Roving Robey

LONGER L ASTING BRANDING

A trip to a clothing supplier for the BPMA’s Tom Robey reveals the latest outdoor wear and sustainability initiatives

March 2022 saw a visit to Stormtech’s European office in London. The showroom is full to the brim, exhibiting the company’s line of performance apparel. Ranging from casual shirts all the way through to feather free thermal insulated jackets and their accompanying ruck sacks. Spring, summer, autumn and winter, Stormtech have your clients covered.

FAMILY FIRM

A family run business, reaching its 45th year of trading in 2022 and originally named Promark, by 1987 the company was known as Stormtech after Promark’s first ever jacket. Selling in more than 50 countries worldwide, new products were released in Spring including two lines, Pure Earth and Polygiene Stays Fresh.

Sustainability plays an important part in the Stormtech range. The company has seven sustainable practices that underpin its sourcing and design, from prioritising animal welfare and increased use of biodegradable materials to protecting forests and oceans.

LONGER LASTING MERCHANDISE

Polygiene is an odour control technology that keeps clothes smelling fresh by breaking down odour and bacteria as they are worn, allowing them to last longer between washes and so reduce their environmental impact.

The Pure Earth collection is packed with garments made from Better Cotton Initiative (BCI) cotton and recycled polyester.

Decorators can order branded uniforms for their teams from Stormtech for half of the wholesale price, along with 50% off ten samples twice a year.

The products are all designed with decoration in mind (each one comes with a list of suitable decoration techniques) and a bespoke service is also available, with minimum order quantities starting at 600.

TRADE SHOWS

It’s getting busy again and I’m really pleased to be able to thank distributors for attending various trade shows within the industry and suppliers for travelling the length and breadth of the country in the early and late hours to provide the chance for distributor clients to experience products in person.

We are a sector that provides end users through our clients with not only promotional merchandise but in giving products, we in parallel provide thanks, recognition and praise. How do we experience product quality ourselves? Trade shows.