Furniture News BEDBUYER
JAY-BE RAISES THE BAR Jay-Be returns to Telford this month with plenty to shout about – not only has the business just recorded a record sales year, but it has also taken great strides in other areas … www.jaybe.com Breaking into the adult mattress market just over a year ago with Benchmark, Jay-Be’s full mattress collection will represent a key part of its Bed Show stand. Jay-Be will showcase four of its mattress collections – including a brand-new children’s range – plus a comprehensive selection of its popular folding beds, and sustainably stylish sofabeds from its award-winning portfolio. Jay-Be will be represented by a formidable team, which continues to make a big impact in the industry. Recent key recruits MD Mark Cort and operations director Rob Livingstone, who have both joined in the last 12 months from other big-name industry players, will be joined by CEO Roger Durrans, head of retail sales Alison Featherston, and head of marketing Gina Heppenstall. As an active member of the NBF, with key involvement in the Circular Economy and Green Forum, Jay-Be is looking forward to continuing its support for the federation, by exhibiting at the show and attending the Gala Dinner. Following a successful Bed Industry Awards ceremony last year, with Benchmark shortlisted as a Bed of the Year finalist and the business being highly commended for its focus on sustainability, Jay-Be has entered the awards again, highlighting further achievements against its sustainability targets.
Modern sofabed with Micro e-Pocket mattress
“We’re really looking forward to being back at the Telford show, and, more importantly, seeing customers in person after so long,” says Roger Durrans. “We can’t wait to share our latest products with everyone – especially our innovative new children’s range. It will
Roger Durrans
be great to see many familiar faces, and to personally thank our retailers and suppliers for their commitment and support over the last 18 months.” Visit the Jay-Be team this September to find out more about the company’s full range of sleep smart products.
Benchmark S7
VISIT JAY-BE ON STAND D40 AT THE BED SHOW 26
