2K Sports Classic - State Farm

Page 3

SUMMARY OF SPONSORSHIP BENEFITS

- Outline and Description of Sponsor Benefits...................................................... 3

EVENT HISTORY AND INFORMATION

- Miscellaneous Facts............................................................................................. 5 - Results and Awards.............................................................................................. 6 - Demographics of College Basketball..................................................................15 - Event Demographics............................................................................................16 - Madison Square Garden....................................................................................... 17

MEDIA EXPOSURE

- In-Game Television Exposure..............................................................................19 - Commercial Units............................................................................................... 23 - Supplemental Exposure...................................................................................... 24

ON-SITE EXPOSURE & PROMOTIONS

- Sponsor Recognition.......................................................................................... 25

PRE-GAME HOSPITALITY

- Photographs........................................................................................................ 27

PRESS COVERAGE

- Summary of Media Exposure.............................................................................29 - Press Releases - Samples of Newspaper & Website Articles

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