Breakthrough Innovations in Health and Beauty – Made in Bielefeld (Dr. Wolff Group

Dr. Wolff, a German family-owned midsize Company, delivering innovation since 1905. From the development of the centrifugal process for the production of insulin after the Second World War to creating a caffeine-containing complex to reduce hair loss, and finding an alternative active ingredient against cavity; hydroxyapatite which revolutionised the oral care industry.

Dr. Wolff pursues tireless innovation to solve problems. Bold marketing claims like, “Doping for hair” or “Smoother sex” made the headlines. Hair loss, vaginal dryness and tooth decay are topics that others do not like to talk about but Dr. Wolff does. Problem-solving products alleviate suffering all over the world.

The production is based in Bielefeld, Germany, where all products are still developed, made and then shipped across the world. Nowadays, every second bottle goes into the 60 export markets - even to down under.

The journey in Australia started 8 years ago. Since then, Dr. Wolff established the Alpecin product range in local supermarket chains and pharmacies. The female haircare brand Plantur39, for women over 40, followed the path of Alpecin and is growing rapidly in the market. The upcoming taboo topic Dr. Wolff is dedicated to break here in Australia is vaginal dryness. Every second woman over 45 is suffering from it, yet still many women don’t know about it and feel alone with this topic. Dr. Wolff developed a moisturising cream under Dr. Wolff’s Vagisan brand, which can solve this problem without using any hormones.

The German-Australian Chamber has always been by our side. They are a reliable partner, supporting the company setting up in a new market and being an excellent sparring partner for ideas and providing consultative support. Even through the pandemic, the German-Australian Chamber kept the Company updated on the legal implications and impact of COVID-19 and the changes to the Fair Work Act. How does Dr. Wolff stay resilient, even in times like these?

The current crisis is unique in its uncertainty. Experts are unsure about an exact timeline Dr Wolff‘ s triumvirate (L-R) Christoph Harras-Wolff (Managing Partner), Eduard R. Doerrenberg (Managing Partner) both are family members of the 4th Generation. The third, a non-family member, Dr Christian Mestwerdt is responsible for finance, IT and human resources.

when this crisis might be over. Managing registered office.

Partner Eduard Doerrenberg’s motto during this challenging time is, “We focus on crisis management in the morning and opportunities in the afternoon". That mindset is what makes it possible for the company to navigate itself through this crisis so far.

Dr. Wolff has also been fortunate to have Business Representation Lead

strong brands that solve consumer needs. For example, due to the quarantine many people especially women, were in the situation where they had to deal with grey roots on their own since their trusted hair salons had to close. Many women didn’t dare to dye their hair themselves and started looking for alternatives. The Plantur39 Brown Shampoo which contains brown pigments that help cover up grey roots has experienced record sales during this time.

Additionally, Dr. Wolff has been made tremendous efforts in the past 20 years and has invested tens of millions in research and development in the core areas (hair, skin and oral care). The year 2019 brought three major breakthroughs in these areas and a long-awaited, clinical result, which is outstanding. “We have created a foundation for us to continue growing in the next years and also to be stable enough to go through tough times like these. ”sums Twitter @Dr.WolffGroup

up Eduard R. Dörrenberg. By having resilience, agility and thinking The consulting branch of the German-Australian Chamber assists Dr. Wolff Australia Pty Ltd, with our unique office-in-office business representation service, where clients can use the Chamber address as their principal place of business or The German-Australian Chamber consulting branch offers business development initiatives which include competitive market analyses and customer support such as processing incoming calls on behalf of clients, as well as organising corporate events or engaging in customer acquisition.

Contact: Enrica Mertens, Senior Consultant Market Entry – Consulting Services, P: +61 02 8296 0454 E: enrica.mertens@germany.org.au

factory to one of the largest medium-sized family-owned companies in Germany in the pharmaceutical and cosmetic market; and this culture is still driving the company until today.

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