Anservitz engages students with
real-world solutions R
obert Anservitz believes in his students, and that
ultimately got her dream job in Web design management directly
through real-world opportunities, encouragement and
due to this class,” Anservitz said. “It gives students confidence in
setting high expectations, students thrive and perform
their approach to networking, and meeting and presenting
to their highest potential. “To really know the subject, you must be able to use the
concepts,” said the assistant professor of marketing. Anservitz’s students have used marketing concepts to create
to clients.” “Prof. Anservitz has infused real-world techniques into his class so his students’ exercise is much more comprehensive than a paper assignment,” said Joni Smith, development director for
more than $2 million in deliverables for Georgia non-profits over
Atlanta Children’s Shelter, a recent non-profit client. “They
the course of his 28-year career.
were well-prepared and their final presentation was as
For each non-profit client, his students develop an integrated marketing communications strategy that serves as the blueprint
professional as a seasoned marketing team.” The Red Cross of Northeast Georgia was so impressed
for coordinated deliverables created to meet client needs. The
with its materials that it paid tribute to Anservitz and his 2013
experience helps students expand skill sets and build portfolios.
promotions class at its 2014 Volunteer Appreciation and
“One student had never worked in Web design before and
Recognition Dinner. “I am totally humbled and give full credit to my students,” Anservitz said of receiving the Red Cross 2014 Good Neighbor
“Prof. Anservitz has infused
Award. “The astronomical caliber of the deliverables and their
real-world techniques into
deeply impressed me.”
his class so his students’ exercise is much more comprehensive than a paper assignment.” – Joni Smith, Atlanta Children’s Shelter
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willingness to go far beyond the extra mile in developing them The students delivered a comprehensive marketing plan to help the Red Cross increase its volunteer pool, raise regional awareness and promote a positive community image. Deliverables included a holiday invitation, assistance with holiday light and table displays, a modifiable table display, a banner, redesign of a golf tournament brochure, a press release