Cannes Lions

MERCHANDISE CANNES DO

The BPMA helped ensure that merchandise was part of the picture at adverting’s annual showcase in the south of France

When the BPMA found the UK trade delegation was setting off to Cannes Lions, the annual gathering of advertising and marketing’s finest, they worked with a range of BPMA members to secure fantastic merchandise to represent the ‘Great’ campaign, the flagship of Department of International Trade.

Supplying badges from WCM+A, bags from DTB, pens from The Pen Warehouse and Senator, notebooks from Juniper and fans from midocean, the trade delegation hosted by the Advertising Association at The Croisette in Cannes, sported their red, white and blue with pride!

Whilst some of the people may not look familiar to the promotional merchandise industry, they represent the good and great of advertising, influencing spend and direction in the wider industry.

The festival focused on the continuing need to invest in marketing, how effectiveness is made from a wide range of channels and mediums and with the UK scooping a large percentage of Cannes Lions this year, as a creative industry we are going from strength to strength. With calls to keep spending, highly influential advertisers like Procter & Gamble advocate keeping up the presence rather than letting it drop away during hard times, citing the recovery from absence is harder than maintaining a presence.

PM’s advice is let your end users know the best way to keep connected with their customers is to keep those long-term reminders on order!