Issuu on Google+

YOUR LOGO Your Company, That Rocks!

CORPORATE IDENTITY GUIDELINES Our brand is a valuable asset. Using our brand together with our visual identity guidelines ensures consistent visual communications and brand associations and hence delivers the desired message.


CONTENTS LOGO 4 Company Logo

4

Logo Variations

5

Module Of The Company Logo

6

Protective Area Of The Logo

7

Logo Colors

8

Incorrect Use Of The Logo

9

TYPEFACE 10 Communication Typeface

10

Office and Electronic Channels Typeface

11

DOCUMENTATION 12 Document Forms

12

Business Cards

13

Envelopes

14


COMPANY LOGO YOUR COMPANY logo is the sole visual identifier of YOUR COMPANY. It should be used on all brochures, catalogs, spec sheets, signage, stationery, vehicles, on-line applications and presentations. The primary logo consists of symbol and the name of the YOUR COMPANY written in upper-case letters. YOUR COMPANY Logotype should primarily be used in color.

Logo/‌ logo-yourcompany-color.ai logo-yourcompany-grayscale.ai logo-yourcompany-bw.ai logo-yourcompany-inverted.ai

YOUR LOGO Your Company, That Rocks!

4


LOGO

LOGO VARIATIONS The Greyscale version is only used when black and white print is required. The Black & White version of the logotype do exist, but should only be used in exceptional circumstances. When using the color logo on a Blue background ranging between 30% blue and 100% blue, a white letters must be used.

YOUR LOGO Your Company, That Rocks!

Grayscale version

YOUR LOGO Your Company, That Rocks!

Black & White version

YOUR LOGO Your Company, That Rocks!

Inverted color version

5


MODULE OF THE COMPANY LOGO Proportions, space and size relationships of all blocks have been carefully developed and must not be altered, redrawn, embellished or recreated in any way. Sizes mentioned here are for your reference only. The module of the logo is determined according to the height of the “O� letter of the respective logo.

13X

X

YOUR LOGO Your Company, That Rocks! X

6

3X


LOGO

PROTECTIVE AREA OF THE LOGO An important part of maintaining a consistent presentation of YOUR COMPANY is keeping a clear area around it from other text, graphics or illustrations. Crowding the YOUR COMPANY logo detracts from its legibility and impact. The logo must always fit into the protective area, which can not be intervened by other graphic elements which could hinder legibility of the brand. The protective area of the logo is defined according to the height module of the letter “O”.

O OY O U R L O G O O Your Company, That Rocks!

O

Minimum logo width – 50 мм. Beside this you must use simplified version of the logo without additional text. 50 мм

YOUR LOGO

7


LOGO COLORS The basic colors of YOUR COMPANY is blue, black and white. YOUR COMPANY Blue is a bold, powerful color that embodies strength and dynamism of YOUR COMPANY and should be used whenever a graphic vibrancy is desired in communication. Black color is a strong support color that speaks to the innovative side of YOUR COMPANY.

PANTONE Process Cyan C C M Y K

100 0 0 0

80%

R G B

0 175 240

70%

60%

50%

40%

60%

50%

40%

PANTONE Process Black C M Y K

0 0 0 100

80%

8

R G B

70%

0 0 0


LOGO

INCORRECT USE OF THE LOGO Presentation of YOUR COMPANY logo must be carefully monitored and controlled. Incorrect use can undermine the identity system through mixed and unclear messages. This page illustrates a number of incorrect presentations of YOUR COMPANY logo. They range from reproduction of the logo itself, to violations of clear space and additional graphics. This is not a complete list.

YOUR LOGO

1.

Your Company, That Rocks!

YOUR LOGO

3.

2.

4.

Your Company, That Rocks!

Your Company, That Rocks!

!

ks

L

oc

tR

ha

R

,T

ny

pa

U

m

Co

O

ur

Yo

Y

Your Company, That Rocks!

YOUR LOGO

O G O

5.

YOUR LOGO

6.

Your Company, That Rocks!

Examples 1-6 illustrate incorrect reproduction of YOUR COMPANY Logo. 1. Relationship between the height and the width of the logo can not be changed. 2. Colors of the logo can not be changed. 3. The logo can not be used against complicated and intensive backgrounds. 4. A three dimensional logo can not be used in corporative materials. 5. The position of the elements can not be changed. 6. Spatial effects are not permitted.

9


COMMUNICATION TYPEFACE Typography and consistent use of typefaces is a key element to create a cohesive look across all communications. The only font that may be used for corporate communications are the PT Sans. PT Sans a sans serif font, has a precise, technical feel that matches the company’s technological base. It is ideal for captions, headings, technical information and signage, as well as for longer texts, such as reports, proposals and publications.

Fonts/…

PT Sans Regular

PT Sans Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

« » „“ : ; ? ! @ # $ % & * ( )

« » „“ : ; ? ! @ # $ % & * ( )

PT Sans Italic

PT Sans Bold Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

« » „“ : ; ? ! @ # $ % & * ( )

« » „“ : ; ? ! @ # $ % & * ( )

10


OFFICE AND ELECTRONIC CHANNELS TYPEFACE PT Sans should be used as the primary sans serif typeface, but if for some reason it can’t be obtained, the substitute typeface is Arial. Similar to PT Sans, Arial offers a contemporary feel with versatile function.

Arial Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

«»„“:;?!@#$%&*()

«»„“:;?!@#$%&*()

Arial Italic

Arial Bold Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

«»„“:;?!@#$%&*()

«»„“:;?!@#$%&*()

11

TYPEFACE

Arial Regular


DOCUMENT FORMS Size of a document form – 210 x 297 mm. (A4) The contact information of the company is written in PT Sans font. Size of contact information – 9 pt. Paper – Arctic Volume White 100 g/m².

Document-Forms/… document-yourcompany-a4.indd

YOUR LOGO Your Company, That Rocks!

60 mm

35 mm

35 mm

0123 Your Street 12 City, Country Ph. +00 123 456 78 info@yourcompany.com www.yourcomany.com

Your Company, That Rocks!

0123 Your Street 12 City, Country Ph. +00 123 456 78 info@yourcompany.com www.yourcomany.com

Qborporum et restios que rerum cupictatempe dolecti. Optat earis velis ea aut laut et, volendit, soluptae venducieni verum, od quaspedia prest odit ut eaquiat esequos ma plaut voluptas min pratem fuga. Fugiam, con con nonsequ iatibus, as si cuptaturis raescim aximincima veribust quae. Nem non reresecto eum, coraturi ipienda nimolen ienimusda sapic tessitiis earia consedi ipsusa volupta erovit evelitaest ut volorero que moloruptatum dolorib usandis modistrunt ra enda plandae qui reptassimus num fugitio es arum liquam dolupta tiissi temporum et accabor sitetur? Ugitin pratur? Necto et, sit ut am, ut velliquodi arum que es modis voluptae quia ditia de quia corro dolupta sus dent, , offictur antibus et, ium aut ipsaperchit et occae culland isquamus ipiet asperiore sint fugiatibus ea dolorro te mo des etur? Adi aspitatint omnis aliquibusda dolupidera dit inverit quibus. Ur aut ullupta venihil itiatur rehenecus ut, volo omnisquas eum adisqui vitas etur? Qui ut ellic tempedia qui veni ut landa doluptaquae. Um adite cor solorest aditatio magnam re porehen tiorem iunt. Laborporum et restios que rerum cupictatempe dolecti squidusam estio que none res dolorem id que atquid erum qui nem aut dolut aut et ut que por sitatur autecea turectas debis dolorias re amus et incipit ut volut volupta sperepuda dia el imoluptatur aut restrum quam nus commoluptae ilicill ameniscia inulpa nobit que vendaec eatisi temporeium is ad magnis ma vel imperspelis dolupta ssequiae nobis vent etus ma nimin nulpa quasin nam earum faccabo rporehent pe cus si si nonesse quibus. Sint, voluptatus non eatume nimolestrum, iduci deliqui del endesti usandandia volorum quam exerrunt occupta suntis pre et debitia volupta quosus maiorep turibero milit autat ad maio verspid moluptat ab in eserore mpelit quis quis aut porestem. Alis reruptatiam ipictur reri omnima veliquam sam doluptatur as es quo dolorro torendit quunda se liti deria consequi as sunt.

110 mm

YOUR LOGO

Qborporum et restios que rerum cupictatempe dolecti. Optat earis velis ea aut laut et, volendit, soluptae venducieni verum, od quaspedia prest odit ut eaquiat esequos ma plaut voluptas min pratem fuga. Fugiam, con con nonsequ iatibus, as si cuptaturis raescim aximincima veribust quae. Nem non reresecto eum, coraturi ipienda nimolen ienimusda sapic tessitiis earia consedi ipsusa volupta erovit evelitaest ut volorero que moloruptatum dolorib usandis modistrunt ra enda plandae qui reptassimus num fugitio es arum liquam dolupta tiissi temporum et accabor sitetur? Ugitin pratur? Necto et, sit ut am, ut velliquodi arum que es modis voluptae quia ditia de quia corro dolupta sus dent, , offictur antibus et, ium aut ipsaperchit et occae culland isquamus ipiet asperiore sint fugiatibus ea dolorro te mo des etur? Adi aspitatint omnis aliquibusda dolupidera dit inverit quibus. Ur aut ullupta venihil itiatur rehenecus ut, volo omnisquas eum adisqui vitas etur? Qui ut ellic tempedia qui veni ut landa doluptaquae. Um adite cor solorest aditatio magnam re porehen tiorem iunt.

35 mm

Sincerely Yours John Johnson DOE

Laborporum et restios que rerum cupictatempe dolecti squidusam estio que none res dolorem id que atquid erum qui nem aut dolut aut et ut que por sitatur autecea turectas debis dolorias re amus et incipit ut volut volupta sperepuda dia el imoluptatur aut restrum quam nus commoluptae ilicill ameniscia inulpa nobit que vendaec eatisi temporeium is ad magnis ma vel imperspelis dolupta ssequiae nobis vent etus ma nimin nulpa quasin nam earum faccabo rporehent pe cus si si nonesse quibus. Sint, voluptatus non eatume nimolestrum, iduci deliqui del endesti usandandia volorum quam exerrunt occupta suntis pre et debitia volupta quosus maiorep turibero milit autat ad maio verspid moluptat ab in eserore mpelit quis quis aut porestem. Alis reruptatiam ipictur reri omnima veliquam sam doluptatur as es quo dolorro torendit quunda se liti deria consequi as sunt.

Sincerely Yours John Johnson DOE

12


BUSINESS CARDS Size of a business card – 85 x 55 mm. The other side of the card contains a blue background and stylized YOUR COMPANY logo. Text on a business card is written in PT Sans font. Size of the name and surname is 10 pt. Size of position and contact information is 7 pt. Paper – Arctic Volume White 300 g/m².

Business-Cards/… cards-yourcompany-eu.indd

7 mm

7 mm

YOUR LOGO Your Company, That Rocks!

John Johnson Doe Cief Executive Officer

DOCUMENTATION

0123 Your Street 12 City, Country Ph. +00 123 456 78 Fax +00 123 456 78 info@yourcompany.com www.yourcomany.com

Front side

Back side

13


ENVELOPES C4, C5 and C65 format envelopes are used. Paper – Arctic Volume White 100 g/m². Contact information of the company is written in PT Sans font. Size of contact information – 10 pt.

Envelopes/… envelope-yourcompany-c4.indd envelope-yourcompany-c5.indd envelope-yourcompany-c65.indd

YOUR LOGO Your Company, That Rocks!

0123 Your Street 12 City, Country Ph. +00 123 456 78 www.yourcomany.com

YOUR LOGO Your Company, That Rocks!

0123 Your Street 12 City, Country Ph. +00 123 456 78 www.yourcomany.com

Envelope sizes C4 – 229x324 mm C5 – 162x229 mm C65 –114x229 mm

14

YOUR LOGO Your Company, That Rocks!

0123 Your Street 12 City, Country Ph. +00 123 456 78 www.yourcomany.com


YOUR LOGO Your Company, That Rocks!

0123 Your Street 12 City, Country

Ph. +00 123 456 78 Fax. +00 123 456 78

info@yourcompany.com www.yourcomany.com


Corporate Identity Guidelines