Denizen

DENIZEN RUM

- WEST INDIES -

FREE TO WANDER

A BRIEF HISTORY OF DENIZEN RUM Inspired by the Latin word Deintus meaning “from within” and commonly used to describe free-spirited people who traveled the world in search of new experiences, Denizen was developed with the vision to recreate a premium old-school rum full of character and flavor. Denizen recognizes that there is a freedom that comes from stepping outside the familiar, not just for a stopover but as a way of life. To discover what’s real, what matters, you can’t rely just on your own past experiences. You must venture into your unknown.

Denizen offers award-winning, full-flavored, rum that is made in a tradition that traces its roots back to the original rum merchants who explored the Caribbean. This dynamic product is made by blending rum from various Caribbean distilleries in order to craft an ideal spirit for elevating a cocktail experience while over-delivering on value through the bold characteristics of those local rums found in every drop.

Denizen is produced in collaboration with E&A Scheer, one of the world's leading rum importers and blenders. Based in Amsterdam, the company has a highly lauded 300 year history reaching back to 1712.

LEFT | Annemarie Roberts, bartending at The Pacific Cocktail Haven in San Francisco, CA

DENIZEN AGED WHITE RUM With its bold yet smooth flavor, Denizen Aged White Rum is a rebellious blend of the finest small batch rums sourced from the renowned rum producing islands of Trinidad and Jamaica. The crystal-clear rums in the final blend include charcoal filtered aged rum from Trinidad that has been distilled in continuous column stills and aged for up to five years in small American oak bourbon barrels to impart a rich and refined flavor. A small component of three year old Trinidadian rum has been combined with three-year old Jamaican pot still rum, giving the finished product three dimensions of flavor uncommon in most mixing rums. A soulful rum without boundaries, the taste reveals both floral and fruit notes, with hints of vanilla and subtle woody tones that speak of Denizen’s Caribbean roots. 40% ABV

TASTING NOTES Color: Crystal clear Nose: Tropical floral and fruit notes (toasted coconut, mango and pineapple) Green sugar cane Palate: Medium-to-full bodied, grassy notes Finish: Subtle woodsy flavors, hints of vanilla

95 POINTS GOLD MEDAL/EXCEPTIONAL | Beverage Testing Institute Tastings, 2019 90 POINTS | Wine Enthusiast, 2019 94 POINTS | Ultimate Spirits Challenge, 2018 94 POINTS “EXCELLENT HIGHLY RECOMMENDED” | Ultimate Spirits Challenge 2018 DOUBLE GOLD, BEST OF SHOW RUM | WSWA 2018 “GREAT VALUE” | Ultimate Spirits Challenge 2012

DENIZEN MERCHANT’S RESERVE Introduced in 2014, Denizen Merchant’s Reserve 8 year-old rum was designed to become the ultimate go-to rum for tiki-style drinks with its versatile flavor profile and age. It is the first rum consisting of aged pot still rum from Jamaica and a rare component of strongly aromatic Rhum Grande Arome from the French island of Martinique, giving the brand the distinction of being the first historically accurate Mai Tai rum sold commercially. The rums used in the blend have been slow fermented using the finest slow working yeasts, which extend the fermentation time up to two weeks, allowing the high ester flavor compounds to fully develop. They are then aged 8 years in small 200 liter once-used American oak bourbon barrels yielding an unparalleled level of smoothness to rival the world’s best sipping rums. The distilleries where the Jamaican portion of the blend has been sourced are Worthy Park Estates, Hampden Estates, Clarendon, and New Yarmouth. The Rhum Grande Arome is produced at the Le Galion distillery in Martinique. This is the only high ester molasses -based distillate produced in Martinique and according to rum cocktail historians, was the Martinique component of the rum blend Trader Vic Bergeron used in the 3rd iteration of his 1944 Mai Tai recipe. Merchant’s Reserve both transforms the traditional rum cocktail and provides a pleasing complexity that can be enjoyed neat. 43% ABV

TASTING NOTES Color: Deep amber hued molasses rum Nose: Intensely aromatic Palate: A refined taste profile revealing bright fruity caramel flavors balanced by earthy, grassy notes Finish: Long and spicy finish

93 POINTS | Wine Enthusiast Top 100 Spirits, 2019 96 POINTS, PLATINUM MEDAL, SUPERLATIVE | Beverage Testing Institute, 2019 DOUBLE GOLD | San Francisco Spirits Competition, 2019 93 POINTS | Wine Enthusiast, Top 100 Spirits 2019 96 POINTS | Beverage Testing Institute 2018 GOLD | WSWA 2018

DENIZEN VATTED DARK RUM Paying homage to the courageous slaves who rebelled against their British colonists in Guyana on August 18, 1823, Denizen Vatted Dark Rum embodies the liberated spirit which is the essence of our brand. Rich in history and flavor, our rum combines dark rum blended in the old vatted style originally formulated in the mid-18th century and Rhum Agricole from Martinique. Distilled from a collection of antique stills, most of the blend is produced in Guyana, home to fertile rainforests where sugar cane bursting with the intoxicating flavors of caramel, burnt sugar, and cacao grow. Fresh unaged rhum agricole has been added to provide a backbone of bright vegetal aromas yielding an exceptionally balanced spirit that will free the flavor of cocktails. 50% ABV

TASTING NOTES Color: Dark, rich amber hue Nose: Incredibly floral aromas encapsulate tropical fruit and some earthier elements in the nose. Palate: It opens up sweet in the mouth, with brown sugar crusted peach and star fruit. Finish: Hints of baking spice supported by strong green plantain notes.

93 POINTS | Beverage Testing Institute, 2020 94 POINTS/FINALIST | Ultimate Spirits Challenge, 2018 94 POINTS | Ultimate Spirits Challenge 2018 FINALIST | Ultimate Spirits Challenge 2018

Vintage rums of various marques and ages rest quietly in storage at E&A Scheer. Rums from distilleries around the globe arrive here to eventually be integrated into iconic blends