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TRADE SERVICES Photographing furniture
“Everything about this image is bold. Let’s start with the product – a large corner sofa in a rich blue colour. From the physical size of the product to the colour and choice of fabric, it’s a confident statement in furniture design.
within the frame, with the viewpoint slightly above the product to highlight the depth of the piece. The lighting is both creative and descriptive, picking out detail within the form and finish of the product.
“The 2020 team were tasked with producing an image that represented this ethos. The photographer has positioned the sofa square-on
“Our stylist has chosen to use contrasting shapes, textures and colours to complement the sofa and offer a ‘less is more’ approach
to styling. The large circular rugs soften the foreground and lead the eye into the key area of interest. To allow your product to take centre stage, you need to understand the importance of balance within an image. Did you spot the subtle replication of colour in the flowers on the far side of the photograph? Irrespective of product shape or size, great product photography is all about the details.”
Author bio – Mark Richardson “My interest in photography started at high school, where it was a module within my art classes,” says Mark. “From the moment I saw the black and white image appear in the developing tray, I was hooked! “I went on to study full time for two years for a BTEC ND in photography at Bourneville School of Art. I supported myself through the course by working part time in photographic retail. “Upon completion of the course, I moved down south to undertake a BA (Hons) degree in photography at the London Institute (LCP). During my first year there I joined the AOP (Association of Photographers) as a
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student member, working as a photographic assistant in every role from tea boy through to first assistant. Over the next three years, I was able to learn key aspects of the industry from the studio floor level. “On completing my degree, I moved on to work across several different areas of the industry, from editorial, education and charity, to my current position in the commercial sector. With 2020, I spend the majority of my week working as a conduit between the studio and our client base. “This ultimately involves site visits to clients’ premises, studio meetings, and attending related trade events. I find having
regular contact with our clients helps to develop a greater understanding of their current and future requirements.” T 0113 272 0277 W photographyby2020.co.uk
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