2013 Event Summary 2K Sports Classic benefiting Wounded Warrior Project
November 14-17 & 21-22, 2013 Indiana • Connecticut • Boston College • Washington
Progressive Legends Classic November 17-26 & December 1, 2013 Pittsburgh • Stanford • Texas Tech • Houston
UCONN • 2K Classic
Stanford • Legends
PITTSBURGH • Legends
Indiana • 2k classic
Prepared For
TRUECAR The 2K Sports Classic benefiting Wounded Warrior Project & Progressive Legends Classic are produced by: The Gazelle Group • 475 Wall Street • Princeton, N.J. 08540
Gazellegroup.com
SUMMARY OF BENEFITS TrueCar received the following benefits during the 2K Sports Classic and Progressive Legends Classic men’s college basketball Events: 2K SPORTS CLASSIC
- Two (2) commercial units during each nationally televised game totaling: - Six (6) on ESPN2 - Six (6) on ESPNU - One (1) closing billboard during each nationally televised game totaling: - Three (3) on ESPN2 - Three (3) on ESPNU - One (1) in-game enhancement during each nationally televised game totaling: - Three (3) on ESPN2 - Three (3) on ESPNU - Two (2) minutes per game on the courtside LED signage during the Championship Rounds totaling: - Six (6) on ESPN2 - Two (2) on ESPNU - One (1) public address announcement per game during the Championship Rounds. - One (1) mention on the video board per game during the Championship Rounds. - One (1) mention on the matrix board per game during the Championship Rounds. - Four (4) premium location tickets to each night of the Event during the Championship Rounds. - Four (4) invitations to each Hospitality Reception during the Championship Rounds.
PROGRESSIVE LEGENDS CLASSIC
- Three (3) :30 commerical units during each nationally televised game on ESPN2 (6 total). - One (1) :30 commercial unit during each nationally televised game on ESPNU (3 total). - One (1) opening billboard during each nationally televised game totaling: - Three (3) on ESPN2 - Three (3) on ESPNU - One (1) in-game enhancement during each nationally televised game totaling: - Two (2) on ESPN2 - Three (3) on ESPNU - Two (2) minutes per game on the courtside LED signage during the Championship Rounds totaling: - Four (4) on ESPN2 - Two (2) on ESPNU - Two (2) on ESPN3 - One (1) public address announcement per game during the Championship Rounds. - One (1) mention on the video board per game during the Championship Rounds. - One (1) mention on the matrix board per game during the Championship Rounds. - Four (4) premium location tickets to each night of the Event during the Championship Rounds. - Four (4) invitations to each Hospitality Reception during the Championship Rounds. www.GazelleGroup.com
2013 2K SPORTS CLASSIC benefiting Wounded Warrior Project All Times Eastern
REGIONAL ROUNDS
Nov. 12 Nov. 17
SUBREGIONAL ROUNDS
BLOOMINGTON REGIONAL
IRVINE SUBREGIONAL
Assembly Hall - Bloomington, Ind.
Bren Events Center - Irvine, Calif.
#23 Indiana 73, LIU Brooklyn 72 #23 Indiana 90, Stony Brook 74
6:00 PM 5:00 PM
STORRS REGIONAL
Nov. 22
E. Washington. 80, Boston Univ. 68 UC Irvine 84, LIU Brooklyn 64
Nov. 23
Eastern Wash. 102, LIU Brooklyn 70 6:00 PM Boston University 74, UC Irvine 68
Nov. 24
Boston Univ. 72, LIU Brooklyn 57 4:30 PM UC Irvine 81, Eastern Washington 54
Gampel Pavilion - Storrs, Conn.
Nov. 14 Nov. 17
#19/#20 UConn 101, Detroit 55 #19/#20 UConn 77, Boston Univ. 60
7:00 PM 12:00 PM
7:30 PM
BOSTON REGIONAL DETROIT SUBREGIONAL
Conte Forum - Chestnut Hill, Mass.
Nov. 14 Nov. 17
Toledo 95, Boston College 92 Boston College 82, Florida Atlantic 79
7:00 PM 8:00 PM
Calihan Hall - Detroit, Mich.
Nov. 22
Toledo 103, Stony Brook 99 Detroit 77, Florida Atlantic 44
4:30 PM
Nov. 23
Stony Brook 67, Florida Atlantic 61 Toledo 80, Detroit 78
3:00 PM
Nov. 24
Toledo 94, Florida Atlantic 74 Stony Brook 104, Detroit 102 (3OT)
1:30 PM
SEATTLE REGIONAL Alaska Airlines Arena - Seattle, Wash.
Nov. 14 Nov. 17
UC Irvine 86, Washington 72 Washington 92, East. Washington 80
11:00 PM 8:00 PM
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS Madison Square Garden - New York, N.Y.
NOVEMBER 21
NOVEMBER 22
#18/#18 CONNECTICUT 7:00 PM #18/#18 UCONN 72-70 7:30 PM BOSTON COLLEGE #18/#18 UCONN 59-58 #22 INDIANA 9:00 PM #22 INDIANA 102-84
WASHINGTON BOSTON COLLEGE 5:00 PM
BOSTON COLLEGE 89-78
WASHINGTON
The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com Visit 2KSportsClassic.com for more information @2KSportsClassic 2KSportsClassic.com | 1
- All four games of the Championship Rounds at Madison Square Garden were nationally televised on ESPN Networks. Both semifinal games as well as the championship game aired on ESPN2 while the consolation game was shown on ESPNU. Additionally, two Regional Round games aired on ESPNU and two were shown on ESPN3. The Big Ten Network and Pac-12 Network each televised two games nationally, meaning all 12 regional round and championship round games were available on a national basis. - Since 2009, the average rating on ESPN2 of the 2K Sports Classic is .50, well above the average of .30 for college basketball on ESPN2. - John Saunders and Fran Fraschilla served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden. - The 2K Sports Classic was again one of the most highly attended early-season college basketball events in the country, attracting over 101,000 fans over the course of the tournament. The Championship Round games at Madison Square Garden drew an average of over 10,000 fans. - The 2013 2K Sports Classic was the second in which Wounded Warrior Project served as the event’s beneficiary. Nearly 200 wounded warriors attended the event, many of whom were honored prior to games or served as honorary team captains. - The Event has featured three eventual national champions -- Florida (2006), Syracuse (2003), and Maryland (2002). The Event has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 59 teams that participated in the 2K Sports Classic went on to compete in the NCAA Tournament that March. - In addition to Madison Square Garden, the Event has been held at some of the finest home courts in the country, including Alabama, Arizona, Boston College, California, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, Wake Forest, and Washington.
Fran Franschilla and John Saunders were the broadcast team for all four of the Championship Round games at Madison Square Garden in NYC. 2 | 2KSportsClassic.com
@2KSportsClassic
2013
Championship Rounds
2K SPORTS CLASSIC
Benefiting WOUNDED WARRIOR PROJECT
Regional Rounds Bloomington Regional November 12 Indiana 73, LIU Brooklyn 72 November 17 Indiana 90, Stony Brook 74
November 22 Championship Game UConn 59, Indiana 58 Consolation Game Boston College 89, Washington 78 November 21 Semifinals UConn 72, Boston College 70 Indiana 102, Washington 84
2013 All-Tournament Team
Storrs Regional November 14 UConn 101, Detroit 55 November 17 UConn 77, Boston University 60
Shabazz Napier (UConn) - MVP Yogi Ferrell (Indiana) Will Sheehey (Indiana) Ryan Anderson (Boston College) C.J. Wilcox (Washington)
Boston Regional November 14 Toledo 95, Boston College 92 November 17 Boston College 82, Florida Atlantic 79
Seattle Regional November 14 UC Irvine 86, Washington 72 November 17 Washington 92, Eastern Washington 80 Irvine Subregional
Detroit Subregional
November 22 Eastern Washington 80, Boston University 68 UC Irvine 84, LIU Brooklyn 64 November 23 Eastern Washington 102, LIU Brooklyn 70 Boston University 74, UC Irvine 68 November 24 Boston University 72, LIU Brooklyn 57 UC Irvine 81, Eastern Washington 54
November 22 Toledo 103, Stony Brook 99 Detroit 77, Florida Atlantic 44 November 23 Stony Brook 67, Florida Atlantic 61 Toledo 80, Detroit 78 November 24 Toledo 94, Florida Atlantic 74 Stony Brook 104, Detroit 102 (3OT)
@2KSportsClassic
UConn accepts the Championship Trophy after defeating the Indiana Hoosiers at Madison Square Garden
2KSportsClassic.com | 3
2012
Championship Rounds
2K SPORTS CLASSIC
Benefiting WOUNDED WARRIOR PROJECT
Regional Rounds Villanova Regional November 11 Villanova 80, Marshall 68 November 9 Villanova 75, UDC 58
West Lafayette Regional November 11 Purdue 83, Hofstra 54 November 9 Bucknell 70, Purdue 65
November 16 Championship Game Alabama 77, Villanova 55 Consolation Game Oregon State 66, Purdue 58 November 15 Semifinals Alabama 65, Oregon State 62 Villanova 89, Purdue 81 (OT)
2012 All-Tournament Team Trevor Releford (Alabama)
MVP presented by American Airlines
Rodney Cooper (Alabama) JayVaughn Pinkston (Villanova) Devon Collier (Oregon State) A.J. Hammons (Purdue)
Tuscaloosa Regional November 11 Alabama 80, West Alabama 49 November 9 Alabama 70, South Dakota State 67
Corvallis Regional November 11 Oregon State 71, New Mexico State 62 November 9 Oregon State 102, Niagara 83 Hempstead Subregional November 18 South Dakota State 96, UDC 48 Hofstra 103, Marshall 100 (OT) November 17 South Dakota State 78, Marshall 77 Hofstra 74, UDC 59 November 16 Marshall 80, UDC 58 Hofstra 66, South Dakota State 63
4 | 2KSportsClassic.com
Niagara Falls Subregional November 18 Bucknell 69, West Alabama 52 Niagara 86, New Mexico State 83 November 17 Bucknell 62, New Mexico State 49 November 16 Bucknell 88, Niagara 71
Las Cruces Subregional November 21 New Mexico State 67, Northern New Mexico 37
Alabama accepts the Championship Trophy with their Wounded Warrior Project Honorary Captain, Annie Swanson, Seargent US Army Reserves. @2KSportsClassic
2011
Championship Rounds
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Queens Regional November 9 St. John’s 78, Lehigh 73 November 7 St. John’s 74, William & Mary 59
Tucson Regional November 9 #16 Arizona 67, Duquesne 59 November 7 #16 Arizona 73, Valparaiso 64
College Station Regional November 9 #19 Texas A&M 81, Liberty 59
November 18 Championship Game Mississippi State 67, #16 Arizona 57 Consolation Game #18 Texas A&M 58, St. John’s 57 November 17 Semifinals Mississippi State 69, #18 Texas A&M 60 #16 Arizona 81, St. John’s 72
2011 All-Tournament Team Presented by Toyota Arnett Moultrie (Mississippi St.) MVP presented by American Airlines
Nurideen Lindsey (St. John’s) Kourtney Roberson (Texas A&M) Jesse Perry (Arizona) Dee Bost (Mississippi St.)
Starkville Regional November 9 Akron 68, Mississippi State 58 November 7 Mississippi State 76, Eastern Kentucky 66 Lynchburg Subregional
Valparaiso Subregional
November 20 Lehigh 76, Eastern Kentucky 51 William & Mary 65, Liberty 64 November 19 Eastern Kentucky 63, William & Mary 44 Lehigh 90, Liberty 80 November 18 Lehigh 82, William & Mary 57 Eastern Kentucky 73, Liberty 65
November 20 Valparaiso 84, Duquesne 68 UDC 87, Indiana-Kokomo 48 November 19 Louisiana Tech 81, Akron 76 Valparaiso 79, Indiana-Kokomo 48 November 18 Duquesne 97, UDC 81 Valparaiso 62, Akron 59
Akron Subregional November 12 Akron 95, Hiram 65
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Mississippi State accepts the Championship Trophy after defeating Arizona at Madison Square Garden. 2KSportsClassic.com | 5
2010
Championship Rounds
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Pittsburgh Regional November 10 #4 Pittsburgh 97, Illinois-Chicago 54 November 8 #4 Pittsburgh 83, Rhode Island 75
Austin Regional November 10 #25 Texas 89, Louisiana Tech 58 November 8 #25 Texas 83, Navy 52
College Park Regional
November 19 Championship Game #4 Pittsburgh 68, #22 Texas 66 Consolation Game #16 Illinois 80, Maryland 76 November 18 Semifinals #4 Pittsburgh 79, Maryland 70 #22 Texas 90, #16 Illinois 84 (OT)
2010 All-Tournament Team Presented by Toyota Ashton Gibbs (Pittsburgh)
[MVP presented by American Airlines]
Jordan Williams (Maryland) Demetri McCamey (Illinois) Jordan Hamilton (Texas) Travon Woodall (Pittsburgh)
November 10 Maryland 75, Charleston 74 November 8 Maryland 105, Seattle 76
Champaign Regional November 10 #16 Illinois 79, UC Irvine 63 November 8 #16 Illinois 84, Toledo 45 Toledo Subregional
Irvine Subregional
November 21 Illinois-Chicago 74, Rhode Island 68 Charleston 64, Toledo 51 November 20 Charleston 78, Illinois-Chicago 66 Rhode Island 76, Toledo 65 November 19 Rhode Island 76, Charleston 66 Illinois-Chicago 57, Toledo 51
November 21 Seattle 75, Navy 70 Louisiana Tech 76, UC Irvine 72 November 20 Louisiana Tech 80, Navy 65 UC Irvine 85, Seattle 77 November 19 Louisiana Tech 85, Seattle 72 UC Irvine 75, Navy 60
6 | 2KSportsClassic.com
Tournament MVP Ashton Gibbs drives to the basket during Championship Round game action. @2KSportsClassic
2009
Championship Rounds
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Syracuse Regional November 11 #25 Syracuse 100, Robert Morris 60 November 9 #25 Syracuse 75, Albany 43
Chapel Hill Regional November 11 #4 North Carolina 89, NC Central 42 November 9 #4 North Carolina 88, FIU 72
Columbus Regional
November 20 Championship Game #24 Syracuse 87, #4 North Carolina 71 Consolation Game #15 Ohio State 76, #12 California 70 November 19 Semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73
2009 All-Tournament Team Presented by Sports Illustrated Wes Johnson (Syracuse)
[MVP presented by American Airlines]
Jerome Randle (California) Evan Turner (Ohio State) Marcus Ginyard (North Carolina) Andy Rautins (Syracuse)
November 12 #17 Ohio State 72, James Madison 44 November 9 #17 Ohio State 100, Alcorn State 60
Berkeley Regional November 11 #12 California 95, Detroit 61 November 9 #12 California 75, Murray State 70 Albany Subregional November 22 Detroit 79, Alcorn State 59 Albany 71, Robert Morris 66 November 21 Robert Morris 107, Alcorn State 76 Detroit 66, Albany 54 November 20 Detroit 71, Robert Morris 59 Albany 71, Alcorn State 55
@2KSportsClassic
Miami Subregional November 23 James Madison 79, NC Central 66 Murray State 84, FIU 71 November 22 James Madison 81, FIU 68 Murray State 84, NC Central 61 November 20 Murray State 71, James Madison 43 FIU 83, NC Central 73
Tournament MVP Wes Johnson dunks during Championship Round game action. 2KSportsClassic.com | 7
2008
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Durham Regional November 11 #5 Duke 97, Georgia Southern 54 Houston 76, Presbyterian 57 November 10 #5 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63
Carbondale Regional November 12 Southern Illinois 80, Massachusetts 73 November 11 Southern Illinois 66, California (Pa.) 52 Massachusetts 90, Arkansas-Monticello 71
Championship Rounds November 21 Championship Game #5 Duke 71, Michigan 56 Consolation Game #4 UCLA 77, Southern Illinois 60 November 20 Semifinals #5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52
2008 All-Tournament Team Presented by Sports Illustrated Kyle Singler (Duke)
MVP presented by American Airlines
Kevin Dillard (Southern Illinois) Darren Collison (UCLA) Manny Harris (Michigan) Gerald Henderson (Duke)
Los Angeles Regional November 13 #4 UCLA 64, Miami (Ohio) 59 Weber State 78, Prairie View A&M 68 November 12 #4 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66
Ann Arbor Regional November 12 Michigan 76, Northeastern 56 IUPUI 65, Michigan Tech 51 November 11 Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60 8 | 2KSportsClassic.com
Tournament MVP Kyle Singler shoots during Championship Round game action. @2KSportsClassic
2007
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Lexington Regional November 7 Gardner-Webb 84, #20 Kentucky 68 Central Arkansas 69, Alabama A&M 59 November 6 #20 Kentucky 67, Central Arkansas 40 Gardner-Webb 69, Alabama A&M 55
Memphis Regional November 6 #3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62 November 5 #3 Memphis 102, Tennessee-Martin 71 Richmond 44, Maine 42
Championship Rounds November 16 Championship Game #3 Memphis 81, Connecticut 70 Consolation Game Oklahoma 69, Gardner-Webb 55 November 15 Semifinals #3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66
2007 All-Tournament Team Presented by Sports Illustrated Chris Douglas-Roberts (Memphis) [MVP presented by American Airlines]
A.J. Price (Connecticut) Blake Griffin (Oklahoma) Grayson Flittner (Gardner-Webb) Derrick Rose (Memphis)
Norman Regional November 9 Oklahoma 80, Denver 50 San Francisco 87, East Central Oklahoma 70 November 8 Oklahoma 71, San Francisco 55 Denver 76, East Central Oklahoma 75
Storrs Regional November 8 Connecticut 82, Buffalo 57 Morgan State 77, Ohio Valley 66 November 7 Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82 @2KSportsClassic
Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma. 2KSportsClassic.com | 9
2006
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Austin Regional November 10 St. Bonaventure 68, Alcorn State 59 Texas 92, Chicago State 66 November 9 Chicago State 98, St. Bonaventure 95 Texas 103, Alcorn State 44
East Lansing Regional November 9 Central Michigan 71, Brown 58 Michigan State 86, Youngstown State 61 November 8 Youngstown State 74, Central Michigan 50 Michigan State 45, Brown 34
Championship Rounds November 17 Championship Game Maryland 62, Michigan State 60 Consolation Game Texas 77 77, St. John’s 76 November 16 Semifinals Maryland 92, St. John’s 60 Michigan State 63, #18 Texas 61
2006 All-Tournament Team Presented by The Hartford D.J. Strawberry (Maryland)
[MVP presented by The Hartford]
Kevin Durant (Texas) Drew Neitzel (Michigan State) Avery Patterson (St. John’s) James Gist (Maryland)
New York Regional November 11 Loyola 65, North Florida 50 St. John’s 72, Navy 49 November 10 Navy 73, Loyola 61 St. John’s 74, North Florida 53
College Park Regional November 8 Hampton 74, New Orleans 73 Maryland 81, Vermont 63 November 7 Vermont 82, New Orleans 65 Maryland 102, Hampton 75 10 | 2KSportsClassic.com
Tournament MVP D.J. Strawberry dunks in the Championship Game. @2KSportsClassic
2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer Classic Madison Square Garden November 17-18, 2005 Hanes Beefy-T All-Tournament Team Championship Game Taurean Green (Florida) - MVP presented by Hanes Beefy-T Florida 75, #16 Syracuse 70 Al Horford (Florida) Consolation Game Gerry McNamara (Syracuse) #18 Wake Forest 78, Texas Tech 73 Trent Strickland (Wake Forest) Semifinals Jarrius Jackson (Texas Tech) Florida 77, #18 Wake Forest 72 (2OT) #16 Syracuse 81, Texas Tech 46 2004 - Coaches vs. Cancer Classic Madison Square Garden November 18-19, 2004 #6 Syracuse 77, #24 Memphis 62 #12 Mississippi State 67, Saint Mary’s 54 #24 Memphis 81, Saint Mary’s 66 #6 Syracuse 71, #12 Mississippi State 58 2003 - Coaches vs. Cancer Classic Madison Square Garden November 13-14, 2003 #21 Wake 85, Memphis 76 #23 Marquette 52, St. John’s 45 #22 Pittsburgh 71, Alabama 62 #18 Saint Joseph’s 73, #10 Gonzaga 66
All-Tournament Team Hakim Warrick (Syracuse) - MVP Gerry McNamara (Syracuse) Rodney Carney (Memphis) Lawrence Roberts (Mississippi State) Daniel Kickert (Saint Mary’s)
Players of the Game Taron Downey (Wake Forest) Travis Diener (Marquette) Carl Krauser (Pittsburgh) Jameer Nelson (Saint Joseph’s)
2002 - AT&T Wireless Coaches vs. Cancer Classic Madison Square Garden November 14-15, 2002 Memphis 70, Syracuse 63 #8 Alabama 68, #3 Oklahoma 62 #18 Marquette 73, Villanova 61 #4 Texas 77, #16 Georgia 71
Players of the Game Jeremy Hunt (Memphis) Mo Williams (Alabama) Dwyane Wade (Marquette) TJ Ford (Texas)
2001 - IKON Classic benefiting Coaches vs. Cancer Madison Square Garden November 8-9, 2001 Championship Game Arizona 75, #6 Florida 71 Consolation Game #2 Maryland 82, #16 Temple 74 Semifinals #6 Florida 72, #16 Temple 64 Arizona 71, #2 Maryland 67
All-Tournament Team Jason Gardner (Arizona) - MVP Will Bynum (Arizona) Brett Nelson (Florida) Lynn Greer (Temple) Juan Dixon (Maryland)
@2KSportsClassic
2KSportsClassic.com | 11
2000 - Coaches vs. Cancer Classic Madison Square Garden November 9-10, 2000 Championship Game #7 Kansas 82, St. John's 74 Consolation Game #17 UCLA 97, #12 Kentucky 92 Semifinals #7 Kansas 99, #17 UCLA 98 St. John's 62, #12 Kentucky 61
All-Tournament Team Kenny Gregory (Kansas) - MVP Omar Cook (St. John’s) Keith Bogans (Kentucky) Drew Gooden (Kansas) Earl Watson (UCLA)
1999 - Coaches vs. Cancer Classic Madison Square Garden November 11-12, 1999 Championship Game #13 Stanford 72, Iowa 58 Consolation Game #1 Connecticut 71, #10 Duke 66 Semifinals #13 Stanford 80, #10 Duke 79 (OT) Iowa 70, #1 Connecticut 68
All-Tournament Team Jaron Collins (Stanford) - MVP Jacob Jaacks (Iowa) Jason Collins (Stanford) Kevin Freeman (Connecticut) Chris Carawell (Duke)
1998 - Coaches vs. Cancer Classic Madison Square Garden November 10-11, 1998 Championship Game #7 Temple 59, Wake Forest 48 Consolation Game Illinois 65, Georgetown 50 Semifinals Wake Forest 75, Illinois 73 (OT) #7 Temple 65, Georgetown 49
All-Tournament Team Lamont Barnes (Temple) - MVP Robert O’Kelley (Wake Forest) Corey Bradford (Illinois) Quincy Wadley (Temple) Anthony Perry (Georgetown)
1997 - Coaches vs. Cancer Classic Continental Airlines Arena November 11-12, 1997 Championship Game Princeton 38, N.C. State 36 Consolation Game #19 Georgia 89, #22 Texas 87 Semifinals N.C. State 47, #19 Georgia 45 Princeton 62, #22 Texas 56
All-Tournament Team Brian Earl (Princeton) - MVP Luke Axtell (Texas) Kenny Inge (NC State) Steve Goodrich (Princeton) Ray Harrison (Georgia)
1996 - Atlantic City Shootout Atlantic City Convention Center December 7, 1996 Temple 76, Georgia Tech 58 St. Joseph's 67, Tulsa 64
12 | 2KSportsClassic.com
1995 - Atlantic City Shootout Atlantic City Convention Center December 9, 1995 Penn State 88, Penn 61 LaSalle 68, Marquette 65
@2KSportsClassic
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN THE AVERAGE U.S. ADULT. Automotive
Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
Automotive Aftermarket
Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year
136 155 151 156
Beverages
Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers
Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
Electronics & Entertainment
Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release
151 170 147
Financial
Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
Household Appliances & Furnishings
Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year
169 151
Insurance
Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies
Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149 151
Restaurants
Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel
Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
152
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
@2KSportsClassic
2KSportsClassic.com | 13
MALE FEMALE
80% 20%
AGE
3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17 % of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old
EDUCATION
25% completed graduate school 34% completed college 41% completed high school
TV VIEWERSHIP
31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week
EATING OUT
22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
HOUSEHOLD
15% have a household income of <$49,999 20% have a household income of $50,000 - $74,999 17% have a household income of $75,000 - $99,999 16% have a household income of $100,000- $124,999 32% have a household income of $125,000+
*Information collected from Turnkey Intelligence and on-site survey.
14 | 2KSportsClassic.com
@2KSportsClassic
“THE GARDEN” On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as THE WORLD’S MOST FAMOUS ARENA.” “It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!” “Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.” “The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
@2KSportsClassic
2KSportsClassic.com | 15
Minutes of unobstructed exposure on the courtside signage Date 11/21/13 11/21/13 11/22/13 11/22/13
@2KSportsClassic
Game Connecticut vs. Boston College Indiana vs. Washington Boston College vs. Washington Connecticut vs. Indiana
Network ESPN2 ESPN2 ESPNU ESPN2 TOTAL TIME
Time 2:07 2:31 2:19 2:05
EXCESS TIME
1:02
9:02
2KSportsClassic.com | 17
TrueCar artwork appeared on the courtside LED signage at Madison Square Garden during the Championship Round games.
18 | 2KSportsClassic.com
@2KSportsClassic
BILLBOARDS
TrueCar received animated closing billboards during each nationally televised game on ESPN2 and ESPNU.
@2KSportsClassic
2KSportsClassic.com | 19
ENHANCEMENTS
The “TrueCar First Half Stats” feature appeared in each nationally televised game on ESPN2 and ESPNU.
20 | 2KSportsClassic.com
@2KSportsClassic
Regional Rounds - UConn and Boston College Date
Game
11/17/13
UConn vs. Boston University
11/17/13
Network
Boston College vs. Florida Atlantic
Airtime (EST)
Commercial Unit
12:18 pm
NEY5NEH (:15)
12:56 pm
SPL5NEH (:15)
1:19 pm
TC131130NEH (:30)
8:44 pm
NEY5NEH (:15)
9:01 pm
SPL5NEH (:15)
9:22 pm
TC131130NEH (:30)
Commercial Spots: 6
Championship Rounds - Madison Square Garden Date
11/21/13 11/21/13
11/22/13
11/22/13
Game
UConn vs. Boston College Indiana vs. Washington Boston College vs. Washington UConn vs. Indiana
Network
Airtime (EST)
Commercial Unit
7:48 pm
NEY5NEH (:15)
8:03 pm
LFM5NEH (:15)
8:25 pm
TC131130NEH (:30)
10:16 pm
NEY5NEH (:15)
10:42 pm
LFM5NEH (:15)
11:06 pm
HOW3NEH (:30)
5:20 pm
NEY5NEH (:15)
5:38 pm
LFM5NEH (:15)
6:39 pm
HOW3NEH (:30)
7:53 pm
NEY5NEH (:15)
8:23 pm
LFM5NEH (:15)
8:46 pm
TC131130NEH (:30)
Commercial Spots: 12
@2KSportsClassic
2KSportsClassic.com | 21
TrueCarâ&#x20AC;&#x2122;s artwork appeared on the centerhung video board and LED ribbon signage during all TrueCar PA announcements.
@2KSportsClassic
2KSportsClassic.com | 23
2013 Progressive Legends Classic
TOURNAMENT BRACKET All Times Eastern
REGIONAL ROUNDS
Nov. 17 Nov. 20
SUBREGIONAL ROUNDS
PITTSBURGH REGIONAL
BROOKINGS SUBREGIONAL
Petersen Events Center - Pittsburgh, Pa.
Frost Arena - Brookings, S.D.
Pittsburgh 84, Howard 52 Pittsburgh 77, Lehigh 58
5:00 PM 7:30 PM
STANFORD REGIONAL Maples Pavilion - Stanford, Calif.
Nov. 21 Dec. 1
Stanford 91, Texas Southern 77 Stanford 92, South Dakota State 60
Nov. 25 Lehigh 67, Texas Southern 63 South Dakota State 77, Howard 65
6:30 PM
Nov. 26 Texas Southern 63, Howard 54 South Dakota State 74, Lehigh 61
6:30 PM
10:00 PM 8:00 PM
LUBBOCK REGIONAL United Spirit Arena - Lubbock, Texas
Nov. 18 Nov. 21
Texas Tech 80, Texas Southern 71 Texas Tech 68, South Dakota State 54
9:00 PM 8:00 PM
HOUSTON REGIONAL Hofheinz Pavilion - Houston, Texas
Nov. 17 Nov. 21
Houston 80, Lehigh 66 Houston 75. Howard 62
2:00 PM 8:00 PM
CHAMPIONSHIP ROUNDS CHAMPIONSHIP ROUNDS Barclays Center - Brooklyn, N.Y.
NOVEMBER 25
NOVEMBER 26
PITTSBURGH 7:30 PM PITTSBURGH 76-53 9:30 PM TEXAS TECH PITTSBURGH 88-67 STANFORD 9:30 PM STANFORD 86-76 HOUSTON TEXAS TECH 7:00 PM TEXAS TECH 76-64 HOUSTON
The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.com Visit LegendsClassic.com for more information @LegendsBBall
legendsclassic.com | 25
DID YOU KNOW??? - All four games of the Championship Rounds of the 2013 Progressive Legends Classic at the Barclays Center in Brooklyn, N.Y., were nationally televised on ESPNâ&#x20AC;&#x2122;s networks. Both semifinal round games aired on ESPN2, while the championship game was televised on ESPNU and the consolation game was shown on ESPN3. Additionally, two Regional Round games were televised on ESPNU and three were shown on ESPN3. The Pac-12 Network televised two games nationally and Fox Sports Southwest broadcast one game, meaning 11 of the 12 regional round and championship round games were available on a national basis, and one was shown regionally. - 2013 marked the second year that the Progressive Legends Classic was played at the twoyear-old Barclays Center, acclaimed as one of the finest sports and entertainment facilities in the country. - In the first six years of its existence, the Legends Classic has featured eight teams that went on to advance to at least the Sweet 16 of the NCAA Tournament, most recently Indiana in 2013. Additionally, Texas (2008) and Pittsburgh (2009) advanced to the Elite Eight and Michigan State (2010) played in the Final Four. - In addition to Barclays Center, the Progressive Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgetown, Georgia, Georgia Tech, Houston, Indiana, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, N.C. State, Oregon State, Pittsburgh, Rutgers, Stanford, Syracuse, Tennessee, Texas, Texas Tech, UTEP, UCLA, Vanderbilt, Washington State, and West Virginia. - One of the benefits of the Progressive Legends Classic is the yearly honoring of legends who have made their marks on college basketball. Among those who have been honored as part of the Progressive Legends Classic are: -Jerry West, West Virginia - Bill Bradley, Princeton - Calvin Murphy, Niagara - David Thompson, N.C. State - Dominique Wilkins, Georgia - Elvin Hayes, Houston - Nate Thurmond, Bowling Green - Bernard King, Tennessee - Don Haskins, UTEP
26 | legendsclassic.com
- A.C. Green, Oregon State - Jamaal Wilkes, UCLA - Lou Henson, New Mexico State - Greg Kelser, Michigan State - Brandin Knight, Pittsburgh - Jalen Rose, Michigan - John Duren, Georgetown - 1953 Indiana National Championship Team
@LegendsBBall
EVENT HISTORY
2013
Progressive Legends Classic Regional Rounds Pittsburgh Regional November 17
Stanford Regional November 21
Lubbock Regional November 18
November 20
December 1
November 21
Pittsburgh 77, Lehigh 58
Stanford 92 South Dakota State 60
Texas Tech 68, South Dakota State 54
Houston Regional November 17
Brookings Subregional
Championship Rounds
Pittsburgh 84, Howard 52
Houston 80, Lehigh 66
November 21
Houston 75, Howard 62
Stanford 91, Texas Southern 77
November 25 Lehigh 67, Texas Southern 63 South Dakota State 77, Howard 65 November 26 Texas Southern 63, Howard 54 South Dakota State 74, Lehigh 61
Texas Tech 80, Texas Southern 71
November 26 Championship Game Pittsburgh 88, Stanford 67
Consolation Game Texas Tech 76, Houston 64
November 25 Semifinals Pittsburgh 76, Texas Tech 53 Stanford 86, Houston 76
All-Tournament Team Lamar Patterson (Pittsburgh) - MVP Cameron Wright (Pittsburgh) Dwight Powell (Stanford) Jaye Crockett (Texas Tech) TaShawn Thomas(Houston) The University of Pittsburgh celebrates as they hoist up the Championship trophy and banner.
@LegendsBBall
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EVENT HISTORY
2012
Progressive Legends Classic Championship Rounds November 20 Championship Game #1 Indiana 82, Georgetown 72 (OT)
Consolation Game #13 UCLA 60, Georgia 56
Regional Rounds Bloomington Regional November 15
#1 Indiana 99, Sam Hosuton State 45
November 12 #1 Indiana 87, North Dakota State 61
Washington D.C. Regional November 14 Georgetown 68, Liberty 59
November 11 Georgetown 61, Duquesne 55
November 19 Semifinals #1 Indiana 66, Georgia 53 Georgetown 78, #13 UCLA 70
Los Angeles Regional November 15
All-Tournament Team Jordan Hulls (Indiana) - MVP Cody Zeller (Indiana) Markel Starks (Georgetown) Shabazz Muhammad (UCLA) Kentavious Caldwell-Pope(Georgia)
Athens Regional November 15
#13 UCLA 100, James Madison 70
November 13 #13 UCLA 80, UC Irvine 79 (OT)
Southern Mississippi 62, Georgia 60 (OT)
November 12
Youngstown State 68, Georgia 56 Pittsburgh Subregional November 21 North Dakota State 66, James Madison 44 Duquesne 90, James Madison 88 (OT) November 20 James Madison 69, Youngstown State 68 North Dakota State 57, Duquesne 43 November 19 North Dakota State 83, Youngstown State 80 (OT) Duquesne 90, James Madison 88 (OT)
Huntsville Subregional
Tournament MVP Jordan Hulls drives to the basket during Championship Round action.
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November 21 Southern Mississippi 74, Liberty 56 Sam Houston State 65, UC Irvine 63 (OT) November 20 Southern Mississippi 69, UC Irvine 65 Sam Houston State 64, Liberty 50 November 19 UC Irvine 60, Liberty 46 Sourthern Mississippi 61, Sam Houston State 46 @LegendsBBall
EVENT HISTORY
2011
Regional Rounds Austin Regional November 15
TicketCity Legends Classic
Texas 100, Rhode Island 90
Championship Rounds
Texas 82, Boston University 46
November 21 Championship Game Vanderbilt 64, Oregon State 62
Consolation Game NC State 77, Texas 74
November 19 Semifinals #20 Vanderbilt 86, NC State 79 Oregon State 100, Texas 95 All-Tournament Team John Jenkins (Vanderbilt) - MVP Jared Cunningham (Oregon State) C.J. Leslie (NC State) Sheldon McClellan (Texas) Jeffrey Taylor (Vanderbilt)
November 13 Nashville Regional November 15
#20 Vanderbilt 80, Bucknell 68
November 13 Cleveland State 71, #7 Vanderbilt
Raleigh Regional November 16
NC State 60, Princeton 58
November 13 NC State 91, Morehead State 61
Corvallis Regional November 16
Oregon State 82, Hofstra 72
November 14
Oregon State 93, West Alabama 60 Lewisburg Subregional November 27 Princeton 66, West Alabama 42 Bucknell 54, Morehead State 50 November 26 Morehead State 68, Princeton 56 Bucknell 87, West Alabama 50 November 25 Morehead State 61, West Alabama 52 Bucknell 62, Princeton 56
Kingston Subregional
Tournament MVP John Jenkins goes to the basket during Championship Round action in the 2011 TicketCity Legends Classic. @LegendsBBall
November 27 Boston University 68, Hofstra 61 Cleveland State 67, Rhode Island 64 November 26 Hofstra 63, Cleveland State 53 Boston University 70, Rhode Island 64 November 25 Boston University 68, Hofstra 61 Cleveland State 67, Rhode Island 45
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EVENT HISTORY
2010
Legends Classic
Championship Rounds November 27 Championship Game #10 Syracuse 80, Georgia Tech 76
Consolation Game UTEP 65, Michigan 56
November 26 Semifinals Georgia Tech 71, UTEP 61 #10 Syracuse 53, Michigan 50
All-Tournament Team Rick Jackson (Syracuse) - MVP Darius Morris (Michigan) Randy Culpepper (UTEP) Brian Oliver (Georgia Tech) Kris Joseph (Syracuse)
Regional Rounds Syracuse Regional November 21
#11 Syracuse 63, William & Mary 60
November 16 #11 Syracuse 66, Detroit 55
Ann Arbor Regional November 21
Michigan 80, Gardner-Webb 58
November 18 Michigan 69, Bowling Green 50
Atlanta Regional November 19
Georgia Tech 77, Niagara 51
November 17 Georgia Tech 78, Albany 51
El Paso Regional November 20
UTEP 77, Western Carolina 65
November 14
UTEP 87, Mercer 74 Detroit Subregional November 28
Albany 56, Bowling Green 55 Detroit 96, Niagara 77
November 27
Albany 75, Niagara 65 Detroit 71, Bowling Green 62
November 26
Niagara 65, Bowling Green 61 Detroit 84, Albany 82 (2OT)
Williamsburg Subregional November 28
Gardner-Webb 78, Mercer 65 Western Carolina 64, William & Mary 39
November 27 Tournament MVP Rick Jackson shoots over a defender during Regional Round action at the 2010 Legends Classic.
30 | legendsclassic.com
Gardner-Webb 71, Western Carolina 65 William & Mary 57, Mercer 52
November 26
Mercer 71, Western Carolina 66 William & Mary 56, Gardner-Webb 55 @LegendsBBall
EVENT HISTORY
2009
Legends Classic Championship Rounds November 28 Championship Game Florida 73, Rutgers 58
Consolation Game #2 Michigan State 106, UMass 68
November 27 Semifinals Florida 77, #2 Michigan State 74 Rutgers 83, UMass 75
All-Tournament Team Erving Walker (Florida) - MVP Anthony Gurley (Massachusetts) Kalin Lucas (Michigan State) Vernon Macklin (Florida) Mike Rosario (Rutgers)
Regional Rounds Gainesville Regional November 20 Florida 80, Troy 58
November 18 Florida 69, Georgia Southern 49
Amherst Regional November 21
UMass 94, Arkansas-Fort Smith 68
November 18 Cornell 74, UMass 61
East Lansing Regional November 22
#2 Michigan State 90, Valparaiso 60
November 20 #2 Michigan State 75, Toledo 62
Piscataway Regional November 22
Vermont 77, Rutgers 71
November 20
Rutgers 58, Drexel 56 Statesboro Subregional November 29
Georgia Southern 80, Troy77 Valparaiso 86, Arkansas-Fort Smith 74
November 28
Georgia Southern 86, Arkansas-Fort Smith 77 Troy 80, Valparaiso 64
November 27
Valparaiso 97, Georgia Southern 89 Troy 115, Arkansas-Fort Smith 76
Philadelphia Subregional November 29 Cornell 61, Drexel 54 Vermont 82, Toledo 49
November 28 Tournament MVP Erving Walker led Florida to the 2009 Legends Classic Championship over Rutgers. @LegendsBBall
Drexel 69, Toledo 59 Cornell 67, Vermont 59
November 27
Drexel 74, Vermont 61 Cornell 78, Toledo 60
legendsclassic.com | 31
EVENT HISTORY
2008
Legends Classic Championship Rounds November 29 Championship Game #4 Pittsburgh 57, Washington State 43
Consolation Game Texas Tech 77, Mississippi State 73
November 28 Semifinals #4 Pittsburgh 80, Texas Tech 67 Washington State 63, Mississippi State 52
All-Tournament Team Sam Young (Pittsburgh) - MVP Kodi Augustus (Mississippi State) DeJuan Blair (Pittsburgh) Trevor Cook (Texas Tech) Klay Thompson (Washington State)
Regional Rounds Pullman Regional November 18
Washington State 55, Fairleigh Dickinson 33
Starkville Regional November 22
Mississippi State 54, Fairleigh Dickinson 58
November 19 Mississippi State 102, North Alabama 61
Lubbock Regional November 22
Texas Tech 98, Eastern Kentucky 84
November 20 Texas Tech 167, (East) Central Oklahoma 115
Pittsburgh Regional November 22
#6 Pittsburgh 86, Indiana (Pa.) 60
November 21
#6 Pittsburgh 86, Akron 67 Akron Subregional November 25
Akron 81, Urbana 37
Richmond Subregional November 25
Eastern Kentucky 91, Thiel College 43
Hackensack Subregional November 30 Akron 85, Fairleigh Dickinson 41
November 29 Eastern Kentucky 69, Akron 57
November 28
Eastern Kentucky 83, Fairleigh Dickinson 47
Tournament MVP Sam Young dunks during the Championship Game.
32 | legendsclassic.com
@LegendsBBall
EVENT HISTORY
2007
StubHub Legends Classic
Regional Rounds Knoxville Regional November 16
#7 Tennessee 89, Prairie View A&M 41
Championship Rounds November 24 Championship Game #16 Texas 97, #7 Tennessee 78
Consolation Game
November 14 #7 Tennessee 101, Arkansas-Monticello 53
Las Cruces Regional November 16
West Virginia 75, New Mexico State 61
New Mexico State 100, LeMoyne-Owen 64
November 23 Semifinals
New Mexico State 75, UC Davis 65
#7 Tennessee 74, West Virginia 72 #16 Texas 102, New Mexico State 87
All-Tournament Team D.J. Augustin (Texas) - MVP A.J. Abrams (Texas) Connor Atchley (Texas) Daâ&#x20AC;&#x2122;Sean Butler (West Virginia) Chris Lofton (Tennessee)
November 14
Austin Regional November 18
#16 Texas 100, Arkansas-Monticello 52
November 16 #16 Texas 73, UC Davis 42
Morgantown Regional November 18
West Virginia 106, Prairie View A&M 41
November 16
West Virginia 81, Arkansas-Monticello 53 Davis Subregional November 18 UC Davis 71, UC Santa Cruz 49
November 11
UC Davis 97, La Verne 55
Prairie View Subregional November 25
Prairie View A&M 88, Schreiner 59
Texas beat Tennessee to win the Inaugural 2007 Legends Classic Championship. @LegendsBBall
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BARCLAYS CENTER
Located in the heart of downtown Brooklyn and just five miles from midtown Manhattan, the 675,000-square-foot, state-of-the-art sports and entertainment venue is home to the NBAâ&#x20AC;&#x2122;s Brooklyn Nets. The Barclays Center is a community centerpiece for the borough. Integrated into one of the busiest urban intersections in the New York metro area, Barclays Center sustains a healthy, interactive dialogue with the surrounding streets and neighborhood. Barclays Center is continuing to set a new standard as the showcase venue for the worldâ&#x20AC;&#x2122;s most thrilling entertainment and sports events. Barclays Center Facts: Square Footage: 650,000 sq. ft. Seating Capacity: Approximately 18,000 for basketball and up to 19,000 for concerts Luxury Suites: 101 Bars/Lounges: 4 Clubs: 4 and 40/40 CLUB & Restaurant Website: www.barclayscenter.com 34 | legendsclassic.com
@LegendsBBall
TELEVISION EXPOSURE Minutes of unobstructed exposure on the courtside signage
@LegendsBBall
Date 11/25/13
Game Pittsburgh vs. Texas Tech
Network ESPN2
Time 2:27
11/25/13
Stanford vs. Houston
ESPN2
3:23
11/26/13
Pittsburgh vs. Stanford
ESPNU
2:10
TOTAL TIME
8:00
EXCESS TIME
2:00
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TELEVISION EXPOSURE TrueCar artwork appeared on the scorerâ&#x20AC;&#x2122;s table and baseline digital signage at the Barclays Center.
36 | legendsclassic.com
@LegendsBBall
TELEVISION EXPOSURE BILLBOARDS
TrueCarâ&#x20AC;&#x2122;s animated opening billboards appeared during each nationally televised game on ESPN2 and ESPNU.
@LegendsBBall
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TELEVISION EXPOSURE ENHANCEMENTS
The “TrueCar First Half Stats” feature ran during each nationally televised game on ESPN2 and ESPNU.
38 | legendsclassic.com
@LegendsBBall
COMMERCIAL UNITS Regional Rounds - Pittsburgh and Texas Tech Date
Game
11/18/13 11/20/13 11/20/13
Texas Tech vs. Texas Southern Pittsburgh vs. Lehigh Pittsburgh vs. Lehigh
Network
Airtime (EST)
Commercial Unit
10:30 pm 8:36 pm 8:52 pm
TC131130NEH (:30) LFM5NEH (:15) NEY5NEH (:15)
Commercial Spots: 3
Championship Rounds - Brooklyn Date
Game
11/25/13
Pittsburgh vs. Texas Tech
11/25/13
Stanford vs. Houston
11/26/13
Pittsburgh vs. Stanford
Network
Airtime (EST)
Commercial Unit
8:10 pm 8:33 pm 8:48 pm 9:23 pm 10:17 pm 10:36 pm
TC131130NEH (:30) LFM5NEH (:15) TC131130NEH (:30) NEY5NEH (:15) TC131130NEH (:30) LFM5NEH (:15)
10:59 pm 11:36 pm
TC131130NEH (:30) NEY5NEH (:15)
10:13 pm
TC131130NEH (:30)
Commercial Spots: 9
@LegendsBBall
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ON-SITE EXPOSURE The TrueCar logo appeared on the video board and ribbon signage during all TrueCar PA announcements. The TrueCar â&#x20AC;&#x153;Drive and Dribbleâ&#x20AC;? on-court promotion had two contestants drive a mini trike through an obstacle course, dribble a basketball to the other end, and make a lay-up.
@LegendsBBall
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