Graphic 2020
2015
P O R T F O L I O
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G B A R U N A
The
mrk
G GRAPHIC DESIGNER
G B A R U N A
LIO - SELEC O TE F RT
NA U
D
ORKS - GBA W R
CONTENTS GR
8-9
36-37
Introduction
Bali Creative Hub
12-13
38-41
North Bali Adventures
The Capital Hotel & Resort
14-15
42-45
Oceanic Bar & Restaurant
Gin Sushi
16-19
46-47
Covita Bali
Antoine
20-23
48-49
Dewata Kookies
Keller’s Fun Cafe
24-25
50-51
Berry Amour Romatic Villas
Ramada Encore Kuta Bali
26-27
52-53
Berry Glee Hotel
BVR Group Asia
28-31
54-55
Berry Biz Hotel
Lotam
32-35
56-57
Brown & Butter
Argos
ES I G N IC D PO PH A
IO
ORKS -W 15
GBARUN A
Hello there,
RAPHIC DE -G
0/2
My name is Gede Baruna. I’m a Creative Visual Designer with 5-years of experience in
PORTFO GN L SI
the creative fields that have been working with small to large scale businesses and agencies. I love to draw and become a creative enthusiast since I was a kid until then I graduated from New Media College majoring in Graphic Design and Multimedia. My experience areas including Branding, Advertising, Editorial, Website Design, and Illustration. I also do Social Media and Digital Marketing since last year for clients. That was another great point of view to know how design can accelerate with the visual communication process to deliver the proper message. Creativity is an endless journey that makes me have a passion for the design and creative process, especially when working with brands. My role as a Creative Visual Designer is to convey a message as an audience and provide aesthetic as a producer.
trd
G B A R U N A
The
mrk
G GRAPHIC DESIGNER
G B A R U N A
About Myself
I am an easy-going person who enjoys both working in a team or individually, dealing well with pressure and tight deadline. Criticism and suggestions are acceptable to make me better as a person.
In this portfolio, you will find some pieces from the projects that I developed. I really hope you enjoy all my work! 8
HOBBIES
EDUCATION
EXPERIENCES
2011 - 2014
2019 - 2020
Photography
Watching Movies
SMA Negeri 1 Singaraja
BVR Group Asia
Listening to Music
Playing Basketball
Science Major
Branding Supervisor
LANGUANGES
2014 - 2016
2018 - 2019
New Media College
BĹŞRO Creative Studio
Graphic Design & Multimedia
Lead Graphic Designer
SKILLS
2017 - 2018
CONTACT
CREATIVE FIELDS
Freelancer
Email:
hellogbaruna@gmail.com
Graphic Designer & Photographer
Phone:
+62 821 47500 696
Address:
Jl. Marlboro No. 99X, Pemecutan Klod, Denpasar Baratgt
Branding
Social Media
Editorial Design
Website Design
Illustration
Motion Graphic
SOFTWARE
2016 - 2017
Indonesia English (Written & Spoken)
Oceanic Bar & Restaurant Graphic Designer
Adobe Photoshop
SOCIAL MEDIA
Adobe Illustrator
2015 - 2016
Linkedin: Gede Baruna
Adobe InDesign
North Bali Adventures
Instagram: gbaruna
Figma Adobe Premiere Pro
Graphic Designer
Behance: www.behance.net/baruna
Adobe Lightroom CC Adobe After Effects
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Website: www.gbaruna.com
Graphic 2020
2015
P O R T F O L I O
01.
NORTH BALI ADVENTURES SCOPE
Brand Identity, Prints & Web Design YEAR
2015
North Bali Adventures is a waterpark recreation platform in the middle of the sea. Opened in early 2015 made North Bali Adventures the first and the largest seawater in Bali, located on the Bali Bagus Beach, Lovina, North Bali.
I have a responsibility to create a brand visual identity that aligns with the logo and also create a website design and prints material.
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02.
OCEANIC BAR & RESTAURANT SCOPE
Brand Identity, Prints & Web Design YEAR
2016
Oceanic Bar & Restaurant is located in North Bali, Lovina. Oceanic carries the theme of Western-style fine dining.
From this concept, the design collaterals developed was inspired by an elegant interior combined with blue and black colors on most ornaments. Linking the theme of the brand that I'm working on reflects Oceanic Bar & Restaurant's visual identity.
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03.
COVITA BALI SCOPE
Product Design, Prints & Web Design YEAR
2018
Covita is a probiotic drink with fruit flavor combined from traditional recipes with modern knowledge in mixing to produce a quality probiotic drink with crystal kefir as an energy enhancer in the form of natural soda to improve health quality.
By creating a strong and harmonious brand image of Covita's it also widely expands the target market. I made a new fresh looking brand image with the design for advertising, packaging design, and website design. 16
H E A LT H Y ENERGY BAR
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04.
DEWATA KOOKIES SCOPE
Product Design, Prints & Web Design YEAR
K O O K I E S
2018
T R A N S F O R M AT I O N P R O C E S S
Dewata Kookies is a brand of food cookies in Bali, with a Balinese theme and culture by gives some of their Cookies names with elements of the Bali. The target market is a middle-class economy and above. This product is only found in certain souvenir shops and with exclusivity, which of course can ensure consumers buy the product as a gift from Bali. FORM SHAPES & LOGO MEANING
I have a responsibility to research the process of making logos, style patterns, colors, packaging
* Water element means a Fortune for the Company, where water is an important source in our lifes.
designs to design promotions for Dewata Kookies.
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* Flower element with an organic shapes means a Joyful thing can be good to the Company organization
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+
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* Little Circle inside the Water shape represent the Company be expected will get a good impact and stay in positive vibe by the water. * Star and circle around it is used to symbolize harmony, protection, eternity and inďŹ ty. It is also used to refer to the cycles of nature and human life.
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05.
BERRY AMOUR VILLAS SCOPE
Prints & Social Media Content YEAR
2018
Berry Amour Romantic Villas is set amidst beautiful and natural scenery of lush Seminyak rice field within serenity in the heart of Seminyak. Surrounded by the exotic atmosphere, beautiful interior, and fully facilitated private 1 bedroom villas with love through Temptation, Mystique, and Desire. On this project, I develop digital promotional material which following by the theme of Berry Amour Romantic Villas. 24
Healing Wellness
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06.
BERRY GLEE HOTEL SCOPE
Prints & Social Media Content YEAR
2018
Berry Glee Hotel is a 4-star hotel located on Kuta, before changing its name to Ramada Encore Kuta Bali in 2020. Berry Glee Hotel has a visual concept that is very attractive following the colors of its logo so that it reflects fun, relax, and dynamic. I developed design for their promotional material both digital and print by following the colors of the existing color scheme combined with a modern, simple, and attractive visual style and imageries.
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07.
BERRY BIZ HOTEL SCOPE
Rebranding & Prints YEAR
2019
Berry Biz Hotel is a 3-star business hotel located on Sunset road. At first, I had a responsibility to develop promotional design until Berry biz hotel chose to rebrand to create and build a new brand image for a wider target market in business prospects by synergizing Creative space into the Berry Biz business. In this project, I have the task of researching until developing a new logo following clientele by carrying a minimalist, elegant, and calm theme on the new Berry Biz visual identity into a graphic system (Brand Guideline) along with stationery, prints, and digital materials. 28
REBRANDING Brand Identity 29
Old Logo
New Logo Full Logo
Logo Mark
Old Logo Mark
Color Combination R I C H E L ECT R IC BLU E
Typeface: Elliot Sans
BLU E ( PIGMENT)
R G B 0 142 207
R G B 48 62 153
CMYK 84 31 0 0
CMYK 96 91 0 0
HEX/WEB #008ECF
HEX/WEB #303E99
4px
3px
1.5px
Logo Format: Primary & Secondary
LOGO STRATEGY Recreating Hexagon shape from old logomark to be more dynamic and flexible we want give a highlight on Letter “B” to give it an exposure and it can representing our brand identity of moderness, fresh, hi-tech, and elegant to the larger scale market trend then people can easily focus and remind our Logo trademark. Using a dynamic shape it means the company must be more spread a positive emotional message. Using a circle in a logo can suggest community, friendship, love, relationships and unity. Letter “B” is the first word of Company name. This letter “B” must has to be emphasize as a logo mark and it can be company branding image and strategy. 30
25% 50% 25% 50%
Color Scheme MIDNIGHT GREEN (EAGLE GREEN) PANTONE SOLID UNCOATED 3165U C: 92 M: 57 Y: 54 K: 39 R: 13 G: 71 B: 79
E A R T H Y E L L OW
HEX: #0D474F
PANTONE SOLID UNCOATED 7555U C: 14 M: 32 Y: 70 K: 0 R: 219 G: 172 B: 100
ALABASTER PANTONE SOLID UNCOATED 656U
C: 5 M: 2 Y: 9 K: 0
R: 240 G: 240 B: 229
HEX: #F0F0E5
HEX: #DBAC64
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08.
BROWN & BUTTER SCOPE
Rebranding & Prints YEAR
2019
Brown & Butter makes it easy for you to firm up newly made connections over a meal or coffee, anytime of the day. Designed in a smart-casual setting to create a perfect balance between work and play. Including a variety food menu that includes Grilled Plates, Rice Bowls Snacks and Finger food served 24 hours. A bold personality and movement of the sub-conscious mind without interfering with the intellect. 32
A minimalistic transformation of the previous logo that communicates a logo balancing a a healthy working lifestyle, while supporting the migration of risking everything for a better life.
HEX. #A97C50
HEX. #DEA126
HEX. #EEECE1
HEX. #B2B788
R G B. 169 124 80
R G B. 222 161 38
R G B. 238 236 225
R G B. 178 183 136
C M Y K. 6 4 10 0
C M Y K. 33 19 54 0
C M Y K. 30 50 75 10
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C M Y K. 13 38 100 0
Within the logo, we highlight the importance of water and its true meaning of balancing work and life. Water is the most important source of making coffee and stands for the balance of emotions, events, occasions, celebrations, secrets and opportunities as well as threats.
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09.
Final Logo
BALI CREATIVE HUB SCOPE
Brand Identity & Prints YEAR
2019
Logo Meaning The application of symbols or patterns of Balinese Hindu traditional historic building ornaments on this logo means the symbol of
Bali Creative Hub is a Creative working space that is in the same building as Berry Biz Hotel. This creative working space creates a new environment for hotel visitors. I have the responsibility to create a brand identity to apply it to the brand guidelines, digital and prints collaterals
the welcome gate that can be found at every temple in Bali. We hope this symbol can be associated with our vision of welcome and accepting everyone who comes to our place. The connected dot on our logo implies the relationship between communication relationships from one person to other people, or ideas that are interconnected. With us, we hope to unite people from the private segment to the group to be able to think in creating ideas unique to brilliant at the Bali Creative Hub. The explicit letters contained in this logo have the initials ďŹ rst letter of the name Bali Creative Hub (letter; BCH)
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10.
THE CAPITAL HOTEL & RESORT SCOPE
Brand Identity & Prints YEAR
2019
The Capital Hotel & Resort is a Petitenget spirit that shines in the holiday resort area. The hotel has three different restaurants in the hotel for a dining experience, a Japanese restaurant, a delicious fusion restaurant and a rooftop sunset restaurant that features its swimming pool to relax, restore energy and connect with the famous sunset in Bali. In this project, I have a duty and responsibility to develop visual guidelines of The Capital Hotel & Resort, company stationery, print, and digital collaterals. 38
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11.
GIN SUSHI SCOPE
Brand Identity & Prints YEAR
2019
Gin Sushi with the richness and abundance of seafood in Indonesia, inspired by a touch of contemporary Japanese cuisine style, it presents the freshest gourmet sea meals. Themed with Japanese semi-fine dining ambiance. I made a visual identity to apply on the Graphic Standard Manual (Brand Guideline), print, and digital collateral.
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B
i al
pa •Ja nese
19
Sushi -
- Est. 2 0 43
n Gi
aurant st e R
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12.
ANTOINE SCOPE
Brand Identity YEAR
2019
Antoine is a western-style restaurant located at The Capital Hotel & Resort and presents the concept of fine dining with a modern-elegant and minimalist atmosphere. I have the responsibility to create a logo and apply a visual style as a brand identity.
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13.
KELLER’S FUN CAFE SCOPE
Landing Page Design YEAR
2020
Fun cafe Keller is a fun themed cafe at the Berry Glee hotel. On this project, I have to be working on designing the landing page through the workflow of the order for the customer to be able to order a birthday package and return at the Keller fun cafe supported by the IT team and web developers.
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call us +62
361 760008
Magical Place for Birthdays BOOK NOW
Throw an Epic Birthday Party at Berry Glee We’re the perfect place to celebrate a special birthday! The best part about a party at Keller’s Fun Cafe is that we are perfect for all ages. All your guests will have unlimited access to the all-you-can-eat buffet and your server will deliver your favorite pizza and drinks to you so don’t have to think about who likes what, there’s something for everyone. Don’t worry about cleaning up, we take care of that too. Your party server will set up, keep the party on time, bring food, cut the cake, and take care of the clean-up. All you need to do is bring the guests and the cake.
UNLIMITED BUFFET
RESERVED PARTY SPACE
PARTY SERVER
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BALLOON BOUQUET
PAPER PARTY SUPPLIES
SOUVENIR
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Party Packages
Party Add-Ons
Gallery
Birthday Party Add-Ons Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
FREE
Party Accessories
Birthday Party Packages Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
KELLER’S I
KELLER’S II
75K/PAX
100K/PAX
KELLER’S III
125K/PAX
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Book Your Party! Full name Matthew Stone Male
Female
Email matthewstone@gmail.com Phone number +6282123001234 Type of Party Select Package See Package Details
Guests Date
BOOK NOW
49 Privacy & Policy | Terms & Conditions | Contact Us Copyright © 2019. All Rights Reserved by Keller’s Fun Cafe.
Gallery
14.
RAMADA ENCORE KUTA BALI SCOPE
Website Design & Development YEAR
2020
Ramada Encore Kuta Bali is a thematic hotel formerly named Berry Glee Hotel with a tropical and attractive concept but quieter and more elegant with a more comfortable blend of colors. In this project, I have a responsibility to design the Ramada Encore Kuta Bali website pages in accordance with the color scheme of the Brand Guideline by using several methods such as wireframming with the help of IT teams and web developers.
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15.
BVR GROUP ASIA SCOPE
SOCIAL MEDIA YEAR
2020
BVR Group Asia is multi-business company based in Bali that fully integrated on Property, Advertising, Investment, Events, Digital Marketing, and Appraisal. I have to responsible to make graphics that inline with brand style and theme for good digital promotional purposes, maintain the social media post and do a content research.
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16.
LOTAM SCOPE
Brand Identity & Packaging Design YEAR
2020
LOTAM is a traditional herbal product derived from selected local herbs and spices. Balinese, in general, have long known this drink as "Loloh". In this project, I have the confidence to be able to develop logos to packaging designs from LOTAM by integrating modern designs but not reducing information from the product itself.
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17.
ARGOS SCOPE
Brand Identity & Packaging Design YEAR
2020
ARGOS is a typical Balinese alcoholic beverage product combined with herbal concoctions and flavors that are rarely found in similar products on the market. In this project, I have the responsibility to develop a logo for the ARGOS packaging design. Add the philosophy of the name ARGOS which means the city in ancient Greece and the meaning of the word ship in the word "Argo" until finally an idea was created to visualize some of the philosophies of the word formed.
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N K YO A U TH FOR
WAT C H I N G 2020
2015
GRAPH IC DESIGN
I L T FO
O
P
OR
trd
G B A R U N A
The
mrk
G GRAPHIC DESIGNER
G B A R U N A
Linkedin: Gede Baruna
Instagram: gbaruna
Behance: www.behance.net/baruna
Copyright Š 2020 Gbaruna Portfolio. All rights reserved.
Website: www.gbaruna.com