How does Google determine the quality of a web page?

How does Google determine the quality of a web page?

Google, Bing, Duck Duck Go and all the popular search engines are looking for quality content to serve to their searchers. To determine whether a web page is of sufcient value for them to index it, they measure the uniqueness and quality of each web page. There are two ways that they do this: by measuring the quality of the content and then measuring the user interaction with the web pages.