BPM A Charter

mark in MEETING THE Quality assured Premier Impressions launched in 1989, and provides a range of professional branding services which include pad and screen printing, digital printing, laser engraving, graphic design, handling and fulfilment, and warehousing and shipping. It has established a reputation for exceptional service standards, value and focuses on quality results and response. Managing director Alan Stride (pictured) explains why the company became a BPMA Charter member When did you become a Charter member and why? We decided to become a Charter member expecting it to raise our profile within the trade, providing us with additional sales opportunities. We have high levels of quality expectation from our clients and are the go-to for either most difficult or most expensive product branding requirements. We saw this as acceptance of our high-level service package. What does Charter status give you as a company? High perceived value-added properties for our branding services, although additional sales volume is difficult to gauge due to Covid. Unfortunately, a large number of customers still pitch low cost as more important than high value services. How does Charter fit in with your positioning as a company? Charter fits perfectly with our ethos of high-quality service levels and elevates us as an overbranding company above our competitors. Charter status is a state F or BPMA members, the Charter mark represents the ultimate in promotional merchandise industry standards. BPMA of mind here and assists in maintaining good internal quality standards. Why is it important to go beyond Charter promotes the highest level simply talking about price? of business practices and customer The importance of taking everything into service; representing some the most account as a buyer for service is crucial in respected and reputable companies a long-term relationship. It is not always within our industry. just about print quality. There’s support

Importantly, for end user audiences if things go missing and back up design the Charter mark represents a secure facilities play an important part in making supply chain, a collective record of changes and meeting delivery dates. the standards expected. The BPMA Tailored support for our clients with has been on a mission to upgrade the their clients is on offer. The bitterness of a Charter status for the coming year botched order (for whatever reason) lasts 2022-23 and has now launched a a lot longer than the sweetness of a cheap reviewed and revised standard. Busy price. We try to engage with our clients by identifying the members who should developing joint commercial synergies, hold the additional mark, current reviews and a general higher level of Charter members are now enjoying an service rather than a one-off print job. enhanced package from this June. Has the market changed and are VALUE ADDED customers looking beyond price? Sadly, I don’t feel that is the case. Understanding the new position has Customers are fixed on low cost and only come with some additional costs, BPMA a few are interested in developing long membership lead Tom Robey said: “The term professional relationship. positioning for this tier in membership 2022 needed to reward and celebrate the additional achievements; with the increased package and costs we have been able to release over £500 in savings provided in valuable education placements and events for these members plus additional PR opportunities to boost profiles.” Providing new toolkits and materials solely for Charter use, the BPMA is now on a recruitment drive to invite qualifying members to apply and is also inviting applications from interested parties. Bringing Charter members together in June for a Charter networking day, businesses explored opportunities and approaches to help lead industry reputations in excellence. If you are interested in becoming a BPMA member and a Charter member, please contact membership@bpma.co.uk