EVALUATION METHODS To complete this evaluation, Gehl Studio gathered information about the Festival through a range of methods Analysis of festival attendance records: Sign-in forms and other materials provided by festival organizers. ENGAGEMENT RECORDS
Analyzing metadata of social media posts from Market Street during and after the Festival. SOCIAL MEDIA ANALYSIS
OBSERVATIONAL ANALYSIS
Gehl Studio trained and mobilized over 50 volunteers to conduct in-person counts of pedestrians and people spending time on Market Street. These surveys were performed at five locations along Market Street on two festival days and two baseline days after the event had ended*.
Volunteers conducted over 300 intercept surveys with people attending the Festival and people on Market Street the week after.
Online surveys of designers and artists who participated in the Festival. ONLINE SURVEYS
PROTOTYPE EVALUATION
Gehl developed and applied a standardized tool to evaluate each of the prototypes against a fixed criteria.
INTERCEPT SURVEYS
PHOTO SURVEYS
The team documented each of the 50 prototypes at different times of the day, each day of the Festival.
IN-DEPTH INTERVIEWS
Interviews were conducted with festival leadership and staff at Yerba Buena Center for the Arts and the San Francisco Planning Department. *Baseline: April 16-18, 2015 MSPF: April 9-11, 2015
FESTIVAL EVALUATION 13