Primeur -giving retailers the edge with innovation like none other

Another gardening season and another raft of exciting new product innovation from Primeur, pioneers of the recycled rubber revolution.

Leading the charge this season is the all-new Mower Edge Border.Featuring aunique L-shaped design, the Mower Edge has been specifically designed to make mowing a breeze. The flat lower edge provides a‘ledge’ for mower wheels to follow along for acrisp, clean cut every time, eliminating the need to use astrimmer to complete the job.

Available in Earth and Grey colourways, Primeur’sMower Edge was shortlisted for the Glee Landscape &Garden Building Awardatthe 2022 exhibition, with judges remarking on the ease of use, installation and material durability,making them essentially fool proof.

Like Primeur’swider product portfolio,the Mower Edge Borders can be stocked as part of afully curatedoffering, supported by Primeur’s‘plug and play’ merchandising displays. Workingalongside retailers the Primeur team can highlight bestsellers and product combinations that will best appeal to the customer demographic of each store.

The newness doesn’t stopthere…..

The innovation never stops at Primeur,with the team consistently designing new product collections and range extensions to offer aproduct hierarchy thatmakes gardening moreaccessiblenomatter the budget, available space or gardening experience.

Latest introductions include the new grey squareCitadelle planter from the Tierra Verdecollection, anew 15cm trough planter –perfect for windowsills, bathrooms and first growyour-own projects, plus two new XL decking tiles within the Easy Tile decking range.

Blackmagic – recycled rubber

Did you know that Primeur products aremadefrom recycled rubber tyres? This unique material not only diverts these tyres from landfill wheretheytake upwards of 80 years to decompose, but it also offers an abundance of user benefits:

•virtually indestructible –meaning less breakages in transit or in-storethanks to clumsy customers and weather extremes

•will not rot, fade or crack no matter how high or low the temperaturegets

•mildew and mould resistant

•lightweight means it can be easily relocated around the home, garden or instore

•plant safe and harmful toxin free

•easy installation

• flexible design helping borders fitthe curves of beds and borders

•softer on knees and feet should users take atumble

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