July 2024- Gatekeeper Communications packages

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Are you looking to outsource your marketing needs to an experienced team?

You might need help with your website, or you want to promote your services to a wider audience. But if you don’t have the time, resources, or budget to handle the work inhouse, you could find yourself falling behind your competitors.

At Gatekeeper Communications, we work closely with our clients to deliver value for money.

We want to be alongside you as you scale up your business and take that decision to outsource your marketing to an external team You might be looking for ad hoc support, someone to manage your entire marketing needs or simply an additional pair of hands to support your in-house team

Whatever you need, we’ve got you covered.

We’ve created a series of packages that are designed to suit any budget You can pick and choose what you’re looking for, allowing you to scale up your marketing needs as and when you need it

Our skill is in seamlessly blending your customer wants and needs with your longterm business priorities.

Through our network of contacts we can bring in a team of experienced professionals to provide additional value-added services, such as graphic design, SEO, web development, videography, market research and much more.

Discover what we can offer with our bespoke packages, tailored exactly to your business.

a c k a g e #

SEO-OPTIMISEDBLOG WRITINGPACKAGES

What’s included?

Monthly consultation call (approx. 30 mins)

Content planning session

Development of 3 month + ongoing content schedule

Four blog articles per month (delivered weekly)

1 round revisions per article

Fully researched topics

Comprehensive case studies

Audience demographic research

Tone of voice development

Keyword research

Page titles, meta descriptions, H1, H2, H3 headings

Internal linking to previous blog articles/service pages

Compelling CTAs

Make it work harder with your chosen optional extras:

Technical SEO

Graphic design

Social media posts

Uploaded and published onto your website using your preferred CMS

Photography / Imagery

Isitrightforyou?

You know you need some regular content added to your site, but you’re not sure what topics to write about or where to get started. You might not have the time, or the skills in-house to keep up to date with your content so you’re looking for someone who can manage it for you

Our blogging services are designed to work in three ways.

We like to focus on the topics that matter to your customers We answer their questions and educate and inform them about the topics they are searching for. By pre-empting their needs, we can enhance your customer service levels and seamlessly direct them to your products and services

We also take the time to focus on your business priorities. We highlight the areas that are important to you That may be specific services, or it could be internal news It could even be your reactions to societal or sector-wide topics Whatever the case, our blogs will be written in your tone of voice and designed to amplify your reputation as an authoritative voice in your sector

We seamlessly blend these attributes with the latest SEO techniques. Using detailed keyword research and strategic planning, we can help your blogs get found on Google We’ll work alongside your SEO and CRO teams to ensure that any new website traffic are more likely to convert into paying customers.

Website&content marketingsupport

What’s included:

Reviewing current website content

Identifying key content priorities

Audience demographic research

Keyword research

Tone of voice development

Page titles, meta descriptions, H1, H2, H3 headings

Compelling CTAs

Digital accessibility checks

Make it work harder with your chosen optional extras:

SEO support

CRO support

Website design

Photography

Videography

Social media

Isitrightforyou?

Websites can become quickly outdated. The services you launched five years ago may have evolved and changed into something different

Don’t get left behind – regularly reviewing your website is essential to ensure that you’re maximising your online potential

You may need a single landing page to announce a new product or service, or you may need a complete overhaul to showcase your expertise Our approach is to get to know your customers We find out what they’re looking for, and what makes you stand out from the crowd.

By combining their needs and requirements with your strengths and expertise, we can craft compelling web copy that converts

ExternalPublic relationssupport

Share your stories

What’s included:

Creation of ongoing PR strategy

Targeted understanding of your sales priorities

Identification of potential news opportunities

Proactive and reactive media outreach

Dedicated press office services

Development of key spokesperson biography Liaison with target media

Press release distribution (up to 2 per month)

Continuous pitching relevant stories to target journalists

Earned digital media links to aid your SEO

Monthly meeting (45 mins) to discuss forthcoming PR opportunities

Make it work harder with your chosen optional extras:

Development of media assets

Media monitoring (external thirdparty costs to be supplied)

Influencer relations

Photography

Packagesstartingfrom £1,000permonth min.2dayspermonth

Is this right for you?

If you have a story to tell or a reputation to build, then PR could be the right move for you In today’s digital world, it becomes much harder to cut through the noise. You want to be memorable to your target customers, and you want them to think highly of your brand.

This is where PR is essential

We do more than just share your stories with your target press. We help to shape opinion of who your brand is, and what you stand for By communicating openly and effectively with your target customers, you can get them to think about you from the moment they start to search for your services By positioning you as an authoritative voice and an expert in your industry, we can enhance your reputation and effectively shape the way your stakeholders think about you.

Whitepaperand researchreport writing

What’s included:

Comprehensive research into topic area

Compilation of published statistics

Development of white paper narrative and clear storytelling arc

Identification of suggested report contributors

Telephone interviews with report contributors (max 5)

Writing and editing of research paper

Launch press release

Suggestions of how to repurpose report findings

Make it work harder with your chosen optional extras:

Third-party research (external third-party costs to be supplied)

Graphic Design

Printing services

Social media promotion

Ongoing PR support (6 month + campaign)

Isitrightforyou?

You want to amplify your knowledge and start new conversations about a topic that’s important to your sector. Investing in a comprehensive whitepaper or research report is a great way to offer something new to your audience By creating a story to tell, we can back up your opinions with a range of interviews and statistics that give you the opportunity to enhance your authority.

Each report begins with a clear introduction, outlining the subject area and explaining what people may expect to read Through a series of practical recommendations and guidance, you can deliver a compelling read that helps your customers understand much more about what they need to do and why. What’s more, our PR background allows us to repurpose as much content as possible We’ll outline the areas that can be integrated into a blog content strategy or a social media opportunity while also maximising awareness through a comprehensive 6-12 month PR campaign

Your report will become an essential lead generation tool that will help to drive sales and position you as the expert in your field

WhyworkwithGatekeeper Communications?

Gatekeeper Communications was founded by Amy Dawson, an experienced copywriter with more than 15 years' experience working in PR and marketing roles, both in-house and in agencies Located in Suffolk, she has worked with a variety of both national and regional brands, helping them to make the most of their marketing strategies.

Amy regularly works with clients to help them devise comprehensive content schedules that align with their overall business strategy - after all, great copy should inspire action

It should help the client reach their objectives and encourage audiences to engage with, and remember, what they've read This is why our approach is to always question "what do you want to do?" "Why do you want to do it?" and "how do you want to do it?".

We believe that without continually asking yourself these questions, it's impossible to create great content

As part of our approach, Amy Dawson works closely with clients to understand who they are, what they do, and what makes them stand out from the crowd This allows her to put herself in the position of what the client needs, and how to help them raise their profile effectively.

When you work with Gatekeeper Communications, you can feel confident that you'll receive a high-quality service with clear, consistent, and approachable communication. We believe that when you hire a freelance PR practitioner, you need to feel that you can work together as a partnership.

Whatothershavesaid...

“Amy has been professional, knowledgeable and friendly throughout the time I’ve worked with her She has always had my business interests at the forefront of our conversations, and she understood what I was trying to achieve from our first conversation She worked on a speedy turnaround for articles and captured my ‘voice’ in the articles she briefed for me. I’d happily work with Amy again”

"Wow, I am blown away with this case study; you have hit the mark perfectly! This really drew me in right from the start and took you on their journey, including all the key info that will attract our readers"

“Working with Amy at Gatekeeper Communications has truly been a delightful experience Amy not only listens attentively but also poses all the necessary questions to ensure the creation of the perfect blog that aligns seamlessly with my brand voice Her talent for crafting blogs that are both engaging and informative has undeniably heightened the online visibility of my business

What sets Amy apart is her unwavering consistency in delivering work punctually, turning my dream of reliable and timely service into a reality I recommend Amy's services to anyone seeking copywriting support for their business.”

“Amy is both very knowledgeable and thoughtful in her approach to our copywriting needs She has been extremely helpful and full of very great ideas and suggestions alsoabsolutely loved working with Amy and would recommend her 100%!”

"It has been a pleasure working with Gatekeeper Communications for the past few months The work produced was exactly what we were looking for, and we received nothing but a friendly yet professional service that kept us on schedule I look forward to working with Amy again in the future."

Kristie Holiday, Ensors

"I just want to say thanks again for the incredible job you did on this research I'm blown away by the level of detail and attention you've put into it and if this is a benchmark for your typical standard, I'll be sure that we use these services of yours on a regular basis"

Greg Rawles, Creative Fire

“I have been using Amy for blog articles, SEO articles and many other text creation task. Amy is fantastic to work with and her work is amazing! I highly recommend her to anyone.”

"We've been working with Amy to research and write our comprehensive candidate and client guides and ongoing blog support for our website Amy's articles have always been thoroughly researched, professionally written, and interesting to read Amy has understood our audience and tailored her writing to each distinct audience. What's more, each article has been provided in advance of deadlines along with ideas for further content We would highly recommend her to anyone."

Kate Allen, Allen Associates

Discover how you can maximise your brand potential with Gatekeeper Communications

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July 2024- Gatekeeper Communications packages by Amy Dawson - Issuu