The Kitchen Studio
“Consumers are prepared to pay for innovative technology that delivers genuine benefits, including space-saving design”
BRAUN MULTIQUICK JUICERS
Dominik Pytel, Marketing Manager Groupe SEB UK Ltd
Braun’s range of Multiquick Juicers (RRP £99.99 to £149.99) boast powerful twospeed motors and wide 75mm feed chutes capable of juicing even the toughest fruit and vegetables in just 15 seconds. With the juicing trend in full swing and demand for homemade juices growing, Multiquick juicers combine Braun’s iconic form and function for minimal fuss and mess. The J700 (RRP: £149.99) features a 1000W motor, elegant stainless steel and grey design, innovative anti-drip system, dishwasher-safe parts and a 4-way safety system capable of cutting the motor within three seconds. All Braun Juicers come with a 2 year guarantee.
surface of products ensures they are easier and less time-consuming to clean, resisting abrasions and remaining shiny and flawless over time with the finish quickly restored by the wipe of a wet cloth.
COLOUR MY WORLD
The British are mostly thought of as a conservative nation when it comes to interior design. This is not to say that homes are not stylish, nor that they lack any form of individuality in their decor, but safe palettes, even when contrasting, tend to be dominant in most UK homes. Yet recent evidence shows a departure from this cautious mentality, as evidenced Servis offers a splash of colour with this retro 2-door fridge freezer
www.braunhousehold.com
by Jacqueline Poole, Product Manager for Built-in at Glen Dimplex Home Appliances, who, although conceding that traditional colours such as black and stainless steel remain the big sellers, voices an awareness of more vibrant colours such as brighter shades of red becoming increasingly popular in the run up to Christmas. It’s an interesting observation, which perhaps does not suggest consumers are being swayed by the joyful sentimentality of an annual event, but by a growing trend for avant-garde statements.
and 6 colours, including Hot Jalapeno and Floral Burst, as does sister brand Belling. Likewise, Rangemaster, Mercury, Britannia and Leisure are just a few of the other brands that provide a choice of colours, some a broader selection than others and with matching (or contrasting) hoods and splashbacks. And GDHA’s Dan Connell, Head of Category for Freestanding, is keen to note that consumers shouldn’t assume that a small space means they have to restrict themselves on style: “We offer the styling of a range cooker in miniature form, in the shape of the Stoves Richmond Mini Range.”
“We would encourage consumers to try and make their big ambitions for their kitchens a reality, whether they have a huge or tiny kitchen” Jacqui Hoctor, commercial manager, Britannia Living
Gorenje’s Benson notes a major trend among consumers “making a standout feature of appliances by choosing vivid or quirky colours.” The company’s aforementioned Colour Edition black, red and orange washing machines and accompanying dryers are complemented by a cooling range with additional colour options. Electrolux, too, has a modernstyled cooling range: the ‘Inspiration’ collection comes in glossy red, chocolate brown, lime green and ebony black stainless steel and is designed to give “any kitchen a lift.” The trend for colour is best witnessed in the range cooker sector, where the choice is seemingly endless. Stoves offers its Colour Boutique in seven appliance options 22
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The trend for colour is particularly dominant, and has been for some time, in small appliances. Seb Goff, Trade Marketing Manager at Kenwood, observes a growing consumer appetite for smaller, colourful appliances as a focal point in the kitchen. “Rather than moving house,” he says, “consumers are increasingly investing in extending or refurbishing their existing homes and they are using small appliances to add an element of colour and style to their kitchens.” Goff highlights in particular the newly launched Kenwood kMix Pop Art Collective range, which the brand expects to be a popular choice for consumers. It is available in 6 new colours: Cadmium Green, Mars Black, Vermillion Red, Summer Yellow, Majestic Blue and Zinc Grey.