LOST & FOUND S elected Wo rk s by G erman We gbrait
LOST & FOUND
p. 002
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Mar y S cot t
CL ASS
/ Po r t folio
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10
I am not creative, i am a channel for creation. Solutions exist. Sometimes they do in a material way, and sometimes, they exists as a solution not yet found. The concept of this book is the belief that the solution is out there and how we approach the process of creation, in conjunction with who we are, makes us tap and have access to certain kind of solutions. This book is a selection of pieces of work done between 2007 and 2012 at the Academy of Art University in San Francisco, California, and at Impress Labs. PROJECT
OBJECTIVE
GERMAN WEGBRAIT Senior Portfolio
To show my qualities as a graphic designer while expressing my values and my way to interact with the world around me.
FONTS
PRINTED AT
TRADE GOTHIC FAMILY MINION PRO
The elements of Paul Smith’s design and brand are both powerful and fun. They Bring an element of surprise and yet their simple and make sense. I wanted to bring all that into play and into a home.
COLORS 41% CYAN BLACK
p. 003
LOST & FOUND / the s olution is out there
S elected Wo rk s by G erman We gbrait
inventory
p. 004
INSTRUCTOR
/ Mar y S cot t
CL ASS
/ Po r t folio
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
1 2 3 4
0 0 5 - 0 18
0 19 - 0 3 6
0 3 7- 0 4 8
049-062
A SPACE TO CALL YOUR OWN
SQUARE MOMENTS IN A ROUND WORLD
LET THE LIGHT TAKE YOU IN
THIS IS PIG BUSINESS
INSTRUCTOR Thomas McNult y
INSTRUCTOR Gordon Mor tensen
INSTRUCTOR Gordon Mor tensen
INSTRUCTOR Gordon Mor tensen
CL ASS Packaging 2
CL ASS Identit y 3
CL ASS Identit y 3
CL ASS Identit y 3
TERM Spring 2 011
TERM Fall 2 011
TERM Fall 2 011
TERM Fall 2 011
063-084
085-094
0 9 5 -10 8
10 9 -12 0
A GROWING TEA FAMILY
THE POWER OF SYNERGY
A PLACE TO GO BACK TO
SOUNDS OF A TRUE NATURE
INSTRUCTOR Thomas McNult y
INSTRUCTOR N /A
INSTRUCTOR Thomas McNult y
INSTRUCTOR Troy Alder s
CL ASS Packaging 2
CL ASS N /A
CL ASS Packaging 2
CL ASS Print 1
TERM Spring 2 011
TERM N /A
TERM Thomas McNult y
TERM Fall 2 0 0 8
12 1-1 4 0
1 41-15 0
15 1-15 8
15 9 -17 6
STOMPING FEET
DISTANT BROTHERS
WEBSITES
LOGOS
INSTRUCTOR L aura Milton
INSTRUCTOR To dd Hedgp eth
INSTRUCTOR N /A
INSTRUCTOR Multiple
CL ASS Identit y 1
CL ASS Identit y 2
CL ASS N /A
CL ASS Multiple
TERM Fall 2 0 07
TERM spring 2 010
TERM 2 0 07/ 2 012
TERM 2 0 07/ 2 012
5 6 7 8 9 10 11 12 p. 005
LOST & FOUND
p. 006
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
A SPACE TO CALL YOUR OWN
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
item HABITAT
1
information and #
9 0 6 8 5 4 / 0 01
Habitat speaks about the place where we spend our days. It speaks about Home. Protecting it is one of the most visceral of animal behaviors. We protect it by making the best out of ours, by bringing peace, love and happiness into it, and by transforming the space to make it our own, to give it our flavor, to tell others —“This is what I call home, it is where I live, and this is how I chose to do it”. In return, what we do to the environment around us comes back to us and it is reflected in our moods and actions. PROJECT
OBJECTIVE
Packaging / Identity
This project required to design a line of interior and exterior paint in the style of a famous designer. It is supposed to fit in and yet expand the brand of such designer.
PROBLEM
SOLUTION
To create a line of paint that embodies the style of a famous designer.
The elements of Paul Smith’s design and brand are both powerful and fun. They Bring an element of surprise and yet their simple and make sense. I wanted to bring all that into play and into a home.
FONTS
COLOR
OWN DESIGN FRUTIGER
N/A
p. 0 07
LOST & FOUND
deliverable/s IDENTITY PACKAGING
p. 008
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 009
LOST & FOUND
p. 0 010
S elected Wo rk s by German We gbrait
S elected Wo rk s by G erman We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 0 11
LOST & FOUND
p. 0 012
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 013
LOST & FOUND
p. 0 014
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 015
LOST & FOUND
p. 0 016
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 0 17
LOST & FOUND
p. 0 018
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 019
LOST & FOUND
p. 0020
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
SQUARE MOMENTS IN A ROUND WORLD
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
item HASSELBLAD
2
status / item #
9 0 6 8 5 4 / 0 01
Hasselblad is one of the leading brands in professional photography and the first producer of a real portable camera. Between other achievements, it was the choice of cameras onboard Apollo 11. One of its most distinctive characteristics was the production of photographs in a square format. Hasselblad has maintained it’s difference with other cameras by creating equipment that can be combined using one body and different backs and lenses. I wanted to maintain this differentiators alive. “ Square Moments in a Round World” describes the moments that are worth capturing.
PROJECT
OBJECTIVE
Identity
To revitalize a brand by creating a new logo, business system, style guide and applications.
PROBLEM
SOLUTION
To revitalize a brand while maintaining its true voice.
I created a brand that is modern and original. It is a brand that lends itself to be appealing both in photographic equipment and other applications. I used as inspiration the existing Hasselblad brand and navigation flags. The result is a globally appealing brand that exudes quality and class.
FONTS
COLOR
Own design Frutiger
p. 0 0 21
LOST & FOUND
S elected Wo rk s by German We gbrait
category / deliverable/s IDENTITY STYLE GUIDE BUSINESS SYSTEM APPLICATIONS
p. 0022
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0023
LOST & FOUND
p. 0 024
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0025
LOST & FOUND
p. 0026
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0027
LOST & FOUND
p. 0028
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0029
LOST & FOUND
p. 0030
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 0 31
LOST & FOUND
p. 0032
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0033
LOST & FOUND
p. 0034
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0035
LOST & FOUND
p. 0036
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 037
LOST & FOUND
p. 0038
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
LET THE LIGHT TAKE YOU IN
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
item HABITAT
3
status / item #
906854/005
The Beijing Lantern Festival is one of the biggest of its kind. It happens every year around the 15th of February and marks the end of the Chinese New Year celebrations. It has been a tradition in China for over 2000 years, and yet it still fails to draw a significant amount of tourists from the western world. The streets of Beijing turn many shades of red. The lights cover the city in a magical way. One can not help but be taken by this site.
PROJECT
OBJECTIVE
Identity of an event
To create the logo of the Beijing Lantern Festival 2012, as well as design elements and website.
PROBLEM
SOLUTION
Attracting more Westerners to the celebration
The creation of a brand that transports the viewer to the celebration. A brand that appeals to the senses and more than it feeling like a logo, it should feel like a lantern itself
FONTS
COLOR
Futura Condensed Futura Standard
p. 0039
LOST & FOUND
S elected Wo rk s by German We gbrait
Deliverable/s IDENTITY STYLE GUIDE WEBSITE DESIGN ELEMENTS
p. 0040
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 0 41
LOST & FOUND
p. 0042
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0043
LOST & FOUND
p. 0044
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0045
LOST & FOUND
p. 0046
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
Page 8
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 0 47
LOST & FOUND
p. 0048
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 0 49
LOST & FOUND
p. 0050
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
THIS IS PIG BUSINESS
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
item HOOK & CLEAVER
4
status / item #
9 0 6 8 5 4 / 0 01
Hook & Cleaver is an unpretentious Bistro & Butchery. The concept is based on the dichotomy between the love for the pig and the necessity to kill it to eat it. I consider myself an individual who cares about the environment and that considers other species as relevant as human beings. I come from the country with most consumption of meat per capita. I am leaving in California where in the past decade the eco-consciousnes has become very hip and at the same time, for those who do it for the wrong reasons, I find it quite hipocretic. This project plays with that.
PROJECT
OBJECTIVE
Identity
To Invent a concept for an establishment and to represent such concept through the elements that come into play in a restaurant.
PROBLEM
SOLUTION
To have a fun look and feel that plays off of the fact that chopping animals is part of the business but at the same time not making it cruel and tasteless.
I chose A very classy palette with a very proper presence, and an honest approach that is dorky and childish.
FONTS
COLOR
Open Sans Journal Headline Wide Latin
p. 0 0 51
LOST & FOUND
S elected Wo rk s by German We gbrait
category / deliverable/s IDENTITY STYLE GUIDE BUSINESS SYSTEM APPLICATIONS
p. 0052
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0053
LOST & FOUND
p. 0054
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0055
LOST & FOUND
p. 0056
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0057
LOST & FOUND
p. 0058
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0059
LOST & FOUND
p. 0060
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 0 61
LOST & FOUND
p. 0062
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ G o rdon Mor tens en
CL ASS
/ identit y 3
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0063
LOST & FOUND
p. 0064
S elected Wo rk s by German We gbrait
INSTRUCTOR / Thomas McNulty
CLASS / Packaging 2
SECTION
A GROWING TEA FAMILY
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
item BIGELOW
5
status / item #
9 0 6 8 5 4 / 0 01
Bigelow started in the kitchen of Miss Bigelow. She used to make her own tea and share it with friends and the community. Her tea was said to have been the cause of constant comments, and thus, this was the name of their first flavor. Throughout their history several individuals had a big impact on their success. They have remained a family-owned company, and the only in America who owns their own tea fields. I wanted to play with the idea of them being both a tea-growing family and their product making more people drink tea.
PROJECT
OBJECTIVE
Packaging / Identity
To revitalize a tea brand and create their product packaging.
PROBLEM
SOLUTION
To express the warm feeling that good friends and good tea give.
I based my concept around the home and around characters. I wanted to have a very inviting, friendly and social approach. So each tea flavor goes with the name of a character; Blueberry Bill, Lemon Lloyd, Mindy Mint, Raspberry Blair...
FONTS
COLOR
OWN FRUTIGER
p. 0065
LOST & FOUND
S elected Wo rk s by German We gbrait
category / deliverable/s IDENTITY & PACKAGING PACKAGING FOR LOOSE PACKAGING FOR SINGLES INDIVIDUAL SACHETS
p. 0066
INSTRUCTOR / Thomas McNulty
UMOR STRIAL
CLASS / Packaging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
BIGELOW
NOSTALGIA APPEALING VINTAGY
p. 0067
LOST & FOUND
p. 0068
S elected Wo rk s by German We gbrait
INSTRUCTOR / Thomas McNulty
CLASS / Packaging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0069
LOST & FOUND
p. 0 070
S elected Wo rk s by German We gbrait
INSTRUCTOR / Thomas McNulty
CLASS / Packaging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 071
LOST & FOUND
p. 0 072
S elected Wo rk s by German We gbrait
INSTRUCTOR / Thomas McNulty
CLASS / Packaging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 073
LOST & FOUND
p. 0 0 74
S elected Wo rk s by German We gbrait
INSTRUCTOR / Thomas McNulty
CLASS / Packaging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 075
LOST & FOUND
p. 0 076
S elected Wo rk s by German We gbrait
INSTRUCTOR / Thomas McNulty
CLASS / Packaging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 077
LOST & FOUND
p. 0 078
S elected Wo rk s by German We gbrait
INSTRUCTOR / Thomas McNulty
CLASS / Packaging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 079
LOST & FOUND
p. 0080
S elected Wo rk s by German We gbrait
INSTRUCTOR / Thomas McNulty
CLASS / Packaging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 0 81
LOST & FOUND
p. 0082
S elected Wo rk s by German We gbrait
INSTRUCTOR / Thomas McNulty
CLASS / Packaging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0083
LOST & FOUND
p. 0084
S elected Wo rk s by German We gbrait
INSTRUCTOR / Thomas McNulty
CLASS / Packaging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0085
LOST & FOUND
p. 0086
S elected Wo rk s by German We gbrait
INSTRUCTOR / N/A
CLASS / N/A
SECTION
THE POWER OF SYNERGY
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
item TFS TURNKEY SOLUTIONS AND ORGANIZATIONAL CHARTS
6
status / Item #
9 0 6 8 5 4 / 0 01
Information graphics is one of my favorite types of graphic design. I like the challenge of distilling what’s important, and finding ways to make the data be clearly shown so it can be understood and an enjoyment to navigate. I am really inspired by Felton in aesthetic, but there are many others that produce great work as well. For TFS we needed to explain the synergetic aspect of their offering. They are involved in the construction of hitech facilities from choosing the site to maintenance .
PROJECT
OBJECTIVE
Diagram creation
To show the interaction between the different companies who take care of a project. This diagrams are a project base timeline that expresses the order as well as the stages happening in parallel
PROBLEM
SOLUTION
To make this a sleek exciting diagram
I chose this circle approach to give the idea of starting to completion. Adding concentric rings allowed me to gain space and show stages happening simultaneously.
FONTS
COLOR
Helvetica Neue Ltd in different weights
p. 0087
LOST & FOUND
S elected Wo rk s by German We gbrait
category / deliverable/s TURNKEY DIAGRAMS ORGANIZATIONAL CHARTS
p. 0088
INSTRUCTOR / N/A
CLASS / N/A
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0089
LOST & FOUND
p. 0090
S elected Wo rk s by German We gbrait
INSTRUCTOR / N/A
CLASS / N/A
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 0 91
LOST & FOUND
p. 0092
S elected Wo rk s by German We gbrait
INSTRUCTOR / N/A
CLASS / N/A
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0093
LOST & FOUND
p. 0094
S elected Wo rk s by German We gbrait
INSTRUCTOR / N/A
CLASS / N/A
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0095
LOST & FOUND
p. 0096
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
A PLACE TO ALWAYS LOOK FORWARD TO GO BACK TO
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
item KALDI OLIVE OIL
7
status / Item #
9 0 6 8 5 4 / 0 01
The Lesvos Island in Greece is home of the Kaldi family olive tree plantation. The two brothers who started the Olive Oil company spent their youth summers in the island visiting from America. The idea of transporting themselves as well as the consumer to Greece to achieve the nostalgic feeling and happiness is at the core of what the Kaldi family envisions for their company. This was my main guide for the brand.
PROJECT
OBJECTIVE
Packaging / Identity
This project required to design a line of interior and exterior paint in the style of a famous designer. It is supposed to fit in and yet expand the brand of such designer.
PROBLEM
SOLUTION
To create a product that brins happiness and nostalgia but it reamins top shelf.
I used geometry to keep things slick and clean while describing the landscapes of the greek islands.
FONTS
COLOR
Blender Pro
p. 0 097
LOST & FOUND
S elected Wo rk s by German We gbrait
category/deliverables LOGO OLIVE OIL PACKAGING
p. 0098
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0099
LOST & FOUND
p. 0 010 0
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 0 0101
LOST & FOUND
p. 10 2
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 10 3
LOST & FOUND
p. 10 4
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 10 5
LOST & FOUND
p. 10 6
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 107
LOST & FOUND
ml) p. 10 8
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Thomas McNult y
CL ASS
/ Packa ging 2
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 10 9
LOST & FOUND
p. 11 0
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Troy Alder s
CL ASS
/ Print 1
SOUNDS OF A TRUE NATURE
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
item ECHO NEWSLETTER
8
status / item #
9 0 6 8 5 4 / 0 01
Echo Newsletter is a publication about giving the world a voice. As resources die daily, and habitats are stripped away from their inhabitants, there is something clear, the world is aching. I wanted to make sure the voice of this newsletter was straight and without white gloves. To push the concept and to comply with part of the project that required to design a poster, I created a poster that is both that, and the blueprints to create a lunch bag to avoid having to throw the newsletter away. I believe change comes when responsibility is set on people’s shoulders. PROJECT
OBJECTIVE
Print / Identity
To create a global warming newsletter printed as such in one side and as a poster on the other.
PROBLEM
SOLUTION
Not to be corny. To be honest and original since everybody is talking about it . Needs to be printed on newsletter with use of 2 colors maximum.
A newsletter that transforms itself into a lunch-bag, and a name and concept that set the voice of the world at the forefront.
FONTS
COLOR
Avenir Lubalin Graph
p. 111
LOST & FOUND
S elected Wo rk s by German We gbrait
category/deliverables IDENTITY NEWSLETTER (SIDE A) POSTER (SIDE B)
p. 11 2
INSTRUCTOR
/ Troy Alder s
CL ASS
/ Print 1
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 11 3
LOST & FOUND
p. 11 4
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Troy Alder s
CL ASS
/ Print 1
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 11 5
LOST & FOUND
p. 11 6
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Troy Alder s
CL ASS
/ Print 1
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 117
LOST & FOUND
p. 11 8
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Troy Alder s
CL ASS
/ Print 1
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 11 9
LOST & FOUND
p. 120
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ Troy Alder s
CL ASS
/ Print 1
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
p. 121
LOST & FOUND
p. 122
S elected Wo rk s by German We gbrait
INSTRUCTOR
/ L aura Milton
CL ASS
/ Identit y 1
THE MELODY OF BARE FEET
SECTION
/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12
item SOLES FOR SOULS
9
status / Item #
9 0 6 8 5 4 / 0 01
Soles For Souls is the biggest shoe donating entity in the world. Everybody involved in the donation of shoes crosses their path at one point or another. Their Brand is not strong and outdated, as well as the methods of acquiring shoes for donations.
PROJECT
OBJECTIVE
Packaging / Identity
This project required to design a line of interior and exterior paint in the style of a famous designer. It is supposed to fit in and yet expand the brand of such designer.
PROBLEM
SOLUTION
Developing a universal brand that turns people on into donating their shoes
Inventing an easy shoe delivery system and creating a brand that is friendly and embraceable
FONTS
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IDENTITY BROCHURE/BOOKLET BUSINESS SYSTEM APPLICATIONS
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STAY HERE GO FAR
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Hostels International is an organization that facilitates low income accommodations for travelers around the world. The scene in any of these is very cosmopolitan, interesting and fun. The Tagline: “Stay Here Go Far� is fairly self explanatory in the sense that when a person stays in one of these hostels they are able to rest to keep traveling, but also staying here adds a dimension to the self because of the interaction with all the different cultures.
PROJECT
OBJECTIVE
Packaging / Identity
This project required to design a line of interior and exterior paint in the style of a famous designer. It is supposed to fit in and yet expand the brand of such designer.
PROBLEM
SOLUTION
Making a universal brand
Using different languages and text direction to show a unifying approach
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category/deliverables IDENTITY STYLE GUIDE BUSINESS SYSTEM APPLICATIONS
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The digital world has triggered a revolution in communication. We are now in constant contact via social media platforms, email, cellphones and many other gadgets. This means that the competition for grabbing someone’s interest and attention is really savage. It also means that whatever message you’ve got needs to be shared simply, clearly and in the appropriate manner given your particular goals. Websites are tools that people get to experience without manuals. These have been designed at Impress Labs in San Francisco.
PROJECT
OBJECTIVE
Websites
To create a powerful tool for clients and an amazing experience for users.
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If a Brand is a body, its logo is the smile in its face. It is the first contact with a promise. It engages, it is honest, it carries a culture within. There are specific adjectives attached to a good logo and yet, at the end of the day, a logo needs to be accepted, believed, embraced. Good logos (backed by good brands) unite.
PROJECT
OBJECTIVE
Branding/Logos
To design meaningful engaging marks.
PROBLEM
SOLUTION
Specific to projects
Specific to projects
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N?A
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be powerful
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acknowledgment
This book is the conclusion of many years of passion put into practice. It marks an end but it is a beginning. Outside of the ever inspiring world, I wanted to thank my teachers and those who I shared classes with for the great insight, Mary Scott for being Mary Scott, your wisdom and approach are inspiring and nurturing. I also wanted to thank friends and family; you are who I am. To my beloved wife Kseniya, BIG thank you; nothing would make sense without the light of a beautiful life together in the horizon.
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Š 2012 German Wegbrait. All rights reserved. Printed at Blurb.com Written, designed and produced by German Wegbrait at the Academy of Art University, School of Graphic Design, Department Director: Mary Scott. 79 New Montgomery Street, San Francisco, CA 94105 AAU CONTACT
PERSONAL CONTACT
(800) 544 2787 www. academyart.edu
415 812 3772 me@germanwegbrait.com www.germanwegbrait.com
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