Five majors, one college The Gaylord College of Journalism and Mass Communication at the University of Oklahoma offers students five exciting majors: advertising, broadcasting and electronic media, journalism, professional writing and public relations. You choose one but can take elective courses in others. Technology has changed the world of journalism and mass communication and made it one of the most exciting career fields. Students no longer specialize in one medium, but must embrace them all. The one constant at the core of all our majors is storytelling. Todayâ€™s media and strategic communication professionals tell stories with strong
content through writing, video, design, photography and social media. Todayâ€™s integrated, interactive and collaborative media landscape demands the kind of world class technology offered in Gaylord Hall, the first university journalism program in the nation to be designated as an Apple Distinguished Program.
Professors will help you express yourself through storytelling across all media.
Tell the Story
Watch OU Nightly or OUr Sports Pad on YouTube. www.ou.edu/gaylord 3
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See student articles and video at routes.ou.edu.
Create exciting projectsâ€“whether it is a spine-tingling horror novel, web series starring puppets, a wacky film festival entry, television show, or unique advertising or public relations campaign.
Tap into your creative side As a journalism student you will tell stories through multiple platforms by writing feature-length stories or producing videos about state and national issues through one of several exciting projects such as Afghan 101 (afghan101.ou.edu), Oklahoma at War (routes.ou.edu/oklahomaatwar), Routes (routes. ou.edu), Oklahoma Watch (oklahomawatch.org) or report on severe storm damage with the new StormCrowd (stormcrowd.wdtinc.com) project.
Get involved filming and producing a variety of television shows like the FPU puppet series, Always Oklahoma, or The Set, all created and produced by students. Join professional writing students who have launched their careers through digital publishing. Learn not only the techniques of writing novels, short stories and screenplays, but also how to market and publish your work. What will you create? www.ou.edu/gaylord 5
ONLINE | 6 www.ou.edu/gaylord
Get connected and follow Gaylord College on Twitter.
Get involved early with one of Gaylord College’s 29 clubs and co-curricular opportunities.
OUDaily ADCLUB The University of Oklahoma
GAYLORD AMBASSADORS ASIAN AMERICAN JOURNALISTS
LINDSEY + ASP
THE GAYLORD COLLEGE OF JOURNALISM AND MASS COMMUNICATION
ADVERTISING AND PUBLIC RELATIONS
impact journalism in the public interest
Get Involved Gaylord College’s 29 clubs and co-curricular programs are the best way to get involved, meet new people and enhance your career. There are active groups for each of the five majors and groups that stress the importance of diversity and embrace all majors. Work with the dean as a Gaylord Ambassador to promote the college to the outside world and welcome guests to OU. Gain real hands-on experience in a practicum at The Oklahoma Daily campus newspaper or the
paper’s website, OUDaily.com; the Sooner Yearbook; two radio stations on campus, KGOU (NPR) and The Wire; the award-winning, nightly student newscast, OU Nightly; or the syndicated on-demand live music program, The Set. Sports enthusiasts can work on OUr Sports Pad, SoonerVision or Sooner Athletics media relations. You can also be part of a working video production unit with Gaylord Hall Productions and create videos for the college and other campus and community clients. www.ou.edu/gaylord 7
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Learn more about Lindsey + Asp at www.lindseyandasp.com.
Build relationships with and work closely with fellow students who share your interests.
Collaborate with your peers Collaboration is a key component to every studentâ€™s experience at Gaylord College. It can take as many as 50 students working together every day to produce the award-winning nightly newscast, OU Nightly, or The Oklahoma Daily newspaper.
Work in creative teams developing ad and publicity campaigns and designing award-winning advertisements and collateral materials. Agency clients include American Airlines, The Nature Conservancy and the Fort Sill Army Base in Lawton, Okla.
Work in the student-run Lindsey and Asp advertising and public relations agency, the best facility of its kind in the nation, custom-built to foster collaboration and creativity.
Work on collaborative group projects in campaign capstone courses where you will prepare strategic plans for real clients from big-name brands to small nonprofits. www.ou.edu/gaylord 9
Take it to the real world Real-world experience through internships and practicum courses is where you really showcase what you can do. Be one of Gaylord Collegeâ€™s students who hold internships at more than 100 companies and organizations, large and small, throughout the United States and in exciting international cities like London or Singapore.
Impress future employers with your ability to conduct valuable research, develop unique solutions to their problems through advertising or public relations campaigns, professionally deliver the news, or shoot and edit their video with a skilled eye. Show them you are ready for the challenge!
Companies Where Gaylord College Students Have Interned
48 Hours Mystery ABC News Academy of Television Arts and Sciences Access Hollywood Ackerman-McQueen American Airlines American Red Cross Anglin PR Arthritis Foundation Associated Press Barkley Bernstein-Rein BET Boston Globe CBS - Sunday Morning CBS News Chesapeake Energy Citadel Broadcasting Clear Channel CMT CNBC CNN Conoco-Phillips Crosby-Volmer Intl. Communications Dallas Morning News Dallas Stars Hockey deadCenter Film Festival Distinctly Oklahoma Magazine Dr. Oz Show (Harpo) Edelman ELLE ESPN
ExxonMobil Fleishman Hillard Ft. Worth Star-Telegram Glamour Magazine Golin Harris Good Housekeeping Graymark Productions Hearst Newspapers The Hill Hornets Basketball Houston Comets J. Walter Thompson JDRF Jordan and Associates Journal Record Kansas City Wizards Ketchum PR KFOR-TV Channel 4 KGOU, NPR Radio KJRH-2 Tulsa KOCO-TV 5 KOKH Fox 25 KWTV-9 LA Film Festival LA Splash Magazine Latina Style Magazine Leading Authorities Littlefield Advertising Live with Regis and Kelly Los Angeles Times McCann Erickson Moery/LAI Moroch Partners MTV Networks Muscular Dystrophy Assoc.
A more extensive list can be found on our website.
National Weather Service NBC Universal Studio New York Times Ogilvy PR OKC All Sports Association OKC National Memorial & Museum OKC Redhawks Oklahoma City Thunder Oklahoma Film and Music Oklahoma Gazette Oklahoma Living Oklahoma Lottery Oklahoma Press Assoc. Oklahoma State Senate Oklahoma Today Magazine OPUBCO/Oklahoman OU Athletics Paramount PR Perry Publishing and Broadcasting Publicis Radio America Redbook Magazine Rex PR The Richards Group Ruder Finn Salt Lake Tribune Saxum Schnake Turnbo Frank Scripps-Howard wire svc SEGA Gameworks Self Magazine Sinclair Broadcast Group Skyline Media Inc.
The Smithsonian Sooners Illustrated SoonerVision Southwest Airlines Speeding Bullet Comics Spirit Magazine Sports Illustrated, Inc. Staplegun Advertising Tate Publishing Telemundo Texas Rangers Third Degree Advertising TracyLocke Tribal DDB Tulsa People Magazine Tulsa World Tyler Media Versace VI Marketing and Branding Vogue Magazine W Magazine Walden Media Warner Brothers Washington Center for Politics and Journalism Washington Post Weber Shandwick The White House World Journalism Institute World Literature Today World Neighbors WWLS-The Sports Animal YMCA of Greater OKC Young and Rubicam Zenith Optimedia
Learn more about SoonerVision at www.soonersports.com. www.ou.edu/gaylord 11
Check out the Gaylord British Media Study Abroad Facebook Group.
Explore the world and gain a global perspective on your future career. Visit international media outlets in London or present your advertising campaign in Cameroon.
Explore your world Connect with journalists and executives at major international strategic communication and media organizations around the world.
Hong Kong and Singapore; Summer in Washington; and Travel Writing to Puerto Rico. Not to mention the extensive programs offered by OUâ€™s Study Abroad office, with more than 200 programs in more than 100 cities and 50 countries.
Travel the world as a Gaylord College student with one of several short-term travel study programs tailored just for you, including: British Media Studies; International Advertising in Budapest and Paris, or
Students have even presented advertising and public relations plans in exotic countries like Cameroon and Abu Dhabi and created documentaries on faculty-led trips to Bangladesh and Pakistan.
Learn from professionals with international reputations and gain a global perspective.
Get guidance along the way Journalism and mass communication careers require you to be well-rounded and have knowledge of many different subjects. You also will take classes in history, sociology, psychology and foreign languages. You will choose a minor or a second major to help you stand out from the crowd. In Gaylord Collegeâ€™s comprehensive student services center, we have three full-time academic advisers who specialize in your major and will assist you in selecting courses that match your career goals. When the time comes (and it is never too soon!) to get your first internship or apply for that first job, your professors and advisers are here to help you prepare.
Gaylord College also has a representative in the central OU Career Services office that works to help you identify internships and full-time employment through a career fair just for Gaylord College students, workshops and one-on-one sessions. A variety of events throughout the year welcome you and help you tap into the opportunities available to you through Gaylord College and OU including internships, student clubs, practicums and travel study options. As your time at OU draws to a close, your adviser will help ensure that you have met all your requirements and are truly ready to graduate. Your adviser will also be cheering you on at convocation as you walk across the stage and into the next phase of your life.
Student Clubs •
Asian American Journalists Association
Magazine Interest Group
National Association of Hispanic Journalists
Native American Journalists Association
Oklahoma College Broadcasters
Professional Writing Student Association
Public Relations Student Society of America
Society of Professional Journalists
This publication, printed by OU Printing Services, is issued by the University of Oklahoma. 3,000 copies have been prepared and distributed at no cost to the taxpayers of the State of Oklahoma. This institution in compliance with all applicable federal and state laws and regulations, does not discriminate on the basis of race, color, national origin, sex, age, religion, disability, or status as a veteran in any of its policies, practices or procedures. This includes but is not limited to admissions, employment, financial aid, and educational services. Photography by Bob Taylor, University of Oklahoma and Shevaun Williams, Shevaun Williams and Associates, Norman, Okla. Others provided by the Gaylord College of Journalism and Mass Communication.
Co-Curricular Activities • Afghan 101 website • Always Oklahoma! talk show • Capitol Bureau Reporting • FPU puppet web series • Gaylord Hall Productions • KGOU/NPR Radio • Immigration in the Heartland • Lindsey + Asp Agency • The Oklahoma Daily newspaper • Oklahoma Watch website • OU Nightly newscast • OUr Sports Pad TV magazine • OUTV television station • Routes webzine • The Set music TV magazine • SoonerVision athletics media • Sooner Yearbook • StormCrowd • The Wire campus Internet radio
Other Information •
The first course in journalism was taught at OU in 1909.
The average yearly Gaylord College enrollment is about 1,300 students.
Gaylord College offers bachelor’s, master’s and doctoral degrees.
The 107,000-square-foot Gaylord Hall opened in 2004 and expanded in 2009.
Gaylord College is accredited by the Accrediting Council on Education in Journalism and Mass Communications.
The public relations program is accredited by the Public Relations Society of America.
Gaylord College is one of just a dozen university programs to be an Apple Distinguished Program.
395 W. Lindsey Street, Room 2532 Norman, OK 73019-4201 | (405) 324-5684 www.ou.edu/gaylord