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Proposal: Co-­‐branded  Facebook  Application      

27 February  2013  

                  Client:  Luanda  Fashion  Centre;  Broll  Namibia   Contact  Person:  Victoria  Forbes/  Sylvia  Rusch   Project  name:    Co-­‐branded  Facebook  Application  for  Luanda  Fashion  Centre  and  Broll  Namibia     Project  Lead:  Danielle  van  der  Westhuizen   TECHSYS  DELIVERABLES   o o

Creation of  a  co-­‐branded  Facebook  Application  for  Luanda  Fashion  Centre  and  Broll  Namibia   The  Facebook  Application  will  be  on  Luanda  Fashion  Centre’s  Facebook  page  

Company  History:  Broll  and  Broll  Namibia      

               

Founded in  1974,  Broll  is  fast  becoming  Africa´s  leading  commercial  property  services  group.  Together  with  Broll’s   international  partner  CBRE,  they  bring  together  an  unrivalled  mix  of  technical  expertise  and  global  market   knowledge  with  the  sole  purpose  of  maximising  the  potential  of  available  property,  wherever  it  is.  Broll  has   offices  in  all  cities  and  major  towns  across  South  Africa  and  in  a  growing  number  of  African  countries.     Established  in  2003  through  a  joint  venture  with  the  Ohlthaver  and  List  group  of  companies,  Broll  Namibia  has   swiftly  grown  to  a  leadership  position  in  the  commercial  and  retail  property  sectors  and  now  manages  a  portfolio   of  almost  N$900  million.   Proposal       Broll  Namibia  would  like  to  propose  a  mutually  beneficial  venture  whereby  the  two  companies  can  gain  key  market   insights.  To  achieve  this,  Broll  Namibia  suggests  building  a  co-­‐branded  Facebook  application  (Luanda  Fashion   Centre  and  Broll  Namibia),  on  Luanda  Fashion  Center’s  Facebook  page.  This  Facebook  application  will  be  built  at  no   cost  to  Luanda  Fashion  Center,  as  Broll  Namibia  will  cover  the  costs  of  building  the  application.     The  Facebook  application  would  serve  to  benefit  Luanda  Fashion  Centre  in  the  following  ways:     Gain  Facebook  insights:   -­‐  

Demographic  data  on  your  audience  –  gender,  age,  country,  city,  language  


Proposal: Co-­‐branded  Facebook  Application          

      -­‐

27 February  2013  

      Statistics  on  page  posts  –  reach,  engaged  users,  talking  about  this,  virality  

                                                           Gather  general  information  for  data  base  purposes:     -­‐

Name and  surname  

-­‐

Birthday

-­‐

Interests/likes

Provide  information  on  shopping  behaviour/patterns,  based  on  answers  to  specific  questions.  Having  access   to  this  type  of  information  means  that  Luanda  Fashion  Centre  can  improve  on  shoppers  experience  and   expand  on  or  improve  the  existing  product/service  offering  at  the  mall.    Examples  of  possible  questions:   -­‐

Do you  shop  with  your  family?  

-­‐

How far  do  you  travel  to  do  your  grocery  shopping?  

-­‐

Do you  think  there  are  enough  clothing  and  food  stores  in  Luanda  Fashion  Centre  

-­‐

What store  do  you  shop  at  the  most  

A  competition  can  be  used  as  incentive  to  encourage  participation  in  a  survey/questionnaire    e.g.  To  win  a  trip  to   Wernhil  Park  worth  N$5000,  all  you  have  to  do  is  answer  these  easy  questions  to  stand  a  chance  to  win!     Use  the  Facebook  application  as  a  news  ‘notice  board  ‘   -­‐

Keep shoppers  up  to  date  on  developments  within  the  centre  (upgrades,  events,  promotions)  

-­‐

Notify shoppers  about  specials,  promotions  and  sales  in  stores    

-­‐

Advertise arrival  of  seasonal  fashion  ranges    

-­‐

Provide contact  details  of  stores,  restaurants  and  fast  food  outlets  exclusive  to  Wernhil  Park  and   Townsquare    

Luanda Fashion  Centre’s  Facebook  page  has  a  fan  count  of  75  837.  This  is  number  fairly  high,  and  making   use  of  a  Facebook  application  to  capitalize  on  data  generation  from  these  existing  fans  would  be  ideal.      


Proposal: Co-­‐branded  Facebook  Application          

27 February  2013  

              Increase:     -­‐

Brand awareness  

-­‐

Consumer engagement  

-­‐

Traffic generation  to  Luanda  Fashion  Centre’s  website  and  Facebook  page  

-­‐

Lead generation    

Benefits  of  going  into  partnership  with  Broll  Namibia  by  using  a  co-­‐branded  application:   Broll  Namibia  will  drive  fan  growth  on  Luanda  Fashion  Centre’s  Facebook  page  by  advertising  the   application  through  PPC  (pay  per  click),  which  will  be  paid  for  by  Broll  Namibia.     Broll  Namibia  will  share  all  the  information  gathered  via  the  Facebook  application  with  Luanda  Fashion   Centre  at  no  extra  cost,  and  can  be  used  by  both  organisations  for  mutual  and  individual  benefit.   Summarised,  these  benefits  are  –  Facebook  insights  on  demographic  data  and  page  posts;  insights  on   shopper  behavior;  a  platform  to  advertise  sales,  promotions  and  events;  increase  brand  awareness,  traffic   generation,  consumer  engagement  and  lead  generation.  

   

Proposal Facebook App - Luanda Fashion Center  

With Techsys Digital for Luanda Fashion Centre. Broll Namibia presented a brief to design a joint Facebook application between themselves an...

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