56 PRODUCTS CGI MARKETING
COVER FEATURE
A better way to go to market
Dining scene for Devonshire, CGI by Chilli Pepper Designs
“The possibilities are endless
Cutting-edge technology has revolutionised the way furniture is conceptualised, designed, and presented to consumers, and Chilli Pepper Designs has long been on the front foot during this transformation – indeed, the business was voted Best CGI Visualisation Provider in Furniture News’ Readers’ Choice Awards this year. Founder Neil Buckley-Jensen says: “There is now a better way to get the shots you need to go to market with your furniture. I know from experience the burden of sourcing locations, transport and photographers for traditional photoshoots, along with hoping and praying for the right conditions to display the product at its best. “Our team of CGI artists create detailed, scalable digital 3D furniture models, which can be placed in a scene of your choice. The possibilities are endless, and produce not only huge cost savings, but also allow you to sell your product in a fraction of the time associated with traditional methods.”
Lago bedroom scene for Bell & Stocchero, CGI by Chilli Pepper Designs
In the past year, the furniture industry has witnessed a significant transformation through the integration of Computer Generated Imagery (CGI) in various aspects of design, marketing, and customer experience, says the artist behind this month’s festive front cover, Chilli Pepper Designs …
Verona dining scene for Listers Interiors, CGI by Chilli Pepper Designs
CGI has had a profound impact on marketing and advertising within the furniture sector. High-quality 3D visualisations enable companies to create attractive photorealistic images for catalogues, websites and marketing materials, which not only reduces the need for expensive photoshoots, but also offers unparalleled flexibility in presenting furniture in diverse settings and styles. During 2023, Chilli Pepper Design has worked with several companies to enhance their marketing material in various furniture settings at different times of the year (one of the benefits of CGI), with impressive results. These include: Bell & Stocchero, for which Neil’s team delivered three projects over the space of four months; Devonshire, with which Chilli Pepper Designs has executed three projects since the end of last year; and Listers Interiors, with which the CGI specialist has completed five projects, with more to come. Other projects include outdoor garden lifestyle scenes – which have proved invaluable to Chilli Pepper Designs’ customers during this year’s fluctuating weather conditions, which only seem to be changing more frequently, says Neil: “With that in mind, CGI is also the environmentally friendly option to protect our future, reducing any company’s carbon footprint by lessening the need to ship samples, produce excess inventory, and all the travel associated with those old-fashioned photoshoots. “Give yourself and your customers a Christmas present, by making it your New Year’s resolution to join the new frontier of furniture photography. Get in touch by scanning the QR code on the facing page, and look forward to the future with no regrets.” www.chillipepperdesigns.co.uk