Furniture News #412

Page 10

10 INSIGHT PROFIT GENERATION

Profit generation They say age is just a state of mind – but for retailers it’s a defining customer feature, and one that’s easy to overlook as time goes by. The bulk of your sales might go to over-50s today, but what of tomorrow? How will you ensure you remain relevant to younger consumers as their spending power grows? Paul Farley investigates …


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