NEWS •HILLTOP HIGHLIGHTS
The Only-in-DC Experience
MBA Launches Certificate in Nonmarket Strategy In January, Georgetown McDonough launched an MBA Certificate in Nonmarket Strategy with an inaugural cohort of 42 Full-time MBA students. The new certificate program is designed to bring rigor and a managerial perspective to exploring the nexus of business, economics, and public policy. Students will take a 12-credit sequence of integrated MBA core and elective courses to reinforce their understanding of and extend their exposure to the business challenges and opportunities “Nonmarket in the nonmarket environstrategy is, for ment from the perspective me, an exciting of the firm. new dimension Coursework began with the premiere of one of three new of the business MBA elective courses, all of world to which draw on the strengths of explore. I think the Georgetown McDonough it represents faculty, the MBA core curan increasingly riculum, and the resources of Washington, D.C. important The Nonmarket Environfacet of firm ment in D.C. blends classroom interaction.” instruction with attendance at —Joshua DeSonier “only-in-D.C.” events featuring (MBA ’17) opportunities for students to interact directly with business leaders, government officials, policymakers, members of interest groups and industry alliances, activists, and the media. The other new elective courses are The Miracle of Markets? and Strategies Beyond the Market. “Nonmarket strategy is, for me, an exciting new dimension of the business world to explore. I think it represents an increasingly important facet of firm interaction,” said Joshua DeSonier (MBA ‘17). “A specialization in nonmarket strategy feels like the cutting edge of firm strategy, and I want to be a part of it.” ON THE WEB
Since the Georgetown Entrepreneurship Initiative launched in 2009
25
Companies founded by alumni entrepreneurs
$25 million
Funding secured by alumni entrepreneurs
Published Works
Undergraduate Program Debuts Research Journal For four years, undergraduate business students have had the opportunity to conduct research with McDonough faculty as part of the Summer Undergraduate Research Fellowship program. Students present their projects in a fall symposium, but thanks to a new publication, their research will now reach a broader audience. In April, the Undergraduate Program launched the McDonough Undergraduate Research Journal (MURJ). By publishing student scholarly work in diverse business areas, the journal aims to contribute to the broader university intellectual community. The journal also allows students to hone their writing skills by reviewing, editing, and publishing articles under faculty guidance. The inaugural edition featured articles on topics such as China’s 1993 currency devaluation, the changing climate of marketing black hair care, and the benefits of the internationalization of universities.
GET MORE INFORMATION ABOUT THE CERTIFICATE IN NONMARKET STRATEGY AT MSB.GEORGETOWN.EDU/NMS.
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Spring 2016
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