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LOST & FOUND

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S elected Wo rk s by German We gbrait


INSTRUCTOR

/ Mar y S cot t

CL ASS

/ Po r t folio

SECTION

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I am not creative, i am a channel for creation. Solutions exist. Sometimes they do in a material way, and sometimes, they exists as a solution not yet found. The concept of this book is the belief that the solution is out there and how we approach the process of creation, in conjunction with who we are, makes us tap and have access to certain kind of solutions. This book is a selection of pieces of work done between 2007 and 2012 at the Academy of Art University in San Francisco, California, and at Impress Labs. PROJECT

OBJECTIVE

GERMAN WEGBRAIT Senior Portfolio

To show my qualities as a graphic designer while expressing my values and my way to interact with the world around me.

FONTS

PRINTED AT

TRADE GOTHIC FAMILY MINION PRO

The elements of Paul Smith’s design and brand are both powerful and fun. They Bring an element of surprise and yet their simple and make sense. I wanted to bring all that into play and into a home.

COLORS 41% CYAN BLACK

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inventory

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INSTRUCTOR

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049-062

A SPACE TO CALL YOUR OWN

SQUARE MOMENTS IN A ROUND WORLD

LET THE LIGHT TAKE YOU IN

THIS IS PIG BUSINESS

INSTRUCTOR Thomas McNult y

INSTRUCTOR Gordon Mor tensen

INSTRUCTOR Gordon Mor tensen

INSTRUCTOR Gordon Mor tensen

CL ASS Packaging 2

CL ASS Identit y 3

CL ASS Identit y 3

CL ASS Identit y 3

TERM Spring 2 011

TERM Fall 2 011

TERM Fall 2 011

TERM Fall 2 011

063-084

085-094

0 9 5 -10 8

10 9 -12 0

A GROWING TEA FAMILY

THE POWER OF SYNERGY

A PLACE TO GO BACK TO

SOUNDS OF A TRUE NATURE

INSTRUCTOR Thomas McNult y

INSTRUCTOR N /A

INSTRUCTOR Thomas McNult y

INSTRUCTOR Troy Alder s

CL ASS Packaging 2

CL ASS N /A

CL ASS Packaging 2

CL ASS Print 1

TERM Spring 2 011

TERM N /A

TERM Thomas McNult y

TERM Fall 2 0 0 8

12 1-1 4 0

1 41-15 0

15 1-15 8

15 9 -17 6

STOMPING FEET

DISTANT BROTHERS

WEBSITES

LOGOS

INSTRUCTOR L aura Milton

INSTRUCTOR To dd Hedgp eth

INSTRUCTOR N /A

INSTRUCTOR Multiple

CL ASS Identit y 1

CL ASS Identit y 2

CL ASS N /A

CL ASS Multiple

TERM Fall 2 0 07

TERM spring 2 010

TERM 2 0 07/ 2 012

TERM 2 0 07/ 2 012

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INSTRUCTOR

/ Thomas McNult y

CL ASS

/ Packa ging 2

SECTION

A SPACE TO CALL YOUR OWN

/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12

item HABITAT

1

information and #

9 0 6 8 5 4 / 0 01

Habitat speaks about the place where we spend our days. It speaks about Home. Protecting it is one of the most visceral of animal behaviors. We protect it by making the best out of ours, by bringing peace, love and happiness into it, and by transforming the space to make it our own, to give it our flavor, to tell others —“This is what I call home, it is where I live, and this is how I chose to do it”. In return, what we do to the environment around us comes back to us and it is reflected in our moods and actions. PROJECT

OBJECTIVE

Packaging / Identity

This project required to design a line of interior and exterior paint in the style of a famous designer. It is supposed to fit in and yet expand the brand of such designer.

PROBLEM

SOLUTION

To create a line of paint that embodies the style of a famous designer.

The elements of Paul Smith’s design and brand are both powerful and fun. They Bring an element of surprise and yet their simple and make sense. I wanted to bring all that into play and into a home.

FONTS

COLOR

OWN DESIGN FRUTIGER

N/A

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deliverable/s IDENTITY PACKAGING

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CL ASS

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LOST & FOUND

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INSTRUCTOR

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p. 0 0 11


LOST & FOUND

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INSTRUCTOR

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LOST & FOUND

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INSTRUCTOR

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LOST & FOUND

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LOST & FOUND

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INSTRUCTOR

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CL ASS

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LOST & FOUND

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INSTRUCTOR

/ G o rdon Mor tens en

CL ASS

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SQUARE MOMENTS IN A ROUND WORLD

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item HASSELBLAD

2

status / item #

9 0 6 8 5 4 / 0 01

Hasselblad is one of the leading brands in professional photography and the first producer of a real portable camera. Between other achievements, it was the choice of cameras onboard Apollo 11. One of its most distinctive characteristics was the production of photographs in a square format. Hasselblad has maintained it’s difference with other cameras by creating equipment that can be combined using one body and different backs and lenses. I wanted to maintain this differentiators alive. “ Square Moments in a Round World” describes the moments that are worth capturing.

PROJECT

OBJECTIVE

Identity

To revitalize a brand by creating a new logo, business system, style guide and applications.

PROBLEM

SOLUTION

To revitalize a brand while maintaining its true voice.

I created a brand that is modern and original. It is a brand that lends itself to be appealing both in photographic equipment and other applications. I used as inspiration the existing Hasselblad brand and navigation flags. The result is a globally appealing brand that exudes quality and class.

FONTS

COLOR

Own design Frutiger

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category / deliverable/s IDENTITY STYLE GUIDE BUSINESS SYSTEM APPLICATIONS

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LOST & FOUND

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LOST & FOUND

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INSTRUCTOR

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CL ASS

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SECTION

LET THE LIGHT TAKE YOU IN

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item HABITAT

3

status / item #

906854/005

The Beijing Lantern Festival is one of the biggest of its kind. It happens every year around the 15th of February and marks the end of the Chinese New Year celebrations. It has been a tradition in China for over 2000 years, and yet it still fails to draw a significant amount of tourists from the western world. The streets of Beijing turn many shades of red. The lights cover the city in a magical way. One can not help but be taken by this site.

PROJECT

OBJECTIVE

Identity of an event

To create the logo of the Beijing Lantern Festival 2012, as well as design elements and website.

PROBLEM

SOLUTION

Attracting more Westerners to the celebration

The creation of a brand that transports the viewer to the celebration. A brand that appeals to the senses and more than it feeling like a logo, it should feel like a lantern itself

FONTS

COLOR

Futura Condensed Futura Standard

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Deliverable/s IDENTITY STYLE GUIDE WEBSITE DESIGN ELEMENTS

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LOST & FOUND

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SECTION

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CL ASS

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LOST & FOUND

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INSTRUCTOR

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LOST & FOUND

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INSTRUCTOR

/ G o rdon Mor tens en

CL ASS

/ identit y 3

SECTION

THIS IS PIG BUSINESS

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item HOOK & CLEAVER

4

status / item #

9 0 6 8 5 4 / 0 01

Hook & Cleaver is an unpretentious Bistro & Butchery. The concept is based on the dichotomy between the love for the pig and the necessity to kill it to eat it. I consider myself an individual who cares about the environment and that considers other species as relevant as human beings. I come from the country with most consumption of meat per capita. I am leaving in California where in the past decade the eco-consciousnes has become very hip and at the same time, for those who do it for the wrong reasons, I find it quite hipocretic. This project plays with that.

PROJECT

OBJECTIVE

Identity

To Invent a concept for an establishment and to represent such concept through the elements that come into play in a restaurant.

PROBLEM

SOLUTION

To have a fun look and feel that plays off of the fact that chopping animals is part of the business but at the same time not making it cruel and tasteless.

I chose A very classy palette with a very proper presence, and an honest approach that is dorky and childish.

FONTS

COLOR

Open Sans Journal Headline Wide Latin

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category / deliverable/s IDENTITY STYLE GUIDE BUSINESS SYSTEM APPLICATIONS

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INSTRUCTOR

/ G o rdon Mor tens en

CL ASS

/ identit y 3

SECTION

/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12

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CL ASS

/ identit y 3

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INSTRUCTOR

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LOST & FOUND

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INSTRUCTOR

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CL ASS

/ identit y 3

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LOST & FOUND

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INSTRUCTOR

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CL ASS

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SECTION

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INSTRUCTOR / Thomas McNulty

CLASS / Packaging 2

SECTION

A GROWING TEA FAMILY

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item BIGELOW

5

status / item #

9 0 6 8 5 4 / 0 01

Bigelow started in the kitchen of Miss Bigelow. She used to make her own tea and share it with friends and the community. Her tea was said to have been the cause of constant comments, and thus, this was the name of their first flavor. Throughout their history several individuals had a big impact on their success. They have remained a family-owned company, and the only in America who owns their own tea fields. I wanted to play with the idea of them being both a tea-growing family and their product making more people drink tea.

PROJECT

OBJECTIVE

Packaging / Identity

To revitalize a tea brand and create their product packaging.

PROBLEM

SOLUTION

To express the warm feeling that good friends and good tea give.

I based my concept around the home and around characters. I wanted to have a very inviting, friendly and social approach. So each tea flavor goes with the name of a character; Blueberry Bill, Lemon Lloyd, Mindy Mint, Raspberry Blair...

FONTS

COLOR

OWN FRUTIGER

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category / deliverable/s IDENTITY & PACKAGING PACKAGING FOR LOOSE PACKAGING FOR SINGLES INDIVIDUAL SACHETS

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INSTRUCTOR / Thomas McNulty

UMOR STRIAL

CLASS / Packaging 2

SECTION

/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12

BIGELOW

NOSTALGIA APPEALING VINTAGY

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INSTRUCTOR / Thomas McNulty

CLASS / Packaging 2

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LOST & FOUND

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LOST & FOUND

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LOST & FOUND

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LOST & FOUND

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LOST & FOUND

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INSTRUCTOR / Thomas McNulty

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LOST & FOUND

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INSTRUCTOR / Thomas McNulty

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LOST & FOUND

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INSTRUCTOR / N/A

CLASS / N/A

SECTION

THE POWER OF SYNERGY

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item TFS TURNKEY SOLUTIONS AND ORGANIZATIONAL CHARTS

6

status / Item #

9 0 6 8 5 4 / 0 01

Information graphics is one of my favorite types of graphic design. I like the challenge of distilling what’s important, and finding ways to make the data be clearly shown so it can be understood and an enjoyment to navigate. I am really inspired by Felton in aesthetic, but there are many others that produce great work as well. For TFS we needed to explain the synergetic aspect of their offering. They are involved in the construction of hitech facilities from choosing the site to maintenance .

PROJECT

OBJECTIVE

Diagram creation

To show the interaction between the different companies who take care of a project. This diagrams are a project base timeline that expresses the order as well as the stages happening in parallel

PROBLEM

SOLUTION

To make this a sleek exciting diagram

I chose this circle approach to give the idea of starting to completion. Adding concentric rings allowed me to gain space and show stages happening simultaneously.

FONTS

COLOR

Helvetica Neue Ltd in different weights

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category / deliverable/s TURNKEY DIAGRAMS ORGANIZATIONAL CHARTS

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INSTRUCTOR / N/A

CLASS / N/A

SECTION

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LOST & FOUND

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CLASS / N/A

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LOST & FOUND

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INSTRUCTOR

/ Thomas McNult y

CL ASS

/ Packa ging 2

SECTION

A PLACE TO ALWAYS LOOK FORWARD TO GO BACK TO

/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12

item KALDI OLIVE OIL

7

status / Item #

9 0 6 8 5 4 / 0 01

The Lesvos Island in Greece is home of the Kaldi family olive tree plantation. The two brothers who started the Olive Oil company spent their youth summers in the island visiting from America. The idea of transporting themselves as well as the consumer to Greece to achieve the nostalgic feeling and happiness is at the core of what the Kaldi family envisions for their company. This was my main guide for the brand.

PROJECT

OBJECTIVE

Packaging / Identity

This project required to design a line of interior and exterior paint in the style of a famous designer. It is supposed to fit in and yet expand the brand of such designer.

PROBLEM

SOLUTION

To create a product that brins happiness and nostalgia but it reamins top shelf.

I used geometry to keep things slick and clean while describing the landscapes of the greek islands.

FONTS

COLOR

Blender Pro

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LOST & FOUND

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category/deliverables LOGO OLIVE OIL PACKAGING

p. 0098


INSTRUCTOR

/ Thomas McNult y

CL ASS

/ Packa ging 2

SECTION

/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12

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LOST & FOUND

p. 0 010 0

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INSTRUCTOR

/ Thomas McNult y

CL ASS

/ Packa ging 2

SECTION

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LOST & FOUND

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INSTRUCTOR

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CL ASS

/ Packa ging 2

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LOST & FOUND

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INSTRUCTOR

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CL ASS

/ Packa ging 2

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INSTRUCTOR

/ Thomas McNult y

CL ASS

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SECTION

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LOST & FOUND

ml) p. 10 8

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INSTRUCTOR

/ Thomas McNult y

CL ASS

/ Packa ging 2

SECTION

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p. 10 9


LOST & FOUND

p. 11 0

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INSTRUCTOR

/ Troy Alder s

CL ASS

/ Print 1

SOUNDS OF A TRUE NATURE

SECTION

/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12

item ECHO NEWSLETTER

8

status / item #

9 0 6 8 5 4 / 0 01

Echo Newsletter is a publication about giving the world a voice. As resources die daily, and habitats are stripped away from their inhabitants, there is something clear, the world is aching. I wanted to make sure the voice of this newsletter was straight and without white gloves. To push the concept and to comply with part of the project that required to design a poster, I created a poster that is both that, and the blueprints to create a lunch bag to avoid having to throw the newsletter away. I believe change comes when responsibility is set on people’s shoulders. PROJECT

OBJECTIVE

Print / Identity

To create a global warming newsletter printed as such in one side and as a poster on the other.

PROBLEM

SOLUTION

Not to be corny. To be honest and original since everybody is talking about it . Needs to be printed on newsletter with use of 2 colors maximum.

A newsletter that transforms itself into a lunch-bag, and a name and concept that set the voice of the world at the forefront.

FONTS

COLOR

Avenir Lubalin Graph

p. 111


LOST & FOUND

S elected Wo rk s by German We gbrait

category/deliverables IDENTITY NEWSLETTER (SIDE A) POSTER (SIDE B)

p. 11 2


INSTRUCTOR

/ Troy Alder s

CL ASS

/ Print 1

SECTION

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p. 11 3


LOST & FOUND

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INSTRUCTOR

/ Troy Alder s

CL ASS

/ Print 1

SECTION

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p. 11 5


LOST & FOUND

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INSTRUCTOR

/ Troy Alder s

CL ASS

/ Print 1

SECTION

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p. 117


LOST & FOUND

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INSTRUCTOR

/ Troy Alder s

CL ASS

/ Print 1

SECTION

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p. 11 9


LOST & FOUND

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INSTRUCTOR

/ Troy Alder s

CL ASS

/ Print 1

SECTION

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LOST & FOUND

p. 122

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INSTRUCTOR

/ L aura Milton

CL ASS

/ Identit y 1

THE MELODY OF BARE FEET

SECTION

/ 01 02 0 3 0 4 05 0 6 07 0 8 0 9 10 11 12

item SOLES FOR SOULS

9

status / Item #

9 0 6 8 5 4 / 0 01

Soles For Souls is the biggest shoe donating entity in the world. Everybody involved in the donation of shoes crosses their path at one point or another. Their Brand is not strong and outdated, as well as the methods of acquiring shoes for donations.

PROJECT

OBJECTIVE

Packaging / Identity

This project required to design a line of interior and exterior paint in the style of a famous designer. It is supposed to fit in and yet expand the brand of such designer.

PROBLEM

SOLUTION

Developing a universal brand that turns people on into donating their shoes

Inventing an easy shoe delivery system and creating a brand that is friendly and embraceable

FONTS

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IDENTITY BROCHURE/BOOKLET BUSINESS SYSTEM APPLICATIONS

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STAY HERE GO FAR

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Hostels International is an organization that facilitates low income accommodations for travelers around the world. The scene in any of these is very cosmopolitan, interesting and fun. The Tagline: “Stay Here Go Far� is fairly self explanatory in the sense that when a person stays in one of these hostels they are able to rest to keep traveling, but also staying here adds a dimension to the self because of the interaction with all the different cultures.

PROJECT

OBJECTIVE

Packaging / Identity

This project required to design a line of interior and exterior paint in the style of a famous designer. It is supposed to fit in and yet expand the brand of such designer.

PROBLEM

SOLUTION

Making a universal brand

Using different languages and text direction to show a unifying approach

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category/deliverables IDENTITY STYLE GUIDE BUSINESS SYSTEM APPLICATIONS

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The digital world has triggered a revolution in communication. We are now in constant contact via social media platforms, email, cellphones and many other gadgets. This means that the competition for grabbing someone’s interest and attention is really savage. It also means that whatever message you’ve got needs to be shared simply, clearly and in the appropriate manner given your particular goals. Websites are tools that people get to experience without manuals. These have been designed at Impress Labs in San Francisco.

PROJECT

OBJECTIVE

Websites

To create a powerful tool for clients and an amazing experience for users.

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If a Brand is a body, its logo is the smile in its face. It is the first contact with a promise. It engages, it is honest, it carries a culture within. There are specific adjectives attached to a good logo and yet, at the end of the day, a logo needs to be accepted, believed, embraced. Good logos (backed by good brands) unite.

PROJECT

OBJECTIVE

Branding/Logos

To design meaningful engaging marks.

PROBLEM

SOLUTION

Specific to projects

Specific to projects

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N?A

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be powerful

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acknowledgment

This book is the conclusion of many years of passion put into practice. It marks an end but it is a beginning. Outside of the ever inspiring world, I wanted to thank my teachers and those who I shared classes with for the great insight, Mary Scott for being Mary Scott, your wisdom and approach are inspiring and nurturing. I also wanted to thank friends and family; you are who I am. To my beloved wife Kseniya, BIG thank you; nothing would make sense without the light of a beautiful life together in the horizon.

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Š 2012 German Wegbrait. All rights reserved. Printed at Blurb.com Written, designed and produced by German Wegbrait at the Academy of Art University, School of Graphic Design, Department Director: Mary Scott. 79 New Montgomery Street, San Francisco, CA 94105 AAU CONTACT

PERSONAL CONTACT

(800) 544 2787 www. academyart.edu

415 812 3772 me@germanwegbrait.com www.germanwegbrait.com

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Profile for Impress Labs

German Wegbrait Portfolio  

my humble work

German Wegbrait Portfolio  

my humble work

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