The 10 Best IBM Solution Providers by Mirror Review

www.mirrorreview.com October 2018

The

Best

Solution Providers

2018

Into The Blue

Advanced Underwater Communication System Using Space Laser Technology

Lead Feature

Ethical Data Mining: A Vital Component of Modern Business

Dan Naidoo

Co-founder & CEO

EDGETEC SYSTEMS

Empowering Businesses With IBM Powered Solutions & Services

EDITOR’S LETTER

IBM solution providers driving 21st century’s IT Infrastructure As data has become the prime force behind successful companies, numerous modern enterprises are utilizing IBM solutions from reputed providers to modernize their traditional IT infrastructures while taking advantage of multi-cloud architectures and AI applications. To ease the search of enterprises for best IBM solutions providers, we, the team of Mirror Review welcomes you to our latest magazine issue, “The 10 Best IBM Solution Providers, 2018”. This month, we are excited to bring you the best IBM solutions offered by leading companies across the globe. Featured on the cover of this issue, Edgetec Systems (Pty) Ltd is an innovative IT company and a platinum business partner of IBM whose mission is to take clients’ businesses to the next level by achieving increased efficiency through technology. Having a vast experience in the IT sector, the dedicated personality Dan Naidoo, the Co-founder and CEO of Edgetec provides his support and offers an opportunity for increased responsibility and continuous learning platform for his employees. Dan makes all the major decisions to ensure that his team is constantly moving Edgetec Systems in the right direction. In this comprehensive edition, you will also find engaging business stories of leading IBM solution providers, including Tangentia, Projetech, Certsys, Estuate, AppFusions, Comsense, UDTECHS, Poslovna inteligencija, and Praxis Solutions. These reputed companies are customizing and building profitable IBM solutions according to the clients’ requirements and helping them to grow their business efficiently. We, the team of Mirror Review strive to capture the breakthrough technologies changing the world for better. We feel fortunate to go an extra mile for our precious readers to give the best from the world of technologies. Following this approach, we have covered an extraordinary article on one of the most innovative technologies regarding underwater communications and featured an article on ethical data mining for modern businesses. We hope you enjoy this month’s issue, unveiling the great stories of prominent companies. Happy reading!

Mayur Shewale Assistant Editor

CREDIT PAGE Publisher : Archana Ghule Editor-in-Chief : Vikram Suryawanshi Managing Editor : Anuja Mulmule Assistant Editor : Mayur Shewale Contributory Writers : Bansidhar Tigga Gopal Khandelwal Project Managers : Rahul Vishwakarma Rohan Yadav Anagha Acharya Art Director : Vinod Alhat Visualizer : Mark Davis Graphic Designers : Poonam Magdum Sumit Bonage Head of Distribution & Production : Aakash Mahajan Head of Operations : Robert Smith Research Analysts : Roger Johnson James Adams Maria Smith Advertising : Jacob Eddy

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COVER STORY

CONTENTS

8 EDGETEC SYSTEMS:

Empowering Businesses With IBM Powered Solutions & Services

ARTICLES 26

Lead Feature

Ethical Data Mining: A Vital Component of Modern Business

Into The Blue Advanced Underwater Communication System Using Space Laser Technology

AppFusions: Contextual Integrated Digital Experiences

16 Certsys: Offering Highest Quality of Innovative Technological Solutions

Comsense Consulting: Creating Personalized Data-Driven Marketing with Technology

Estuate Inc.: Building Smart Enterprises with Next-Gen Technology Solutions

Poslovna inteligencija: Advancing Data Management With System Implementation Services

Praxis: Delivering Scalable and Flexible Solutions to Meet Todayâ&#x20AC;&#x2122;s Business Challenges

32 Projetech Inc.:

Bringing EAM Solutions As A Service

Tangentia: Leader in Global Boutique IT Consulting and Outsourcing

Vijay Thomas

UDTECHS:

Bridging The Gap Between Technology and Its Smooth Usage

COVER STORY

Dan Naidoo

Co-founder & CEO

EDGETEC SYSTEMS Empowering Businesses With IBM Powered Solutions & Services

‘‘

At Edgetec, we are passionate about delivering innovative IT solutions and services

COVER STORY

BM is an established organisation that has a proven track record to innovate and steer the direction in which technology is transforming the present and building the future. The leading multinational technology magnet assists companies to address challenges with solutions for unlocking the potential of data. By leveraging the transformative power of cognitive technology and Cloud, IBM delivers insights that can impact the key decisionmaking capabilities for companies in an effective way. These insights also help companies to re-engineer and automate business processes. During its Partnerworld and Think conferences, IBM provides a unique opportunity to explore its complete solutions portfolio. These conferences also provide wonderful avenues to build customer network with approximately 40,000 attendees from the world’s biggest companies and most innovative start-ups. As a result, IBM brings colleagues together from all over the world, creating an opportunity to build synergies and partnerships that stretch beyond the usual operational borders. Owing to this, companies should choose technologies provided by IBM to future proof themselves. With IBM’s global reach and effective partner program, its team pays attention to the market trends changes and is constantly leading the trends.

We are constantly reassessing to ensure we are adapting to the changes in the industry to ensure continued success into the future.

This game changing attitude and passion to innovate has made IBM the leading solutions provider. Located in Sandton, South Africa, Edgetec Systems (Pty) Ltd., is an innovative IT company whose mission is to take clients’ businesses to the next level by achieving increased efficiency through technology. In 1997, Edgetec Systems was formed by a close-knit team of IT specialists who wanted to offer innovative, solutions/orientated information technology services in combination with world-class customer service. Over the years, the goals of the founding members may have expanded in terms of scope, but they remain true to their core values. Edgetec, is a Platinum business partner of IBM, holds a solid track record of working with the Big Blue for 22 years, enabling it to offer its clients a wide range of server architectures, configuration options, operating systems, databases and services to meet its client’s specific business needs. IBM is famously known to deliver superb performance and high availability technologies that can be deployed in private, public or Hybrid cloud environments. Edgetec also, focuses on the same parameters while designing and deploying enterprise solutions for its clients. Transformational Leader behind Edgetec Systems Born in Durban, Kwazulu Natal, Dan Naidoo (Cofounder and CEO of Edgetec Systems)spent his early years studying at the previously known University of Durban-Westville. During the initial phase of his career, Dan received an opportunity to work in Johannesburg, the economic hub of South Africa, which he grasped with both hands and began working for a company that seconded him to a project for computerising its business operations. Realising that IT was a great career, Dan enthusiastically applied for a vacancy at IBM – a career he started in 1985 and rapidly rose through the ranks to his final position of Country Technical Support Manager for the Power servers. In 1997, when IBM’s route to market was changing, together with a group of his IBM colleagues, Dan

‘‘

The 10 Best

Solution IBM Providers, 2018

decided to leave and start Edgetec Systems as an IBM Business Partner.

Managed Services: These managed service offerings assist by reducing operational costs and inefﬁciencies, whilst increasing productivity. Clients get access to Edgetec’s highly skilled support team who ensures that the clients’ systems operate optimally. When it comes to Managed Services, the platinum IBM partner is ﬂexible and agile. As no two environments are the same; through its consultative approach, the team of Edgetec prepares tailor-made services to meet client requirements. The managed suite of services consists of onsite / offsite support, 24/7 service desk support, 24/7 monitoring and updates, managed security solutions as well as maintenance support.

Managed Cyber-Security Services: These comprehensive cybersecurity services give clients peace of mind knowing that critical areas are addressed Edgetec System’ proactive approach to cyber security comprises cyber security risk assessments, cyber security consulting services, framework and policies, assessment of existing cyber security controls, application testing, AD audit and website testing, pentesting, internal vulnerability scanning, malware analysis and remediation and professional implementation and monitoring services.

As the CEO of Edgetec Systems, Dan constantly provides support to his growing organization, by offering opportunities for increased responsibilities and continuous learning platform for his employees. Since the vision of the founding members is deeply ingrained in the company culture; Dan makes all the major decisions in accordance to its inception mission, ensuring that his team is constantly moving Edgetec Systems in the right direction. In terms of ﬁnancial management and planning, Dan responds promptly to the continually evolving landscape of the industry, making sure Edgetec Systems is at the cutting leading edge in terms of the respective clients’ preferred method of payment for its solution offerings. Comprehensive Array of IT Solutions and Services Edgetec Systems provides a range of tailor-made IT solutions and services to a variety of companies throughout South Africa. Ÿ

Professional Services: These include infrastructure design & deployment, security vulnerability assessment and risk analysis, business continuity, capacity planning and hardware and software maintenance & management. Rental and Hosting Services: These services cover data backup, hosting and disaster recovery and rental & ﬁnancing (opex with full “optional” management and support). Cloud Offerings: As the market demands a more usage-based consumption model for its IT infrastructure, Edgetec Systems has ﬂexible offerings to best suit clients’ requirements. By using Edgetec Systems’ cloud offerings, clients’ can reduce operational challenges by adopting one of the cloud offerings such as private un-managed cloud, private managed cloud and/or managed hybrid cloud.

IBM Partnered System Integration Services

‘‘

Edgetec Systems was incepted on a shared vision of helping companies address business complexity by providing tailor-made technology solutions.

IBM FlashSystems: Data analysis is critical to today’s businesses. IBM has identiﬁed three key storage requirements to effectively support analytics workloads: compelling data economics, enterprise resilience and easy infrastructure integration. The IBM FlashSystem delivers advanced technologies in each of these areas, so client organisations can unleash the power of enterprise data solutions for critical business insights.

IBM Power Systems: Businesses are amassing a wealth of data. To obtain maximum value from this data, IBM Power Systems securely stores data, as well as rapidly extract actionable insights from it.

Bringing Experience, Expertise & Service Excellence As an IBM Platinum partner Edgetec Systems believes in developing deep and lasting relationships with its clients, so that its team can offer tailored services and’ solutions based on genuine insights into their business needs. With a strong emphasis on collaboration among the employees of Edgetec Systems, clients requirements are met, by thoroughly understanding, assessing, researching and consulting to design a one-size-ﬁt-for all of its solutions. Dan and his team believe that relationships are built on solid values, such as trust and integrity. Edegetc are extremely proud to mention that the majority of their clients have been with them since inception in 1997.

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The 10 Best

Solution IBM Providers, 2018

Company Name

Company Info

AppFusions Ellen Feaheny CEO

AppFusions’ technologies run continually in the IBM Cloud, allowing for secure scalable data center distributions to customers world-wide.

Certsys Stiverson Palma Co-founder & CEO Comsense Consulting Sagar Babar Co-founder & CEO

www.appfusions.com

Certsys is a leading company with ten years of partnership for sales and integration of IBM systems and software. www.certsys.com.

Comsense Consulting is one of the best companies which utilize IBM Watson Marketing and predictive analytics, Machine learning in the best way it can possibly be. www.comsenseconsulting.com

Edgetec Systems Dan Naidoo Co-founder & CEO

Edgetec Systems (Pty) Ltd., is an innovative IT company whose mission is to take clients’ businesses to the next level by achieving increased efﬁciency through technology. www.edgetec.nets.com

Estuate Prakash Balebail Founder & CEO

Estuate Inc., is a global IT services company, headquartered in Milpitas, CA and spread across several other parts of the world, including New Jersey, Canada, India, the UK and the UAE.

Poslovna inteligencija Dražen Oreščanin Co-founder & CEO Praxis Solutions Manmeet Kaur Founder & MD Projetech Steve Richmond Founder & CEO Tangentia Vijay Thomas Founder & CEO UDTECHS Hiren Mehta CEO & Founder

www.estuate.com

Poslovna inteligencija operates from ofﬁces in London, Vienna, Ljubljana, Zagreb, Belgrade, Podgorica, and Sarajevo with more than 1300 experienced consultants. www.inteligencija.com

Projetech is an ISO 27001 certiﬁed IBM Business Partner that provides IBM Enterprise Asset Management EAM (Maximo®) via the IBM Cloud. www.projetech.com

Tangentia provides industry leading solutions across multiple industries like Banking & Financial Services & insurance (BFSI), Retail, Consumer Packaged Goods (CPG), Telecom, Healthcare and Government. www.tangentia.com

UDTECHS provides highly innovative and customized solutions for IBM services. www.udtechs.com

Contextual Integrated Digital Experiences “Business must provide satisfying, responsive and differentiated experiences for customers partners and employees. DXPs are evolving as technologies converge to fulfill these needs. DXP technology strategic planners must work on brand revitalization and focus on integration and interoperatility.” ~Gartner Forecast Snapshot: Digital Experience Platforms , Worldwide, 2017 In today’s rapidly evolving “technological revolution” – a time of fast change with companies popping up (and down) daily – enterprises must consider both modern progressive strategies and the wisdom of experience, breadth, hard-knocks, and stability. In an ideal world, logical high-valued and easily deployable enterprise-grade integrated digital experiences – for focused audiences driven by business outcomes – would “just work” securely, seamlessly, functionally, and with

delightful user experiences. Similarly, in an ideal world, platform product vendors would reliably prioritize and deliver deep productized 3rd-party integrations with commonly-used other platforms or systems inclusive, or at a minimum, consistently have extensibility APIs or a well-trodden SDK included with their product. It is not an ideal world, yet – but there is at least one vendor actively working towards this ideal: AppFusions, with holistic integrated digital experience solutions. Best of Breed: Focused Productized Immersive Integration Experiences Truth be told, even in 2018 with technology reaching new levels of industry maturity – it’s still not so easy for corporations to quickly procure and deploy enterprise integrations. In general, platform vendors’ reliably do not prioritize productized, thorough, and UX immersive 3rd-party integrations, and instead, vendors reliably sell more silos (via their platform as one) into the enterprise, causing even more integration demand in the industry. Since 2010, AppFusions began productizing holistic integrated solutions, bringing together old and new systems, processes, data, and people within common platforms via deep, vetted, and proven workflow integration solutions. By solutions, AppFusions have three main product-lines: 1. AppSpokes integration app services, an iPaaS architecture and family (25+) of end-to-end packaged integrated app “services” that can be securely made available in <any web-app> platform

Ellen Feaheny CEO AppFusions

“Technology matters, a lot, but the invisibility of the technology matters more.”

Unveiling The Business Stories

The 10 Best

Solution IBM Providers, 2018

2. AlohaDXP, a no-code/low-code integrated digital experiences and workplace platform that brings together content, data, and disparate 3rdparty system experiences (via AppSpokes) into unlimited contextual mix-and-match purpose-driven spaces or portals (depending on the usecase) 3. Atlassian-server-based integration apps, AppFusions’ flagship and sustained solution apps that have withstood the test of time (since 2010, ongoing). In fact, these initial products served as key PM experience and design inputs to the later AppSpokes and AlohaDXP micro-services solutions. In fact, all of these solutions have complemented AppFusions’ vision, plans, and evolved trajectory, and common mission: “to bridge business, engineering, and collaboration systems with mixed-technology and contextual integrated application solutions to allow enterprises to work better, together.” Via AppSpokes and AlohaDXP, AppFusions mixes multiple system workflow experiences into real-time “single pane of glass” contextual interfaces. The host-platform of “the glass” could be AlohaDXP or others (e.g., IBM Connections, IBM Commerce or DX, or others). The growing inter-mixed application flavors include apps by IBM, Microsoft, Atlassian (Jira and Confluence), Salesforce, Dropbox, Box, Google, GitHub, GitLab, Slack, Alfresco, Zendesk, ServiceNow, and more. Below the surface, AppFusions’ technologies run continually in the IBM Cloud, allowing for secure scalable data center distributions to customers world-wide. Their solutions can be deployed via different models, based on a customer’s needs or requirements: Ÿ a multi-tenant public cloud environment, or Ÿ a large-scale private dedicated cloud environment, or Ÿ a same-codebase containerized versions of the services for local installs in a corporation’s own data center environment Mainstream Ubiquitous Distribution for <Any Web-App> at Scale Since the earliest days of AppFusions, their target was for packaged integrations to be mainstream across the industry. To achieve this, while technical aspects are key and important, almost more important is sustainability, ease of deployments, and security. AppFusions’ optimized “cloud-first and mobile-ready” technology design with a ubiquitous spread for any web-app platform, and also being able to sustainably support multiple deployment models is a key design differentiator for AppFusions. Supporting all three models with a single-code base and developer extensibility objective is a hard path to follow. But AppFusions never wavers from this key goal. IBM Cloud: An Enterprise-Grade Cloud When asked why AppFusions’ built and based their solutions in the IBM cloud, Ellen Feaheny, CEO, stated an objective for secure enterprise-grade backend continuance. She continued with: “IBM has driven and succeeded at very large high-security requirements IT solution deployments over the years. Banks have been IBM’s “sweetspot” worldwide, and while AppFusions solutions serve all industries, it is the high scale security rigor that AppFusions appreciates most in terms of being applied to our own Unveiling The Business Stories

integrated solution. IBM Cloud sets a bar that is inherently unique and special via IBM experiences.” In addition to scale and security, AppFusions’ AlohaDXP platform natively leverages other IBM products. IBM Cloud services, like ElasticSearch, Compose.io, and IBM Watson natural language processing are all used by AlohaDXP. Ongoing Integrated DX Strategies for Modern Business Requirements “For end users, differentiated value and day-to-day operational excellence start with a satisfying digital experience. Resulting demand will drive end-user spending for digital experience platforms (DXPs) at a compound annual growth rate (CAGR) of 14% to reach a size of $18.5 billion in 2021. The market opportunity for DXPs is fueled by modern business requirements. A DXP offering can serve as an enabling and iunifying system to deliver multi-channel and personalized experiences for a variety of applications serving everything from digital workplace initiatiuves to customer experience programs.” ~Gartner Forecast Snapshot: Digital Experience Platforms , Worldwide, 2017 The AppFusions’ team have focused on far-reaching cloud and hybrid integrated web, portal and digital experience strategies for years now. AppFusions’ no-code/low-code AlohaDXP platform takes the concept to the cutting edge of the industry, quickly, by embedding a large and growing AppSpokes integration app portfolio. In addition, AlohaDXP includes content curation, business intelligence, integrated app SSO, enterprise directory management, messaging, AI analysis and machine learning and much more. With AlohaDXP, in days or weeks, an enterprise can spawn dozens of new polished, working and secure deeply integrated spaces or portals. Further, via AlohaDXP’s built-in enterprise architecture framework, enterprises can skip building the complex “technical underbelly”, and instead focus on the cross-functional business requirements from constituents who will use the quick-to-develop Web experiences. AppSpokes and AlohaDXP are evolutions already of continual realworld feedback, with active roadmaps that are steadily appended by customer inputs and demand. The model allows customers to be deeply engaged in the ongoing product development with continual iteration and innovation, together. Keeping Their Heads Over Shoulders Over time, like IBM, the most key differentiator for AppFusions has become experience, breadth, and hard-knocks. As the adage goes, “nothing truly great is easy” – and the AppFusions path has certainly had its share of challenges along the way. But with time, the journey has become easier, and peristence and perseverence to “make integrated digital experiences across systems easier” is what got them here today, and will carry them forward. And they are grateful for that.

Offering Highest Quality Of Innovative Technological Solutions

ecognized as one of the largest legacy technology companies, IBM recently celebrated its 100th anniversary in Brazil, showcasing its century old expertise on pioneering technologies that facilitate business processes and operations to organizations all over the globe. Moreover, the tech mogul is also known to invest in research for new technologies and have vocation for innovation, making it the ultimate choice of enterprises that are on a lookout for advanced IT solutions and services. Headquartered in São Paulo, Certsys is a leading company with ten years of partnership for sales and integration of IBM systems and software. Named as one of the ‘World’s 100 Most Promising Companies’ in implementing IBM technology-based

solutions, Certsys acts strongly in the digital transformation of companies, leading major changes through innovative technologies. The prominent IBM solutions provider company offers a designed portfolio to meet the needs of corporations in the areas of cognitive computing, digital transformation, IT service management, business process transformation, Analytics & Big Data, and information security to the Brazilian market. This comprehensive portfolio with an agile and innovative approach is conceptualized by a team of highly qualified professionals with extensive project experience. With numerous projects delivered, Certsys continues to expand and invest in innovation. Furthermore, the Brazilian tech leader believes beyond doubt that the cognitive era and digital transformation are the essential pillars for economic development. Therefore, its mission is to offer innovative and competitive technological solutions with a great focus on quality, customer satisfaction and on digital transformation through a range of well consolidated solutions, control and IT processes.

Stiverson Palma CEO & Co-founder, Certsys

“We are always targeting to be one of the most important and innovative IBM Business Partners around the world.” 18

Unveiling The Business Stories

The 10 Best

Solution IBM Providers, 2018

Distinguished and Influential Leader Stiverson Palma is an experienced CEO and one of the Cofounders of Certsys with a demonstrated history of working in the information technology and service industry. Stiverson holds a prestigious graduate degree from Stanford Graduate School of Business and University of São Paulo. He is highly skilled in IBM software, IT Service management, business process transformation, IT strategy, and project management. Currently serving as the CEO, Stiverson is responsible for the definition of corporate strategy, maintenance of corporate culture, leadership of directors and senior managers, allocation of capital, outlining marketing strategy along with framing of new product lines. At the moment, he is working on defining the company strategy for the next 3 years, aiming at Certsys sales volume objectives, creating new business units, and internationalizing the company.

training and hiring of consultants who have expertise in projects of high complexity, hold IBM’s certification on existing core technologies and are capable of adopting best practices through agile methodologies such as SCRUM and KANBAN. In the last two years, Certsys has served more than 80 clients from the public and private areas of the most diverse industries. Most of the projects present themselves as a trusted advisor, while helping the clients in their digital transformation, thereby acknowledging the best moment and suggesting a suitable solution. The choice of a case portfolio for work and solutions are the materials that enables Stiverson and his team to seek opportunities in different sectors, along with the ability to prepare the prospective clients to visualize the horizon of solutions of their businesses on routinely basis. Essentially, Certsys success is linked to a quality that offers cutting-edge, high resolution projects based on the best solutions that contributes to the digital transformation of various industries. Standing Apart from the Competitive Crowd

He is the vital spirit of Certsys, who is capable of motivating professionals of different levels and areas as well as driving the company with challenging goals. He also maintains a very close management on the day-to-day basis, which increases the level of empathy among the team of the company. Agile Partnership Delivery Since, Certsys has a total focus on its customer satisfaction services, its tech team makes use of their technologies to its complete potential. Ÿ

Return: Certsys’s team is focused on delivery, thereby making sure that their customers can enjoy the technology as fast as possible. Ÿ Advance: The leading technology solutions provider company also streamlines the use of technologies and idealize customers’ business models. Ÿ Precision: Other than being a supplier, Certsys is also a trusted technology partner that embraces challenges and fulfils them. Ÿ Transformation: Digital Transformation is brought to reality with concise processes and tailored solutions.

Ensuring Strong Customer Service

Certsys is distinguished from its competitors by having a highly qualified and certified team in the streaming IT market. The team of Certsys has several cases and references that positively position them in the market of IT consultancies. Another competitive advantage is the scope of its sales force, which operates nationally, in addition to the quality and level of complexity of its delivered projects. Over the coming years, Certsys is planning to always bring in its DNA, the passion to transform its customers’ business model, through technology in an effective, visionary and qualified way. Moreover, Certsys is also considering on launching new headquarters in other cities of Brazil, Latam and Europe. Besides that, the huge investments in IBM technologies are boosting Certsys growth and advancement.

Stiverson’s Brief Message to the Prospective Customers “Certsys can streamline the process of digital transformation of your company through the use of disruptive technologies in the near future. Our data is correct and safe, with full visibility of processes and integration, ensuring competitiveness, profits and cost savings.”

One of the strongest values of Certsys is that it makes the customer satisfied by guaranteeing high level of satisfaction through the best delivery of its services. The IBM solutions provider company bestows credit upon the constant investment that goes in the

Unveiling The Business Stories

Creating Personalized Data-Driven Marketing with Technology

s a marketer, collecting data isnâ&#x20AC;&#x2122;t a problem, one gets a plenty of data from the biggest source, internet. The data explain how the customers engage the brand, what they buy, and what device they are using when they buy it. With such data, customers are conveying exactly who they are and what they want. Companies want their marketers to provide personalised experiences that build long-term relationships with thousands and millions of customers at a time. Customers get attracted to the brand, which addresses their exact expectations. Moreover, one can craft a perfect customer experience using various customer data. However, this data is fragmented across systems all over the organizations and is nothing but a scattered noise.

Watson Campaign Automation helps organizations to take control of data and find the signal in the noise. Having the right data at the right time in the right contacts and giving customers consistent personalized customer engagement they want across every channel empowers companies to build brand loyalty. Comsense Technologies is one of the best companies which utilize IBM Watson Marketing and predictive analytics, Machine learning in the best way it can possibly be. Comsense, an IBM Gold Business Partner, is supporting businesses to interact with each and every single customer at a personal level. Comsense has a unique proprietary cognitive omni-channel Customer Engagement platform, in which one can track and predict the next move of each customer to respond in real-time and target every customer with the highly engaging message at the right place and time. Bringing Technology for Business with Remarkable Solutions Comsense Technologies is revolutionizing marketing by working and integrating all the customer touch points off-

Sagar Babar CEO & Co-founder Comsense Consulting

â&#x20AC;&#x153;We bridge technology and business by leveraging Cognitive platforms & the power of analytics that empower leading brands to deliver a superior customer experience.â&#x20AC;? 22

Unveiling The Business Stories

The 10 Best

Solution IBM Providers, 2018

line as well as online to get a single view of customers’ interactions with a service provider. Comsense’s most comprehensive marketing tools include Predictive Analytics, Campaign Automation, Customer Experience, and LeadSense. Comsense has a SaaS-based marketing automation platform, Campaign Automation, an integrated platform with deep personalization, cognitive & omni-channel capabilities that automates customers’ interactions across Email, Social media, Push, SMS, or Website. With the focus on marketing, Campaign Automation packs the first of its kind visual customer journey analytics and design tools together. It enables the user to understand what inspires, disappoints or delights the customer by utilizing customer’s journey across these channels, leveraging relevant event and behavioral triggers. Consequently, it helps the marketers to design the best relevant experiences for customers. Exclusive Benefits Tailored for Clients Most of the customers today expect personalization. Studies show that there is a gap between what customers want and what they get in return. About 81% of marketers say that they have a holistic view of customers across segments, yet 78% of customers stated that the average brand doesn’t understand them as individuals, making this gap very real. However, the smart platform, Campaign Automation is bridging this gap by enabling users to capture customer behavior data from a variety of sources within a centralized database, making highly personalized interactions according to the customer behaviors with best-in-breed technology solutions. Henceforth, Comsense is boosting customer engagement and conversation with personalized experiences and offers that connect with clients as per their location and weather conditions. With Watson’s utilization, Comsense is delivering lightning-fast insights to optimize campaigns, messages, and offers, which in turn, increases customer loyalty, and ultimately bestows the organization with growing revenues. Co-Founder of Comsense and a Pathfinder for Marketers The Co-founder and CEO of Comsense Consulting, Sagar Babar works with marketers to show them how to use technology to increase traffic, lead quality, and revenue. He is passionate about marketing technology and its inter-relation to demand generation. Sagar commenced his graduate studies in 1997, and further earned a post-graduation degree, Masters in Computer Science from Pune University and MBA from SIEB University Germany. After the post-graduation, Sagar kick-started his professional life by joining the role of Sr. Software Engineer in a home finance company. With his dedication and hard work towards the work, Sagar entered IBM in 2005 and worked for 10 years in various positions. As of now,

Unveiling The Business Stories

Sagar has a whopping experience in sales, marketing, and project management, including 15 years of service in North America, Africa, Europe, and Asia, working closely in the fields of technology, customer service, B2B sales, and marketing. Sagar, an IBM Silverpop Certified Expert, also worked with the top financial institutions in Europe and North America in leveraging their technology investments. Likewise, Sagar was a part of a Business development team in the UK. With such a huge amount of experience, Sagar co-founded Comsense Technologies and he is employing the experience for his company to achieve the new heights of success. Rising Above the Competitors with Leadsense Platform Comsense with its vast experience, expert analytics, and marketing technology teams has developed its own proprietary platform, Leadsense, which made the organizations a step ahead of its competitors. Leadsense is AI driven end-to-end digital journey tracking platform which tracks the lead from the time it generates to the time it culminates into a deal with the facility to capture the tracking offline and online, and in turn, it helps to quickly act and address their concerns as per needs. Some of the key offerings of Leadsense include Track Marketing RoI in real time, Access Predictive Models for Lead Scoring, Identify quality leads for Marketing & Sales, Reduce Sales cycle, Demonstrate clear Marketing contribution to the business, Obtain real time actionable insights, Increase conversion rate, deal velocity and revenue. Continued Growth with Ambitious Plans While working in both B2B and B2C industries, Comsense Technologies is setting higher and higher goals worldwide. They have worked with India’s largest antivirus company in the B2B industry. Additionally, in B2C, Comsense has a global clientele ranging from apparel MNC companies, reputed banks to the most demanding healthcare diagnostics companies. Moreover, the company is spreading wings across the globe by adding new locations like Singapore and North America in their portfolios. With such a wide range of clientele, Comsense plans to expand the capabilities and enable marketing & sales with more predictive analytics while emphasizing on leveraging data science.

ESTUATE

Building Smart Enterprises with Next-Gen Technology Solutions

BM has been leading the innovative and progressive technology space by bringing a plethora of modern-age, sophisticated technology solutions and proven service competence under one giant umbrella since its establishment. Additionally, its holistic approach to strategic planning, skillful implementation and efficient support services makes IBM the world leading enterprise technology solutions provider company. Innovating on similar lines, Estuate Inc., is a global IT services company, headquartered in Milpitas, CA and spread across several other parts of the world, including New Jersey, Canada, India, the UK and the UAE, Estuate was founded in 2005 on the simple premise that clients value a partner that is adept at technology and business alike, and is highly responsive to their needs. Equally, the leading technology solutions provider company has worked hard to

stay true to this fundamental principle. Estuate offers a plethora of services in latest technologies, including AI, Big data, Internet of Things (IoT), smart home technology, Augmented Reality and Virtual Reality, Machine Learning, Enterprise Mobility, Wearable Technology, and many others. In terms of service offerings, the Milpitas-based IT company specializes in Product Innovation, Data & Analytics, Subscription Billing & Revenue Management and Governance, Risk and Compliance solutions. Over the years, Estuate has also developed deep partnerships with the leading technology vendors of the world, including IBM, HP, Informatica, Oracle, Incorta, Microsoft, Salesforce, and Zuora, that span the gamut from development to joint go-to-market strategies. These relationships coupled with its vast knowledge of end-to-end business flow enables it to bring value to every customer interaction that goes beyond the immediate deliverable. Driving Force & Visionary behind Estuate Prakash Balebail is the Founder and CEO of Estuate Inc.

Prakash Balebail Founder & CEO Estuate Inc.

â&#x20AC;&#x153;Technology, when deployed right can take businesses to tremendous heights.â&#x20AC;?

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Academically qualified with a bachelor’s degree in Electrical Engineering from Karnataka University in India, Prakash is a seasoned IT professional and comes with a rich experience of over 25 years in the IT industry. From the beginning, his principle has been to provide commitment to continuously fulfill his customers’ requirements, partners, and employees by anticipating their needs and exceeding their expectations through a culture of creativity and forward thinking. Prior to founding Estuate, Prakash was the Senior Director in Oracle Applications Global Sales Solutions team, which built complex Oracle E-Business Suite application demonstrations for Sales activities. Additionally, he had leadership roles in the development of Oracle’s much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During that time, Prakash had also built the highly-regarded Indian operations team from the ground up. Array of Futuristic Digital Solutions and Consulting Services Estuate helps businesses to unlock their true potential and grow in the dynamic world with following range of innovative technology solutions and value added services. Ÿ

Ÿ Ÿ

Digital Transformation: Digitization is the best survival strategy for modern enterprises. Using Estuate, customers can upgrade, modernize and transform their businesses digitally. Data and Analytics: Analysis of data opens doors to endless opportunities for growth, controls, and development. Customers can utilize Estuate’s data management and analytics services to derive maximum benefits. Product Innovation: The leading IT solutions provider company also designs, launches, and implements innovative software products and applications. Cloud and SAAS: Estuate implements Cloud and SAAS solutions to optimize users’ IT efficiencies. Automation Solutions: The tech team of Estuate speeds up clients’ business operations and enhances productivity with smart automation. Managed Services: Acknowledging that managing IT operations are critical to smooth business performance, Estuate looks after its customers’ IT infrastructure so that customers can focus on their key business goals and core competencies

Target Industry and Business Spaces Estuate delivers a wide range of new-age technology solutions to meet the complex demands of various industries and businesses. Ÿ

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goals. Finance: Banking and finance professionals can transform their financial enterprise with Estuate’s big data, compliance and analytics solutions. Healthcare: It also helps to redefine healthcare enterprises with customized digital solutions. Retail: Estuate assists retail organizations to automate and streamline their activities to keep up with market trends. Manufacturing: It also empowers manufacturing enterprises to stand out with next-gen technology solutions like AI, IoT and more. Utilities: Estuate offers an array of disruptive technology solutions to the utility industry as well.

Managing Client Expectations Prakash along with his team combine a strong service culture with unmatched expertise in technology applications and business processes. Through its innovative approach, and raser-like focus on client satisfaction - Estuate has created numerous customer success stories; and strives to continue offering world-class IT services for decades more to come. Estuate has served diverse customers ranging from start-ups to Fortune 500 companies. Because of its leading edge technology expertise and strong service culture, Estuate has become the most preferred and trusted technology partner for government agencies and leading companies across diverse industries worldwide. Furthermore, the skilled team brings high integrity to all client interactions and offers a strong service culture with unmatched expertise in technology applications and business processes. Prakash along with his team pays close attention to the specific requirements of the clients, thereby consistently exceeding their expectations. As a result, the team of Estuate builds long lasting and trustworthy relationships that yield them tangible benefits in every project. Taking a Closer Look at the Electrifying Future Estuate’s far-ranging technology expertise, years of implementation experience and strong partnerships with the leading technology providers is its unique selling point. Moreover, the entire group is guided and run by a seasoned team of professionals who are experts in their respective domains. Over the coming years, Estuate’s long-term strategy is to build strong competence in upcoming technologies and further advance its implementation capabilities by constantly training and developing the skillsets of its employees.

Enterprise: Estuate offers breakthrough technology solutions and consulting services to meet its clients’ business

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Lead Feature

Ethical Data Mining: A Vital Component of Modern Business 26

he term Big Data is hyped quite a lot these days. But, even if it is overhyped, a bunch of ethical issues related to privacy, confidentiality, transparency, and identity rises up due to the Big Data revolution going on in the industry. Who owns all that data, being analyzed? Are there any limits to what kind of inferences that can be made, or what decisions can be taken against people involved in those inferences? Maybe these are the questions that boggle the mind when thought about these issues. Before the Big Data revolution, the fields of marketing and advertising were guided by codes of conduct for many years. But, these codes of conduct apply to traditional businesses only. With the pace at which businesses have developed, these codes have become irrelevant. In the last decade, the rapid emergence of Big Data, while clearly demonstrating obvious value for consumers and businesses alike, has incited concerns over the ethical use of consumer data in modern multi-channel marketing. In this high-speed chase of evolving environment, the absence of established ethical guidelines has caused anxiety among consumers and confusion amidst marketers — who are some of the most avid users of data and are also swift in the adoption of new data technologies. Employing Sensitive Data for Marketing and Advertising Previously, the marketing industry had simple terms for sensitive data. This data was about children, health, and finances. Today, every type of sensitive data is collected, such as location data and biometric data (e.g., facial recognition data), which can be very revealing about the activities and relationships of the consumers. Moreover, through sophisticated analytics, companies can take data that is not sensitive at all and predict, to a high degree of accuracy, very sensitive insights about individuals, such as the status of their pregnancy, what kinds of diseases they are likely to have or develop in the future, and what their financial situation is. This is, therefore, raising the paranoia among the customers, fearing it may get into the wrong hands. Degrees of Sensitivity The Direct Marketing Association (DMA), Digital Advertising Alliance (DAA), and Network Advertising Initiative (NAI) have set some guidelines about the usage of sensitive data. Use of third-party behavioral and multi-site data is to be limited to anonymous or opt-in consent based usage, according to the codes of conduct. Every code of conduct has certain restraints or prohibitions on the use of this sensitive data in conformance with concerned authorities. The issues regarding the misuse of data tend to become more challenging when companies can predict sensitive data from non-sensitive data with sophisticated analytical processes. This practice provokes a whole new set of questions about predictive results. For example, the question arises whether to treat predictive data about sensitive medical conditions Unveiling The Business Stories

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different from other forms of fact-based sensitive data? And should the individual have a say in the prediction? Sometimes, prediction of the sensitivity of data when it is first created before all the various applicable uses can be understood, prove to be difficult. The full recognition of the resulting sensitivity might take years. Some data seem non-sensitive at first, but when collected in very large quantities over time, it might become predictive (e.g., NSA metadata, location data, biometrics, and other tracking data collected over time).

Consumer Concerns There are certain concerns in the minds of consumers, about the safety of their personal data and the consequences of it falling into wrong hands, such as follows. ●

Consumer concerns vary widely from individual to individual, but generally, involve a lack of understanding of the analytical processes and how they are used. They can sometimes be viewed as a “black box” over which the consumer has no control, and are therefore very scary. The box shouldn’t be too clear about the algorithm or easily challenged if it is wrong. Consumers don’t know who is performing these analytics, what predictions they are making, or to what end they will be used. If analytics of nonsensitive data can create sensitive data, the question arises: Are proper precautions being taken with it? If sharing makes consumers feel uncomfortable, and then analytics can feel really creepy too. Consumers wish to know in which proﬁles they fall in, and some even worry that they are being proﬁled in such ways that might limit their opportunities or even discriminate against them.

●

In just the last few years, the proliferation of analytics and the number of companies who use them have grown exponentially. Sophisticated analytics have piloted to superior data, which helped power innovation and signiﬁcantly got enhanced results. And while the people in the industry understand many of the extraordinary beneﬁts that derive from Big Data analytics, consumers often feel that these practices have taken data about them to a new level of “out of control.”

New Challenges Sticking Out Of The Hay As the world of traditional direct marketing and advertising merges into multi-channel marketing and targeted advertising is driven by much richer data on individuals and devices, gaps in the ethical guidance codes have emerged. There are three distinct areas where gaps in guidance exist in the U.S. and abroad: ● ● ●

Sharing data for marketing and advertising purposes (both personally identiﬁable information and anonymous information) Employing sensitive data for marketing and advertising purposes Applying robust analytics (e.g., Big Data analytics) for marketing and advertising purposes

Sophisticated analytics have led to superior data, powering innovation and significantly enhancing results. The analytics discussed above approaches result in a prediction and, while they are usually quite accurate, there are always a few people for whom the prediction is wrong. Instead of relying on old methods, these predictions prove better than no data, for identifying audiences for marketing and advertising purposes. Pointing out that these kinds of predictions may not be as successful for non-marketing purposes is also important to sophisticate the overall process. Back in the day, these kinds of predictions were calculated over the certain period of time and stored on a file. More often today, they are calculated on the fly based on the most recent data, possibly data generated minutes or even seconds before the calculation. Sometimes these analytical predictions are made by the company using them. In other instances, a third party company makes the analytical prediction and sells it to the company needing it. In other words, a social media site or a data broker might make a prediction with their third-party data about whether a consumer is in the market for a new Luxury car and sell that prediction to auto dealers with Luxury car inventories. Unveiling The Business Stories

Remedies After considering the concerns of consumers over the ﬁve distinct areas where stronger ethical principles should be developed and introduced in marketing, the following broad recommendations are brought up. 1. Maximize transparency and choice: Privacy policies of marketers must be clearer about the use and sharing of consumer data. 2. Classify data and mitigate use risks: Marketing data should be classiﬁed to identify various types of risks, and appropriate mitigations for these risks should be put in place.

3. Limit downstream risks: Data brokers should have contracts with all downstream users of the data to ensure it is always used appropriately. 4. Help enforce ethical practices: Everyone in the marketing ecosystem should assist regulatory authorities in enforcing ethical practices by reporting bad factors in the industry to the appropriate enforcement bodies. 5. Educate consumers about common marketing practices: The marketing industry should buoy and absorb in developing education for consumers about regular marketing practices. In the more recent past, the DAA, comprising of the seven largest marketing and advertising associations, introduced standards consistent with NAI's guidance for network advertisers, but which were designed to address the wider advertising ecosystem, needing the use of the “AdChoices Icon” in ads that were behaviorally targeted. This icon links to an industry website that lists all of the network advertisers, and offers consumers a simple, industry-wide, opt-out mechanism. Over one trillion times each month ads are served with the icon and 35 million unique visitors check out the site, with more than 4 million exercising their choice. According to DAA's reports, 51% of consumers say they are more likely to click on relevant ads featuring the icon, and more than 73% are more comfortable knowing that the companies are abiding by the safeguards. Establishing Ethical Guidelines for Modern As the world ushers into the era of mobile and addressable TV, the DAA has once again updated its ethical standards, releasing mobile guidelines consistent with their online principles and launching an app, so that consumers can manage third-party tracking across apps. The self-regulatory and legislative tenets — notice, choice, and security — of the marketing industry, which was built on the sharing of data, have been consistent for decades. Each month over one trillion ads are served with this AdChoices Icon, which enables consumers to exercise control over behaviorally-targeted advertising. 51% of consumers say they are more likely to click on relevant ads featuring the icon thus serving the purpose of making consumers feel safe about the data sharing. Ultimately, these safeguards set in place are the ones making Ethical Data Mining comfortable to use in the modern businesses.

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Advancing Data Management With System Implementation Services

BM solutions are being adopted by many industries to enhance their organizational processes with fast transforming and up-to-date technologies because they are highly scalable and adjustable for any industry type. In today’s modern technological world, tremendous amount of generated data has to be managed and analyzed. Owing to this, business processes are becoming more complex and organizations are required to invest more time and resources in order to maintain control over basic business operations. To stay one-step ahead of the competition, it is important to start making key decisions with full insights into relevant information. Leading organizations are, therefore developing their strategies by analyzing current conditions and projecting future impact on their businesses. For upgrading the business to the next level, the organization should always have technologies and solutions that

one can rely on. This is the success philosophy of Poslovna inteligencija, a leading company in the field of analytical systems implementation and strategic ICT consulting in SouthEastern Europe. Excellent Handling of Business Processes Using Comprehensive Solutions Based in Zagreb, Croatia, Poslovna inteligencija operates from offices in London, Vienna, Ljubljana, Zagreb, Belgrade, Podgorica, and Sarajevo with more than 130 experienced consultants. Poslovna inteligencija, with its partners, has been engaged for years in the largest Data Integration, Data Warehousing, Big Data Analytics, Performance Management, and Business intelligence projects. Additionally, in the field of Data Privacy Management, the leading IBM solutions provider company has developed their own software, which assists the clients to become GDPR compliant. Designed and developed as a Data Protection Officer tool, Data Privacy Manager allows companies to simplify and safely manage data subjects’ privacy. Poslovna inteligencija has also developed its Big Data solution that is implemented with their clients in telecommunication

Dražen Oreščanin Co-founder & CEO Poslovna inteligencija

“We provide our clients with the best possible service in the execution of intelligent information systems, thereby helping them to create values and identify new business opportunities.” 30

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and banking industry, while their overall experience is related to medium and large companies within different business areas such as telecommunications, manufacturing, banking, insurance, distribution, retail, and government institutions. Advanced Technologies Making the Most of the Client Businesses Poslovna inteligencija strives to offer the most reliable solutions and most advanced technologies available that will solve its clients’ businesses problems in the best way possible. Furthermore, the Croatian-based company’s consultants are continuously developing their competencies globally in the leading essential technologies. Therefore, it will support Poslovna inteligencija to formulate solutions to accommodate the most specific needs of its clients’. Likewise, it enables consultants to find the appropriate solution for every problem. The utilization and adaptation of leading technologies from a significant number of business partners makes it possible for Poslovna inteligencija to offer solutions designed according to its clients’ requirements, which are tailor-made to fit their necessities. For this purpose, it follows customized ’Information in Action’ method, which is based on a rounded and integrated approach that starts with strategy development and ends with an action plan and monitoring to implement ICT strategic consulting projects. Poslovna inteligencija has clients from some of the largest companies around the world from the vast variety of industries comprising telecommunication, finance, manufacturing, distribution, wholesale, retail, public administration, broadcasting as well as IT, and non-profit. Keeping the Top Place with Unique Analytical Solutions Poslovna inteligencija has become a prominent IBM Platinum software partner for Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo, and Macedonia for a product group that includes advanced and predictive analytics, financial and operational performance management, data integration and data management, as well as IBM Pure Data systems. These varieties of analytical solutions designed as per its client requirement makes Poslovna inteligencija stands apart from its competitors. Additionally, the leading IBM solution provider has achieved Expert Level for Data Science and Business Analytics area. Besides that, it has also developed its own solutions like Data Warehouse models for banking, retail, telecommunications, insurance, Data Masking solution, and Profitability solution, based on IBM Planning Analytics.

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Founder’s Strategy Towards Developing New Business Opportunities One of the three Board Members, the Co-founder, and the CEO of Poslovna inteligencija, Dražen Oreščanin established the organization in 2001 with Lidija Karaga. With more than 25 years of experience in some of the leading companies in Europe and the Middle East, Dražen is the main architect of PI Telco and Retail Data Warehouse Models. He also has vast experience with major DWH/ETL/BI platforms including IBM. Furthermore, Dražen handles the segment of Innovation and Development of the company. The multitalented CEO plays a key role in managing and creating the strategy and new business opportunities around the world for Poslovna inteligencija. Dražen has advised many leading organizations, mostly, communication operators, Deutsche Telecom Group, Telenor Group, Telekom Austria Group, Ooredoo Group, Liberty Global, and Saudi Telecom Company. Beside operators, he has also provided solutions and architectures for banks, retail, and utility industries. Building Greater Future with Experienced Consultants Currently, Poslovna inteligencija is developing and offering the system implementation services comprising a combination of shorter on-site visits and off-site modifications performed over a secure connection. The most impressive fact about these services is that they are exclusively developed for DWH/BI/PM system implementation for clients in various EU countries, counting Switzerland, USA, and North Africa. Till date, Poslovna inteligencija has employed more than 130 consultants with operating experience in different technologies like Microsoft, IBM Cognos, IBM SPSS, Informatica, IBM DataStage, IBM Pure Data System, and Business Objects. On top of that, Poslovna inteligencija is also working on different types of projects based on data warehousing, business intelligence, planning and budgeting, data mining, risk management, and master data management and until now, the versatile IBM solutions provider has delivered more than 200 projects in a variety of industries, which makes it the market leader in the industry.

Delivering Scalable and Flexible Solutions to Meet Today’s Business Challenges

rom the launch of Mainframe computers back in the 60s, IBM has been at the forefront of innovation all the way to become one of the prominent leaders in the modern era of digital revolution. The company’s digital transformation is continuing to play a major role in large enterprises, helping push innovation during the digital revolution. Today, IBM offers a variety of services and products, like hardware, storage, software, and cloud. Coupled with the immense experience with a large user community and deep industry focus, the organization has followed a state-ofthe-art approach to optimize solutions to the industry needs. Its global presence and access to desired expertise through large Business Partner community support many organizations to solve traditional process challenges.

Praxis Solutions is the leading business partner and a systems integrator for IBM with its focus on providing technology-driven holistic solutions to solve complex business requirements. Headquartered in Dubai, UAE, the company’s software solutions house provides business software and consultancy committed to delivering highest quality solutions to their clients to meet today’s business challenges. Offering a Complete Range of Services with Its Solutions Started with its core expertise in bringing Enterprise Asset Management systems, Praxis has extended its delivery capabilities in other complimenting solution domains. Praxis, currently, has a track record and the proficiency to deliver solutions in the domains of EAM, ERP, Mobility, BI and Analytics, Big Data, HSE, and Operations & Planning. The organization has provided multiple successful executions of the IBM Maximo EAM system ranging from greenfield deployments to system upgrades as well as business process improvements and product extensions. Likewise, Praxis is the trusted and chosen service provider for large managed services contracts to

Manmeet Kaur Founder & Managing Director Praxis

“We value our customers and their system requirements and strive to provide cost-effective solutions guaranteeing customer satisfaction.”

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support the clients’ application needs. Before the arrival of consumer-based smartphones, Praxis Solutions was one of the first companies in the Gulf Cooperation Council (GCC) region to provide Windows-based Industrial Mobile solutions on rugged handheld devices and to introduce an Enterprise Approvals App for corporates. The app was designed to be cross-platform, enabling users to receive their workflow assignments from multiple corporate applications all into a single mobile inbox. Having an intense industry knowledge and with innovation at its core, the company has created its own solutions addressing key gaps in business processes. These inventive products comprise Electronic Spareparts Interchangeability Record System, Legal Case Management System, and Supplier Management System. Creating a Healthy Environment for Clients with Advisorybased Approach The company has been following a detail oriented and collaborative approach to its solution delivery with its focus on driving up the ROI for its customers. Praxis has become one of the trusted partners for its clients in providing enterprise mobile solutions across the range of mobile OS and devices. Maintaining its focus on corporate and industry-based solutions, the company has delivered over 100 unique mobile use cases in various industry verticals counting Oil & Gas, Utilities, Defense, Facilities Management, Transportation, and Manufacturing. Furthermore, Praxis develops core contributing solutions to the clients’ IoT and Predictive Maintenance application journey. One of the innovative solutions is the Digital Rounds & Inspections Management System which combines the power of Mobility, Big Data, and Analytics to provide a turn-key solution for managing Operator Rounds, Operations, and Maintenance Inspections in one system. Emphasizing on the business requirements analysis of the operation, Praxis guarantees that the solution being designed meets the key user requirements. Praxis insists on early onboarding of end-users, meeting their stated necessities. Based on Praxis’s track record of being innovative, clients have trusted Praxis for applying latest technology solutions and having successfully served multiple challenging projects.

various verticals. She holds a Software Engineering degree from the University of Pune, India. Manmeet, with her inspiring management style, has a proven history of building, guiding, and retaining high-performance teams to improve and implement strategies for accelerating company’s growth. Manmeet has a unique quality of focusing on solutions. She is an enterprising, extroverted, and customer-focused sales leader with a natural ability for building new businesses with clients. Manmeet has been playing a big role in forging loyalty with clients, vendors, and external business partners. The person of action, Manmeet identifies and capitalizes on emerging business ventures, helping her clients to achieve desired goals. Expanding Service Range with Upgraded Solutions Praxis works with clients to understand their requisite definition, scoping and detailing, recognizing the best fit technology for their organization. Currently, Praxis is working in close partnership with its customers across the GCC region in various industries including Oil & Gas, Facilities Management, Energy & Utilities, and Ports & Logistics. Recently, the company has delivered a successful upgrade for IBM Maximo to the latest version for Kuwait Oil Company (KOC). The upgrade was the largest implementation of Maximo in the region with over 8500 users. Additionally, Praxis is collaborating with KOC on multiple groundbreaking initiatives comprising systems for Contractor Personnel Management, Digital, and Connected Refinery through mobility, and RFID technologies among others. The multidimensional Praxis is encouraging organizations to reach out to them to discuss their pain areas in current operations or to discuss any new innovative ideas that they would like to explore. Praxis is always ready to help their clients with their full commitment backed by the expertise and experience.

Customer-focused Founder Accelerating the Growth of Praxis The Founder and Managing Director of Praxis Solutions, Manmeet Kaur has more than 20 years of experience working in

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Bringing EAM Solutions As A Service

ately, heavy industries have become dependent on the service sector for easy solutions for asset management and increasing efficiency. To ease the process, these industries use EAM. The EAM software is primarily used by such industry giants, which are heavily dependent on the complex and expensive physical assets, such as plants, heavy equipment, and vehicles. Key end-users include industries such as oil & gas, manufacturing, energy & utility, mining, and others. This software is primarily offered through on-premise or cloud-based deployment. IBM as a Backbone IBM has the required infrastructure for the asset management to a large extent. The big enterprises choose IBM for the opportunity to work with a world-

class company with available resources and experience to support the needs of their enterprise-level organizations. IBM Maximo Enterprise Asset Management (EAM) solutions give a single point of control over all types of assets – production, infrastructure, facilities, transportation and communications – by managing them all on a common platform. As the global standard in software for Enterprise Asset Management and maintenance, Maximo allows organizations to monitor, share and enforce best practices, inventory, resources, and personnel – resulting in decreased downtime, lower cost of operations, reduced risk and better planning and control. With IBM Maximo Asset Management, enterprises can optimize the performance of assets and maximize return on investment. Projetech, An EAM Extraordinaire Projetech is an ISO 27001 certified IBM Business Partner that provides IBM Enterprise Asset Management EAM (Maximo®) via the IBM Cloud. Projetech’s Managed Services cloud offerings include state-of-the-art secured industry and software expertise for an all-inclusive client experience. Our primary offering is called Maximo® as a Service, which may encompass other IBM or third party products.

Steve Richmond Founder & CEO Projetech Inc.

“Projetech provides an affordable alternative to managing Maximo EAM onpremise that is easy-to-use and requires minimal on-premise support staff and infrastructure.”

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Keeping up with the latest technology is extremely challenging for most businesses. Running Enterprise Software, such as IBM Maximo, on-premises requires specific expertise in specialties, such as database platforms, middleware, hardware, operating systems, security, performance management, disaster recovery, Maximo and other applications.

Another key component of its success over the past few years is the relationship developed with former competitors in this space. These organizations are now Business Partners of Projetech. They resell Projetech’s IBM based SaaS solutions bundled with their value adds. Tackling the Competition

Projetech bundles its value-add solutions with IBM and Business Partner expertise, which ensures the end user client experience is the best it can possibly be. Projetech builds our clients’ solutions on the IBM Cloud, which provides a strong basis for our Maximo® as a Service technology solution. An Accomplished Leader behind Projetech Steve Richmond, Founder and CEO of Projetech Inc. is a Tivoli Award Winning IBM Business Partner. Born in Los Angeles, California; raised in Cincinnati, Ohio and educated at the University of Cincinnati, he began his working career in the mechanical contracting business. Steve founded Projetech in 1990. He has led, driven and grown Projetech to success as the largest IBM Maximo as a Service provider in the world. Steve is a published author and accomplished speaker. He maintains certification and affiliation with the Society of Maintenance and Reliability Professionals (SMRP), the Association of Facilities Engineers (AFE) and the Building Owners and Management Institute (BOMI). Client Centric Services Provided By The Company Projetech started out as a traditional reseller of IBM software and services before becoming an IBM partner. Its main revenue stream was generated from those services engagements with “onpremises” clients. The revenue from these services was not perpetual, nor dependable. Seeking a better solution for servicing its customer base, Projetech discovered a new method of delivery. Projetech offered one of the very first IBM Maximo Managed Service Provider solutions via a thin-client application and dial-up technology in 1996 to a local hospital. Over the years, Projetech has leveraged its partnership with IBM to master the solution design and delivery in a cost-effective manner which has allowed them to focus their organization specifically on selling and delivering “as a Service” IBM solutions. Coupled with industry experts, their clients and resellers quickly realize ROI. Projetech has invested heavily in annual software purchases from IBM and expect to continue the volume of investing due to the growing demand for their cloud solutions from Business Partners and Clients.

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Projetech’s SaaS offerings have enabled them to expand into more markets than they could as a traditional on-premises systems integrator. Projetech quickly and affordably serves up IBM industry solutions by working with their Global Business Partners who have specific industry expertise. Projetech and one of its Business Partners recently signed a large SaaS deal for the Maximo for Aviation Industry Solution. The Aviation industry solution is one of the newest industry solutions developed by IBM. Projetech’s clients benefit from managing their organization with IBM Applications without the downside and cost associated with managing them, on-premises. Their SaaS solutions are affordable and scalable which has enabled them to quickly grow their market share. The Projetech Advantage Asset and Facilities Management is a critical component for organizations no matter what industries they serve. Manufacturers need to focus on production, power generation and distribution companies need to focus on generating and serving up power, government agencies need to focus on serving its people, etc. These organizations need EAM solutions, but cannot be bogged down by managing them, on-premises. They need to be able to focus on their core business. Projetech’s solutions, built on IBM, allow them to do just that. Projetech has many “Maximo® as a Service” clients who struggled with managing Maximo on-premises. One of the most common challenges they faced was “version lock”, oftentimes, due to the lack of proper resources and/or funding needed to perform the upgrades. Staying on the current product is key to performance as well as beneficial for gaining access to the latest enhancements and new features from IBM. Moving to our IBM Cloud solutions removed the barriers and enabled them to benefit from all the latest technology components of a comprehensive cloud solution. By migrating existing clients to the IBM Cloud Projetech SaaS solution stack, clients could accomplish their Asset and Facilities Management goals while saving money. This gave Projetech an upper hand over other competitors.

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Leader in Global Boutique IT Consulting and Outsourcing

BM with its storied 100 year old history continues to be a company, brimming with innovation and technological advancements. Numerous Fortune 500 companies have been known to use IBM software as the core building blocks of their enterprise software. Today, IBM has taken all of its software to the Cloud and embedded robotic process automation, AI and Blockchain technology within them. The new IBM is ready and at the forefront to lead the enterprise software marketplace for the foreseeable future. Tangentia Inc. is a Gold Partner of IBM and the leader in Global Boutique technology solutions. The IBM solutions provider company offers a comprehensive portfolio of services that can bridge the most challenging technology gaps while creating

significant cost efficiencies and competitive advantage across an organization and its supply chain. Headquartered in Toronto, Canada, Tangentia with associates & ecosystem partners operate across the globe, with a strong presence in 5 continents and 30+ countries, using a 'think global, act local' solutions approach. Tangentia's provides industry leading solutions across multiple industries like Banking & Financial Services & Insurance (BFSI), Retail, Consumer Packaged Goods (CPG), Telecom, Healthcare and Government. Origin of Tangentia The novel term 'Tangentia' was coined from a geometrical point of view, where a tangent is a line perpendicular to the diameter of a circle and is also present on the outside of the circle. Here, Tangentia represents the space existing around the circle. Correlating Tangentia in a business context, in a bread baking company, bread making is their core business (what is within the circle) and their IT needs, be it EDI, business analytics or security is what Tangentia does for their business. Knowing the Strategic Leader Vijay Thomas is the Founder & CEO of Tangentia Inc, who has successfully directed the company for over 15 years, right from its inception. Vijay leads the strategic direction for Tangentia as well as manages its leadership team, overseeing the 6 different business units. He effortlessly handles diverse departments, right from managing the marketing

Vijay Thomas

Founder & CEO Tangentia

â&#x20AC;&#x153;Tangentia aspires to be the preferred IBM software partner for agile and bespoke solutions in USA, Canada and India.â&#x20AC;? 38

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Array of Services Offered by Tangentia

project was delivered by the team along with their astute mentor within a record 6 weeks. With Tangentia's agile delivery model, business goals and milestones are met via a minimum viable product (MVP) model and multiple iterations.

Tangentia is made up of the following 6 business units.

Fulfilling Client Expectations

messaging to architecting major projects and even troubleshooting. Vijay is a truly hands-on leader for Tangentia.

Ø Tangentia Automation: Most of the companies are using automation to take front- and back-office operations to the next level. With Tangentia Automation services through robotic process automation (RPA), clients can fully maximize their organizations' potential. Ø Tangentia Digital: Known as the leader in the development and delivery of digital learning, Tangentia offers a wide variety of learning opportunities in online eCommerce, marketing automation, UI/ UX, mobile and web application development. Ø Tangentia Security: Since, cyber threats are increasing day-by-day, security is becoming more important than ever. Tangentia Security group assists banks, insurance, and pharmaceutical companies with their products like Identity and Access Management (IAM), endpoint security, Security Information and Event Management (SIEM), making the corporation more secure. Ø Tangentia Cloud: Tangentia Cloud products offer Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). Ø Tangentia EDI: Medium and small sized organizations largely use EDI applications for the payment service with their trading partners. Utilizing Tangentia's EDI, organizations can gain benefits like easy data deployment, appropriate time management, accurate scheduling, elevated work accuracy along with fewer penalties.

Tangentia has a proprietary project management system that ensures that projects are delivered to its customers on time and within budget. The Tangentia global project management office (PMO) is able to deliver small to medium sized projects via a global delivery model creating tremendous value to its customers. Tangentia brings to the table, global resources even for a specific project with the requisite technical skills, thus warranting that projects are staffed with the right people at the right time. Additionally, an appropriate mix of local on-site consultants manages the customer relationship, equipped with the local market knowledge. Tangentia's Mission 2020 Tangentia is competing with the large global consulting majors and system integrators, providing customized agile solutions with enterprise quality and security standards larger than its clients' expectations. From a partner's perspective, Tangentia is working hard to be among the Top 5 Preferred Partners for each of their partner companies in the global markets they operate in. Also, through the revolutionary work of employees, Tangentia’s team hopes to rank in the Top 10 preferred employers in the IT consulting business.The leading IBM solutions provider is also aiming to be among the Top 5 Preferred Boutique Solution Providers for IBM in USA, Canada and India.

Ø Tangentia Consulting: Tangentia Consulting group enables organizations to flexibly scale key areas of their business by managing the greatest asset; their employees.

History of Delivering Successful Projects Tangentia has been able to build a client base of more than 1,000 customers over the last 15 years, including some pretty historic ones. Tangentia was involved in implementing a full e-commerce and supply chain integration solution for the province of Ontario, Canada for Beer and Wine retail via grocery stores. This mighty

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Bridging The Gap Between Technology And Its Smooth Usage

ince the beginning of IT boom, IBM has always been at the epicenter of innovation for solving business issues using its technological excellence. Because of IBM’s technological prowess and their thorough knowledge of the problems faced by businesses, enterprises choose IBM technologies over others. Today, IBM is considered as a leading enterprise solution provider because of its experience from various businesses, market knowledge, innovation capabilities; go to market strategies, and its ethics and code of conduct. Keeping all these things in perspective, UDTECHS provides highly innovative and customized solutions for IBM services. The company is equipped with strategically developed, Tailor-made, flexible solutions, and a vision to ensure end-to-end customer delight. Moreover, UDTECHS has proven itself one of the 10 best

IBM solution providers of 2018. This has been made possible because of the company’s mission to make a difference by catering best possible service, quality, selection and value to their customers and their commitment towards providing an enthralling IT infrastructure experience for SMBs and enterprises. UDTECHS, Helping Clients Achieve Best Possible Results UDTECHS, constituted in 2010 with a vision to bridge the gap between technology and its appropriate execution, started off with a goal of delivering innovative and customized solutions to the clients. The company is now developing scalable business strategies while providing best in class solutions for Data Center technologies including Network, Securities, Compute, Virtualization technologies, Storages, Backup solutions and Hyper Coverage solutions. UDTECHS is an independent integrator and not just an extension to the vendor. The company’s service focused approach helps them achieve best results, while strengthening their association with the vendors. Leader Guiding The Company Towards Success Hiren Mehta, CEO and Founder of UDTECHS have an experience of over 20 years in the service industry. He has an amazing persona, which helps him connect with clients no matter which tier they are from. Hiren has first-hand experience in connecting with clients and understanding the engineers’

Hiren Mehta (Left Side) CEO & Founder UDTECHS

“A lifelong commitment to deliver value to our customers by simplifying IT solutions”

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problem at the time of implementation and operations, and also CEO’s/CFO’s challenge in running the business. This helps him provide his valuable guidance to sort out an issue faced by either client or his employees themselves in any sort of situation. These qualities of him make Hiren, a great leader who understands the problems at grass root level.

include server consolidation solutions. Their services in collaboration with leading hardware vendors include Workstations, Server Appliances, Enterprise Servers, Storage Products, and Network Appliances.

Serving the Clients with Finesse

UDTECHS offers the solutions and services for Networking Infrastructure Practice Area, which comprise Routing & WAN, Switching & LAN, Wireless Mobility, Firewall & VPN Infrastructure and much more.

UDTECHS is a multi-faceted company that has a potential to serve its clients with such finesse that they themselves do not want to go anywhere else. The company tries to understand the problems faced by clients and to estimate the amount of business, financial or work force impact that can arise due to it. The services provided by the company include– Ÿ

Information Management

UDTECHS delivers comprehensive information management that makes data accessible, compliance achievable, and security a priority. UDTECHS design deploy and deliver tailor-made solutions and controls that address the entire information lifecycle including intelligent policy-based protection, accessibility and retention of organizational data to optimize recoverability, reduce the risks of loss and misuse. Ÿ

Virtualization

UDTECHS with their experienced, skilled and certified professionals architect, design, plan, implement, and support a variety of Virtualization Solutions including Server, Storage and Network. The company helps their clients achieve the best of an automated datacenter built on the production-proven virtualization platform. Team UDTECHS goes beyond server consolidation and design, and deploy virtualization platform to automate entire IT infrastructure. Ÿ

Application Delivery

UDTECHS helps the clients deliver their information to all types of devices. They also help the clients design, integrate and implement the right technology, which suits their infrastructure even in the most complex environments. The application delivery services include Application Strategy Assessment, Infrastructure Review, Disaster Recovery Strategy and Design, Installation, and Configuration of all Application Delivery Infrastructure Components.

Networking & Security

Standing Tall In The Competition UDTECHS has a tremendous advantage over the competitors because of the trust that has been built between them and clients. As time is of utmost importance, the company needs to act on critical data in real-time to make the clients’ business successful. Protecting this critical data and controlling its access is crucial for the company’s survival. UDTECHS helps the clients, deliver the data and applications to any user over any network. UDTECHS follows the family-work culture allowing them to develop meaningful and close relationships with the clients providing them with the correct customized solutions, which are not OEM-specific. UDTECHS’ creative team of data scientists have collated an incredible knowledge base of resources as well as technology, and over the top experience to tackle most demanding and complex IT infrastructure challenges that businesses face today, placing them on the apex of the market. Esteemed Clientele UDTECHS is currently pursuing lot of Virtualizations, SAP and Flash based storage projects for their esteemed clientele including BFSI, Manufacturing and Retail industries ranging in Enterprise and SMB markets. The key differentiator that sets the company apart from the pool of other IT service providers in the markets their extreme commitment towards customer service and the drive to overcome any challenges in the most effective manner. Clad with strategically developed, Tailor-made, flexible solutions, the company’s dynamic team ensures end-to-end customer delight by providing handover training to the clients.

Infrastructure Solution UDTECHS has the skills and expertise to architect, design, plan, and implement any enterprise class servers and data centers that

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Into The Blue

Advanced Underwater Communication System Using Space Laser Technology

arth’s two-third of the area is covered by water. With the rapid advancements in technology, underwater communications have become a fastgrowing ﬁeld due to the wide variety of applications in commercial and military based systems such as underwater sensor networks (UWSNs), remotely operated vehicles (ROVs) and autonomous underwater vehicles (AUVs).

second. This invention is being utilized for underwater communication and is breaking all the records of underwater communication.

The research on underwater wireless communication techniques has played the key role in the exploration of the oceans and other aquatic environments. However, underwater communication has big challenges to overcome, because underwater wireless networks can be seriously affected by the marine environment, noise, limited bandwidth, limited power resources, and the harsh underwater ambient conditions. Hence, the underwater communication channel often manifests severe attenuation, multipath effect, frequency dispersion, constrained bandwidth, power resources, etc. This makes the underwater communication channel one of the most complex and harsh wireless channels in nature.

One of the major problems in underwater communications is the low data rate available due to the use of low frequencies, and the main focus is on increasing distances and bandwidth. On the other hand, scientists are attempting to reduce the energy consumption of underwater devices. The strong backscattering caused by suspended particles in water disturbs the communication at long distances. Another way to improve the connectivity is to use the system of acoustic and ultrasonic communications, but they are affected by turbid water with large particles. The utilization of radio frequency (RF) methods hardly able to reach the data rates up to 100 MB/s that works only for short distances. Undersea laser communication utilizes an underwater optical link that uses water as the propagation medium. Unlike the other conventional undersea approaches that send the beam over a wide angle with the reduction in range and data rates, the new LLCD based communication technology has the ability to achieve undersea communication that is 10,000 times more efﬁcient than other conventional techniques

About ﬁve years ago, NASA and Lincoln Laboratory came up with the Lunar Laser Communication Demonstration (LLCD) system. The project used a pulsed laser beam to transmit data from a satellite, which was orbiting the moon to earth. Although the satellite’s distance from the earth was more than 239,000 miles, the satellite transmitted the data at a whooping download speed of 622 megabits per

Following are the key features of laser-based visible light for underwater communication §

Use of water as a propagation medium

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Acquisition scanning function

Most of the autonomous systems working above the sea surface level depend on the GPS technology for positioning and timing data; however, GPS signals do not penetrate the water medium. Submerged vehicles use costly and large navigation systems, which comprise gyroscope, accelerometer, and compass data. This position calculation is noise sensitive, which leads to a large number of errors in the hundreds of meters when the equipment is submerged for a significant period of time. The use of acoustic waves for ratification and communication does not work underwater, because acoustic signals move more slowly than radio waves. Acoustic signals take two seconds to travel back and forth across a 1.5-kilometer distance. In addition, signal transmission is affected by refraction, absorption, and scattering through the water, which leads to attenuation, a gradual loss in intensity as a signal moves through a medium, and it is way greater in liquid compared to air. There is a very high reflection of signals underwater with acoustics. The signal can bounce off the seafloor and other underwater geographic structures, which includes mediums such as the ocean’s surface and layers of water separated by differences in temperature as well as density. The shallow water and reef structures are one of the most difficult areas where communication handling is highly challenging. These position uncertainties make it very difficult for an undersea terminal to locate and establish a link with the incoming narrow optical beams. To overcome these obstacles, narrow-beam lasercom implemented three basic functions, which are pointing, acquisitioning and tracking. A transmitter terminal sends a broader beam, which will eventually scan across the estimated uncertainty region called as receiver location. The acquisition scanning function can quickly translate the incoming beam over a span of the area covering a wide milliradian-class, and as a result, the companion terminal can easily detect the beam. Beam detection helps to keep the beam centered on the acquisition and the communication detector of lasercom terminal. The acquisition and tracking are employed at both transmit and receive terminals in a bi-directional manner, making it more focused and reliable system. §

Wide bandwidth signaling features

After the two lasercom terminals get locked onto each other and are communicating, the wide bandwidth signaling features in the communication waveform determine the two vehicles precisely. The wide bandwidth signaling feature assists to calculate the relative bearing and range between vehicles with precision accuracy within a few centimeters. Recently, six members of the lasercom team tested the communication capability of this system on two underwater vehicles. In their tests, the vehicles searched and located each other within one second and transmitted hundreds of gigabytes of data in one session. Unveiling The Business Stories

Modulation and Information Capacity for the Photon-starved Channel

LLCD demonstrated a high rate optical communication, popularly known as “photon-starved channel.” Photonstarved channel is the system where the total signal flux relative to the data rate is very limited. Both the deep space links and undersea links are the photon-starved channels. In the case of LLCD, photon efficiency was increased by utilizing optical bandwidth and detectors sensitive to single photons. LLCD used a 5 GHz high bandwidth signaling scheme with 16-ary pulse position modulation PPM, which enabled the transmission of multiple bits of information. The PPM signaling and single photon receivers are compatible with the undersea environment, allowing the machine to compute the best achievable efficiency with PPM and single-photon sensitive receivers. §

Communication System Dynamic Range

The terminals of the lasercom system are designed in such a way that they can achieve high data rates through a long distance. The terminals would be designed for the customized low power level with variable water clarity. This robust system is able to handle distances shorter than the maximum range, which is accomplished by shortening the propagation distance by a few extinction lengths, or by clarification of water. In such a varied dynamic range, lasercom is able to deliver revolutionary Gigabyte/Sec class communication. Many previous undersea communication systems have been designed to operate with extra powered wide-beam optical power transmitters, which fail to gain the optimal performance. This new undersea transmission technology can achieve significant performance by using activelypointed transmitters and photon-counting receivers designed to operate with high-sensitivity waveforms and powerful error correction. In addition, the ability to transmit data from megabit to gigabit-per-second over a variety of distances will open the doors for tremendous research and development in the underwater communication area. Lasercom has the ability to upgrade the underwater defense system with its highly precise and efficient space laser technology. This high data rated, reliable communication technology can completely transform the underwater vehicle operation methods leading to the development of next-gen high-accuracy underwater vehicles.