GLEE SHOW PREVIEW ISSUE JUNE 2022 JU U NEE 2 02 0 22 22
Advice & information for garden centre professionals
Every Gardener We are leading the way We are thinking smarter
we are getting the best results
we are delivering success
EESTAINRGEIN W INV
we are creating innovation
WE ARE INV ESTING IN
6 PAGE WESTLAND FEATURE
FIND OUT MORE ABOUT OUR new product launches for 2023
We are ready
for the future
£40 Million Investment YEARS OF RESEARCH,
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Spreading Joy and Soaring Sales With Boost in your can you can! Back on TV and with a full communication package worth over £1.5M, re-energising the plant feed category. Delivering four times more blooms than watering alone, this revolutionary product uses Plant Sense Technology. This is an optimised ratio of micro and slow release macro nutrients, combined with a game irst changing water management system. The first plant food optimised for peat-free compostss which need more feeding and watering. Boo ost makes application faster and more effective e, with an ‘easy squeeze’ dosing system, and quicker absorption. Our full range of eyecatching point of sale is available to create blooming displays in store.
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GFK wild bird care management report, March 2022
wild Bird care experts Gardman Wild Bird Care is the gardeners’ expert brand. It takes time to build knowledge, understanding and expertise. At Gardman, we are proud of our 30 years of experience in understanding the needs of garden birds.
garden No.1 exclusive centre brand recyclable packs new look 14 new products
OF EXP ERTISE
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The Gro-Sure propagation range is extending in 2023 with the introduction of a unique and premium Visiroot 12 Tray growhouse. The leaf shape design consists of a patent pending frame with screw fixings and integrated anchor points to secure to a fence or to the ground. The dual zip allows for full or partial access, which can be opened at the top and bottom, to regulate airflow and give enhanced ventilation.
– Grow Gro-Surretainty with ce
essful its succ on from g ot™ o in ir w is o V Foll the st year, ues launch la n range contin tio propaga sumers visibly d le con its recyc to offer ults with esigned to s re r e tt be stic d rent pla w th and transpa root gro k c e h c easily levels. moisture
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Seed is more important than ever, with one in three households buying seeds in 2021 and Unwins being the brand of choice, to deliver best results and consistent performance. Our in-house experts have optimised our range to contain the best-selling seeds, and new and exciting varieties. We’ve curated new trend collections and displays for dual siting and sales maximisation.
The trend for wildflowers is stronger than ever and it’s never been more important to provide food for pollinators, as much of their natural habitat is being lost. Unwins Nature’s Haven Easy Wildflowers range is expanding with the introduction of three new variants; ‘Shady Mix’ for difficult to grow areas, ‘Tasty For Birds’ to attract and feed our feathered friends, and ‘Green Manure Mix’ to boost your veg patch.
To celebrate its 120-year anniversa ry Unwins have created a limited-edition swee t pea growing kit, which contains ever ything you need to grow beautiful and scen ted sweet peas. It includes a decorative cont ainer, specialist compost and an exclu sive seed variety. Also new for 2023 is the wooden Unwins Gardeners Seed Box, a seed storage container packed with a variety of essentials including twine, pen, notebook and plant labels, it’s the perfect way to keep seeds organised and safe.
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Today’s consumer is more environmentally aware with 67% being more eco-conscious when gardening. So Westland has strengthened its range of child and pet friendly lawncare to appeal to a wider audience.
Added Mycorrhizal Fungi Extends the root system for increased nutrient uptake
The sustainable way to deal with weeds & moss New & improved formula Less chemicals Delivers nutrients
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JUNE 2022 Tuesday, 28 June - 9:00 - 18:00 Wednesday, 29 June - 9:00 - 18:00 Thursday, 30 June - 9:00 - 16:00
Show Preview gleebirmingham.com
Advice & information for garden centre professionals
BUMPER GLEE PREVIEW ISSUE
Making peat free work for everyone The transition to peat-free growing media
C H E L S E A 2 0 2 2 | G L E E E X H I B I TO R N E W S | F LO R A L T H U R S D AY AT G L E E
Join us for the festival of Glee Get your FREE ticket at www.gleebirmingham.com/visitor-registration
fter a season so far, that has been better than 2019 but not quite as strong as some hoped for after the boom of 2021, real innovation, with an emphasis on sustainability will be the things most sought after at Glee later this month. Growing media and plants, especially veg plants, have sold very well again this year but the lack of a sustained spell of warm weather is keeping people from spending leisure time in their gardens and that together with the economic situation is holding back the sales of garden decoration, furniture and BBQ’s. What we’ve heard from garden centre buyers over the past few weeks is that at Glee they will be seeking out products that appeal to the new gardeners and ones that add to their sustainability credentials.
In this issue...
Fold out cover
Westland Glee 6 page preview 6
Peat free growing Glee Round Table
Chelsea Trends 2022
Woodmansterne Glee Greetings
Easy wood splitting with Fandango
Digestate peat free from Bloomin Amazing
Get summer ready with Onduline
GTN’s Summertime Glee Preview
Glee Exhibitor News
Primeur will keep the tills ringing in 2023
Clever ideas from clever pots
Hassle-free greenhouse sales - Vitavia
Floral Thursday at Glee
LOFA Column – New booking system for SOLEX
HTA Column – Make the most of trade shows
GIMA Column – No time to take a breath yet
The Glee New Product Showcase and Awards, organised by GTN once again, will be packed full of great new ideas and from what we’ve seen of the entries so far the ﬁrst summertime Glee could become a vintage year for industry innovation. Once again, the exhibitors with top 3 products in each category will have their chance to pitch to the judges and the Glee audience LIVE on The Stage during Tuesday afternoon and Wednesday morning, with the winners being announced at 5:00pm on Wednesday. We look forward to seeing you at the New Product Showcase area during the show. Please do come along and say hello! PS: Remember to pack your best Floral gear so that you can celebrate Floral Thursday for Greenﬁngers at Glee!
Glee Exhibitor list and plan on pages 30 & 31 correct as at 30th May 2022. Advertisers in this Issue 4 Glee 8 & 36 Evergreen Garden Care 13 Smart Garden Products 15 & 17 STV International 20 24 27 33 33 34 38 40 42 43 44 45 48 49
Hozelock Meadow View Stone Algon Sipcam The Real Soil Company AMES UK Altico Handy Distribution Traeger Apsley Farm Zest Durstons Vitax Noel Tatt
50 51 54 55 56 57 58 59 60 61 62 63 64 65 67 69 71 73 74
Southern Trident Bulldog Tools Norfolk Leisure The Solar Centre Primus Azpects Patio Black Spot Removal Sun-Time Henry Bell elho Avocet Hardware LifestyleGarden Yorkshire Flowerpots Red Gorilla PlantWorks Hartman G Plants Fordingbridge SOLEX
© COVER PHOTO OF HM QUEEN AT CHELSEA COURTESY OF ARTHUR EDWARDS
Sustainable Innovation is the key at Glee
EDITORIAL & ADVERTISING Garden Trade News Potting Shed Press Ltd Dairy Drove Thorney Peterborough PE6 0TX Tel 01733 775700 www.gardentradenews.co.uk THE GTN TEAM Editor Trevor Pfeiﬀer firstname.lastname@example.org Advertising Sales Alan Burdon Alan@pottingshedpress.co.uk Associate Editor Mike Wyatt email@example.com Digital Editor Neil Pope firstname.lastname@example.org Features Editor Anisa Gress email@example.com Subscriptions Karen Pfeiﬀer firstname.lastname@example.org Design & Production AT Graphics Ltd www.atgraphicsuk.com Kirsty Craner – Design Alun Jones – Production Manager Robert Tipping – Managing Director James Tipping – Technical Director Printing CG Print Ltd Do you qualify for a copy of GTN?
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SMALL PRINT: All material © Potting Shed Press Ltd 2022. No part of this publication may e reproduced in any form whatsoever, either for sale or not, without the express permission of the publishers. The information supplied in this publication is published in good faith and every eﬀort has been made to ensure its accuracy. Potting Shed Press Ltd cannot accept responsibility for any error or misrepresentation. All liability for loss, disappointment, negligence or other damage caused by reliance on information contained in this publication or in the vent of any bankruptcy or liquidation or cassation of the trade of any company, individual or ﬁrm mentioned, is hereby excluded.
June 2022 5
Making peat-free work for ever yone
Ahead of Glee this month and the expected Government announcement of a ban on retail sales of peat, industry leaders met in the Glee Studio to discuss how they are working with the industry and their customers to successfully transition to peat-free growing media.
haired by GTN’s Trevor Pfeiffer, the Glee round-table discussion with Adam Wigglesworth, Director of Aylett Nurseries, Roger Crookes, part of the senior management team of Pughs Garden Centres, and Marcus Eyles, Horticultural Director at Dobbies Garden Centres, was recorded for airing on the www.gleebirmingham.com website at 2pm on June 14th, in the run up to Glee 2022. The group began by congratulating Dobbies on its new John Innes growing media range which was named RHS Chelsea Sustainable
6 June 2022
Gardening Product of the Year 2022. “We started developing that in 2018,” say Marcus Eyles. “It has taken quite a few years to put together with a lot of support from our suppliers to be able to achieve it and we were very, very pleased to get recognised by the RHS.” Dobbies has stopped selling peat-based compost and since 1st January this year has only offered peat-free growing media options. It now has a full portfolio of products that were previously peat based, from seed to multipurpose. “John Innes was the last part of
that puzzle,” said Marcus, adding: “We’ve had a complete refresh across the whole range, and we’ve got great confidence and would like people to really embrace it.” Ayletts Nurseries in Hertfordshire began its peat-free journey in 2008 when it was approached by Friends of the Earth who wanted to know the ingredients of the growing media it sold. Today it uses its in-house Peat-ometer so customers can, at a glance, see how much peat is in each product. “We’ve seen a huge change this year. Our numbers are now
L-R. GTN’s Trevor Pfeiffer, Marcus Eyles, Roger Crookes and Adam Wigglesworth.
1960’s-1970‘s when transitioning from selling plants grown in the ground to container-grown stock using peat composts. “This is a kind of new millennial version of that journey,” he says. “Once they [our customers] understood the journey that we as a trade have been on and the challenges we’re facing, particularly with consistency and wanting to make sure that what we’re supplying them is a good compost, they joined us on the journey and now we’re actually comparing notes,” he explains. Pugh’s customers can now be part of a forum sharing their findings using peat-free composts in their gardens.
A learning curve for staff and customers
80% peat free [14% up on last year] 20% peat. Suppliers have really worked hard on these and we can now be confident in what we’re selling,” said Adam Wigglesworth. “People want to do the right thing and they want the change and one of the most commonly asked questions is ‘what can I buy that’s peat free?’” Adam says information is key and the Peat-o-meter, the brainchild of a staff member, has been a game changer. Getting the information on the ingredients in each bag can now be easily gained from supplier helplines. “There’s no reason why anyone can’t easily get that information to put in their centre point of sale material, but manufacturers change batches so we need to keep an eye on that.” To further promote sales of peat-free compost, Ayletts’ staff have been using it in their gardens at home so they can pass on their experiences and it has been keenly priced so it’s the best value package deal. “It does result in a little bit less margin but we all need to do our bit,” says Adam. In South Wales, Roger Crookes has been personally engaging with customers and inviting them on the journey into a peat-free world. It’s similar, he says, to the one taken in the
Many customers, especially those with a bit of gardening know-how and those that are used to peat-based growing media may be a bit nervous or unsure about buying peat free, so what ideas does the panel have? “We can sit here, we can talk about it, but the point of contact for the consumer quite often is somebody on the shop floor,” says Marcus. Dobbies has put together an e-learning package which includes an RHS video explaining the environmental reasoning behind reducing peat use plus informal questions with answers that customers are most commonly asking. “We want to make sure we are all giving the same message and that everybody is on this journey,” he adds. Adam from Ayletts says everyone, including staff, are still learning. “We’re seeing the mixes that are coming through from growers where they’re reducing their peat content. We’ve got lots of different suppliers, and lots of different SKUs need treating differently… our team in the plantaria are learning.” Adam is also noticing an increase in requests for specialist rather than multipurpose growing media and Marcus too says that now Dobbies has a John Innes range customers are happy
to buy what they are used too. He adds that it’s great to be able to offer a full range and even on the small bags, including houseplant compost it’s making a big difference and creating volume sales. Around the table there was agreement that customers should be steered towards buying the right compost for a specific purpose. “We are not advising people to use multipurpose for seeds, because we have a seed compost and therefore we should be using that,” says Marcus. “We’re all getting better at putting the right signage and telling people ‘you need to use the right thing’. I sometimes say to customers, ‘you’re spending a huge amount of money on that lovely plant and you’re trying to find the cheapest compost. You don’t fill your Bentley with any old rubbish, do you? So, you’ve got these lovely plants. Let’s give them a really great treat,” says Adam.
Opportunities for the future Change is in the air and although the industry has made good progress everyone agrees there is still a long way to go. “The past is gone,” says Roger. “There’s an exciting future ahead. We’re not powerless in this. We have huge power to influence and cooperate with this amazing trend. I’m excited.” Adam says the industry shouldn’t let perfection in gardening get in the way of progress. “We need to go forward and customers want us to do that and they want to do the right thing. We need to facilitate it. We shouldn’t let perfection hold us back.” Marcus says the industry should now be proactive and has seen it coming together on the peat free issue, which has fast tracked and gained momentum really quickly. “We should be sharing [the issues], discussing them and getting on the front foot rather than being caught lagging behind.” “We’ve got an opportunity,” says Adam. “Let’s grasp it”.
More information To watch the full video visit https://www. gleebirmingham.com/newsand-views from 2:00pm on Tuesday 14th June.
June 2022 7
The objective of the trial is to:
Reduce plastic use Reusing jars or bottles saves on single use plastic. At Miracle-Gro® our jars are made of 100% recycled plastic and are recyclable.
Grow more, waste less Reducing plastic consumption, reduces waste and saves the world’s precious resources.
Save money By reusing jars or bottles for life, you don’t have to pay for the container.
Reduce our plastic footprint together By reﬁlling and reusing, you are reducing the number of jars and bottles that need to be recycled. We will be monitoring the results of the trial, if successful we will launch more reﬁll stations in the
Reuse and Reﬁll Stations in Plant Feeding Recycling is important, yet we really
In British Garden Centre Group’s Playhatch
should be reusing the packaging we
store near Reading, we are trialling a grass
purchase and in doing so save money too.
seed and plant food granule reﬁll station.
Here at Evergreen Garden Care we have
This station allows consumers to purchase
launched the ﬁrst reﬁll stations in garden
only what they need and there is a set of
centres and introduced bottles and
scales where the consumer can weigh the
jars for life.
packaging and then the product to get
From May 2022 a Tomorite liquid reﬁll station can be found at the Notcutts Rivendell store, near Warrington. Consumers can either buy their bottle for life in store or bring their old 1 litre bottle to reﬁll. Pricing is comparable to a pre-ﬁlled bottle, yet the consumer can reduce the amount they spend by bringing back their bottle for life and only paying for the product inside. Our bottle for life means you can wave goodbye to single use plastic and save money too!
a price. We offer a range of packaging solutions, either a jar or bottle for life, a paper bag for the seed or alternatively bring your own jar or bottle.
future, so watch this space.
Focused on Packaging
Over the last four years Evergreen
By 2023 all updated and new products
Garden Care has revisited and improved
will have instructions. For packaging that
every piece of product packaging and
does not show the logo, just go to our
on pack communication.
product pages at lovethegarden.com
We want to make sure our packaging
Sadly not everything can be recycled at
doesn’t end up in landﬁll and where
home and for those products we ask
possible, is recycled.
consumers to take their packaging to
Clear on-pack communication
supermarkets or in some cases
Cardboard made from sustainable forests For many years we have been purchasing cardboard made from sustainable forests and from now on you will start to see the FSC or PEFC logos on packaging and on our website.
selected garden centres.
is vital, so our
We have trialled a recycling
scheme to encourage consumers
to return their compost bags so
they can be recycled.
For more information, visit the
should take to
Increasing our use of recycled material into our packaging If we encourage our consumers to recycle, it’s essential that Evergreen Garden Care creates packaging that contains recycled material. 90% of our products now contain at least 30% recycled material collected from consumers’ homes. Watch this space for more exciting packaging initiatives – the future is certainly bright!
Miracle-Gro® is a registered trademark of OMS Investments and is used under license from OMS Investments.
RHS Chelsea Flower Show
Gardening trends kicked off at Chelsea
Awards for sustainable products, on-trend colours and merchandising ideas hint at a good summer’s trading ahead.
eturning to its traditional week in mid-May, the RHS Chelsea Flower Show was awash with inspiration for customers, regardless of the size of garden, and ideas for retailers to help boost sales of plants and products for the summer ahead. GTN brings you news from the show, and inspiration and ideas from the gardens and trade stands to use back at the garden centre helping capture the imagination of consumers. Royal reds, regal purples, pinks and whites were the favoured plant colours of the Show Gardens with lupins, roses and foxgloves providing much of the eyecatching spectacle. Of note was the deep claret poppy called ‘Lauren’s grape’ loved not only by show visitors but also Chelsea’s resident bees which found it an irresistible draw. It featured on several gardens as did David Austin’s beautiful English shrub rose ‘Desdemona’ of the softest white and the deep purple lupin ‘Masterpiece’. Lupins of
all colours were very much in evidence too. Keeping with the purple theme, it was a deep claret semponium (a cross between a sempervivum and aeonium) that took the prize of Chelsea Plant of the Year. Bred by Surreal Succulents in Penzance, drought tolerant x Semponium ‘Destiny’ has rosettes around 60cm across and leaves keep their dark purple colouring all year round. Yellow ﬂowers are an added attraction and once mature, the plant will begin to branch. Second place went to a long ﬂowering (seven-eight months) pink thrift Armeria pseudarmeria ‘Dreamland’ with the third prize going to Salvia ‘Pink Amistad’ a relation of the popular purple/blue ﬂowering Salvia ‘Amistad’.
Tribute to Peter Seabrook Plants from Peter’s garden plus his wellingtons, overalls and one of his signature ties graced a display in the
Molli Christman, Neil Gow, Val Christman and Alan Titchmarsh enjoy Peter’s tribute display and the new sweet pea.
10 June 2022
RHS Chelsea Flower Show Peter Seabrook was a founding Trustee of the David Colegrave Foundation which supports students studying horticulture in the UK and Ireland and champions horticultural careers. It was fitting, therefore, that Peter’s son Richard was welcomed to the Foundation as a new Trustee. With the help of companies and organisations within the industry such as Blue Diamond Garden Centres and the British Protected Ornamentals Association, the David Colegrave Foundation has this year already awarded bursaries of more than £25,000 to 11 students.
Roses and lupins on The Perennial Garden With Love Garden which was given The People’s Choice Award. Right: Poppy ‘Lauren’s grape.
Great Pavilion to celebrate his life in gardening. Designed to represent a corner of his garden, it featured plants Peter had championed and included hard landscaping elements such as paving and a pergola all of which had been used for previous Chelsea exhibits. Created by Neil Gow, Val Christman and her daughter Molli, it also featured a new sweet pea called ‘Peter Seabrook’ bred by Chris Wiley a bunch of which was presented to by HM the Queen. Seed is currently only available through the Precious Plants website with £1 from each sale going towards the Floral Fantasia which Peter set up at RHS Garden Hyde Hall, Essex. At the stand, Alan Titchmarsh fondly remembered Peter and said: “He was a real ﬁghter for horticulture and for getting children interested, not forcing them. But just showing them what gardening had to oﬀer. Chelsea has come back and reminded people just what this industry and horticulture and the British public owe to Peter Seabrook.”
A boost for Greenﬁngers British Garden Centres (BGC) made a pledge to raise £25,000 in time for the 25th anniversary of the Greenﬁngers Charity in 2024, and happily has already achieved its goal. It presented a cheque for £25,000 to Greenﬁngers Charity which was further boosted with £5000 from sales during the ﬂower show of the new hydrangea ‘Red Butterﬂy’. The cultivar was introduced by BGC to celebrate its new butterﬂy logo and plants will soon be available in all its plantarias.
Jeff Colegrave (left) Chairman of the Trustees with Roger Seabrook.
L-R. Abigail and Amy Stubbs, daughters of BGC joint founders, Linda Petrons, Greenfingers Director of Funding and Communications and Sue Allen, Greenfingers Chairman.
June 2022 11
RHS Chelsea Flower Show Dobbies scores a hattrick at Chelsea A new formular of peat-free John Innes 1,2 and 3 growing media created for Dobbies scooped the top spot in the RHS Chelsea Sustainable Garden Product of the Year competition. Rated ‘A’ under the Responsible Sourcing Scheme, it’s the retailer’s own brand of John Innes based composts and compliments its existing peat free alternatives. Judge Deborah Meadon said the vote was unanimous among the panel and was helped by the retailer illustrating scalability of the growing media and sustainability throughout all parts of the product’s journey. “It was a vintage year this “year,” said Deborah Meadon who agreed that changing the award to one focussing on sustainability was a good move. “It’s helped people tell their story in a better way, you know, so we can understand deeply, what is it about their product that’s diﬀerent?” The growing media also helped Dobbies win the RHS Assessor’s Award for Retail Innovation which was new this year. The Dobbies exhibit, with its green walls and roof, patio herb garden and a sprinkling of exotics such as lemons and grapefruit trees was also recognised with a ﬁve-star rating. This is the third year running it has received this award. Contributions for the exhibit from companies including Burgon & Ball, Carbon Gold, Twool and Floreac were appreciated.
All three awards displayed on the Dobbies exhibit.
Deborah Meadon with Marcus Eyles, Dobbies Horticultural Director and Graeme Jenkins, Dobbies CEO celebrate winning the 2022 RHS Chelsea Sustainable Garden Product of the Year competition.
Five months of ﬂowers gives Taylors its 27th consecutive Gold medal Out of the 18000 bulbs grown in controlled conditions since December for the ﬂower show, 1000 made it to the stand and were expertly arranged by the Taylors team resulting in the company’s 27th consecutive Gold medal. The 34 cultivars displayed covered ﬂowering times from January through to May and included ‘Filly’ a particular favourite of Mary Berry when she visited the stand and orange and white ‘Tricollet’, the only one on display with a split corona.
Finalists in the RHS Chelsea Sustainable Garden Product of the Year Competition 2022.
Gardena AquaBloom – a solar powered watering system. Gardena Ecoline Range of accessories and tools made from at least 65% recycled plastic. Twool Sustainable Tree & Shrub Tie made from undyed wool. Niwai metal frog to replace floral foam use in flower arranging. The ‘Bloom’ Ocean Plastic Pot Series made from fishing industry plastic waste. Casa by Oxley’s furniture made from recycled aluminium. Miracle-Gro Performance Organics Liquid All Purpose Plant Food from a vegan recipe in recycled and recyclable bottles. Dalefoot Compost, Wool Compost Double Strength with enough feed to last a growing season, and its premium Wool Compost for Potting.
12 June 2022
L-R Ian Clarke, Charlotte Daubney, Hayley Taylor and Adam Taylor.
00 fo r + n e w 20 22 prod uct /2 3 s
Stand info: Hall 20 G40-H41 Contact info: firstname.lastname@example.org, Tel: 01235 424100 As we continue to recover from the effects of the covid-19 pandemic, the conflict in Ukraine has created yet more uncertainty and insecurity, along with a rise in the cost of living which will likely reduce the expendable income of households across the UK and Europe. Disruption to supply chains over the last 18 months has been a challenge to suppliers and retailers alike, while we anticipate 2023 reverting to a more normal trading pattern. Despite these adversities, Smart Garden Products continues to support the garden trade with over
300 new products to delight and inspire consumers across Solar Lighting, Faux & Garden Décor, Wild Bird Care, Gardening, Pet and… a brand-new range, Outdoor Heating. The huge growth in popularity of Outdoor Living products is evidenced by the success of our Outside In Designs brand, with design-savvy gardeners creating extensions to their homes by decorating their garden spaces. This is a product category we have long wanted to bring into our portfolio to provide our customers with excellent product quality at key retail price points, matched with unrivalled
service and availability. “People have fallen in love with their garden spaces and my aim is to extend the time our customers spend there. For me, experience, quality, and service form the fundamental pillars for good business. Smart Garden Products are synonymous with these, so it is fantastic to be contributing to their product range expansion. My aspiration is for Smart to become the UK number one Outdoor Heating supplier.” James Mapson - Smart Garden Products Senior Category Manager, Outdoor Heating.
We are delighted to be back exhibiting at GLEE to showcase our latest innovation and see our Retail Partners in person - see you there!
RHS Chelsea Flower Show
Our top garden retailer inspiration tips from Chelsea are….
Put plants into a room setting making it easier for customers to envisage what they will look like in their own homes and gardens. Some of the examples at Chelsea may be exaggerated in terms of scale and approach but it helps to show how you can transfer ideas into a room or small area of your home or garden. Burgon and Ball helpfully divided its stand into a home and garden with houseplants and related products imaginatively displayed in white box shelving. Houseplant themed wallpaper which formed a backdrop helped draw the eye into the display – simple yet very eﬀective.
Go bold on merchandising with over-the-top eyecatching displays. A theme for the ﬂoral art installations in the Great Pavilion was Tablescape with ﬂorists tasked with dressing a table incorporating natural materials with attention being given to the tiniest detail. Why not use your instore or local ﬂorist, or perhaps a local ﬂoristry college to decorate an outdoor living table with ﬂowers and plants. Not only will this stop people in their tracks but they may be enticed to buy the furniture and tableware too!
The houseplant studios at Chelsea demonstrate great creativity showing how plants add colour, texture and life and bring therapeutic and practical beneﬁts. A disco-themed garden bar and entertainment space, relaxing room with plants suspended from the ceiling and a plant clinic oﬀering advice on how to care for plants were all crowd pleasers. Think about displaying houseplants in an eye-catching way to appeal to diﬀerent audiences. Perhaps do something a little diﬀerent in a corner of your houseplant area or set up a houseplant clinic session where people can bring plants in or ask questions about care and maintenance.
From Stephen McDonnel ‘Think before we eat’ inspired by a holiday in Costa Rica and encouraging people to consider how some edible fruits are grown to the detriment of the rainforest.
Let the wildlife in – encouraging pollinators into your garden was a huge theme at this year’s show. The BBC Studios Our Green Planet and RHS Bee Garden demonstrated how many bees rely on the plants we grow and the habitats we create in our own outdoor spaces for their survival. Create a wildlife garden in your centre to show customers how diﬀerent plants can help attract more pollinators whether it’s in shade or sun. Add products such as bee houses, insect hotels and ponds and encourage customers to create a rewilding area – just a small patch or corner can make a real diﬀerence.
14 June 2022
Eye-catching detail from The Aroid Attic – Social Media versus Reality exhibit.
WASP-FREE SUMMER PLAYDATES
STOCK THE BEST SELLERS
Outdoor Insect Control Day & Night
RHS Chelsea Flower Show
Storytelling played a huge role in the show gardens at Chelsea demonstrated so well by the Best in Show garden – A Rewilding Britain Landscape. The story behind the design helps to convey how the planting and styling have come about. This was also the case with Miracle-Gro’s consumerfacing stand which it used to help explain through bright, clear graphics and props the initiatives it is undertaking on its sustainability journey. This included its current trial using in-store dispensers for Tomorite, lawn seed and feed and the messaging around the move to peat-free growing media and the importance of feeding your plants. Think about how you explain messaging in-store. Provide easy to understand information and visual means to highlight environmental issues along with products and approaches to combat their impact.
Andy Smith-Williams showed how to make two small front gardens become one larger space .
There are always stand out plants and plant combinations at Chelsea. Pull together a collection illustrating the key trends and colours from the show and highlight as ‘Get the Chelsea Look’ or ‘As seen at Chelsea’ etc. Put together a bench in a prominent position highlighting key plants or themes eg planting for wildlife. Listen to customer questions and comments relating to Chelsea and use them to shape content and pick up on popular themes.
Not all of the show gardens at Chelsea are large. This year saw a whole area dedicated to balcony and small space gardens demonstrating a variety of looks that could be achieved with minimal space available. Provide cameo gardens in-store showing what can be achieved in a small space. By planting containers with a variety of vegetables you can demonstrate that you don’t need a huge plot to grow your own produce. Mock up front gardens too are a great way to show oﬀ plants and products, and Andy Smith-Williams provided inspiration with The Core Arts Front Garden Revolution, an amalgamation of wo neighbouring front gardens. The removal of the central boundary creates a larger, more open space which promotes positive wellbeing and encourages socialising. Kirsty Allsopp, television present known for her property programmes told GTN it was her favourite garden in the show and the RHS recognised its creativity with a Gold medal.
As well as brimming with plants some of the show gardens included words and quotes. The most notable one was The Perennial Garden ‘With Love’ which featured the quote ‘If I had a ﬂower for every time I thought of you’. Think about inspiring customers with evocative quotes on plants and gardening in your displays and communications. Not only are they memorable but they also conjure up emotions. Examples include ‘The glory of gardening: hands in the dirt, head in the sun, heart with nature’ and ‘If you have a garden and a library, you have all you need’.
16 June 2022
HOLIDAYS STOCK THE BEST SELLERS
Outdoor Insect Control Day & Night
Growing sales the Woodmansterne way Highfield Garden World and Simpsons Garden Centre are impressed with increased sales of greetings cards which have delighted their customers since signing up to Woodmansterne’s W-Select Programme.
he role of garden centres as a vital hub to connect people within local and wider communities has become increasingly evident in the last few years, and with 3 million new gardeners attracted to the pastime, garden centres have an opportunity to take advantage of promoting non-gardening ranges to even more people. Sales of greeting cards have reﬂected this increase in footfall and ﬁgures. Analysis of garden centre Epos data provided to GTN Bestsellers shows that greeting card sales rose by 22% in 2021 to levels that are 49% higher than 2018. Garden centres are clearly becoming the retail venue of choice for many when it comes to choosing and buying greetings cards. Woodmansterne understands the garden retailing market and is supporting retailers with its W-Select Programme. It’s proving successful at Highﬁeld Garden World, Gloucestershire and Simpsons Garden Centre, Inverness, and Woodmansterne is inviting retailers to its stand at Glee to see how the programme can work for them too.
Glee 2021 was a turning point for Highﬁeld Garden World
Woodmansterne’s display at Glee last year which wowed Tim Armstrong and Tim Greenway from Highfield Garden Centre – expect more of the same this month.
“We visited the Woodmansterne stand at Glee last year after receiving an invitation on a hand-written card from the team. We were blown away!” said Tim Armstrong, Highﬁelds General Manager and Director. “Tim Greenway (the owner of Highﬁeld) and I looked
Tim Armstrong, Highfield’s General Manager and Director with the Woodmansterne display which has exceeded expectations.
18 June 2022
Each element of the transition was seamless, from planning right through to installation round and were so impressed with the whole oﬀer, from the quality of the products and ﬁxtures to the way they had been merchandised– the whole thing just made us want to buy a card. Eco sustainability was another important factor in us choosing to work with Woodmansterne. Its green credentials very much aligned with our own ethos on the environment. The fact its cards are unwrapped, make use of recycled paper and were glitter free made them the perfect ﬁt for us. “Mark Timlett from Woodmansterne was fantastic (as was Julie their sales agent). Each element of the transition was seamless, from planning right through to installation. While we were a little daunted by the thought of changing category manager, the process was made simple by Mark and his team. Everything was carefully planned and managed, even when we made last minute changes to the location of the space, the team made things easy for us. “It’s certainly exceeded my expectations. The proof is in the sales really, and they’ve been fantastic. We were fortunate enough to be open during lockdown last March so saw a big increase in card sales due to the pandemic, but even with big ﬁgures against us we’re still comfortably up year-on-year. Something else I’ve noticed since the change is a huge uplift in sales of Mother’s Day and Easter cards, we’ve never sold so many!
“The team at Woodmansterne were unbelievable, they are always on hand for support and advice, it’s been great working with them and I would deﬁnitely recommend W-Select. It has been a seamless transition between our old supplier and Woodmansterne. After we had agreed the new layout and card stands it was no time at all from them coming in and only taking a day to change the whole department around.”
The display looking good at Simpsons.
Why Simpsons Garden Centres chose the W-Select Service Established in 2000, Simpsons is an independent family run business with two centres, one in Aberdeenshire, the other Inverness - Scotland’s city in the Highlands. Very much part of the local and wider communities, the garden centres have a focus and reputation for providing excellent quality products and customer service from the outdoor plant area and gardening departments to its award-winning restaurants and home departments.
The fact that Woodmansterne offered no plastic packaging was a big tick for us…… the paper smart seal is such a simple but effective way to display the range. “We were recommended to switch to the W-Select programme by our Woodmansterne agent Kevin and although the business already had a good sales performing greetings card department, we felt very conﬁdent in moving for a number of reasons,” said Janet Campbell, Retail Team Leader at Inverness. “Firstly, the quality and varied range of cards available for our customers, giving so much more choice than our previous range. Secondly, the quality of the display units provided for the range was a big positive for us, meaning cards could be showcased much better and allow customers to be able to really see the range much easier. Finally, the fact that Woodmansterne oﬀered no plastic packaging was a big tick for us. We are always looking at ways that we can reduce plastic within the business and for our customers who want to actively seek out products that are kinder for the environment. The paper smart seal is such a simple but eﬀective way to display the range.
Emma Bridgewater cards from Woodmansterne.
Why Woodmansterne? Woodmansterne is a third-generation family business supplying premium greetings cards, designed and manufactured in the UK, to independent retailers. It’s ‘Smart Seal’, pioneered in 2019 enabled Woodmansterne to remove plastic packaging from its cards saving a million pieces of plastic every week. Cards are printed with vegetable inks on paper from sustainable forests and envelopes are made from 100% recycled consumer waste.
GARDEN CENTRE GREETING CARD SALES
Why W-Select category management? Woodmansterne has become an expert in visual planning and category management, oﬀering the following...
Volume Growth 2018 - 2021
To discover more visit Woodmansterne’s stand at GLEE - Hall 20, stand E20-F21
Janet Campbell enjoys hearing customers giggling at the funny cards on the Woodmansterne display.
“The move to working with Woodmansterne has been seamless all round from the beginning. The initial set up was quick and straightforward, and sales agents Kevin and Steven have been really helpful ensuring our displays are always looking great and full. The service has been excellent from ordering to liaising with our accounts team. “The range has been very well received by our customers and team alike. We often ﬁnd new and regular customers taking more time to browse and shop the stands - especially the funny cards, where we can hear customers giggling in the background! Sales have increased markedly since the new set up and ranges were implemented in 2020. “We would deﬁnitely recommend Woodmansterne to anyone looking for a fresh and exciting quality greeting card oﬀering. The service from the team and sales from the new collection have certainly made the move worthwhile.”
A bespoke assortment incorporating the best UK publishers Less admin – one order, one invoice Regular analysis A unique caption calculator to ensure optimum product mix One point of contact
June 2022 19
All you need to make outdoor living a breeze
An ingenious wood splitter and a Nordic outdoor cooking range are bringing the great outdoors to Glee.
andango Fire Tools is the European distributor for two outstanding ranges which go h and in hand to help make the most of hand valuable time spent outdoors all year round. The Kindling Cracker makes light and safe work splitting logs for chimineas, ﬁﬁre re pits, outdoor pizza ovens and grills while Espegard ﬁre ﬁre pans oﬀer oﬀer an authentic Norwegian way to cook outdoors.
22 June 2022
The star of the show is the Kindling Cracker, a patented firewood splitter invented a decade ago by Ayla when she was 13 and at school in New Zealand. Made in Australia from top-grade, recycled cast iron (and with a return rate of virtually zero), it is now hugely popular with consumers and buyers with hundreds of thousands of units sold across the globe.
Ayla, who invented the Kindling Cracker, shows how it’s done.
Please come and see us and ﬁnd out more at Glee. Stand 19A07 www.fandangoﬁretools.co.uk
After initial success in Scandinavia, European sales have surged in France, Italy and Spain, and in Germany Bauhaus is pushing the Kindling Cracker into its German stores after noticing the success in the Nordic region. The Kindling Cracker came to the UK late in 2021 and already over 7000 units have been sold here. British garden lovers and outdoor living enthusiasts are hugely impressed and with more gardens than ever having fire pits, pizza ovens, wood fired hot tubs and grills, the Kindling Cracker is the perfect accessory. It also has the advantage of looking good. Its understated yet attractive decoration in relief makes it a great indoor fireplace accessory for those who heat their homes with a wood burner. And because it allows you to split wood without using an axe, it is a safe alternative to use indoors and out by young and old alike. To make life even easier, Fandango Fire Tools offers everything needed to complete the package. Both the Kindling Cracker Original and the larger Kindling Cracker King can be bought with a German-made hickory handled hammer, high quality natural firelighters, weatherproof covers and chopping blocks.
A traditional range of ﬁre pans, braziers and grills from Norwegian company Espegard will also be displayed bringing Nordic inspiration from its mountains, forests and seas to UK gardens. Espegard has been making outdoor living products for three decades. Its portable cooking pans and grills enable people, wherever they are to keep warm and enjoy the simple pleasures of eating outside.
June 2022 23
Meadow View Stone is set to wow customers with a flagship display of premium quality products and merchandising solutions
Our extremely popular, crated Alpine Collection, of SIX premium miniature gravels will be replicated into our large bag range and supplied in full colour packaging. A further new collection of EIGHT pot-topping gravels in handy-pack pouches will also be launched offering a diverse range of slates and pebbles.
The company’s foundation products get a re-vamp to make the collection r e ly F more in-keeping with the New Product existing ranges. The new bright, impactful designs clearly display the products main applications on the front of the bag.
IMPROVED RETAIL SOLUTIONS
A new way to retail/display rockery stone will also be launched, giving retailers and customers a much improved safer way to display, shop and replenish stock of this range.
The company’s exclusive decorative aggregate collection is boosted by the addition of NINE new exciting gravels, pebbles, chippings and rockery stone.
join us for our biggest ever GLEE!
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Improved Potstars Range
Could digestate be the future for peat-free composts? Bloomin Amazing organic soil enricher and mulch, was launched in 2018 and at Glee the same year won the Best of British and GIMA Innovators awards. From a standing start it is now found in more than 400 centres and consistently features in the GTN top 50 Best Sellers lists.
he rush to ﬁnd good alternatives to peat has ignited a renewed interest in digestate products. On the face of it, this rich crumbly organic matter is a perfect material to blend with growing media, so the Bloomin Amazing team has been exploring its potential. Bloomin Amazing, a soil enricher and mulch, is a by-product from an anaerobic digester (AD). Made by feeding natural and sustainable locally grown crops into the digester, which behaves like a cow’s stomach, the process creates valuable by-products which represent circle of sustainability. Biogas is cleaned, ﬁltered and injected into the national gas grid to heat local homes. Natural CO2 is captured and used in food and drink production. Solid digestate is rich, moist, crumbly, organic and rich in nutrients. Liquid digestate is returned to the ﬁelds as a natural organic fertiliser. In 2012, the Bloomin Amazing AD plant in Dorset, was the ﬁrst in the UK to inject green gas directly back into to the grid. Since then over 100 similar gas to grid plants have sprung up but not all are fed exclusively on locally grown crops. Some rely on food waste, animal by-products or other organic materials
26 June 2022
Many gardeners choose a multi-purpose compost for all their growing needs and expect branded products to work consistently for most plant types. So, it’s important bagged growing media based around digestates or other alternatives to peat behave the same. Rachel also tested products from other AD plants and it soon became clear that some, marketed as multipurpose compost were far from optimal for good plant growth. There were even cases where digestate blends resulted in total plant failure. It’s been a sobering process and the team at Bloomin Amazing, together with which means their outputs are vulnerable to Rachel and university professors, concluded inconsistencies or contaminants and are, therefore, that NONE of the digestate formulations less likely to be eligible for use in horticulture. performed well enough to be considered Rachel Greenhill, a PhD student at the University a viable alternative to established branded of Sheﬃeld, has been looking at the physical and multipurpose composts. Much as the chemical properties of digestate mixes, and exploring Bloomin Amazing team would like to be their use in growing media. Her extensive trials, launching its own potting mix, it recognises sponsored by Bloomin Amazing, looked at digestate the sophisticated approach and years of as a constituent in peat-free compost investment from major compost suppliers formulations blended with has been vital to successful product other potential materials. development. Nick Finding, Managing She also tested Director commented: “We Bloomin Amazing Soil Enricher existing branded are disappointed because we is available in 50L bags with a products based on recognise there is demand for suggested retail price of £6.49 digestates. good alternatives to peat To ﬁnd out more: and Bloomin Amazing would www.bloominamazing.com be a great and sustainable Email Nick at option. Without doubt, digestate nﬁnding@bloominamazing.com Telephone 01305 889525 is already a key ingredient in blended products, not least for its readily available and slow release nutrient properties. Rachel Greenhill added: “It looks like there might have been a rush to get peatfree compost products to market, without rigorous and extensive growing trials to get the formulations absolutely perfect for the home gardener. Some of the inputs to these products have an innate variability unless sourcing and screening are second to none. In my trials, I didn’t ﬁnd any digestate-based product that I could honestly recommend as a replacement for standard multi-purpose compost.”
SIMPLE, EFFECTIVE AND LONG LASTING The organic way to clean paths, patios, decking, garden furniture and more. Safe for pets, wildlife, children and non-toxic. Algon has been a besstselling product for many years across garden centres, it is simple to apply and gives great results.
• Organic • Easy to apply • Non-Toxic • Safe for pets/wildlife/animals • Can be used around ﬁsh ponds • No need to rinse off • Treatment can last up to a year • All year round use • Shelf life of decades • High Margin, high rate of sale
Keep the exteriors area as clean and presentable for a number of months with a simple applicatio on of Algon Organic Path, Patio & Decking cleaner. Use Algon on driveways and brighten up the exterior of homes and gardens. Algon can be used on fence panels, brickwork, patio ﬂags, conservatories, roofs, artiﬁcial grass and a wide range of materials. It is versatile and safe to usse where animals are without waiting for it to dry into the surface du ue to the non-toxic ingredients and formula. Using the organic clea aner to prevent surfaces from becoming slippery when wet and maintain n them from attracting general build up on stone, brick, wood and much more.
More information can be found on our website. Algon is available at most garden centres across the UK and Ireland, order some today and see how well it sells.
2.5 litre Algon Concentrate covers 60 square metres 20 litre Algon Concentrate covers 480 square metres.
Algon Ltd. Tel: 01772 823370 Email: email@example.com Website: www.algonorganics.co.uk
Get summer ready with EASYLINE roofing sheets for garden sheds With summer’s warmer weather, lighter nights and people spending more evenings outdoors, thoughts can turn to cultivating a new look for that tired old garden shed or outbuilding.
fter a spruce up with paint or preservative, top of the list for home improvers is a new roof. The award-winning EASYLINE lightweight rooﬁng sheet from Onduline Building Products is the DIY-solution ideal for sheds and other types of garden building. Judged winner of the Garden Landscaping category at the 40th anniversary GIMA awards in 2021, Eco-friendly EASYLINE was described by the panel of industry experts as ‘a versatile product, ideal for small projects’. For customers the corrugated rooﬁng sheets (100cm x 76cm) are easy to handle and transport and will ﬁt into the boot of an average family-sized car. Great for the DIY enthusiast, the sheets can be cut with a standard cutter or roofer knife. It’s also easy to stock in store in its own attractive pointof-sale display and presents an on-trend opportunity for nurseries and garden centre retailers to grow their product oﬀering. “All over the UK, homeowners are taking advantage of the lighter nights and warmer evenings by spending time in the garden. But while the ﬂowers will look lovely, the
garden may be let down by an ageing shed,” said Nisha Kumar, Onduline’s Head of Marketing. “It’s quick and simple to put on a couple of coats of stain, and now with EASYLINE it’s just as easy to replace that roof. It will be watertight and won’t need looking at again for years.” As well as sheds, the EASYLINE rooﬁ ng rooﬁng system is also great for providing weatherproof protection to garden studios and oﬃces, pet shelters, wood stores, annexes, orangeries and car ports. Each EASYLINE sheet is made of 50% – 60% recycled ﬁﬁbres bres and contains no hazardous substances, making it completely safe for people and family pets. “EASYLINE compares very favourably to traditional shed felt thanks to its 10year waterprooﬁng guarantee and ease of installation,” said Nisha. “Since we introduced EASYLINE into the garden retailing sector, the interest from independent businesses and others has grown and grown. They have recognised it as a prime new opportunity to attract value-conscious customers who are keen to upgrade their existing garden buildings, and to do it sustainably.
Colourful point of sale EASYLINE is available in several bright colours and, along with the rooﬁng sheets, the attractive PoS display showcases all the accessories and ﬁttings that are needed. The display also includes a QR code that guides DIY customers to simple-to-follow installation instructions. “Feedback on the PoS pallet has been really positive, with some saying it’s the ﬁrst time a manufacturer has actually made something retail friendly,” said Nisha.
For more information on Onduline’s lightweight, eco-friendly and durable rooﬁng solutions visit www.onduline.co.uk or visit the team at Glee 7F42.
28 June 2022
Looking forward to a summertime Glee This year marks an exciting new chapter in Glee’s history, as for the first time in more than 45 years, it takes place in June bringing a summertime vibe to Birmingham’s NEC.
emand for gardening products and sundries has grown exponentially in the last few years and two key sales periods have clearly emerged – February to June, and September to December. To remain responsive to these changes Glee has undergone a period of significant consultation, a result of which is the change of date. Of those surveyed, 52% said September was now too late to complete all their buying and 72% supported the change. Another advantage is that it frees up the key month of September so retailers can concentrate on Christmas buying. The ethos of the show, however, remains the same, bringing all sectors together to support and grow the gardening and outdoor living industry.
August 2022 29
Fire, Grill & Chill
New Product Showcase OS9
OS3 OS2 OS10
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Hall 19 Entrance Innovators Zone
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UK Buyers Connect
Hall 07 Entrance
International Buyers’ Centre
30 June 2022
Glee preview “BIOEFEKTS” Ltd. 7D32 AAA Merchandise Limited 7D38 Abbey Tile Supplies Ltd 6A70 ABitQuackers 6J50-20A51 ACID 19B60 Adfix Ironmongery 6E84 Airflow Ltd 7F64 Altico 20F20-G21, 20F30-G31 AMES UK 6C40-F41 APAC Group 19A30-B31, 19B30-C31 Apsley Farms 7D57 ARTWOW 7F46 Astbury Collections Ltd 7D36 AutoPot Global 7F70-G71 Ava of Norway AS 19A51, 19A50 Azpects Ltd 7F21 B Green By Callapor A/S 20D02 Barking Bags 7C33 Barrus 20D40-E41 BCB International Ltd 7F33 Benchmark Kennels Ltd 7A40-B41 Bermuda 6E72-F73 Beyond Barbecue BV 19D44-E45 Biohort GmbH 6B68-C67 Bizzotto 19E50-F51 Black Yak Ltd 7D33 BOBNOD STALL 7A65 Bonfeu 19D34 Bronte Heritage 19B50-C51 Bulldog Tools Ltd 6J42-20A43 Burgon & Ball 6E30-F31 Burstenhaus Redecker GmbH 6B60-C61 Cadac Leisure Ltd. 19C23 Caliq Software Limited 6F83 Campingaz 19A20-B21 Candlelight Products Ltd 6A20-B21 Capi Europe 20C30-D31 Carbon Gold Ltd 7F37 Changzhou Xinya Outdoor Metal Products Co.,Ltd. 7B42 Cheeky Charlie Oven Company 19F61 Chive 6J44-20A45 7C37 Christies Direct CJ Wildlife 7F50-G51 Clearcourse Retail (Swan Retail) 6F70 Clever Pots 6A60 CPL Distribution 19G01 Craigmarloch Nurseries Ltd NB48, NB50 Creative Products Ltd 20C60-D61 Creekwood 6D22-E23 Crescent Garden 6D80-E81 Crikey Mikey 7D67 CSY Retail Systems 6G67 DACHSER Ltd 6J75 Dalefoot Compost 6J02 Davidson-Richards Ltd 20A61 De Ree UK Ltd 6F30-G31 Deco-pak 6G50-H51 DeluxeHomeArt 7G35 Derco Horticulture Inc 20J30 Ditsy Pet Ltd 7A38 Dizmezs Ltd. 19F30 DJ Turfcare Equipment Ltd 6H02 DLF Seeds Ltd. (Johnsons Lawn Seed) 20H34-J35 Doff Portland Ltd 20H10-J11 Durston Garden Products Ltd 20C02 Dymak A/s 7E52-F53 Dyofix 7F32 E. T. I. Ltd 19F63 Easihold 6B10-C11 Easitill Ltd 6G60 Eastern Connections 6J23 Edelman B.V. 19F42 Eden Horticulture 6A76 EKJU 6H40-J41 Elho International B.V. 19B24 Eljays44 7A63 Ellipse Fabrications Ltd 6G63 Elsatex Quality Home Textiles 7D37 Emily Victoria Candles 7A54 English Tea Shop UK Ltd 7C38 Enigma Home and Garden 6C20-D21 Espira (UK) Ltd 20J50 Evergreen Garden Care (UK) Ltd 20C40-D41 Evergreen Horticulture 19A03 Fallen Fruits Ltd 20D20-E21 Fandango Fire Tools 19A07 Fargro Ltd 6J40-20A41 fenceBUDDY UK Ltd 19H44
Field Studies Council 7F41 FIEO Federation of Indian Export Organisations 7B80-C81 Firma Handlowa i Produkcyjna Antoni Wnuk 6E82 Firmans Direct 19A42-B43 First Franchise 6H75 Fordingbridge Plc 6H61 Forest Style SAS 7F65 Formbar Limited 6G64 Forum Lighting 19E02 Fountasia Ltd 6J20-20A21 Freckleface Home Fragrance 7E30 Friendly Ventures Ltd 7E44 Fyron Group 19F23 G Plants Ltd 20A72, 20C64 Garden Beehives Ltd 19H42 Garden Centre Retail 7A63 Garden Connect Ltd 6H60-J61 Garden Furniture Global 19D52-E53 Garden Pride Marketing Ltd 20G70 Garden Trade News 19H61 Gardening Naturally Ltd 6G24 Gardiner Bros. & Co. (Leathers) Ltd 20H02-19A41 Garland Products Ltd 20H30-J31 Giftware Trading 7D30 GIMA Buyers Connect 7G40-6A41 Global Journey Ltd 6A72-B73 Gold Leaf 20J34 Golden Grove Nursery Ltd NB46, NB44 Goodchap’s 7C43 Gorse Lodge Ltd 6B20-C21 Graf UK Ltd 20H20-J21 Gralyn Joinery ltd 6F78 Green Digit Ltd 6D70-E71 Green Inspiration Plants Ltd. 6B80-C81 Greenfingers Charity 7G63 Greenkey Garden & Home Ltd 7D55 Greenman Tools 6C66-D67 GREENSMART POTS 7G33 Growmoor Recycling Ltd 20H70 GRS Footwear 6A52-B53 Guardian: Mont Alpi 19F33 H G Gladwell & Sons Ltd 20B02 Hamac Trading Company 20F02-19A21 Handy Distribution 20G30-H31 Hansons Garden c/o Polytex International (UK) Ltd 7F30 Happy Plants NB40, NB42 Hareau 7E62 Hellmann-Versand GmbH 6A40-B41 Hellostone 7F35 Henry and Company 7F39 Henry Bell & Co 20H60-J61 Hex Living 19C40-D41 High & Dry 19F60 HJ Hall 6H50-J51 Holsteintanne 6J34 Home & Garden UK 6D60-E61 Hozelock Ltd 20D60-E61 HTA 6H70-J71 Husqvarna UK LTD 20H40-J41 Hydrogarden 6D20-E21 Hygeia Chemicals Ltd 20G02-19A31 IGLOO Coolers 19D40-E41 Impulse Plants B.V. 6A04 Innovators International Limited 19C60 International Buyers’ Centre in association with Gardenex and PetQuip 7E 80 IVYLINE LTD 6E60-F61, 6E64 Jacobi Jayne & Company 6B71 Jagram S.A. 19E35 Jardinopia Ltd 6A31 JAVADO 6E02 Jaydee Living Ltd 6D72-E75 JT England 7B55 Juakali 6H20-J21 Kadai 19A24-B25 Kaemingk 20G20-H21 Kamado Joe 19B20-C21 Kapiteyn B.V. 6F02 Kelkay LTD 6C40-F41 Key Essentials 6B66-C65 Khost and Spirit 7C20 Kidzplay 7D65 Kieft and Sons Ltd 20E02 Kiln Fired Pottery 6H25 Kings Seeds 20J14
Kingston Tools 20J22 Kinkout Ltd 19H60 Klass 6J30-20A31 KOBAYASHI Healthcare Europe ltd 7D41 Landmann Ltd 19E22 Laurica Plants 6D02 Lava-Lite 20J32 Leon Boots Co UK 7G45 Link Integrated Security Solutions 6G65 Link2Home 7C57 Little Hay Company 7B39 Lodi UK 20J10 M Spa 19C30-D31 MADE BY ZEN 7C36 Madison BV 19E32-F33A Malcolm Scott Consultants Ltd 6F76 Mandeville Consultancy Ltd 19A44-B45 Marissa’s Gifts 6J04 Mayfield Stone 7F84-G85 Mayhem UK Ltd 7C71 Meadow View Stone Limited 6E20-G21 Melcourt Industries Ltd 6G02 Melitta Professional Coffee Solutions UK Ltd 6G71 Mercer Agencies Ltd 6A30-B31 MNP Flowers NB12, NB14 Mood bears 7A56 Mookie Toys 19H43 MORSØ UK 19D30 Mower Magic Ltd 6A71 Mr Fothergills Seeds Limited 7G50-6A51 Museums and Galleries Ltd 7C46-D47 N Smith & Co Limited 6F64 Nanjing Toua Hardware & Tools Co.,Ltd 6C80-D81 Napoleon Grills 19E20-F21 Natural Grower Ltd 7G30 Natural World Products 6C22-D23 Neat Ideas Ltd 20A02 NedFox Ltd 6J62 New English Teas Ltd 7F47 Newspan Building Solutions Ltd 6H64-J65 NewVision Manufacturing 7G65 Ningbo Vertak Mechanical & Electronic Co.,Ltd 7D64 Noel Tatt Group 7E20 Norfolk Leisure Lifestyle Ltd 19C50-D51 Nuepos 6G75 OGI Fuels ta The Green Olive Firewood Company 19D60 Onduline Building Products Ltd 7F42 Open 24 Seven Ltd 7A31 Open Retail Solutions Ltd 6H65 Oregon Tool UK 6A21 Panacea Products Ltd 6F40-G41 PARK LiFE PET LIMITED 7C31 Patterson & Rothwell 6A06 Paysagea SAS 6H74 Pelsis Ltd 6B70-C61 Perennial 19A60 PetQuip 7A35 PITBOSS 19C20-D21 Pittards Plc 7E35 Plantgrow 7E36 Plantsmith 7E37 Plantworks Ltd 6G30-H31 Plastic Forte 7F80-G81 Plenty Gifts 6A02 Pleydell Smithyman Ltd 6H54-J55 Popcorn Kitchen Ltd 7E34 Poppy Forge 6H32-J33 Premier Decorations 19D20-E21 Pretoria Energy Ltd 7G32 Primeur Ltd 6J38-20A39 Primo Grills UK Ltd 19B01 Primus 6B40-C41 Protek 6B61 PTMD Collection 19G40-H41 QCR Recycling Equipment Ltd 6F72 Qingdao Reayon New Materials Co.,Ltd. 6A74 QUICKTREESTAND 7A70 Rago Industrial Limited 7C55 Red Gorilla International 20J60 Riverco Trading Ltd 19F34 Riverside Woodcraft LTD 6C72-D73 RocketGro Ltd 6B50-C51 RockinColour 6D82-E83 Rolawn Ltd/Bioscapes 6C70-D71 Rowlinson Garden Products Ltd 20H61
Rubi UK 6B70-C71 S&S Garden Designs Limited 7E40 Salepoint Ltd 6J60 Salike Limited 7A50 Santino-Service SRL 7C70-D71 Sapana Polyweave 19C02 Scheurich Ltd 20E30-F31 Scruffs 7B30 Scrunch 7B73 Secret Garden Distillery Ltd 6B65 Seedball 7E42 Sicura 7B34 Sincere UK Ltd 6C60-D61 SIP Industrial Products Ltd 7G34 Sipcam Home and Garden 6G20-H21 Smart Garden Products Limited20G40-H41 Smartedge Manufacturing 7G21 Smartwares 19E31 Smiemans Projecten B.V. 6H62-J63 Smith & Munson Ltd 7G31 Southern Trident Limited 6H52-J53 Spear & Jackson 20G04-19A33 Stagecraft Display Ltd 6G76 Stormafit Ltd - Jane Austin & JACKDAW 7C42 Streetwize Accessories 20J40 Stubbs Mugs 7C22 STV International 19E40 Summit/PMS International 6D30-E31 SunTime 19B40-C41 Talking of Plants 7B70 Taylors Bulbs 6H22 Teal International Ltd 6H30-J31 TGW Distribution Ltd 7G36 The Bennie Group 7E33 The Bransford Webbs Plant Co NB22 The Christmas Cabin 6A22-B23 The Garden Village Ltd 6A62 The Good Life Outdoor Company Ltd 20J52 The Lake District Umbrella Company Ltd 7F45 The Magic Molecule Co 6G04 The Patio Black Spot Removal Company Ltd 6A80-B81 The Sock Shop 7C32 20E60-F61 The Solar Centre The Wool Packaging Company 7F44 Thermapen 19A41 Thorndown Limited 7G37 Tildenet Gardenware 20F22-G23 Tilnar Ltd ta Tilnar Art & Azeti 6A35 Timber Displays Limited 6J64-20A65 TJ Home Decor 7G71 Tripod Home 6B75 Tudor Tea & Coffee 6F81 U2 System, Inc 7A72 UCC Coffee UK Ltd 6F60 UK Bamboo Supplies Limited 7F31 UK Garden Buildings (Rugeley) Limited 7G80-6A81 UK Greetings 7D42-E43 UK Home Shopping Ltd 20J02 UNISON LAWN EQUIPMENTS 7A51 Vegepod 6F01 Vegtrug Limited 20G60 VENT for Change 7F43 VERITABLE SAS 7F67 Vitax Ltd 20E40-F41 Walnut Tree Gifts 7E32 Weatherbeeta Group 7A36-B37 West Country Soil Improvement Ltd 6A25 Westland Unwins 20F60-G61, 20F40-G41 Westminster Stone Co Ltd 7B56 White Pebble International 7C80-D81 WHM Pet Group Ltd 6F50-G51 Wildlife and Birdcare 7F34 Wildlife World 6B62-C63 Willowstone Garden Products Ltd6A50-B51 Willsow Ltd 7F40 Woodlodge Products 20B40-C41, 20A40-B41, 20A30-B31, 20B30-C31, 20A20-B21, 20B20-C21, 20B60-C61, 20A60-B61 Woodmansterne Publications Ltd 20E20-F21 Wundermein Limited 7F82-G83 Yingly group uk LTD 6A08 Yorkshire Flowerpots 20C20-D21 Young People in Horticulture Association 7A61 Z Grills 19E01 Zest 20D30-E31
June 2022 31
Glee preview Fire, Grill & Chill
The change of season means the show will have a summer festival vibe boosted by a new area for demonstrating outdoor entertaining and living products. Dubbed Fire, Grill & Chill, the space gives companies such as Landmann, Kadamo and the Cheeky Charlie Oven Company a chance to show their products in action. With a drinks truck, ice cream and daily live music the area will also provide the backdrop to this year’s Glee Party open to all visitors and exhibitors in Hall 20 on 28 June at 5pm.
Glee Innovator Zone
Shining a spotlight on new product development is the Glee Innovator Zone, (Hall 19) which since 2009, has helped more than 275 companies break into the garden retail market. Bridging the gap between pre-commercial new product ideas and market ready launches it’s the place to spot the stars of the future.
Extending the celebration of all things new is the GTN-sponsored New Product Showcase (Hall 19), where exciting new launches compete for the New Product Awards. The top three shortlisted entries will make their pitch to a judging panel of industry experts, who will be looking for key factors such as innovation, design, promotion and saleability. The winners of 17 categories will be announced on 29 June.
Website ﬁlters make stand location easy
British made products from UK manufacturers can be easily found by using choosing the ‘Made in Britain’ ﬁlter on the Glee Exhibitor 2022 page of the Glee website. Buyers can also ﬁlter for sustainable products made of natural, recycled, recyclable or compostable materials, browse speciﬁc product categories or ﬁnd suppliers from other countries.
The best of garden retailing will be celebrated at Glee with the Buyers Power List awards, being held on Tuesday 28 June at 17:00. The prestigious awards recognise individual buyers and buying teams who have gone above and beyond to make a diﬀerence within the garden retail industry.
Located in the atrium by the entrance to all the halls is the Green Heart where you can source the best in nursery stock, bedding plants, trees and shrubs. Houseplants will also be sited here helping to boost this seemingly evergrowing sector. Look out for companies including Craigmarloch Nurseries, Golden Grove Nursery, Green Inspiration Plants, Happy Plants, Javado, and The Bransford Webbs Plant Company.
32 June 2022
SIPCAM HOME & GARDEN ENHANCES ECOFECTIVE® BRAND TO BECOME THE HAPPY BRAND FOR GARDENERS
®’s Nigel Thompson, ecofective d: sai les Head of Sa e our sanctuaries “Our gardens have becom is why it is more away from the world, which we protect these important than ever that duct portfolio is spaces. Our ecofective® pro without compromising designed to deliver results , and it is this that on environmental protection more strongly than we are looking to promote g proposition for both ever before. It’s an excitin e and, what’s even retailers and consumers alik rt of the journey!” better, this is just the sta
Sipcam Home & Garden has conﬁrmed that this Glee (28th – 30th June, NEC Birmingham – stand 6G20-H21) garden retailers will be able to view the newest chapter for its leading garden care brand, ecofective®, which will see a new emphasis placed on making gardens and the planet a happier place to be. ecofective® is well known for being child and pet safe; a credential that is proudly displayed across the full range’s product packaging and point of sale. New for the 2023 season and available to see for the ﬁrst time at Glee 2022, the brand is taking a leap forward to focus on plant well-being. Just like us, plants need to be happy and healthy to thrive. And true to the brand ‘greener gardening ethos’ all of the formulations used are kinder to the planet. The new messaging will empower consumers at the
point of sale, safe in the knowledge that the products they are purchasing are scientiﬁcally formulated to protect and enhance the environments in which they are used, thus creating happy plants, happy gardeners, and a happy planet. In addition to enhancing the ecofective® messaging, the Sipcam team has also conﬁrmed that it will also be launching new additions to its FITO and GET OFF brands.
Catering for the natural, greener gardeners 100% natural topsoil Completely peat-free Eco-friendly & sustainable Increased nutritional content 100% recyclable packaging HIGH ORGANIC T CONTEN
PEAT FREE therealsoilcompany.co.uk
Experience a new chapter for AMES UK at Glee 2022 Think you know w AMES UK, then get ready to think again as at this year’s Glee, (28th – 30th June, NEC Birmingham, stand 6C40-F41), the outdoor living experts behind the leading Kelkay, La Hacienda and d Apta brands are ready to showcase a whole new chapter forr the company; a chapter that is designed to oﬀer garden rettailers more value than ever. Empowering retail AMES UK’ss presence at Glee will be centred around empowering and enabling its retail customers. Since its launch into the UK market, the AMES UK team has been working !relessly behind the scenes to ensure longevity for its brand por"olio, supported by signiﬁcant investments to double manufacturing capaci!es and safeguard stock holding with increased warehousing and delivery capabili!es. With conﬁdence in these processes now holding ﬁrm thanks to mee!ng consistent service demand throughout 2022, it is !me for AMES UK to show the wider industry what else they are capable of and how this will oﬀer signiﬁcant beneﬁts to its customers. Partner of choice On a mission to showcase why AMES UK should be your retail partner of ‘choice’, the company’s stand will be packed full of new products, exci!ng new innova!ons and added-value content, demonstra!ve of AMES UK’s commitment to an even brighter future for the garden retail sector. Part of this will also include shining a light on AMES UK’s roadmap to becoming a more sustainable and environmentally responsible manufacturer, which has already begun with the introduc!on of recycled packaging and partnerships with waste recycling experts. Visitors will not only see Kelkay, Apta and La Hacienda fully repreesented – in fact, this edi!on of Glee will be the ﬁrst !me the full breadth of the AMES UK por"olio will be available to see in one convenient loca!on – but they will also be able to use !me spent on-stand to learn more about the AMES UK prop posi!on. This includes a wide range of support tools that havee been put in place to help drive sales, increase proﬁtability, and inspire consumers with AMES UK’s specially curated point of sale and merchandising support. A self-proclaimed ‘war chest’ of markke!ng collateral will also be available to pick up and discuss
with the team, once again, all designed to deliver an enh hanced service for customers. Newness oﬀers enhanced growth opportuni!es Retailers looking to source newness to diﬀeren!ate their reetail oﬀering in 2023 will be pleased to learn that the internal teeams at Kelkay, Apta and La Hacienda have been busy crea!ng new range addi!ons, with much of this innova!on taking centre stage at Glee. Each brand has undergone a full review, with bestsellers clearly iden!ﬁed and celebrated. This data has then been further supported by the latest future trend reports to ensure that all innova!on is brought to market in direct response to what the market wants and needs for the coming seasons. At Glee, the latest addi!ons will be on display across Kelkay, Apta and La he Hacienda, together providing a true showcase of the best th industry has to oﬀer. Targe!ng everything from urban garrdeners to the crea!on of that lux holiday feel at home or bringging the inside-outside, the combined por"olios will be a mu ust-see part wcase how each of Glee. In addi!on, the AMES UK team will show brand can also provide standalone proﬁtability,, or how cross ranges can increase proﬁtability through thee crea!on of a more deﬁni!ve outdoor living proposal. Talking about Glee, AMES UK Managing Director, Pau ul North, said: “Glee 2022 is a signiﬁcant milestone for AMES UK as it will be the ﬁrst !me we present ourselves to the industry siince undertaking signiﬁcant changes and upgrades to strengthen and d enhance our proposi!on. “We want retailers that join us to be inspired by what we have to oﬀer and understand why AMES UK can fulﬁl the role of ‘partner of choice’; a role which we believe we are incredibly well placed to sa!sfy. From our products and merchandising support to our service and supply levels, we have worked hard to listen to industry feedback and respond accordingly. We are proud of what we have achieved and are excited about what the future holds. We also believe that our passion shines through in what we will showcase and are conﬁdent that our customers will be just as excited as we are. We look forward to welcoming new and exis!ng customers to our stand.”
Find out more
Further details regarding AMES UK’s market leading brands can be found at www.kelkay.com, www.lahacienda.co.uk and www.apta.co.uk. se visit www.global.ames.com For more informa!on on The AMES Companies please
Glee preview Giving at Glee
A series of initiatives that ‘give back’ are being launched at the show. Visitors and exhibitors alike are invited to dress in their brightest ﬂoral attire for Floral Thursday on 30 June and help raise money for the Greenﬁngers Charity. Show organiser, Hyve, has also partnered with Grow My Tree, which will enable all Glee attendees to participate by planting their own tree to help make the show carbon neutral.
Home, Gift & Clothing
The diversity of the ever-growing giftware market will be well represented. With garden centres become increasingly important destinations for customers looking for gifts, the role of the home, gift and clothing sections have become key for increasing footfall and maximising the average spend. Giftware buyers will be able to access a wide range of brands from outdoor clothing and picnicware to seasonal decorations, games, toys and books. All these brands are keen to do business and show oﬀ their products and services designed to work this season and beyond. Making their debut in the Home, Gift & Clothing sector are Vent for Change, with a highproﬁle range of ethical and eco-friendly stationery; organic tea supplier, English Tea Shop; the sustainable ladies fashion expert, M&Co; indoor play specialist, Kidzplay and the biggest publisher of greetings cards in the country - UK Greetings.
Don’t forget the pets
With pet products estimated to be worth more than £6bn in the UK (Statista report June 2021), it isn’t all about home and giftware for humans! Glee’s dedicated PAW (Pet & Animal Wellbeing) sector will oﬀer the goods you need to attract high-spending pet parents to your store, with a broad cross-section of grooming, pet food, pet accessories, wild animal wellbeing, bird feeders, pet toys and wildlife gardening products.
Home, Gift & Clothing Garden Care Landscaping & Garden Decoration Food and Catering Retail experience and services Outdoor Entertaining Plants – Green Heart PAW (Pet & Animal Wellbeing)
Meeting trade associations
Sealing Glee’s position as the industry’s most important networking hub, Glee will again host vital trade associations. Gardenex, GIMA and the HTA, are looking forward to seeing existing members, meeting potential members and oﬀering invaluable advice. GIMA will run its Buyers Connect, speednetworking event and Gardenex will host 30 international Buyer Connect events. These short but sweet meetings are an eﬃcient way to make contacts with sought-after buyers and suppliers.
The Stage (Hall 6) seminar programme has been curated to tackle key themes and trends in garden retailing. All are free to attend and include: Tuesday 28 June The opportunity for growth in the current environment. 11:00 – 12:00 Sustaining and managing growth. 13:30 – 14:15 Wednesday 29 June 2023 Home and Outdoor living trends. 13:30 – 14:15 How to build a strong retail brand. 14:45 – 15:15 Thursday 30 June How garden centres can adapt to a sustainable and successful long-term online strategy. 11:00 – 11:30.
Glee 2022, NEC, Birmingham. Tuesday 28 June – Thursday 30 June; opening hours 9.00am - 6:00pm (Tuesday and Wednesday) and 9.00 - 4:00pm (Thursday). www.gleebirmingham.com Entry is free to all pre-registered visitors www.gleebirmingham.co/visitor-regristraion https://twitter.com/Glee_ Birmingham https://www.facebook.com/Glee. Birmingham1 https://www.instagram.com/glee_ birmingham/ https://uk.pinterest.com/ GleeBirmingham1/
June 2022 35
Glee exhibitor news
New ideas at Glee
Exciting new products, innovation and developments to look out for at Glee this month.
his month’s Glee is hotting up to be the place to go for the latest in gardening and outdoor living to provide inspiration for gardeners this season and beyond. From decorative pot-topping slate to an ingenious adjustable dining table, companies are bringing a dizzying range of new ideas and merchandising support with sustainability and ecofriendly considerations at the fore.
Responsible sourcing Taking strides to be as transparent as possible with gardeners, Evergreen Garden Care (EGC) has had its compost mixes across Miracle-Gro and Levington audited with the Responsible Sourcing Scheme (RSS). Results and ratings are on the RSS website and point of sale. To make the data user-friendly, an icon that can be easily recognised has been created for use on packs and point of sale.
A As it continues its journey to drive ssustainability in the gardening sector, EGC is llaunching a Levington John Innes Peat-Free R Range and has its sights on making MiracleG Gro and Levington 100% peat-free within the next few years. To continue its environmentffocused initiative of removing peat from all compost products, EGC has invested £7 million this year alone on the transition. This includes improved supply chain and storage capacity.
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Evergreen Garden Care (EGC) is modernising gardening through its new campaign, ‘Keep Growing’. It takes a much-needed fresh perspective on gardening - that it can be relatable, exciting, and enjoyable, while also being functional. The new campaign, which focuses on the key brand Miracle-Gro, has been released in the UK, France, Germany and Austria and was live across TV, digital and social platforms during April and May this year. The digital campaign continues into June. EGC has put a multimillion-pound investment behind the creation of the campaign, in the hope of bringing positive change to the market and leading the way in modernising the industry.
Discover our NEW range at
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June 2022 37
continued investment for 2023 co$%#!$"
Introducing Drift & Flow, our new brand for water features. With over 15 years of team experience, we’re confident our approach to the water feature category will excite Garden Centre customers and shoppers alike. The range comprises of unique designs and new to market products that will be unveiled at Glee, combined with proven best sellers to promote retail sales growth.
As the trend for Premium Decorative Aggregates continues to grow, so does our range. New additions for 2023 include chippings and pebbles in soft tones to meet with consumer demand for new colourways and textures that complement their outdoor space.
NEW Water Feature range
Our stand-out packaging features metallic inks, large product windows and is kind to the environment too, being 100% recyclable and made with 30% reclaimed materials to reduce single-use plastic waste.
Across the whole of the UK In the last 12 months we’ve brought together a respected team of 23 Sales Agents dedicated to the Garden Centre channel, who each benefit from years of relevant range experience. Our central Head Office location makes us perfectly positioned to serve the whole of the UK market, and we’re proud to support national independent hauliers to provide unrivalled reaction time and flexibility for our customers.
conscientious Eco-aware business
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We’ve held ourselves to account from the outset to make more sustainable choices. We take our responsibility to reduce the amount of single use plastics going in to landfill seriously. That’s why every product AND every POS board in our range is presented in 100% recyclable plastic and contains 30% reclaimed material. Our unique ‘Project Bag’ concept offers consumers a new way to purchase Decorative Aggregates in bulk – saving them money and the equivalent of 21 single use plastic bags in the process. Altico Rockery lines are presented in ecofriendly crates made from durable metal, which can be topped up easily for re-use, time and time again. This eradicates the need for wire baskets and their disposal entirely, further reducing waste.
Landscape offer with NEW Paving range We understand the need for a complete range solution when it comes to supplying landscape products, so we’re delighted to introduce The Stone Merchant Paving range for 2023. Now, as a one-stop-shop supplier across the Landscape category, customers will be able to mix their Decorative Aggregate and Paving orders to achieve our low, 5-pallet minimum carriage paid order value. With a comprehensive range of best-sellers, multi-buy offers and a flexible POS solution in tune with our Aggregates offer, our category package is even more credible.
We guaranteed same-week delivery, having a 98% minimum stock holding and to be flexible and completely transparent when it came to communications. The feedback from our customers has been overwhelmingly positive and we’re pleased to announce we’ve delivered every single order with 100% fulfilment.
To delivering on our promises We’re grateful to every single customer that backed our business in 2022. We guaranteed same-week delivery and a 98% minimum stock holding, as well as being flexible and transparent when it came to communications. The feedback from our customers has been overwhelmingly positive and we’ve delivered every single order with 100% fulfilment. We have big ideas, whilst remaining focused on core selling products. So, as we’re busy pushing boundaries and developing in new ways for 2023, our feet remain firmly on the ground.
We’d love the opportunity to support your business. Visit our Glee stand to meet the team, see our new products and extended ranges: Stand Number: 20F20-G21 and 20F30-G31
Glee exhibitor news
Keeping outdoor furniture as good as new Azpects is unveiling a new product line at Glee including EASYCare Wood Revive an easy-to-use solution to refresh and restore softwood and hardwood. It removes silvering caused by UV damage helping to restore natural tones making it ready to be over-coated or reﬁnished. In ready-to-use 750ml trigger spray or 3-litre bottle. For furniture, EASYCare Rattan Revive is three
products in one. It cleans, restores and protects synthetic rattan furniture and special ingredients bond to the surface to protect from future weather damage. Available as a 750ml rtu trigger spray. 7F21
Durstons new peat-free collection Family-run company Durstons believes a peat-free future is now closer than ever and is helping gardeners adopt more sustainable and environmentally-friendly gardening with a new Multi-Purpose Compost Peat Free. Produced entirely from renewable sources, combined with a wetting agent and Durstons’ performance-enhancing ingredient GRO BOOST for an injection of long-lasting nutrient. Supplied in 40-litre bags with 70 packs to a pallet. Its Peat Free Grow in the Bag is now in an extra-large pack with eye-catching packaging clearly communicating the peat-free message and in green colourway that ties in with Durstons’ peat-free range. To add to its green credentials, Durstons Garden Products composts and grow bags are now supplied in 100% recyclable packaging which includes 30% recycled material. 20C02
GREAT VALUE GARDEN TOOLS
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Mark Moseley, Sales & Marketing Director
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Contact us to become a stockist; W: www.handyonline.co.uk, T: 01793 333220 or E: firstname.lastname@example.org
40 June 2022
Keep the tills ringing in 2023 with Primeur Primeur is back at Glee, showcasing its recycled rubber garden ranges with even more profit boosting lines and merchandising support to help garden retailers keep the tills ringing this autumn and long into the 2023 season.
ook out for the Primeur team at Glee where a new layout will make it easier than ever to get up close and personal with the multi-award-winning Tierra Verde self-watering planters, EZ Border range of garden edging, Eco Way stepping-stones and Easy Tile decking solutions, all made from 100% recycled rubber tyre crumb. To avoid missing out, Primeur is encouraging interested retailers to book a slot with the team, enabling them to allocate time to walk you through the full product oﬀering, Primeur’s benchmark setting merchandising displays, and to update you on the steps being taken to ensure consistent availability.
Order now for autumn and beyond With Glee taking place in June rather than September Primeur is primed to help retailers make the most of autumn sales opportunities. Working tirelessly over the last few months and beneﬁtting from
Create a pallet display that works for your customer demographic
lessons learnt during the height of the pandemic, Primeur has curated a market-leading, trend-led product portfolio of proven sellers. It has also ensured stock is on the ground much earlier, providing retail customers with consistent supply when it is needed most, supported by three-toﬁve-day delivery times.
In addition to seeing Primeur’s bestselling products, visitors can ﬁnd out more about Primeur’s pallet merchandisers and personalised stocking support. Pre-stocked and fully merchandised these ‘plug and play’ displays could not be easier to position and start selling. The Primeur team works with individual retailers to identify key sales patterns and bestsellers, helping to curate a fully stocked and bespoke unit that will see consumers coming back again and again.
Primeur has helped repurpose over 5 million tyres in the last year alone To ﬁnd more about Primeur’s 2023 oﬀering, contact the team on 01274 518800. Email email@example.com www.primeur.co.uk or visit the Glee stand 6J38-20A39.
Planters remain Primeur’s bestsellers accounting for over 50% of its sales in garden ranges. Hot on the heels of planters are borders which account for 30% of garden centre sales, with the remaining 20% made up of steppingstones and decking solutions. Primeur is now reporting a 156% YOY growth for the 2021/22 season.
Innovation at the heart of Primeur
The Ultra Curved Border in Carolina grey won 2021 Glee New Product Award in the Landscaping & Garden Buildings category.
If you’ve attended any of the industry awards ceremonies in recent years you would have become familiar with Primeur as the team has collected nine industry accolades, including Glee New Product Awards in 2018, 2019, 2020 and 2021. The reason for the ever-growing trophy cabinet is simple. Primeur continues to drive the sustainable agender and produce exciting innovation that delivers on quality, design and functionality. This year will be no diﬀerent with new innovation joining the 2023 line-up. Full details are currently under wraps and will be revealed at Glee this month.
June 2022 41
Glee exhibitor news
Super-lightweight boots are the Duke of wellingtons For 2023 the Leon Boots range of durable EVA wellies with warm, removable liner includes Garden Ankle Boots in six different colours, the top selling trusty Explorer wellington, and the Montana ladies’ boot, with new burgundy adding to the choice of green and navy. The team from Leon Boots will be on hand to show just how lightweight and durable Leon Boots really are and 1.5% of all pre-orders taken at the show will be donated to the Greenfingers Charity to support the creation of therapeutic garden spaces at children’s hospices. 7G45
A new chapter for AMES UK at Glee AMES UK the outdoor living expert behind Kelkay, La Hacienda and Apta brands, is on a mission to become your retail partner of choice. For the first time at Glee, the full breadth of the AMES UK portfolio will be in one location with a display packed with new products, exciting innovations and added-value content. This includes a range of support tools to help drive retail sales, increase profitability, and inspire consumers with AMES UK’s specially curated point of sale and merchandising support. The company will also be shining a light on its roadmap to becoming a more sustainable and environmentally responsible manufacturer and has already introduced recycled packaging and curated partnerships with waste recycling experts. 6C40-F41
DISCOVER THE PINNACLE OF OUTDOOR COOKING FIND OUT MORE AT SOLEX, HALL 17, STAND NUMBER 275
THE ALL NEW TIMBERLINE
42 June 2022
Glee exhibitor news
Deco-Pak takes to the stage
Impressive canopies from Fordingbridge Fordingbridge has been providing innovative designs and versatile buildings and canopies across the whole of the UK garden centre sector for more than 55 years and at Glee will be sharing its latest large-scale project. Its hybrid canopy of glulam timber arches and steel columns, thought to be the largest of its type in the UK, measures 52m in length, has a massive clear span of 25m and can be seen at Simpsons Garden Centre, Inverness. 8-206H61
Family-run decorative aggregate business Deco-Pak is introducing new water features and displaying enhanced d ‘retail theatre’ merchandising innovations. These will give ideas and help consumers create the look through informativee and aspirational point of sale material. A barista will be on hand to fuel conversations, plus visitors will be treated to a sneak peek at Deco-Pak’s plans for increasingg its on sustainability. 6G50-H51
June 2022 43
Glee exhibitor news
Organic plant food from DJ Turfcare Viano Organic Plantfood, developed to promote healthiier and better-tasting fruit and vegetables, will be introduced by DJ Turfcare in response to retailers looking to bolster their offering with chemical-free alternatives. A longglasting fertiliser (three to four months) with a wid de range of essential elements, Viano Organic Plantfood is also said to enhancce soil buy improving its structure and increasing its nutrieent concentration. 6H02
44 June 2022
Solar Centre makes evenings magical The Solar Centre is bringing to Glee the Rosalind Solar Floor Lamp, its first solar floor light. Elegant and versatile it can be set to a multitude off colours and lighting modes. It joins a comprehensive new range of feestoon, wall, table and decorative lights including the whimsical Forest Mushroom Lights and anthracite post lights all perfect for entertaining th his summer. 20E60-F61
Glee exhibitor news
Edibles get the Real Soil boost
Easy cleaning The Tidee Garden Companion Set is one of several new products and innovations coming this year from Red Gorilla. It is designed to make light work of cleaning and picking up ground-level debris by eliminating the need to bend or lift heavy items. This handy lightweight set includes a brush, rake and pan scoop all featuring a long handle, perfect for use in the home or garden. All Red Gorilla products are made from high-quality materials to ensure long life, durability and weather resistance. 20J54
G TOWARD VIN
The Real Soil Companyy ’s flagship SuperSoil – which keeps on climbing up industry bestseller charts – is being joined d by the new 100% organic and natural Vegetable & Fruit Topsoil. Enhanced with a blen nd of ethically sourced, peaatfree booster componen nts, the topsoil will help plan nts establish quickly, improvve water retention and promote resilience again nst pests and disease. Trade customers visiting The Real Soil Company at Glee can look forward to a rangge of money-saving show w offers and flexible delivery terms. 19E40
June 2022 45
Clever pots ideas from clever pots to make the most of your outdoor space Clever pots are intuitively designed with features and accessories to help novice and experienced gardeners make growing in pots easier, and plants happier.
ny space is a growing space with the clever pots range of outdoor pots, however large or small.
Take the hassle out of growing and harvesting potatoes with the clever pots potato growing pot. When it’s time to harvest, lift the inner pot to reveal the potatoes and take out the ones you want to eat, without upturning the whole plant. With space for up to three potato plants in each pot it’s easy to maintain and you can pick fresh potatoes when you need them. Plants can then continue to grow until the next time you are ready to harvest. The clever pots tomato planter is specially designed to help maximise the yield from your tomato plants throughout the growing season. A reservoir in the base
46 June 2022
of the planter enables plants to remain watered for longer without overwatering. A cane slot in the base of the planter fits canes up to 17cm in diameter to support the tomato plants. Both the potato growing pot and the tomato planter are available in charcoal.
Transform your outdoor space this summer with the clever pots decorative range Add colour to your drainpipe with the clever pots drainpipe pot holder. Each holder attaches to standard UK downpipe drainpipes (68cm) and can hold a clever pots 20cm pot, which once planted can bring drainpipes to life with a burst of ﬂoral colour. Add a reservoir into the bottom of the pot so the plants can remain watered for longer without overwatering. The clever pots decorative range maximises growing space in small gardens, courtyards or even balconies, and can help brighten up any unsightly corner, drainpipe or fence. They are made from between 20-60% recyclable material and available in three great colours to enhance your garden space – charcoal, sage or orchid. Pots will continue to look fresh for many years to come as they are UV stable and colours won’t fade. Clever pots hanging pots are perfect for brightening up fences, railings or even balconies and make the most of unused outdoor space. In the base of each hanging pot is a small reservoir so plants can stay watered for longer, without being over watered. With no need to attach any ﬁxings, it’s ready to hang up once you’ve added your favourite plants and ﬂowers.
clever pots wall brackets will secure 20cm round clever pots to walls and garden fences. clever pots wire hanger will increase your growing space by providing secure hangers for 20cm and 30cm round clever pots. clever pots plant pot feet can be secured to clever pots through a ﬁxing point at the base of the 40cm or 50cm round clever pots.
clever pots plant pot wheels make it easy to move large and heavy clever pots. Wheels ﬁt both 40cm and 50cm clever pots.
Come and see the clever pots full range and meet the team at Glee. Hall 6 Stand A60 www.kinbrands.com Or email firstname.lastname@example.org
The clever pots downpipe pot is designed to fit around the base of standard UK downpipes. It transforms otherwise unusable areas and maximises growing space. Each pot contains a reservoir in its base so that plants can stay watered for longer, without being over watered.
June 2022 47
Glee exhibitor news
Wasp-free summer playdates From STV International, comes the ZeroIn range of poison-free outdoor insect controls and easy to use solutions that will keep summer holiday playdates free of wasps and other biting and stinging insects. An innovation for this season is the Ultra Power Freeze Spray. A modern product, it works by delivering a spray burst at -40C which is usually sufficient to knockdown and kill most insects instantly. Its adjustable nozzle means it can be used to target individual insects or adjusted to a fan spray to make it suitable for larger areas. Thanks to the poison-free formulation, Freeze Spray is safe for use around food preparation and dining areas too. Supplied in outers of 6 x 500ml cans as well as STV’s adaptable Stack-a-pack display of 12 cans per layer. 19E40
48 June 2022
Primeur makes garden decoration easy Primeur is helping garden retailers with more profit boosting lines and merchandising support to make the most of the summer, keep sales strong into the autumn and extend long into the 2023 season. Its garden range made from 100% recycled rubber tyre crumb includes the Tierra Verde selfwatering planters, EZ Border garden edging, Eco Way stepping-stones and Easy Tile flooring solutions. Also look out for Primeur’s proven merchandising pallet merchandisers and personalised stocking support. Pre-stocked these ‘plug and play’ displays are easy to position so you can start selling straight away. 6J38 – 20A39
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Noel Tatt Group - Barton Business Park - New Dover Road - Canterbury - CT1 3TE T 01227 811600 E email@example.com W www.noeltatt.co.uk
Green Today. Greener tomorrow Southern Trident’s Harmony Gardens brand of growing media products was launched at Glee last year to glowing acclaim – Harmony Gardens Multipurpose Compost won the Best New Growing Media Product and the Glee Sustainability Award. Since then, it has been much loved by stockists and consumers alike.
The range, which currently includes Multipurpose Compost, Growbag, Top Soil and Soil Improver, is 100% peat free, only contains environmentally-responsible sourced recycled raw materials and by-products from other industries. The coir used has Soil Association accreditation, and Harmony Gardens is the world’s ﬁrst carbon neutral growing media brand. That’s deﬁnitely something to shout about to your customers when you stock the Harmony Gardens range. We are extremely excited to announce that at this year’s Glee we will be doubling the range of products, to provide a complete growing media portfolio. We can’t wait to show you our Fruit & Vegetable Compost, Farmyard Manure, Chipped Bark and Ericaceous Compost – always every compost producer’s
trickiest type of peat-free compost to formulate – but we’ve done it! All carbon neutral and ideal to bolster any eco-friendly portfolio. The attractive packaging creates stand-out displays for stockists and contains clear messaging and customer friendly information; Peat Free, Carbon Neutral, Soil Association and Responsible Sourcing Scheme for Growing Media (RSSGM), of which Southern Trident is a founding member. Unlike most other suppliers, we clearly explain exactly which peatfree constituents it contains and their beneﬁts, where and how to use the product and, in the case of composts, how many containers it will ﬁll.
and are 100% recyclable where local authority facilities exist to accommodate recyclable plastics. The newly launched, Harmony Gardens website – harmonygardens.uk – contains details of the range, has a stockist locator so consumers can ﬁnd their local garden centre supplier and fully explains our carbon neutral and peat-free status.
As part of our sustainable Green Today, Greener Tomorrow philosophy, bags are made from at least 30% recycled plastic
Southern Trident T: 020 3633 7782 E : firstname.lastname@example.org m Website: southerntrident.com
To ﬁnd out more, visit the website, harmonygardens. uk, contact us at sales@ southerntrident.com, call us on 020 3633 7786 and come and see us at Glee stand 6H52-J53. You can also see how we promote the beneﬁts of Southern Trident’s complete 100% peat-free portfolio, which includes Coco & Coir, on social media: • facebook.com/ cocoandcoir • instagram.com/ cocoandcoir • twitter.com/cocoandcoir • linkedin.com/company/ southerntrident
Glee exhibitor news
Ivyline creates a buzz with 250 new lines This year Ivyline has added more than 250 new SKUs to its line-up of contemporary accessories for the home and garden. New launches will be displayed across two stands representing a 70% increase on Ivyline’s 2021 show footprint. In addition to new products, Ivyline will use its presence at Glee to tell retailers more about its moves to increase its position as a conscientious business and how its firm stance on responsible sourcing is shaping its future. 6E64,6E60-F61
The Neudorﬀ way to natural gardening Neudorff has been an expert in natural gardening since 1854 and is one of the few companies worldwide to develop its own plant protection and plant care products. Its range of fertilisers, weedkillers, fungicides and pest control essentials includes everything from the new-for-2022 Mildew Clear to Sluggo Slug & Snail Killer Ultra, AntFree Ant Killer Granules, BugFree Bug & Larvae Killer and WeedFree Plus and are certified by the Organic Farmer’s and Grower’s Association. Located adjacent to Johnsons Lawn Seed the team will be on hand to explain how the company is helping to create a more sustainable future. 20H34-J35
Our New Garden Tool Collection Beautifully packaged garden tools featuring A collection designs from the V&A
The New Generation of British Bulldog Tools bred from over 240 years of Heritage, Craftsmanship & Manufacturing bloodlines.
Available from Joules, Marshalls, Waitrose and leading retailers. Tel: 01279 401570 • email@example.com • www.pedigreegarden.co.uk
June 2022 51
With 3mm toughened glass throughout, the Sirius range blends functionality with style.
Hassle-free greenhouse sales If you think retailing greenhouses is too much trouble, think again. Vitavia Greenhouses, based in Suffolk, can supply the complete package from display and point of sale, to installation and after sales service.
itavia Greenhouses is the British partner of the Vitavia Group, the leading name throughout Europe for quality hobby greenhouses and greenhouse accessories. From its warehouses in Suffolk, it provides home and trade deliveries throughout the UK together with a comprehensive greenhouse installation service. It is proud to supply quality hobby greenhouses, widely regarded as being the best value for money, backed up by exceptional customer service. Its range of aluminium greenhouses, garden rooms, cold frames and accessories means there is a range to suit all gardeners, help them extend their growing seasons and
52 June 2022
spend even more time outside enjoying their gardens and allotments. Vitavia is also the UK distributor for Janssens greenhouses and garden rooms from Belgium. Janssens specialises in developing, producing and distributing greenhouses, garden rooms, verandas, orangeries, conservatories and much more via its network of agents across Europe and in the USA. Janssens market middle and high-end products developed in-house for customers who attach paramount importance to quality and style. Over the years it has earned a reputation for high quality design and innovation which is why Janssens is the perfect complement to the already well established Vitavia range.
Would your garden centre beneﬁt from selling greenhouses? We appreciate this question ﬂoats across lots of your minds when you’re thinking of ﬁlling a space within your garden centre. We hear that voice inside your head, saying ‘we’re so busy, can we really deal with greenhouses on top of everything else’? The answer is, ‘you don’t have to if your greenhouse supplier is a good one.’ Firstly, as a reputable supplier, a Vitaria specialist will visit your garden centre to see the space available and advise on the display models that would ﬁt. Once they are conﬁrmed Vitaria installers will put up the greenhouses and supply the POS for customers wanting more speciﬁc details.
From Janssens comes the Eos Junior T, an orangery-style greenhouse suited for growing plants and as a garden room.
The next step Once the customer decides on the model with or without installation, they come to you to make payment. When payment is received, you send the order to Vitavia and you can then forget all about it. Vitavia’s operations team will contact the customer directly to arrange delivery and installation,
In grey, the Freya 5900 is a contemporary range with a polycarbonate pent roof.
and if the customer decides to install the greenhouse themselves, Vitavia’s customer services team is on hand to answer any queries.
What if the customer has queries once the greenhouse is built? For beginner gardeners and experts alike, the no-fuss Venus range of greenhouses is the perfect choice. A top of the range orangery available measuring 15ft x 20ft.
Vitavia is responsible for the aftercare not you. If the customer has any greenhouse queries or concerns, If, like us, you think that they can contact Vitavia directly adding a greenhouse range which will be able to resolve any to your garden centre is an issues that arise. excellent idea, email sales@ vitavia.co.uk to discuss opportunities. www.vitavia.co.uk
June 2022 53
Glee exhibitor news
More control Hozelock has given its portolio of oscillating sprinklers an overhaul and will be unveiling three new designs allowing gardeners to save on water by having more control on the exact area to be watered. Sprinklers now come with features that control the width and direction of the spray plus the individual jets. Additionally an on/ off feature means users can control the sprinklers from a distance preventing them from getting wet. The new Plus Nozzle also being introduced at the show boasts an ergonomic soft-touch grip to increase comfort during use, as well as three versitile spray settings. Hozelock is also entering a new market with the introduction of the Solar Shower. Ideal for gardeners with pool and hot tubs or campers and caravanners it uses solar energy to heat water up to 60 degrees which can then be temperature controlled with a mixer tap. 20D60-E61
Make a wish with Onduline Onduline’s ‘Wishing Well’ product display is a great way to merchandise some of its most popular lightweight roofing ranges. These include the ONDULINE CLASSIC, the company’s original bituminous sheet; the robust ONDULINE DURO SX35 with its metal-looking profile; the ONDUVILLA Tiles, BARDOLINE Shingles; matching bituminous ridges, verges, and UNIVERSAL SCREW Fixings. The display also includes a QR code that, when scanned, leads customers to a simple-to-follow installation video. 7F42
54 June 2022
2021-22 AWARDS WINNER
From statement pieces to elegant, atmospheric wall lightiing, we are excited to showcase our new range of entertaining g essentials at GLEE 2022, including the launch of our very fi first solar floor light - Rosalind Solar Floor Lamp. - Award winning solar lighting - Unrivelled performance and durability - State-of-the-art technology - Solar and USB chargeable - High lumen lighting - Remote control & app control capabilities
Come and see us at stand 20E60-F61 For more information: 01582 363238 | firstname.lastname@example.org
GET THE LOOK
Lu umify USB Solar Filament Bulbs F (Set of 20)
Madison Solar Hanging Wire Nest Light
Winchester Solar Pillar Light
Mayfair Solar Wall Light
Rosalind Solar R Floor Lamp
Glee exhibitor news
Turning up the heat Smart Garden Products is moving in the outdoor heating market with the Havanna range of fire pits, chimineas and electric heating. It will be displaying these alongside three solar lighting brands Smart Solar, Super Bright and 365 Solar, and in 2023 will be branching out further in the world of hybrid solar and battery powered water features. 20G40-H41
Clever pots makes growing as easy From propagation to plant care, sustainable clever pots support the whole growing season. They are weather resistant, UV colour stable, reusable across seasons and made to last. Made from 20-60% recycled plastic, reusable and recyclable they come in a range of sizes and colours - terracotta, charcoal, sage or orchid. Plants can be kept watered for longer by adding clever pots reservoirs or hydroballs and its range of accessories from wheels, feet, wall brackets, drainpipe pot holders, wire hangers or plant supports means gardeners can make the most of any outdoor space. Clever pots is the Glee Official Programme Sponsor for 2022 and the company’s easy release propagation pots have recently been recognised with an IF Design Award 2022. 6A60
PRODUCT RANGES ST AND DEALS www.primus.co.uk
56 June 2022
SEE US AT
+44 (0)1384 319843
STAND 6B40-C41 28-30 June 2022 NEC Birmingham
See us at GLEE 2022 Stand 7F21
READY - SET Garden furniture looking a little tired? Don’t replace it, restore it with Azpects.
Wood Revive • Removes silvering cause by UV and weathering • Suitable for softwood and hardwood • Ideal for sheds, fences, furniture and decking • 750ml trigger spray and 3 ltr bottle
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Glee exhibitor news
For the love of birds Plantworks Ltd is bringing to the show Energy Rich No Grow Mix which contains seven non-germinating seed varieties to attract wild birds to the garden. Endorsed by the RHS, it contains seeds grown on Fair to Nature farms and is offered in 100% recyclable packaging. 6G30-H31
Stylish slates and pebbles Following the success of Potstars Indoor Living Range, Meadow View Stone has seen an increased demand for smaller bag sizes of pot-topping slates and pebble. To satisfy this demand is a new complementary collection of highly decorative pebbles and slates in stylish handy-pack pouches for use as pot toppers on both internal and external pots. 6E20-G21
Join us at Glee 22
28th - 30th June NEC Birmingham
Alternatively arrange a viewing of our new look Showroom Visit our website
Scan to see our exhibitor page
June 2022 59
Introducing Henry Bell’s
We are delighted to introduce to you, our Everyday Range across both our Heavy Duty and Heritage Collections. The Everyday Range adopts the key features from our Heritage and Heavy Duty Wild Bird Feeders and have been engineered to achieve a sleek, compact design. Along with the innovative design, the Everyday Feeder Ranges are competitively priced at an RRP of £9.99 and below to encourage everyone to start feeding wild birds in their outdoor space.
Please come and visit our Stand at Glee 2022, 28 – 30 June 2022, NEC Birmingham. Hall 8-20 20H60-J61 For further information please contact: Paul Barker, National Sales Director email@example.com 07305 562171 / www.henrybell.co.uk Henry Bell & Co Ltd, Dysart Road, Grantham NG31 7DB
Glee exhibitor news
Innovative dining The Innovators height adjustable and extending dining table has a practical twist. This ceramic tile top table can be lowered to a height of 51cm and raised up to 75cm. It also be extended up to a length of 183cm to accommodate more guests. 19C60
British wool in the garden The Hortiwool Garden Pad is a natural, sustainable and versatile product, helping gardeners to grow better and more sustainability. Thanks to wool’s amazing properties it can be used as pest and weather protection, hydration, as a growing medium, for animal nests and soil nutrition. Completely plastic free, it is made 100% natural British wool which is sustainable and compostable. Horitwool Garden Pad is a new innovation, designed and manufactured in the UK by a female-led business which is B Corp certified. 7F44
Happy to meet you!
Glee 28th – 30th June 2022 NEC Birmingham Hall 8 – 20 19B24 www.gardentradenews.co.uk
June 2022 61
Glee exhibitor news
Wooldlodge brings new life for televisions and ocean plastic Woodlodge is set to shake up the garden market with its new Eco-Made line of planters and pot toppers. Prioritising sustainability and recyclability the range is made from ecologically friendly materials such as marine and ocean plastic, recycled wood products and reclaimed landﬁll waste. Available in lightweight squares and cylinders, the stylish and robust Eco-Made range in a variety of colours has been designed, manufactured and produced in the UK minimising the company’s carbon footprint. Pots can be recycled once they reach the end of their life. Woodlodge’s is also introducting a sustainable line-up of recycled pot toppers made from of rubber tyres, crushed seashells and recycled glass from television screen. 20B40-C41, 20A40-B41, 20A30-B31, 20B30-C31, 20A20-B21, 20B20-C21, 20B60-C61, 20A60-B61
Easy to use trellis FenceBUDDY trellis has been designed in the UK to b bring i colour l and d style to the garden. It is easy to use for those with limited mobility and can be moved to difference fences from season to season without damaging the panels. The concertina-type trellis is made of powder coated aluminium so is weatherproof and lightweight and as it is part of the FenceBUDDY range it doesn’t require special tools, is recyclable, multipurpose, long-lasting and can be used by all levels of gardener. 19H44
ut o b a s u o Serairdening? g GRN0005
Stand 6C66 Visit one of the fastest growing gardening brand ds.
62 June 2022
Quality tools Unrivalled marketing support In-store set-up and merchandising W W W . GRE E NMANG ARDE NTO O L S.C O M
Glee exhibitor news
Feed to boost plants and Greenﬁngers
Westland’s growhouse se make over
Sipcam Home & Garden has announced it will donating 50p from the sale of everr y bottle of ecofective Baskeet and Tub Feed (RRP £7.99)) to the Greenfingers Charity. Available exclusively from Homebase for the 2022 season this 100% natural and organicbased liquid feed is packed full of nutrients to enhance plant development. Suited to fruits, vegetables and flowers it is safe to use around children, pets and beneficial insects including bees. Ecofective Basket & Tub Feed is available in 1.5 litree bottles, providing enough h feed from up to 50 waterring cans. 6G20-H21
The stylish and contemporary leafshaped Gro-Sure Visiroot Growhouse from Westland d promises “No more growhousembarrassment”.. Its two-zip solution at the top and bottom allows cool air to be drawn from the base and heat to escape as it rises. It also allows access from the top or the base across the full width when moving plants in and out. With a top anchor point and base fixing points on a sturdy patent pending fixed frame designed in nd 3D Design team the UK by the new Westland team, security and stability are greatly improved. The new shape offers 50% more growing space and it also has excellent eco-credentials. Sold with a three-year guarantee, it comes on a premerchandised pallet with a display unit. 20F60-G61, 20F40-G41
64 June 2022
Garden maintenance products, since 1995
NEW Garden Companion Set now available
Proudly manufactured in the UK and Europe to the highest industrial, human and ethical standards. | HEAVY DUTY | HIGH-QUALITY | ECO-FRIENDLY | RECYCLABLE | STRONG | WEATHER RESISTANT | For more information contact us on:
+44 (0) 01455 848 184
FUNdraising for Greenﬁngers
Glee goes Floral on Thursday for Greenfingers
Remember to pack your best Floral gear so that you can celebrate Floral Thursday for Greenfifingers i at Glee!
or the last day of this year’s ﬁrst Summertime show, Glee is once again going all ﬂoral to have some fun and raise as much money as possible for the Greenﬁngers charity so that more wonderful gardens can be built in children’s hospices across the UK. To join in the fun, all you have to do is wear your best, brightest or even most lurid, ﬂoral attire to the show. It’s as simple as that. We raise funds for Greenﬁngers during the morning by selling raﬄe tickets of a grand draw held at lunchtime on The Stage, where we also hope to set a new record for the most Gleeful people in one place to be dressed in ﬂoral gear. Last year we raised just over £1,750 for Greenﬁngers on Floral Thursday. We look forward to you helping us raise over £2,000 this year.
66 June 2022
FUNdraising for Greenﬁngers
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the biological choice
Meet us at
Stand No. 6G30-H31 Are you looking for products that: Are low in chemical inputs? Harness the power of pure biology? Are derived from sustainable and natural ingredients? Have RHS endorsement? That are organic or vegan friendly?
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June 2022 67
Make the best of your time at SOLEX 2022 with our online appointment booking service Gina Hinde, Marketing Manager, LOFA
e have created an online appointment booking system which allows visitors to book a meeting prior to, or during SOLEX, with the exhibitor of their choice. This will enable visitors to schedule in meetings and organise their time more eﬃciently while visiting SOLEX.
How does it work? All our exhibitors can be found on the SOLEX FLOOR PLAN, via the SOLEX website. A simple click on the booking bar via the exhibitor’s page takes you straight to the Online Appointment Booking System allowing the scheduling of appointments during the show, meaning everyone can organise their visit before they arrive!
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An email conﬁrmation will be sent to the visitor and the exhibitor conﬁrming appointment details. Each time slot is 30 minutes, which means an appointment can be scheduled from 30 up to 90 minutes. “We are always looking for ways to help our SOLEX visitors and exhibitors. Knowing how precious everyone’s time is, and how busy we all are, we hope this new booking system helps everyone to manage their diaries more eﬀectively over the three days of the SOLEX exhibition,” says Gina Hinde, Solex Director.
SOLEX 2022 12-14 July Halls 17,18,19 NEC, Birmingham www.solexexhibition.com
..we hope this new booking system helps everyone to manage their diaries more effectively..
Comfort. Design. Quality
30th May 30th June
Hartman UK Hortonwood 7, Telford, TF1 7GP
Appointments Available Limited availability for appointments to visit the Hartman 2023 Collection Trade Show. Located in a newly built Showroom at Hartman HQ, the show is a breath of fresh air, with the introduction of on trend interior colours and new ranges that will be the next big thing for outdoor living. So join us for some mouth-watering lunch whilst absorbing the visionary delights of the Hartman 2023 collection. Alternatively book an appointment with us at SOLEX 2022
VISIT US - STAND 550
Exhibitors and visitors use them or lose them! Boyd J Douglas-Davies, HTA President
t was a brave decision to move Glee to June but I think the right one, although it comes with challenges but more of that in a minute. Over the years major players have dipped in and out of Glee (and other shows) but I sincerely hope the years they missed have made them realise that they need the show… and the show needs them. Our industry thrives on refresh and change as both our teams and customers enjoy the way we roll from season to season and year to year. Glee, SPOGA/GAFA, the HTA National Plant Show, Solex and many more besides, give us all the opportunity to see the next big seller, to plan on how we are going to present and promote it, and sometimes inspire us to make signiﬁcant changes to our business model. There is no easier way to see so much in a few hours/days than at a trade show. To be successful (and yes that means proﬁtable for the organiser, who takes massive risk by staging them) the shows need all the players – little or large – to attend. And by ‘attend’ I mean taking a stand as an exhibitor or committing suﬃcient hours as a visitor. I will never give meaningful time to a company who thinks attending a show means walking the aisles and buying customers a coﬀee or two while the exhibitors – those that are paying for the building and facility to be open – are left on their stand hoping to see customers new and old. If you want to be at the show… be at the show, not in the coﬀee shop. Visitors who don’t allocate enough time to the show are also doing it an injustice. After months of planning, days of building and thousands of pounds expenditure the least an exhibitor can expect is that the buyers will visit and give them enough time to present an overview of the products. You can’t learn anything by walking by, you have to stop and look! So the problems… June has become incredibly crowded with SPOGA and HTA National Plant Show overlapping and running just before Glee. Throw into the mix BBC Gardeners’ World Live – a consumer
event attended by many in the trade – and you have a very busy time. Businesses large or small will be challenged by this sequence. For exhibitors, the uncertainty of cost changes over the next 10 months must be giving them sleepless nights as they deliberate how to present products with or without ﬁxed prices for next season. Buyers, please be understanding of the issues growers and manufacturers face. Support them at the shows and openly discuss your realistic expectation of sales potential, subject to products hitting the right price point – share with the producer where you feel that is, but don’t be naïve and expect things to be at the same prices as they were last, or even this, year. For the last two years both June and July have been busy across the industry, sadly it looks as though normal trading patterns have returned but nevertheless we should be working hard to support the new garden customer – they don’t instinctively know that those that went before stopped shopping by mid-June. As an industry we need to put eﬀort and even theatre into our summer merchandising to give ourselves half a chance of building the business. All in all, it is going to be a challenge to attend all the shows but please ﬁnd a way of doing so. With the shows we have an opportunity to ﬂourish, without them I truly believe we will look like the MAPHA logo!! And here is one couple who really know the value of shows. Having met at the RHS Chelsea Flower Show a few years ago the romantic Jack White (Allensmore Nursery) decided there was no better place to propose than at this year’s show! Congratulations to Jack and his ﬁancé Lilidh Matthews (Finding Roots). Anyone up for building a wedding garden???
You can’t learn anything by walking by, you have to stop and look!
Find out more
© GINGER HORTICULTURE
The Horticultural Trades Association is the UK industry’s leading membership organisation. It welcomes all sectors of horticulture – to join please contact email@example.com
NEW PRODUCT LAUNCH FOR G PLANTS LTD in support of Marie Curie
Products produced by G Plants Ltd in support of Marie Curie, Charity registration No. 207994 (England & Wales) SC038731 (Scotland).
G Plants have worked with Marie Curie for a number of years to produce own branded product to help raise much needed funds for their charity. Marie Curie provide frontline nursing and hospice care, a free support line and a wealth of information and support on all aspects of dying, death and bereavement g.uk visit Mariecurie.org
Branded gifting available to our customers in a merchandised display unit. Each of the Marie Curie branded lines will be sold with a direct contribution from G Plants. Large Format Seed Packs easy gardening for dexterity Celebration Confetti perfect for blooming memories Cactus Grow Pot indoor planting for wellbeing Wildflower Seed Bombs easy scatter growing for everyone Pollinator Shaker Tube perfect for experienced gardeners and novices alike Forget Me Not Grow Tube a little pot of memories, to bloom year after year Decorative Bucket Planter pollinator attracting patio container
Visit us at GLEE Hall 20 Stand A72 for more information contact Prrodu ucts prroduced by G Pla ants Ltd d in support of Marrie Curie, Charity regiistration No. 207994 (Englan nd & Wa ales) SC03873 31 (Scotlland).
No time to stop for breath just yet Vicky Nuttall, Director of GIMA
e are now oﬃcially over halfway through 2022 and what a year it has been so far. The reopening of the world has seen many of us suddenly faced with a packed diary. Whether it was all hands-on deck in the ﬁrst few months of the year to get stock on the ground and on the road to retailers ahead of the season, busy building RHS Chelsea Flower Show stands or working tirelessly to maximise the Jubilee celebrations, 2022 has been hectic and shows no signs of stopping anytime soon. Unfortunately, not all aspects of 2022 have been playing ball. The weather has been as British as it can be, forcing the season to start a little later and resulting in sales lower than those experienced in 2020/21. While the worry is that the bubble has burst, we must remember that sales are still tracking above what we experienced in 2019, meaning the power of gardening is still very much alive. Reassuring news for us all no doubt, especially those that stockpiled product to avoid repeating availability issues at the height of the season. While sales may not have skyrocketed as quickly as they have done in previous years, customers are still investing in their gardening projects. Of course, rising costs in all areas are adding additional pressures, as are cash ﬂow concerns. Long distant supply chains and the fear of wavering consumer conﬁdence are also impacting the positive mood, and while they show no signs of abating, I know that many are forging ahead as Glee 2022 will prove. As I write this column Glee is just a few weeks away and I am excited to get onsite. This year we have around 90 members exhibiting, Jenny including a host of new brands Douthwaite, GIMA's new that have joined our organisation President. this year to optimise the growth of the garden retail sector. Whether our members or other brands, Glee will remain a hub of exciting innovation, declarations to support the sustainability movement and vital networking. Whatever challenges you might be facing, Glee represents the perfect opportunity to maintain the open dialogue that has stood us in such good stead over the last two-plus years, so do use the platform to
communicate with the supply chain as much as possible. It is through collaboration where we thrive most. One aspect of Glee that excites me the most is the dedication to innovation and new product development. The new timing of Glee may see this year’s edition cause some challenges to bring all planned newness to market – something I am conﬁdent we will overcome for 2023 – I am sure the show will be rich with new product additions and category expansions, nonetheless. The GIMA Innovators Seed Corn Fund will certainly feed into this, with our 2022 winner set to be announced on the morning of Tuesday 28 June. The wider Innovators Zone is also a superb place to source unique suppliers to diﬀerentiate any retail setting, while also supporting grassroots manufacturing and entrepreneurs. At Glee we’ll also be letting our new president, Primeur’s Sales Director, Jenny Douthwaite, take the reins. Jenny has some great ideas for her presidency including new membership beneﬁts which we hope to announce soon. You’ll also get to see Jenny at the wider GIMA events, which oﬀer something else to look forward to in the second half of 2022. Key events to look out for include the GIMA Awards judging day, which will see our panel of judges deliberate over which members or member products they should crown winners and the awards themselves on October 20 which will no doubt be another glittering night of celebrations. Whatever your 2022 looks like we wish you all the very best. Don’t forget that GIMA remains available to all our members – new and old – and can support with a wide range of business support tools from market data and intellectual property and brand licensing to HR and insight into EPR and plastic packaging tax, strategic planning, e-commerce and sales and merchandising support.
….sales are still tracking above what we experienced in 2019, meaning the power of gardening is still very much alive…
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The Garden Industry Manufacturer’s Association (GIMA) is a membership organisation of around 170 members representing the majority share of suppliers and manufacturers operating within the UK gardening industry. Its goal is to promote the commercial, trading and industrial interests of UK and EU based companies supplying the UK garden industry. Run by a small team of dedicated professionals, and governed by a council of members, GIMA is funded by membership subscriptions and services. The range of services and support provided for members is extensive, oﬀering something for all members, regardless of their size or heritage. www.gima.org.uk
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THE SUMMER OUTDOOR LIVING EXHIBITION Be inspired by new products & ideas 12-14 JULY 2022 Halls 17/18/19 NEC, Birmingham www.solexexhibition.com firstname.lastname@example.org | 02392 258844