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MAGAZINE LATEST RETAIL STANDARDS MATERIALS DYES & CHEMICALS CSR
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Published on Wednesday, 13 April 2016
Archroma leads sustainable denim pilot Written by Brett Mathews
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AMSTERDAM - Four leading brands from the global denim supply chain used this week's Kingpins event in Amsterdam collection where production was based on the most efficient possible use of resources - in particular water - at each sta
The Roadmap to Rational Denim collaborative project and prototype collection was led by specialty chemicals business Archro chemicals business, Garmon, Austrian fibre maker, Lenzing and Spanish fabric maker, Royo, to create a bespoke line where th water-use during production.
Archroma participated with its experience in sustainable, innovative colors and effects, and its Advanced Denim dyeing techn companies have participated with their recognised experience in specialised solutions in each step of the denim manufacturin
"The Roadmap to Rational Denim' idea [looked to] produce denim garments based on the most efficient possible use of resourc of the production - from fibre to finish," said a statement from Archroma. "Each company contributed to the project with their manufacturing to provide a working guideline, a roadmap towards the more rational and sustainable production of jeans."
Andrew Olah, founder and organiser of The Kingpins Shows, said: "With growing urbanisation of our planet and lifestyle, we s back to nature and to do what is in their power to protect it. Denim being what you wear in- and outdoors, it always had this s why Kingpins is proud to support Archroma, Garmon, Lenzing and Royo in a project that shows that sustainability is not a bou source of inspiration and desire for fashion with soul and care."
Miguel Sanchez, head of special dyes, textile specialties, Archroma, added: "At Archroma, we continuously challenge the status make our industry sustainable. The message that 'Rational Denim' intends to transmit is that, in denim and outwear fashion, c longer makes sense. The other way around doesn't either." HAVE YOU ALSO SEEN?
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https://www.ecotextile.com/2016041322059/dyes-chemicals-news/archroma-leads-sustainable-d
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