has a long-standing history of being a manufacturing, foodie hub of Melbourne. There are some incredible and famous establishments and food stores here.

There is always something exciting happening in Moreland, whether it is a new café opening, a new development or a funky new wall painting. It is a special place full of culture and warmth. It has everything from antique to new. You can find the finest nuts, coffee, bakeries, Lebanese pastries, cakes, fashion, arts, music, bike paths and more. We see people coming from across Australia who like visiting Moreland as they love making a special stop to get their favourite nuts, Italian food and Lebanese pastries all from metres of each other.”

Sanjay Mirchandani CEO Royal Nut Company

23

BUSINESS MORELAND

Strategic Sectors Over the past ten years, the number of jobs in Moreland has increased by 17%, adding almost 700 jobs per year. With investment, industry expansion and strong population growth occurring in the region, Moreland is expected to experience strong job growth over the next fifteen years.

FIGURE 1 Job growth in Moreland 48,000

Jobs have grown by 17% over the past decade 46,000

44,000

42,000

40,000

38,000

36,000 2009

24

2010

Source: NIEIR (2019)

2011

2012

2013

2014

2015

2016

2017

2018

2019

Large and growing industries serving Moreland’s large population base Businesses in Moreland benefit from its large population base with a high share of jobs in Health Care and Social Assistance, Retail and Food Services, Education and Training and Construction. These sectors account for 1 in 2 jobs in Moreland.

FIGURE 2: Industry mix (2018/19), % of total jobs Health Retail Education Construction Manufacturing Hospitality Other Services Professional Public Admin Wholesale

An economy focussed on servicing the local community

Transport Admin Support

Moreland’s largest sectors are also among its fastest growing, with sectors like Health Care and Social Assistance expanding rapidly to meet the needs of the local and regional population

Arts & Rec Financial Info, Media & Telec Real Estate Utilities 0

Source: NIEIR (2019)

2

4

6

8

10

12

14

16

18

20

25

BUSINESS MORELAND

Emerging industries taking advantage of local skills and inner city location The next wave of economic development is taking place in Moreland with the emergence of the Professional, Scientific and Technical Services sector. While still in its early stages the signs are positive.

Professional, Scientific and Technical Services; jobs like architects, engineers, lawyers and computer programmers have grown by around 360 jobs or 2.9% per year since 2014 making it the 6th fastest growing industry in Moreland.

FIGURE 3 Employment change by industry, 2013/14 to 2018/19

1,325

632

602

568

382

361

Health Care Social Assistance

Education & Training

Other Services

Construction

Accommodation & Food Services

Professional, Scientific & Technical Services

Source: NIEIR (2019)

26

INVEST IN MORELAND

Moreland has also developed several specialisations that build on its manufacturing past and cultural and historical character. The manufacturing industry, a powerhouse of yesteryear, still holds prominence in Moreland as the fifth largest job provider and third largest generator of value. Food and beverage product manufacturing is also more strongly represented in Moreland compared to the Greater Melbourne average.

The creative sector in Moreland was estimated to have employed almost 2,800 people in 2018/19, or 6% of all local jobs. Total value added of the sector was estimated at $251m or 5.7% of Moreland’s total value added.

Large and growing

Health Care & Social Assistance

Retail & Food Service

Education & Training

Construction

Emerging

Professional, Scientific & Technical Services

Specialised

Creative and Cultural

Manufacturing

27

BUSINESS MORELAND

Health Care & Social Assistance Health Care and Social Assistance is Moreland’s largest employing sector with the presence of two hospitals providing a regional competitive advantage. In 2019, Health Care and Social Assistance employed almost 8,400 people (18% of total jobs). The sector is diverse with jobs in medical services, allied health, aged care and childcare. Health Care and Social Assistance jobs have expanded rapidly to meet the growing needs of the local and regional population.

Looking forward, Health Care and Social Assistance is expected to experience significant growth due to population growth, ageing and rising disposable income.

Health Care & Social Assistance Today Value-Added 2018-2019

Jobs 2018-2019

Job Growth 2014/15-2018/19

$722m

8,396

+1,325

2035 Opportunity Forecast Job Growth 2020-2035

Drivers

50+ +5,400

28

Population growth

Population aged 50+

Disposable Income

INVEST IN MORELAND

We chose to locate in Brunswick because we wanted our business to contribute and integrate into the most vibrant and entertaining community, we’ve ever had the pleasure to be involved with! The music, the buzz and the community spirit that is focussed on creating utopia at home, and then, the world! It is the most upbeat hub of Melbourne; a hotspot for everything that’s happening in the arts, music, creativity, a hive-mind of beautiful progressive individuals and groups intent on peaceful world domination of great coffee.”

Dr Shea Wilcox Co- owner Inner North Medical Clinic

29

BUSINESS MORELAND

Retail & Food Services Retail and Food Services are an important sector in Moreland, driving high levels of spending with activity focused on Moreland’s network of centres. Retail and Food Services combined support more than 8,400 jobs in Moreland, accounting for 18% of all jobs.

As more residents move in, new Retail and Food Service businesses pop up to serve their diverse needs and tastes. In recent times, the fastest growing sectors were cafes, restaurants, bars and food retailing.

Strong population growth, cultural diversity and rising incomes will continue to drive demand for new Retail and Food Service businesses.

Retail Trade & Food Services Today Value-Added 2018-2019

Jobs 2018-2019

$438m

8,415

Job Growth 2014/15-2018/19

+479

2035 Opportunity Forecast Job Growth 2020-2035

+3,500

30

Drivers

Population growth

Cultural diversity

Disposable Income

INVEST IN MORELAND

Moreland Council strike a great balance between those looking to live in Moreland and those looking to invest in the area. They’ve always collaborated well with businesses and use great initiative to give everyone the best opportunity.

Importantly, in these very disruptive times the various staff have continued to be patient and understanding to deal with.

East Brunswick Village (EBV) is one of the most well thought out developments in Moreland and has clearly taken a long term view. I’ve invested in this development as it’s exciting to be a part of the long term plans from its foundation.”

Emilio Rogliano Owner and Founder Bellboy Café

31

BUSINESS MORELAND

Education & Training It is not surprising that Education and Training plays an important role in the Moreland economy. It was the second largest growing sector over the past five years with employment growing from 4,374 jobs in 2013/14 to around 5,000 jobs in 2018/19.

Moreland has a number of primary and secondary schools as well as independent facilities including Australasian College of Education and Training (ACET) and TRISON Business College. Education and training assets like RMIT School of Fashion and Textiles and trade training centres like the Plumbing Industry Climate Action Centre (PICAC) support the local economy through collaboration.

Education & Training Today Value-Added 2018-2019

Jobs 2018-2019

Job Growth 2014/15-2018/19

$335m

5,006

+632

2035 Opportunity Forecast Job Growth 2020-2035

Drivers

5-24

+2,200

32

Population growth

Population aged 5-24

Retrain / upskill demand

INVEST IN MORELAND

The Plumbing Industry Climate Action Centre is located on Albert Street, close to Brunswick Station and the Sydney Road trams which provides lots of options for our learners from all over Metro Melbourne to access our facilities for apprenticeship and professional development training in plumbing and fire protection.”

Shayne La Combre CEO Plumbing Industry Climate Action Centre

33

BUSINESS MORELAND

Construction Residential, commercial and industrial projects continue to support strong growth in Moreland’s construction sector. In 2018/19 it was the 4th largest employing sector in Moreland.

Strong population growth will continue to support residential construction projects over the next fifteen years. Commercial floorspace demand is also forecast to grow by around 378,000 square metres over this period. These residential and commercial projects will provide a steady pipeline of work for the construction sector.

Construction Today Value-Added 2018-2019

Jobs 2018-2019

Job Growth 2014/15-2018/19

$623m

4,612

+568

2035 Opportunity Forecast Job Growth 2020-2035

+184

34

Drivers

Population growth

Commercial demand

Infrastructure projects

INVEST IN MORELAND

Historically Brunswick has been targeted for high density development due to the affordable cost of land, however this did not equate to high quality housing options. We saw an opportunity to improve the quality and design of multi-residential housing in Moreland with medium-size developments designed to foster the community feel of Brunswick.

Milieu focus on liveable communities created through vibrant, inclusive urban spaces and quality architecture, delivered through compact neighbourhoods. Our approach to high quality, dense living aligns with Brunswick’s existing social infrastructure, walkable neighbourhoods and established cycle routes as an alternative to reliance on car usage.

With the introduction of the Design Excellence Scorecard by Moreland City Council, the quality of multi residential development within Moreland will be increased, making it an attractive investment for those looking for compact neighbourhoods, designed to prevent urban sprawl whilst maintaining green spaces.”

Shannon Peach Director Milieu

35

BUSINESS MORELAND

Professional, Scientific & Technical Services Professional, Scientific and Technical Services, like architects, engineers, tax professionals, accountants, lawyers, and computer programmers are an emerging sector in Moreland. More than 200 new Professional, Scientific and Technical Services businesses were created over the past two years.

Strong growth is expected to be driven by: • Moreland’s growing pool of skilled, young workers • Its major commercial areas with access to train stations and the tram network • Its strong connection to creative and cultural activities which provide an urban edge and night time economy for workers to enjoy.

Professional, Scientific & Technical Servies Today Value-Added 2018-2019

Jobs 2018-2019

Job Growth 2014/15-2018/19

$284m

2,722

+361

2035 Opportunity Forecast Job Growth 2020-2035

+1,700 36

Drivers

Skills

Population growth

Amenity

INVEST IN MORELAND

We are small but growing consultancy business, and we were seeking a work environment that offered flexibility, high amenity and a strong identity.

This location in Brunswick gives us flexibility to grow and be around other business to bounce ideas off.”

Mark Woodland Director Echelon Planning and Prentice Street Studio

37

BUSINESS MORELAND

Creative & Cultural Moreland has historically had a strong connection with creative industries, whether they be clothing and textile manufacturing or the night time entertainment establishments along Sydney Road.

Today, the Creative and Cultural sector supports around 2,800 jobs, or 6% of all local jobs. Moreland’s specialisation in the creative sector includes clothing and footwear manufacturing, creative artists, musicians, writers and performers, music and movie production services and a range of design services.

This creative brand provides an urban edge that appeals to other businesses and professionals. The importance of this brand is highlighted by the emergence of Computer Programmers, Specialist Design Services (e.g. fashion design, graphic design) and Architects.

Creative & Cultural Today Value-Added 2018-2019

Jobs 2018-2019

Job Growth 2014/15-2018/19

$251m

2,800

+175

2035 Opportunity Forecast Job Growth 2020-2035

+900

38

Drivers

Population growth

Cultural diversity

Creative Brand

Based on its existing share of jobs. Estimate includes jobs from other sectors.

Disposable income

INVEST IN MORELAND

Brunswick Design District Brunswick is a hub for creatives. The Brunswick Design District is a partnership between RMIT University, Moreland City Council and Creative Victoria to foster the design and creative district in the heart of Brunswick. It connects people, places and partnerships to strengthen the existing creative community and encourage new enterprises to set up and grow.

It builds upon Brunswick’s creative heritage to position the district as a nationally and globally recognised hub for innovation, creativity and design, that supports the growth of local creative industries and other businesses in the district.

It supports the design ecosystem and economy by aiding in the renewal and recovery from the impacts of the pandemic by building local resilience and strengthening and densifying the design and creative ecosystem. This is being achieved through placemaking, urban transformation, knowledge systems and local governance.

The Brunswick Design District connects people and places, strengthens pathways to education and employment, grows jobs and enterprises and links and transforms buildings and infrastructure to create shared and affordable spaces for collaboration and creativity.

Whatever your business, design or creative discipline or stage of your career, the Brunswick Design District has been developed to help support your success.

RMIT University Brunswick Campus. Photo by Lucas Dawson

We are very fortunate, we are in an amazing, creative area. So, we are surrounded by design studios, music shops, great second-hand stores. It’s a very vibrant community.”

Professor Robyn Healy RMIT Dean of School - Fashion and Textiles

39

BUSINESS MORELAND

Manufacturing Manufacturing is the third largest industry in terms of value generated in Moreland.

It is also Moreland’s largest exporter. Food product manufacturing, rubber manufacturing and metal product manufacturing are major drivers of economic activity. The sector continues to evolve and today manufacturing in Moreland includes food processing, beer and spirit manufacturing, coffee roasting, bakeries, small clothing manufacturers and printing businesses. Many are small scale manufacturers who are enjoying access to a growing population.

With 260 hectares of industrial land, Moreland provides many opportunities for a range of business needs.

Manufacturing Today Value-Added 2018-2019

$431m

Jobs 2018-2019

Growth sectors 2014/15-2018/19

4,296

Fabricated Metal and Polymer Product Manufacturing

2035 Opportunity Drivers

Population growth

40

Dispoable Income

Industrial land available

INVEST IN MORELAND

My family and I have been running businesses in Brunswick since the mid 70s. With great public transport and freeway access, we have found it a great spot for sourcing labour both locally and across Melbourne generally. When we finally had to leave Brunswick in search of more space, it made sense to look in Moreland where we were well supported by the Council in bringing the building that we bought up to spec.”

Lawrence Harris Director Harry&Larry’s

41

BUSINESS MORELAND

Planning 42

Planning for growth To support business and employment growth, Moreland City Council has strategies aimed at business attraction, local investment and advocacy. These strategies facilitate investment by targeting potential investors and businesses in key industries, promoting the drivers and key assets of Moreland and advocating the need for funding by State Government.

Improvements to planning controls have also been identified to help support ongoing investment and job growth in Moreland . These changes are aimed at ensuring there is sufficient industrial and commercial land supply and floor space to meet future demand.

INVEST IN MORELAND

43

Are you looking to start a new business or invest in Moreland?

Get in touch with Business Moreland 03 8311 4131 business@moreland.vic.gov.au businessmoreland.com.au /businessmoreland @businessmoreland

APRIL 2021