KEEP GROWING WITH THE UK’sNO. 1PLANT FOOD*

Miracle-Gro® has been helping UK gardeners grow bigger and morebeautiful plants for over 35 years, but it’snot just plants we help to grow.

Miracle-Gro® is the number one garden carebrand and consistently delivers category growth through its market leading product ranges, investment in new product innovation and advertising support, as well as industryleading PR and online campaigns, partnering with celebrities and influencerstoreachconsumers at every stage of their shopping journey.

The Miracle-Gro® brand is worth over £69m RSV and achieved 14% growth in 2022 vs. 2019. In 2022 MiracleGro® delivered £9m of category growth (vs. 2019) with our new products adding £1.8m to the garden carecategory*.

With our research into consumer shopping habits, underpinned by our strong understanding of the category, we areconfidentthat we areengaging with gardeners throughout every stage of their journey,and we arealways looking ahead for category growth opportunities that benefitall of us.

Ourfull Miracle-Gro®liquid plant food range has moved to our iconic yellow bottle. Having the full range in yellow bottles enhances Miracle-Gro’sstandout on fixture, provides abeacon for the plant food category and makes it easier for shoppers to find the best product to meet their needs helping to increase conversion at fixture. We look forwardtoworking togetherinthe futureand enabling all gardeners to keep growing.

To find outmoreabout Evergreen Garden Care’sproduct range visit evergreentrade.co.uk

*Source: GfK TotalGarden CareMarket, MATSeptember2022 Miracle-Gro® is aregistered trademark of OMS Investments and is used under license from OMS Investments.