Offsite SEO Beginners Guide In my Onsite SEO Beginners Guide, I wrote about how modifying the content on your website can afect your search engine rankings. This ofsite SEO beginners guide explains how getting links to your site from other sites can propel your web pages up the search engine listings. Backlinks from other sites afect search engine rankings more than anything else. The number and quality of links pointing to your site will, on the whole, determine what position your site ranks in Google and the other search engines. Sources of trafc and SEO links include social media sites, Google local search and other websites.