Page 1

jepras korporatiuli gamocema

2009

griboedovis q.12

ivlisi agvisto seqtemberi

#12

info@gepra.ge

jepra socialuri xdeba

piar skolis klubis prezentacia gv.9

jepra bazarze axal produqtebiT gamovida da saqarTveloSi socialuri mediis ganviTarebasa da mis xelSewyobaze zrunva daiwyo. “socialuri media saqarTveloSi, iseve rogorc mTels msoflioSi sul ufro popularuli xdeba. Cveni klientebisTvis mniSvnelovania, rom Tvalyuri adevnon momxmareblebis qcevis cvlilebasa da axal “moednebze” maT gadanacvlebas,” _ acxadebs jepras socialuri mediis konsultanti TinaTin samyuraSvili.

induri gamofenagayidvis sareklamo kampania 4 oqtombers dasrulda gv.10

am mizniT “jepraSi” socialuri mediis servisebis axali portfolio Camoyalibda, romelic Web2-is platformis SesaZleblobebs daefuZna. wikipedia, portfolioSi Sesulia popularuli saitebi, rogoricaa: twitter, linkedin, facebook, you tube, technoratti, digg da sxva. jepraSi socialuri mediis mimarTulebiT muSoba 7 Tvea mimdinareobs. kompaniaSi Camoyalibebulia socialuri mediis 6 kaciani gundi. jgufs Tbilisis piar skolis kursdamTavrebuli TinaTin samyuraSvili xelmZRvanelobs.

gv.2-6

iusticiis saministros sakomunikacio strategia jepras eqspertebma daamuSaves USAID-is programa PAR (Public Administrative Reform)-is mxardaWeriT iusticiis saministros sakomunikacio strategiis proeqtis farglebSi, saministros sazogadoebasTan urTierTobis sammarTvelosa da ssi p-ebis TanamSromlebma sakomunikacio samoqmedo gegmebze muSaoba daaasrules. iusticiis saministros samwliani sakomunikacio strategia da samoqmedo gegmebi jepras konsultantebma daamuSaves.

gv.16

jepram“baltikas” momsaxurebaze kontraqti gaaforma gv.13

kaxa maRraZem evrosabWos mier organizebul saerTaSoriso RonisZiebaSi miiRo monawileoba gv.13


“gaige meti”- socialur mediaSi! www.facebook.com/prschool

rato m soc ialu ri qsel ebi?

socialuri mediis mimarTulebiT muSaobis idea daaxloebiT 7 Tvis win gaCnda. am mizniT jepraSi socialuri media jgufi Seiqmna. gvsurs gagacnoT Cveni gundis wevrebi

marita maisuraZe

TinaTin samyuraSvili erT diliT,roca mobiluris Secvla gadavwyvite, facebook-is search-Si Nokia Cavwere. Cemda gasaocrad, Zalian saintereso gverdi amomigdo. maSin socialuri mediis sargeblianobaze pirvelad davfiqrdi. im dRidan socialuri qselebis aqtiuri moxmareba daviwye, Seviswavle aTeulobiT kompaniis socialuri strategia... dRes Tamamad SeiZleba iTqvas, rom male socialuri qseli yvela media saSualebas Camoitovebs. amisTvis mas yvela bazisi gaaCnia. misi saSualebiT gamartivda informaciis gacvla. SesaZlebeli gaxda, media ufro daaxloeboda adamians. sazogadoeba Tavad irCevs, ras uyuros, ra waikiTxos, ra aris misTvis saintereso da Rirebuli. CvenTvis mniSvnelovania, rom Cvens momxmarebels SevTavazoT ukeTesi da gacilebiT iafi garemo sakuTari Tavis ukeT warmoCenisTvis. ukve mzad gvaqvs socialuri mediis portfolio, romelsac mokle droSi klientebs SevTavazebT. aseve minda aRvniSno, rom servisis Camoyalibebamde misi srulyofis mizniT socialuri mediis efeqturoba da Sedegi kompaniam sakuTar Tavze gamoscada. socialur qselebSi adgilis damkvidreba piar skolis wardgeniT daviwyeT. specialurad misTvis Tanamedrove saganmanaTleblo koncefcia „Share Knowledge – Know Now“ SemuSavda. piar skolis promouSen kampania swored am princi pebze aigo da saTauriT „gaiziare codna, gaige pasuxi“ mimdinareobs.

dRes facebook-i erT–erTi wamyvani saitia, romelsac yvelaze ukeT icnobs qarTuli sazogadoeba. CvenTvis mniSvnelovania, socialur mediaSi im qselis daxmarebiT fexis mokideba, sadac potenciuri studentebis ricxvi didia. amasTanave, aRniSnuli socialuri qselis daxmarebiT martivia sakuTari biznesis popularizacia, SesaZlebelia informaciis, foto da video masalis atvirTva, gacvla, gaziareba. am yovelives amartivebs marTvis avtomatizacia, romelic feisbuqs yvela wamyvan saitTan akavSirebs. amasTanave is saSualebas iZleva Seqmna rogorc personaluri gverdi, aseve isargeblo e.w. ”fan page-Ta” da group-ebiT”. maTi meSveobiT uSualo kontaqti gaqvs momxmarebelTan, yovelTvis ici, ras moelian Sengan, rogor unda moawono Tavi sxvas, rogor ganaviTaro biznesi. mniSvnelovania, visaubroT linkedin-zec. aq gaxsnilia jepras gverdi, romelzec piar skolis jgufia Seqmnili. e.w. „group” diskusiis gamarTvis saSualebas iZleva. misi meSveobiT SesaZlebelia, moZebno Seni sferos warmomadgenlebi, Tavi gaacno da iTanamSromlo kvalificiur specialistebTan, gaiziaro maTi Sexedulebebi, miiRo maTgan rekomendaciebi. es yovelive ki imis maCvenebelia,rom linkedini gexmareba ukeT warmarTo sakuTari profesiuli qseli, moi povo xalxis ndoba, gazardo kompaniis sargeblianoba, gadaaqcio Seni biznesi sajarod da produqtiulad. linkedin uSualod facebook - s, ukavSirdeba aseve mniSvnelovani upiratesobaa, rom linkedin-s gaaCnia 3 saZiebo sistema: google, msn, yahoo.

gagrZeleba gv. 3 piar skolis socialuri platforma facebook-ze aigo, sxva yvela socialuri qseli ki mas daukavSirda. Seikra erTi didi gvirila, romlis TiToeuli furceli piar skolis istorias, saqmianobas,ganviTarebis strategiebs aRwers.

2009

#12

ivlisi agvisto seqtemberi

2


soc ialu ri qsel ebi

Tako merabiSvili zura balanCivaZe Cveni mizania, Cvenive sferos farglebSi, viyoT yuradRebianebi da ar gamoveTiSoT movlenebis msvlelobas. Twitter erT–erTia im saitebs Soris, romelic amis saSualebas gvaZlevs. mokle, 140–simboloiani Setyobinebebis meSveobiT SegviZlia, gavavrceloT myisieri informacia, romelic xelmisawvdomi gaxdeba am saitis nebismieri momxmareblisaTvis. Cven aseve SegviZlia, gamoviweroT da yoveldRiurad miviRoT informacia, romelic msoflios garSemo xdeba. amas saitze ganTavsebuli saZiebo sistema uzrunvelyofs. vinaidan saTqmelis 140 simboloSi srulad gamoxatva SeuZlebelia, vuTiTebT links, romlis daxmarebiT momxmarebels misTvis saintereso Temaze amomwuravi informaciis naxva SeuZlia. es faqti, ra Tqma unda, Cveni nebismieri servisis gavrcelebas Seuwyobs xels. linkis saSualebiT informaciis gavrceleba, gaziarebas socialuri ”CaniSvnis” saiti delicious iZleva. delicious interesebis sferos gacvlisa da dakavSirebis saukeTeso saSualebaa, romelic integrirdeba facebook-Tan. facebook-s ukavSirdeba wordpress-ic. piar skolis blogi swored am saitze gakeTda. blogis Seqmnis mizezi, nebismieri mkiTxvelis interesis dakmayofilebaa. blogze piar skolis Sesaxeb amomwuravi informacia ganTavsda. aqve aqtiurad itvirTeba is siaxleebi, romelic yoveldRiurad xdeba. rac Seexeba dokumentebs, prezentaciebsa da niusleTerebs, jepram arqivis gakeTeba iseT wamyvan saitebze gadawyvita, rogoric aris slideshare da scribd, aRniSnuli vebgverdebi saSualebas iZleva atvirTo informacia rogorc word-is failiT, aseve powerpoint, pdf, excel-is formatebiT. mniSvnelovani upiratesobaa, rom yoveldRiurad skalirebul maCvenebels adevneb Tvals, Tu ramdenma adamianma naxa Sens gverdze atvirTuli TiToeuli faili, ramdenma gamoTqva azri ama Tu im prezentaciasTan

mniSvnelovania aseve is foto da video masala, romelic wakiTxuls advilad aRsaqmels xdis. jepram piar skolis videoqselad YouTube airCia. YouTube-s pirdapiri kavSiri aqvs Google Reader-Tan, Twitter-sa da Facebook-Tan, rac niSnavs, yovel axlad atvirTul videoze Setyobinebis avtomatur gavrcelebas zemoaRniSnul socialur mediaSi. saits pirdapiri mxardaWera aqvs Wordpress–isganac, romelic gulisxmobs videoebis blogze ganTavsebas. saitis ganaxlebuli funqciebi saSualebas gvaZlevs, YouTube-s oficialur saitze Seusvlelad, sxvadasxva veb gverdebzeve vuyuroT videoebs. es ki dazogili dro, momxmareblisTvis ki naklebi problemaa. rac Seexeba fotomasalas, flickr-i erT-erTi udidesi fotosaitia, romelzec 3.6 miliardi fotoa atvirTuli da 8 milioni momxmarebeli hyavs. flickr-i fotoebis organizebis, damuSavebisa da gagzavnis saSualebas iZleva. aRniSnuli qseli, iseve rogorc zemoT mocemuli yvela saiti,ukavSirdeba facebook–s. swored amitom piar skolis mTavari galereebi flickrze ganTavsda, mTavari platformidan ki xatulis (icon) meSveobiT yvela albomis naxva aris SesaZlebeli.

gagrZeleba gv. 4 www.facebook.com/prschool

#12

2009

3

miuxedavad imisa, rom aRniSnuli saitebze jeprasa da piar skolis gverdebi seqtembris Sua ricxvebSi avamoqmedeT, ukve Tamamad SegviZlia vTqvaT, rom yoveldRiurad, jamurad 100–mde adamiani mainc gvstumrobs. aRsaniSnavia is faqtic, rom Tbilisis piar skolaSi dRes ukve arian bavSvebi, romlebmac axali kursebis Sesaxeb swored slideshare-ze atvirTuli „Tbilisis piar skolis axali programis“ saSualebiT Seityves. aqtiurad kiTxuloben Cvens niusleTerebsac, romelTa naxvac scribd–zea SesaZlebeli. gvikavSirdebian ofisSic, gvekiTxebian azrs, dainteresebulni arian kompaniis momavali strategiuli gegmebiT.

ivlisi agvisto seqtemberi


Tqveni yuradReba Wikipedia–zec minda SevaCero. viki faqtobrivad ganmartoebiT mdgari socialuri qselia, romelic onlain reJimSi enciklopediuri samuSaoebis Catarebis saSualebas iZleva. dRes TiTqmis ar moiZebneba wamyvani kompania, romelzec cnobebi vikize ar iyos atvirTuli. Cveni mizania, yvela socialur qselSi viyoT warmodgenilebi, maT Soris viki pediazec, radgan sabolood yvela saZiebo sistema internetSi vikimde midis. socialur qsels upiratesobas matebs is faqtori,rom statiis redaqtireba vikis nebismier momxmarebels SeuZlia. viki pediis moxmarebis da masSi cvlilebebis Setanis siadvile ki xels uwyobs masalebis sizustisa da aqtualobis amaRlebas. piar skolis socialur platformaze muSaoba 12 seqtembers dasrulda. dResdReobiT, piar skola 10 wamyvan saitzea warmodgenili. amJamad mimdinareobs jepras socialuri mediis koncefciis Seqmna, romelic oqtombris bolos damTavrdeba.

ninulia asaTiani

me kavkasiis media skolis me-3 kursis studenti var. SarSan swored iq gavige jepras Sesaxeb da isic Sevityve, rom socialur gunds ayalibebda. aman ganapiroba, is rom jepraSi movxvdi da male socialuri gundis wevri gavxdi. zogadad sazogadoebasTan urTierTobis sfero yovelTvis mainteresebda, Tumca, socialuri media gansakuTrebiT. albaT imitom, rom dRes TiTqmis yvela da yvelaferi internetiT ukavSirdeba erTmaneTs da mec vfiqrob, rom sazogadoebrivi urTierTobebis asawyobad es yvelaze martivi da iafi saSualebaa. internetSi ganTavsebuli informacia imdenad swrafad vrceldeba, rom sul raRac wamebSi SegiZlia Seityo axali ambis Sesaxeb, maSin roca televiziT amas ramdenime saaTSi, an sulac meore dRes gaigeb. damerwmuneT, am mizezebis CamoTvlis Semdeg, Znelia, socialurma mediam ar dagainteresos, amitom mec „moviwamle“ socialuri mediiT!

TaTia beriaSvili

piars kolis F a c e b o o k - ze marit as proeq tTan dakav Sireb iT datov ebuli

komentarebi

ako axalaia idea magaria, Semsrulebeli magaria, vinaidan dReSi 100-200 gverdis wakiTxva miwevs xolme, unda vaRiaro, aris am nawerSi raRac iseTi, rac migajaWvebs da ar mogaSorebs. ase vityodi es niWia da mas ”sainteresod wera” hqvia. ara, yovelTvis mifiqria da vambobdi, rom am skolaSi Wkviani xalxi swavlobs-meTqi da kidev vrwmundebi, ar vcdebodi. hoda ras vambobdi, warmatebebs gisurveb da rogorc ityvian ”mieci niWsa gza farToo”. am gzas piar skola namdvilad mogcems

2009

#12

ivlisi agvisto seqtemberi

sali WiWinaZe pirvel rigSi madloba damfuZneblebs piar skolis daarsebisTvis. rac Seexeba maritas proeqts „piar skola 3 TveSi“ Zalian momwons. axla inglisSi vswavlob da rom Camoval, aucileblad gavivli am kurss. piar skolis Sesaxeb jer kidev TbilisSi yofnisas Sevityve da axlac sul Tvalyurs vadevneb axal ambebs facebook –is meSveobiT. maritas werilebi saSualebas maZlevs, davakvirde piar skolaSi swavlebis meTodsa da leqciebis mimdinareobas.

madona terteraSvili marita, vaRiareb, mSurs Seni!!! didi pasuxismgeblobaa rom iyo piarskoleli, piar skolaSi swavla ki CemTvis privilegiaa. Wish you good luck!

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jepr as Tana mSro mleb is saxe lmZR vane lo .1 socialur mediaSi versia #0

socialuri mediis mzardma popularobam mravali kompania daainteresa da daarwmuna mis sargeblianobaSi. dResdReobiT yvela wamyvani, Tu saSualo firma Tavis politikas am qselze dayrdnobiT agebs. misi meSveobiT komunikacia ufro martivi da aqtiuri gaxda, ramac kompaniebs axali gamowvevebi SesTavaza. piarisa da marketinguli komunikaciebis kompania jepra erT–erTi pirvelia saqarTveloSi, romelmac qarTul internetsivrceSi socialuri mediis ganviTarebaze daiwyo zrunva. socialuri mediis politika SemuSavda Porter Novell, SHIFT Communication– sa da IPR– is direqtivebze dayrdnobiT da daefuZna jepras socialuri komunikaciis interesebs. aRniSnuli dokumenti momzadda jepras socialuri mediis konsultantebis TinaTin samyuraSvilisa da zurab balanCivaZis mier. vacnobierebT, rom rogorc piar profesionalebi Cven gansakuTrebul mdgomareobaSi varT: erTis mxriv, Cveni movaleoba Cveni klientebis sazogadoebasTan urTierTobis sakiTxebis marTva da gaZRola, rac garkveul eTikur SezRudvebs gviwesebs socialur mediaSi saqmianobisaTvis, xolo meores mxriv,Cven pativs vcemT sayovelTaod aRiarebul princi pebs adamianis uflebaTa da TavisuflebaTa Sesaxeb, romelic daculia saqarTvelos konstituciisa da saerTaSoriso aqtebis mixedviT. am gamowvevis sapasuxod, Cveni mizania, socialur mediaSi kompania iyos warmodgenili aqtiuri formebiT da ramdenime mniSvnelovani proeqti am sferoSi Tavadac ganaxorcielos. socialur mediaSi Cveni moqmedebis platforma mTlianad eyrdnoba saerTaSoriso standartad miCneul debulebebs: http://creativecommons.org/licenses/by/3.0/. Cveni princi pebi am etapze Camoyalibebulia. moxaruli viqnebiT, Tu dagvexmarebiT da gagviziarebT gamocdilebas Cveni politikis daxvewis mizniT.

maqsimaluri aqtiuroba mniSvnelovania kompaniis produqtis/servisis aRwerilobisa an mimoxilvis sxvadasxva socialur saitebze promouSeni monawileobis miReba profesiasTan Tu dargTan dakavSirebul sxvadasxva forumebze arsebul diskusiebSi monawileobis miReba onlain gamokiTxvebSi sifrTxilis gamoCena imis gaTvaliswinebiT, rom zRvari pirad cxovrebasa da samuSaos Soris TiTqmis aRar arsebobs, yuradReba miaqcieT TiToeul Tqvens gamonaTqvams Tu citatas. informaciis gamWvirvaloba naazrevis gamoqveynebamde unda gadamowmdes yvela saxis informacia da mieTiTos informaciis wyaro citatis gamoyenebis SemTxvevaSi savaldebuloa wyaros miTiTeba dauSvebelia cru da gadaumowmebeli informaciis kompaniis sxvadasxva socialur qselebze ganTavseba plagiatoba sxvisi komentaris gaqilikeba Seuracxmyofeli, an ucenzuro sityvebiT saubari

gagrZeleba gv. 6

2009

5

#12

ivlisi agvisto seqtemberi


jepr as Tana mSro mleb is saxe lmZR vane lo pornografiuli da linkebis miTiTeba

Zaladobrivi

saitebis

anonimuri komentarebis datoveba

.1 socialur mediaSi versia #0

sxva kompaniis reputaciis Selaxva

*winaaRmdeg SemTxvevaSi, kompania itovebs nebarTvas, amoSalos Tqven mier gavrcelebuli nebismieri informacia kompaniis socialuri mediis saitebidan da gaanTavisuflos TanamSromeli dakavebuli Tanamdebobidan. socialuri mediis TanamSromlebis saxelmZRvanelo, specialuri danarTis (iseve rogorc eTikis kodeqsi) saxiT,Sesulia jepras SromiT kontraqtebSi.

socialuri mediis arasworma gamoyenebam, SesaZloa, ziani miayenos rogorc kompanias, ise mis TanamSromlebsac. vinaidan jepras socialur qselSi CarTulobas, kompaniis socialuri mediis konsultantebi uzrunvelyofen, pasuxismgeblobis didi wili maT ekisrebaT. amitom, mniSvnelovania, jepras socialuri mediis politika sworad daigegmos da gaziarebul iqnas yvela TanamSromlis mier. Cveni mizania: viyoT gamWvirvaleni Cveni gulwrfeloba aisaxeba jepras socialuri mediiis garemoSi. aqedan gamomdinare, mniSvnelovania, mivuTiToT Cveni vinaoba, saqmianobis sfero da kompania, romelSic vmuSaobT. viyoT auTenturebi gavmijnoT piradi mosazrebebi kompaniis oficialuri Sexedulebebisagan. yovelTvis mivuTiToT, piradia es Tu is mosazreba, Tu is kompanias ekuTvnis. viyoT Tanamimdevruli vweroT lakoniuri da Rirebuli Sinaarsis mqone winadadebebiT. gamoqveynebamde gadavamowmoT informacia, mivuTiToT wyaros bmuli da SevasworoT komentari orTografiuli, punqtuaciuri da stilisturi kuTxiT. gvaxsovdes, rom Cvens mier gamoqveynebuli yoveli informacia sajaroa da xelmisawvdomia nebismieri adamianisaTvis.

viyoT Tavazianebi konstruqciulad vesaubroT maT, vinc ar iziarebs Cvens mosazrebebs da radikalurad gansxvavebuli Sexedulebebi gaaCnia. movekidoT saqmes pasuxismgeblobiT radgan TiToeuli gamoqveynebuli komentari gvakisrebs valdebulebas, rogorc sakuTari Tavis, ise kompaniis winaSe. arasodes warmovadginoT sakuTari Tavi, an kompania ise, rom amiT sxva SecdomaSi SeviyvanoT. gvaxsovdes, rom Cvens mier gacemuli nebismieri araswori informacia SesaZlebelia, kompaniis sawinaaRmdegod iqnas gamoyenebuli. nebismieri informacia unda eTanadebodes jepras eTikis kodeqsis, brendirebis wesebisa da Sinaganawesis princi pebs. davfiqrdeT, sanam gamovaqveynebT ar avyveT emociebs. SevecadoT, rom Cveni komentari neitraluri pozicis gamomxatveli iyos. visaubroT faqtebze dayrdnobiT da di plomatiurad mivudgeT sakiTxs. arasdros gamovaqveynoT Cveni kompaniis saxeliT komentari raime saxis davasa Tu sasamarTlo processTan dakavSirebiT. jepraSi am sakiTxebze komentarisaTvis uflebamosil pirs warmoadgens misi aRmasrulebeli direqtori. ar gamovexmauroT socialur mediaSi wamoWril romlebSic ganixileba ama Tu krizisuli mdgomareoba.

iseT Temebs, im kompaniis

vaRiaroT Secdomebi daSvebuli Secdoma gavasworoT myisierad da madloba gadavuxadoT mkiTxvels yuradRebisaTvis.

ar ganvaTavsoT kompaniis logo personalur onlain saitebze. nu gamoviyenebT kompaniis saxels piradi sargeblisTvis.

SevinarCunoT konfidencialuroba kompaniis Sida an piradi informaciis gamoqveynebisas vimoqmedoT TanamSromelTa saerTo mosazrebis gaTvaliswinebiT, komentaris gakeTebisas, viTxovoT nebarTva kompetenturi pirisagan. davrwmundeT, rom Cveni namoqmedari zians ar miayenebs kompaniis komerciul saqmianobas da reputacias.

movipovoT Rirebuli wevris statusi socialur media qselebSi (feisbuqi, tviteri, linkedini da a.S) vweroT im Temebze, romlebSic kompetenturebi varT.

2009

#12

ivlisi agvisto seqtemberi

gaviTvaliswinoT eTikis kodeqsebi gavecnoT saitebze ganTavsebul moxmarebis wesebs, raTa vimoqmedoT keTilsindisierad.

6


vebinari gaimarTeba 26 oqtombers, dainteresebul msmenels yvela kiTxvaze pasuxs kaxa maRraZe da soso galumaSvili gascems.

piar skolis meSvide gamoSveba 2009 24 ivliss gau-Tbilisis piar skolaSi rigiT meSvide gamosaSvebi saRamo gaimarTa. studentebs sertificirebuli di plomebi leqtorebma gadasces, xolo samma saukeTeso studentma yvela leqtoris mier xelmowerili sarekomendacio werili miiRo.

2009

7

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ivlisi agvisto seqtemberi


piar skolaSi Ria karis dRe gaimarTa 24 seqtembers, gau-Tbilisis piar skolaSi Ria karis dRe gaimarTa. skolis menejmentma studentebs ganaxlebuli kursis struqtura gaacnes da leqtorebi warudgines. integrirebuli marketinguli komunikaciebis saswavlo kursze swavla 5 oqtombers daiwyeba. miuxedavad analogiuri kursebis fasis matebisa piar skolaSi integrirebuli marketinguli komunikaciebis saswavlo kursis Rirebuleba ar gaizrdeba. safasuris gadaxda sam etapad iqneba SesaZlebeli.

piar skolis axali kursebi ganaxlebuli programiT Catardeba piar skola msurvelebs integrirebuli marketinguli komunikaciebis ganaxlebul programas sTavazobs. siaxle Seexeba rogorc leqtorebis gunds, aseve saswavlo programas.

ganaxlda kursis programa, daemata axali sagnebi, rogoricaa socialuri media da marketinguli gegmis SemuSaveba.

“gau-Tbilisi piar skolam studentebis pirveli nakadi 2007 wlis aprilSi miiRo. am dromde skola 200-mde studentma daamTavra.

programa Sedgeba 10 sagnisgan da oqtombris kursebidan studentebs SesaZlebloba eqnebaT airCion maTTvis sasurveli modeli da misi gavlis Semdeg miiRon sabuTi kursis mosmenis Sesaxeb.

wels, swavlebisas meti yuradReba praqtikul mecadineobaze iqneba mimarTuli. garda amisa

2009

#12

ivlisi agvisto seqtemberi

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piar skolis klubis prezentacia

gau-Tbilsiis piar skolis klubis prezentacia 1 oqtombers Sedga. prezentacias leqtorebi da piar skolis kursdamTavrebulebi eswrebodnen. klubSi gawevrianeba SeuZlia skolis yvela kursdamTavrebuls. uamrav siaxlesTan erTad, piar klubis wevris rekomendaciiT misuli studenti specialur fasdaklebas miiRebs. am etapze klubSi asze meti studentia gawevrianebuli.

2009

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#12

ivlisi agvisto seqtemberi


axali servis-centri axal misamarTze Tbilisis centralur ubanSi, winaswar SerCeul quCebsa da magistralebze italiuri kompania Agipis axali servis centris sareklamo flaerebi darigda. kompaniam axal servis centrSi misul m o m x m a r e b l e b s saavtomobilo zeTebze 15 procentiani fasdakleba da sxvadasxva ufaso momsaxureba SeTavaza.

induri gamofena-gayidvis sareklamo kampania warmatebiT ganxorcielda 25 seqtembers gamofena-gayidvas “saukeTeso indoeTidan 2009� kvlav didubis sagamofeno darbazi maspinZlobda. biTiel.jim sareklamo kampania 21 seqtembridan daiwyo. winaswar SerCeuli da momzadebuli, specialur maisurebsa da kepebSi gamowyobili promo-gogonebi da biWebi 10 dRis ganmavlobaSi arigebdnen sainformacio flaerebs da momxmareblebs awodebdnen informacias induri gamofena-gayidvis Sesaxeb. promoaqciebi Tbilisis sxvadasxva ubanSi Catarda.

2009

#12

ivlisi agvisto seqtemberi

10


specialuri fasebi “Cemi saxlisgan” korporaciam “Cemi saxli” 7 agvistos gamarTa samdRiani aqcia wyneTSi. proeqtis ganxorcielebisTvis SerCeul iqna wyneTis centraluri ubnebi da yvelaze xalxmravali adgilebi. promo-gogonebi sami dRis ganmavlobaSi axrocielebdnen sareklamo flaerebis darigebas da mosaxleobis informirebas maRazia “Cemi saxlis” specialuri aqciis Sesaxeb.

italiuri tansacmlis maRazia TbilisSia 18 seqtembers TbilisSi italiuri tansacmlis pirveli brend-maRazia ALCOTT gaixsna, romelic qalebsa da mamakacebs maRali xarisxis italiur tansacmels sTavazobs. maRaziis gaxsnasTan dakavSirebiT,13-15 seqtembers Catarda promo aqcia, romelic drosac Tbilisis mosaxleobas saSualeba mieca gascnoboda maRaziis sainformacio flaerebs. proeqtis ganxorcilebisTvis SeirCa Tbilisis xalxmravali ubnebi: vake,saburTalo,plexanovi...

2009

11

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ivlisi agvisto seqtemberi


kompiuteruli momsaxurebis kompaniis promouSenma warmatebiT Caiara

PC house

17 agvistos TbilisSi Catarda kompiuteruli momsaxurebis kompania PC House –s sainformacio-sareklamo kamapnaia. biTiel.jim promo aqcia manqanebiT datvirTul quCebSi,gzajvaredinebsa da eleqtroteqnikis maRaziebTan Caatara. proeqtis mizans momxmareblisTvis kompiuteruli momsaxurebis farTo arCevanis gacnoba da specialuri servisebis SeTavazeba warmoadgenda.

ganaxlebuli saiti marketinguli komunikaciebis saagento biTiel.jim daasrula saitis ganaxlebaze muSaoba da axal saitTan erTad mravalferovan serviss gTavazobT. marketinguli komunikaciebis saagentos erTerTi ZiriTadi mimarTulebaa kurierebis servisi – “xelidan xelSi”, romelic gTavazobT sakuriero momsaxurebis srul pakets, maT Soris: mosawvevebisa da sasaCuqre paketebis gavrceleba, pirdapiri gzavnilebi da aramisamarTuli gzavnilebi. saagentom aseve daiwyo marketinguli da loialurobis programebis ganxorcielbac, rogoricaa Treid-marketingi,seilsmarketingi, ivenT marketingi, bazmarketingi da sxva.

2009

#12

ivlisi agvisto seqtemberi

12


jepram “baltikas” momsaxurebaze kontraqti gaaforma jepram “baltikas” media momsaxurebaze gamocxadebul tenderSi gaimarjva da wlis bolomde sainformacio uzrunveloyofis Sesaxeb kontraqti gaaforma. ludsaxarSi kompania “baltikam” produqciis eqsportireba amjerad sazRvrebs gareT arsebuli sawarmoo sivrcidan daiwyo. azerbaijanSi arsebuli kompaniis kuTvnilma qarxanam “baltika-baqo” saqarTveloSi pirveli saeqsporto produqcia ukve gamoagzavna. azerbaijanSi warmoebuli “baltikas” markis ludi qarTveli momxmareblisTvis ruseTidan Setanil produqciasTan SedarebiT Rirebulebis TvalsazrisiT ufro xelmisawvdomi iqneba.

kaxa maRraZem evrosabWos mier organizebul saerTaSoriso RonisZiebaSi miiRo monawileoba “Tbilisis politikuri swavlebis skolis” msmenelis rangSi jepras aRmasrulebelma direqtorma kaxa maRraZem monawileoba miiRo strasburgSi, evrosabWos mier organizebul saerTaSoriso RonisZiebaSi _ “zafxulis universiteti demokratiisTvis”. saqarTvelos warmomadgenlebis garda, universitets 15 sxvadasxva qveynis delegacia stumrobda.

2009

13

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ivlisi agvisto seqtemberi


jepram ltolvilTa da gansaxlebis saministros sakomunikacio strategiaze muSaoba daasrula 12 seqtembers jepras ufrosma konsultantma kaxa maRraZem ltolvilTa da gansaxlebis saministros maRali da saSualo donis menejmentis gasvliTi samuSao Sexvedra Caatara, romelSic partniorebi-saqarTvelos trenerebic monawileobdnen. Sexvdra miznad isaxavda stratgiuli dagegmarebis procesis daskvniT etapze ltolvilTa da gansaxlebis saministros axali, samwliani sakomunikacio-piar strategiis samuSao variantis ganxilvas. jepras konsultantebma ltolvilTa da gansaxlebis saminisitros sakomunikacio stratgiis SemuSaveba daasrules, SegaxsenebT, rom pirveli samuSao variantis prezentacia 20 agvistos Sedga. proeqti USAID-is Forecast project-is mier xorcieldeba.

Roris gripis pandemias specialuri media-seminari mieZRvna

10 agvistos, sastumro “TorSi” Roris gri pis pandemiasTan dakavSirebiT specialuri media-seminari gaimarTa. seminars uZRvebodnen profesori Tengiz cercvaZe da Sevicaruli kompania “hofman la roSis” samedicino direqtori nino goCitaSvili. specialistebma mowveul Jurnalistebs Roris gri pis pandemiis dRevandeli mdgomareobis, daavadebis warmoqmnisa da ganviTarebis, mkurnalobis ZiriTadi meTodebi gaacnes.

kompania “roSi” 2009 wels gri pis (N1N1) pandemiis menejmentis Sesaxeb jandacvis msoflio organizaciis mier gamoqveynebul saxelmZRvanelo rekomendaciebs miesalmeba. saxelmZRvanelos mixedviT calsaxad rekomendirebulia tamiflus gamoyeneba pandemuri gri pis mZime SemTxvevebis samkurnalod pacientebis yvela jgufSi da iZleva zust miTiTebas Tu rogor gamoiyenon antivirusuli preparatebi pandemuri virusiT inficirebul pacientebSi.

jandacvis msoflio organizacia rekomendacias tamiflus uwevs

2009

#12

ivlisi agvisto seqtemberi

14


media-turi CaqvSi 10 seqtembers, CaqvSi socialuri momsaxurebis saagentos iniciativiT media-turi gaimarTa. damswre Jurnalistebs saagentos saqmianoba, socialuri daxmarebis sistemaSi ganxorcielebuli da dagegmili reformebis pirveli etapis Sedegebis analizi gaacnes. socialuri momsaxurebis saagentos direqtorma andria uruSaZem JurnalistebTan Sexvedrisas siRaribis zRvars qveviT myofi mosaxleobis socialuri daxmarebis arsebuli meTodologiis gadaxedvisa da administrirebis axali wesebis saWiroebis Sesaxeb isaubra.

socialuri momsaxurebis saagento arasamTavrobo da saerTaSoriso organizaciebs Sexvda 7 seqtembers, CaqvSi socialuri momsaxurebis saagentom arasamTavrobo da saerTaSoriso organizaciebis warmomadgenlebTan Sexvedra gamarTa. Sexvedraze ganxilul iqna saagentos mier socialuri daxmarebis sistemaSi ganxorcielebuli reformebi, aseve sistemis srulyofis procesSi arasamTavrobo organizaciebis CarTvis SesaZlo meqanizmebi. Sexvedris dasasruls gaimarTa diskusia socialuri daxmarebis programis administrirebaSi arasamTavrobo organizaciebis rolis gazrdisTvis.

2009

15

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ivlisi agvisto seqtemberi


iusticiis saministros sakomunikacio strategia jepras eqspertebma daamuSaves “strategiuli sakomunikacio miznebidan gamomdinare saminsitros sazogadoebasTan urTiertobis gundma Seadgina konkretuli aqtivobebisgan Semdgari samwliani, detaluri samoqmedo gegma, romeliTac moscemul peridoSi ixelmZrvanelebs. “amasTan, Seiqmna mocemuli stratgeiis monitoringisa da Sefasebis procedurac, romelic miscems komunikaciezepasuximgebel pirebs garkveuli periodulobiT stratgeiisa da samoqmedo gegmebis daxvewis SaSualebas, maT Soris mimdinare gare da Sida cvlilebebisa da axali gamowvevebis gaTvaliswinebiT,” – strategiuli gegmis upiratesobebze saubrobs “jepras” direqtori.

USAID-is programa PAR (Public Administrative Raform)-is mxardaWeriT iusticiis saministros sakomunikacio strategiis proeqtis farglebSi, saministros sazogadoebasTan urTierTobis sammarTvelosa da ssp-is TanamSromlebma sakomunikacio samoqmedo gegmebze muSaoba daaasrules. iusticiis saminsitros samwliani sakomunikacio strategia da saqmianobis koordinacia jepras konsultantebma daamuSaves da ganaxorcieles.

USAID-s programa PAR-is mier gamocxadebul tenderSi, romelic iusticiis saminsitros samwliani sakomunikacio stratgeiiisa da samuSo gegmis SemuSavbeas gulisxmobda, kompania IMG-m da jepram gaimarjves. sakomunikacio stratgeiaze muSaoba ivnisidan daiwyo. 3 Tvis ganmvalobaSi proeqtze jepras 4 ufrosi konsultanti muSaobda. saqminoba ramdenime etaps moicavda, maT Soris rogoricaa, dokumnetis Seswavla, interviuebi, aqtivobebis Sefaseba, Sexvedrebi, sakomunikacio strategiisa da samoqmedo ggemebis SemuSaveba.

“sakomunikacios strategiis Seqmna saqarTvelos iusticiis saministros surviliT iyo ganpirobebuli, kerZod, gaizardos saministrosa da misi sakomunikacio erTeulebis Sedegianoba da momdevno sami wlis ganmavlobaSi sazogadoebasTan urTierToba gaxdes maqsimalurad efeqtiani,” _ aRniSnavs “jepras” direqtori kaxa maRraZe. strategiis Seqmnis mizans sazogadoebasTan farTo dialogis warmoeba warmoadgenda, rac Tavis mxriv SesaZlebelia moqalaqeebTan ormxrivi, ganuwyveteli komunikaciis warmarTvis, sazogadoebis sxvadasxva fenebisTvis aucilebeli da saWiro informaciis miwodebis gziT. iusticiis saministros strategiuli gegmis momzadebis procesSi dasaxul miznebTan Sesabamisobis dadgenis,Zlieri da susti mxareebis identificirebis, saWiro struquturli da funqcionaluri cvlilebebis gansazRvris mizniT, saministrosa da mis qve-uwyebebis mimdinare sakomunikacio aqtivobebis Sewavla da analizi ganxorcielda.

jepras aRmasrulebelma direqtorma rusTavSi treningebi Caatara jepras aRmasrulebelma direqtorma kaxa maRraZem qvemo qarTlis arasamTavrobo organizaciebis warmoamdgenlebisTvis Catarebul trening-seminari “sazogadoebasTan urTierTobebi da moqalaqeTa monawileoba” Caatara. treningi jerman marSal fondisa da aSS-s saelCos mxardaWeriT mimdinare “samoqalaqo monawileobis proeqtis” farglebSi gaimarTa.

2009

#12

ivlisi agvisto seqtemberi

16

Gepra-NewsLetter-Jul-Sep-2009  

Gepra-NewsLetter-Jul-Sep-2009

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