ample, the shop will be very busy, but if they lose, the shop becomes very quiet, but the complaints department becomes busy. If there is a winning streak, then everyone seems to get busy. How about the current media speculation over the ownership of the club, how does this affect the mood amongst the people there? “It is very difficult. Again, communication is the key here. We have gone through lots of change before, but we just need to hook on to the positives. People can become paranoid, but little things can lift spirits. It’s up to all of us to be as open as possible”. Liverpool Football club is a world renowned brand. This is something that Avis originally underestimated. Now they are further developing that brand with partnerships all over the world. Of course they need to win on the pitch in order to attract the sorts of partnerships they would like, but the spirit and focused determination of the club is as strong as ever, which is down to a well trained and loyal team of hundreds that we don’t see every week, but are there, day in day out, making it all possible. Well thank you Avis, I am sure our thousands of readers will take great heart and learning from your in-depth insight of how successfully you conduct your responsibilities on a daily basis. You are a truly loyal and great Ambassador for the club. So readers, or should I say my entrepreneur guerrilla fighters, lets learn from Avis, be inspired by Avis, and then conduct our own businesses, be a role model and develop our own people , just like Liverpool Footballs Clubs behind the scenes inspirational driving force, Avis Lundberg.
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