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VISIONARY VALUES Award-winning CGI agency Orbital Vision prides itself on being a onestop shop for the furniture industry, supplying clients with everything they need to sell a product online – and this year’s show will see its services reach new heights … www.orbital.vision
Orbital will launch its enVision product configurator at the show
IT’S TIME TO GET READY FOR CHANGE
Facing a plethora of fresh challenges and opportunities, Orbital adopted a different approach to working with its clients in 2021, offering additional support in marketing and ecommerce strategies – the agency began to work even more closely with clients to understand their business needs, and offers advice on what can be achieved when making the most of CGI. Orbital prides itself on being a onestop-shop for the furniture industry, supplying clients with everything they need to sell a product online (apart from the physical product itself).
With online shopping more popular than ever, customer expectations are only growing, says Orbital Vision’s director, Rob Walker, and showing a piece of furniture in all available fabrics is no longer enough to secure a sale: “Customers want to experience an online try-before-you-buy shopping approach, and if businesses aren’t keeping up with tech trends, customers will find somewhere else to shop. “After talking with our clients about what we can do to help them further improve their ecommerce capabilities, we discovered that most were all missing the same thing – a product configurator.” In timely fashion, Orbital Vision is about to launch its own product configurator, enVision, which comes with an array of features ready to be plugged into any website – whether a site is built in WordPress, Magento, Shopify or any other platform, Orbital can integrate it. enVision allows customers to fully customise, rotate, zoom in or out, and view products on any web or mobile browser, on any device. Sellers will also be able fully customise their product with running costs, and will have access to many more useful features, such as adding product dimensions or animating each product to open and close.
