BB117-p30-31-b2bSportsBook_Layout 1 04/06/2014 12:55 Page 2
B2B
BettingBusinessInteractive • JUNE 2014
PLATFORM EveryMatrix gets brands online veryMatrix has been busy behind the scenes developing, delivering and launching six new sites over the past quarter. These include Dongcasino, which has a strong focus on catering for customers from Asia living and working in Europe. Dongcasino has taken on the improved OddsMatrix sportsbook which offers in excess of 12,000 live events per
E
month, multiple Asian languages and an Asian styled front end with Asian odds formats, making it a unique player experience for the Dongcasino customer base. Many operators are looking to explore new and developing markets such as Reel Crazy which is targeting the newly emerging Indian market as well as Slotobank which has its focus in Ukraine and Russia. Other new sites launched were Florijn, Mayplay and Topsport.
Goldrush on for BetTech etTech Gaming, the global provider of turnkey gaming solutions, has been chosen by Goldrush Gaming Group to launch online sportsbook GBets.co.za. Goldrush’s move into South Africa’s burgeoning sports betting market comes after almost 20 years as an established landbased operator of bingo and casino venues in the country. The launch of the new betting brand is being promoted by an extensive media campaign in South Africa. Mergan Naidoo , CFO at Goldrush Group, said: “By launching G-Bets we are able to boost our product offering into online sports betting and provide our players with the opportunity to interact with our brand at any time - and at their convenience.”
B
Sportal gets social ocial sports betting technology developer Oddslife is providing its 2014 World Cup social betting solution to Sportal Media Group, one of the biggest media providers in Bulgaria. Sportal has signed a ground-breaking threeyear deal with Oddslife for its white label solution. Stilian Shishkov, CEO at Sportal Media Group, commented: “Our editorial and production teams were greatly impressed at the capabilities of the Oddslife platform and we have moved quickly to secure it on a long-term deal. We think this social betting offer is extremely engaging and entertaining and believe our customers think so as well. We are especially excited about the global competitions where our fans will battle it out against other media partners across countries.”
S
AFFILIATES
VIRTUAL
31
B2B Sportsbook Listings
B2B betting platform S po rt sb
Top writers for World Cup
oo k
etting affiliate website .com is rolling out the big guns over the World Cup Tournament with a stellar line up of award winning football journalists who will contribute exclusive content and commentary to the bettingexpert blog. They include Guardian European football correspondent Jonathan Wilson, German football expert Raphael Honigstein, ZonalMarking.net editor Michael and Italian football expert Adam Digby. Chief strategy officer Thomas Høgenhaven commented: “Bettingexpert knows the importance of providing all its members with top quality content. We feel that the writers we have lined up for Brazil 2014 are the best and most knowledgeable at football tactics and will give our members an edge.”
B
VIRTUAL End-to-end content ermantia has launched 360Virtual, a groundbreaking end-to-end Virtual Games service, built using plug and play technology. 360Virtual is powered by V Plus Media Platform, which globally delivers end to end content broadcast solutions for retail, online and mobile. CEO Filippos Antonopoulos said: “Vermantia is very excited to collaborate with two global leaders in international gaming, giving us the opportunity to empower our global broadcast services with the world’s leading portfolio of virtual games. We believe in the ascendance of virtual games as an entertaining and highly profitable product vertical, which can be offered by operators on a standalone basis, or complementary to any existing successful sportsbook.”
V
POOL BETTING Innovative recognition ew pool betting operator Colossus Bets COLOSSUS BETS’ BRADLEY has been awarded MORRISH (LEFT) PICKS UP THE BEST FOOTBALL the title of Best INNOVATION TROPHY Football Innovation at the Betting on Football Awards. In an open vote, the firm’s pool betting product outscored the other finalists to be recognised as the best addition to the football betting sector. Since launching last season, 13 B2B firms have signed up to offer the Colossus Bets game, which offers a weekly £10m football prize called The Colossus. The firm has also partnered with gaming platform Bit8, which will supply the Colossus game to its customers.
N
GVC and Mozzart Bet turn to Betradar VC Holdings and Mozzart Bet have both signed up to take Betradar’s Virtual Football solution, which has now been incorporated by more than 50 operators worldwide. The integration process of virtual sports has been facilitated by an eWallet integration via Betradar’s new Remote Game Server (RGS), as announced at ICE 2014. All current and future Betradar gaming products can be accessed via one server, ensuring users have quick access to all the betting markets Erik Lorenz, managing director of sales at Betradar, commented: “We are delighted that GVC Holding has decided in favour of our solution to integrate virtual football into the Sportingbet website.” Recently, Mozzart Bet grew its ground operations to over 900 retail betting shops and has seen exponential growth in its online operations. The company successfully operates in Serbia, Bosnia and Herzegovina, Romania and Macedonia. Mozzart Bet has been a client of Betradar since May 2010 and has already successfully launched Betradar services such as Life Cycle of Odds, Live Odds, Statistics and Live Scores, as well as the Live Centre Soccer. Mozzart Bet COO Dimitrije Gajicic commented: “We all know that Virtual Sports Betting has become an integral part of modern bookmaking. Therefore, we are excited to announce the successful launch of the revamped Virtual Football League together with Betradar, a pioneer in the industry. By adding Virtual Football League to our portfolio of betting services, we have once again created high interest among our loyal customers. The fastpaced betting approach perfectly meets today’s market needs and our punters will enjoy the impulsive nature of Virtual Football League.”
B2B mobile S po rt sb
oo k
G
news & B2B analysis S po rt sb
oo k
making sense of the gaming industry
B2B trading services S po rt sb
oo k