Fiero

TEQUILA FIERO

- TEQUILA, JALISCO, MEXICO -

EL MUNDO ES DE LOS VALIENTES - THE WORLD BELONGS TO THE BRAVE

“FIERO” TRANSLATES TO MEAN SOMEONE WHO IS FEARLESS, BRAVE, NEVER BACKS DOWN, SOMEONE WHO DOES NOT RUN AWAY FROM PROBLEMS BUT FACES THEM FEARLESSLY. | Tequila Fiero is produced in collaboration with Roberto Orendain family in Tequila, Mexico. The family is a fifth-generation agave grower with prime farmland in the highlands of Magdalena, Jalisco that features the Blue Weber Agave that Tequila Fiero is made of. Each agave is harvested to its maturity and then handpicked at its peak by jimadores. The agave is then slowly roasted in ovens at a low temperature for 3 days. After being fermented, the process of distillation occurs. During this process, the Master Distiller removes the first and last batches of the distillate. After being fermented and distilled, white tequila is infused with real peppers for three days, to then filter out all pepper residues and deliver a clear pristine, yet spicy tequila.

Fiero Tequila Habanero is for those courageous spice fanatics who can truly take the heat. Naturally infused with fresh, vine-ripened (never dried or roasted) peppers from farmer’s markets in the Yucatan Peninsula of Mexico, Fiero Tequila. Fiero Habanero is unapologetically the spiciest infused tequila available in the US. The hand-picked habaneros perfectly amplify tequila’s well-known kick. This isn’t a ghost’s whisper or a mere fireball – it’s a flaming flavor punch that’s perfect as a challenge shot or a much-needed spicy spiked oomph to hard seltzer or your favorite mixed drink. 40% ABV