GTN September 2021 - Garden Trade News, UK

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WESTLAND ARE

THE FUTURE IN PLANT FEEDDSS We are delivering superior performance

Boost is set to take plant food to a new level with its unique ‘plant sense technology’: feeding all plants and optimized for peat and peat free composts. Producing four times more blooms compared to watering alone, this revolutionary product has the perfect blend of nutrients and a unique water management technology, making application faster and more effective. Simply add to the watering can MEDIA CAMPAIGN using the ‘easy squeeze’ dosing system. Boost will be available from February TO SUPPORT THE 2022 with an eye-catching ‘blooming’ display available for point of sale. LAUNCH A £1 million advertising campaign will be launched in May 2022.

£1M

optimised ratio of high quality nutrients 10

High levels of quality potassium results in vibrant healthy plants:

9

Nutrient Content (%w/w)

Superior application

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Stress tolerance

7

Surface run off

Aids nitrogen uptake Disease tolerance

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Minimised surface run off

1

An abundance of flowers

5 4 3 2

N

1 0

SHOOTS

P ROOTS

K

All water available for plant

Patchy absorption

KEY

Competitor

Boost

Leaching out

1

2

Efficient application: 67% faster watering

2 4 3

Maximised water absorption

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Competitor

FLOWERS & FRUITS

Boost

FIRST FEED DESIGNED TO WORK ON PEAT FREE COMPOSTS

WESTLAND ARE CARING

Westland is launching the new Houseplant Mist, Leaf Shine and Strengthener to their product portfolio for 2022. This is the ultimate solution for healthy plants and glossy foliage, and helps them to better withstand attacks from pests and diseases, naturally.

Same great range,

fresh new look

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Westland’s Indoor range is getting a fresh new look in 2022. The rolling change will see a more modern and emotive approach to the design with the tag line ‘It’s all about the care you put in’, aimed at attracting younger millennial consumers.