Better than Beef by Merck Australia and New Zealand
Better than Beef
Illustration sourced from vowfood.com
By Maddy De Gabriele on behalf of Merck Australia and New Zealand
Aussie start-up meets German research to make meat that’s better for the planet, better for your health and better for animals.
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George Peppou, CEO of Australian start-up Vow, doesn’t want to make fake beef or faux chicken. Instead, he’s made international headlines by offering consumers foods that animals can’t make: all ethically sourced, low-carbon
